Hollywood Hunter

Chapter 697: Great expansion

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Because neither "The Angel of Sin" nor "Dangerous" has reached the level of excellence and their commercial potential is not high, the Gaomen Pictures team did not deliberately conduct public relations operations for the two films shortlisted for the main competition this time.

On September 19, the film festival closed, and the ending was predictable.

The Golden Lion Award is still the double yolk egg in Simon's memory for "Here Comes the Rain" and "Long Live Love." Daenerys Entertainment was completely vacant for a year and did not win any awards.

This is actually a result that everyone is happy to see.

The game wouldn't be able to continue if Daenerys Entertainment was packed every year.

After the closing ceremony, the superstars and celebrities who were still in Venice rushed from the Lido Cinema Palace to the closing dinner. A cocktail reception was held in advance on a private island about five kilometers away from the main city in the north of the city.

The island is another property under Simon's name. It is only three hectares in size. In the center stands an Italian castle covering an area of more than 6,000 square meters and with more than 160 rooms.

Simon has always preferred a minimalist style of modern architecture.

However, over the years, Simon also realized that if he wanted to own properties around the world, it would not be as complete as he wanted at Point Dume. Just like this ancient castle on the small island of Shuicheng, it is a protected building that has been recorded by the Italian government. Even if it is privately owned, it is not allowed to be demolished and rebuilt without authorization.

Moreover, in a city like Venice with a profound historical heritage, a modern villa with a Beverly Hills-style glass cement structure suddenly appeared, and even Simon himself felt that it matched.

Over the years, different styles of architecture have been tried from all over the world, and they are actually pretty good.

The cocktail reception being held is not aimed at the few remaining guests of the film festival, but is mainly aimed at the collaborators and management of the Westeros system.

During the 12-day film festival, Daenerys Entertainment and Melisandre Company under the Westeros system held a total of seven brand activities of various types, including business promotion, film marketing, industry exchanges, etc. The fundamental core is still Promote Daenerys Entertainment's films and Melisandre's various luxury sub-brands.

Luxury brands are not suitable for large-scale TV advertising, so they can only seek exposure from other aspects.

The film festival is equipped with luxury goods that match the style and are a perfect combination.

The film festival has come to an end, and this cocktail party can be considered a small celebration.

"With the establishment of the World Trade Organization, globalization has become an inevitable trend. If the luxury goods industry wants to adapt to this trend, it is also inevitable to jointly and reorganize into a comprehensive large-scale luxury goods group. Because one ship cannot complete it. For global exploration, only a fleet can hope to achieve this goal, which is why Melisandre Company continues to acquire other brands.”

Inside the castle hall.

Simon was talking to Giorgio Bulgari, the chairman of Bulgari. Sofia Fesi, who was wearing a one-shoulder purple evening dress tonight, held his arm affectionately and leaned aside, not shying away from the many guests. the meaning of.

During this period, Melisandre Company officially completed its equity acquisition of Bulgari.

In the finalized transaction plan, Melisandre's company was valued at US$7.3 billion and Bulgari's price was US$1.3 billion. Both parties made certain compromises. Melisandre Company successfully obtained the expected 40% of Bulgari shares in a cash and stock transaction model, which is equivalent to US$300 million in cash plus 3% of Melisandre Company shares.

Another target is Vacheron Constantin. After a period of stalemate between the two sides, brand owner Ahmed Yamani finally relented in early September.

The final transaction price was US$230 million.

Compared with Bulgari, Melisandre Company is not determined to win Vacheron Constantin.

The experience of running Van Cleef & Arpels made Sophia realize that in the field of jewelry and watches, jewelry is the big one, and watches only account for a small part of the business.

Vacheron Constantin is still a purely high-end watch brand at this stage. If it is bought, its status in the short term may be like that of Melisandre's Chateau Latour, which is mainly a collectible status symbol.

For Melisandre, who is more concerned about the development potential of the target company, it is best to get Vacheron Constantin. It can be regarded as adding a pearl to her luxury brand matrix. If she cannot get it, it will not be a pity, so she has complete initiative. On Melisandre's side.

At a time when the entire European economy is in a downturn, apart from Melisandre Company, Yamani cannot find any other suitable buyers in a short period of time.

The price of two to three hundred million US dollars is actually not high, but apart from professional luxury goods groups like Melisandre Company, there are not many other interested investors, including Melisandre's most direct competitor LVMH. , has temporarily stopped expanding due to the economic downturn. Therefore, even if there are other buyers, the price will only be lower than Melisandre Company.

The price of US$230 million is a full US$70 million lower than the US$300 million expected by Yamani. This is also the reason why the two parties have been in a tug of war for a long time.

Moreover, this time it was all cash payment.

Yamani also wanted to exchange some stocks, but neither Simon nor Sophia agreed.

In fact, if this business fails, the former Saudi oil minister will definitely be able to sell Vacheron Constantin at a higher price if the economy recovers for a few more years.

It’s just that apart from Simon, few people in this world can see the future.

Yamani finally chose to sell Vacheron Constantin.

Stay safe.

Having successively won Bulgari and Vacheron Constantin, plus Versace, this year will be a big expansion for Melisandre.

There was no intention to acquire Versace at first.

The changes during this period made Simon change his attention and he has reached an agreement with the 'Ndrangheta.

Simon had previously arranged for First Boston to contact Versace to promote the IPO. He originally wanted to push Versace off the cliff. The plan changed temporarily, and First Boston also stopped contact with Versace under Simon's instruction.

Next, without Simon's permission, it would be impossible for Versace to be listed in Italy or the United States.

In any case, because this company caused such a big disturbance, Gianni Versace had no other choice at all, and Simon would not give him any other choice.

The reception scene.

George Bulgari is in his forties and is already the fourth generation head of the Bulgari family.

Although he accepted the acquisition of Melisandre Company, the head of the Bulgari family still has concerns about Melisandre's development plan. He just raised it to Simon in person and listened to the young man in front of him explain Melisandre's development plan. Regarding Lissandra Company's globalization strategy, George Bulgari asked: "But, Simon, do you think it is necessary for us to expand our business to Latin America, West Asia and even Africa?"

Simon said: "Of course it is necessary. Where there are people, there will be demand, and it cannot be ignored. We may not open our own flagship stores in those places, but we must let the wealthy people in those areas know our brand and let their When my wife or daughter goes shopping abroad, the first thing that comes to mind is Gucci or Bulgari.”

The young wife beside George Bulgari, who was obviously more than ten years younger than her husband, looked at Simon with a pair of bright eyes, and suddenly interjected: "So, Simon, how do you think we can promote the brand to Africa?"

Simon glanced at the woman next to George Bulgari and smiled: "It's very simple, such as movies. The communication ability of Hollywood blockbuster movies is very strong, as long as they are slightly mentioned or given more in popular movies Some of our shots can have a very good communication effect. Madam, if you have watched "Pretty Woman", the sales of the sports car that appeared at the beginning of the film more than tripled that year because of the popularity of the film. .”

The young woman, who was obviously a model, casually held her arm with her husband, but pursued Simon relentlessly: "But, do Africans also watch movies?"

Simon said patiently: "Of course I want to read it, and the demand is huge. However, it's a pity that they generally don't read the original version."

The woman gloated: "Oh, that's really a pity."

Simon smiled.

At this point, there is no need to explain cultural invasion.

Seeing that Simon stopped talking, George Bulgari immediately raised his glass to the two of them, turned around and left with his little wife who was reluctant but did not dare to show it.

Simon Westeros is famous for his preferences in certain aspects.

You must be more careful.

Sofia watched the two people leaving, gently rubbed her body on Simon's arm, and said teasingly: "Do you need me to help you prepare that woman's contact information?"

Simon waved to the waiter, got another glass of red wine, glanced at Sofia, who was becoming more and more stunning under the crystal chandelier in the hall, and said, "Okay, or you can just send it to my bed."

Sophia said nervously: "I will send you to the bed directly. Do you dare to jump on me directly?"

Simon shook his head honestly: "I dare not."

Sofia smiled smugly and said, "Sure enough, the richer the man, the more timid he is."

Simon reached over and ran his fingertips across the woman's smooth face. When Sophia ducked away in embarrassment, he said: "I'm actually very brave, I'm just worried about hurting you."

Sophia paused and understood.

Indeed, with the current net worth and status of the little man next to him, there is no need to have too many worries at all.

Thinking of the things he had done for her during this period, Sofia suddenly became emotional. She held the man's arm a little harder, leaned close to him, and whispered in his ear: "Simon, shall we go upstairs? "

Simon looked around at the guests: "Isn't this bad?"

Sofia had already pulled the man towards the stairs and said, "Angie and the others are waiting for us."

Many people in the hall saw Simon and Sophia disappearing at the top of the stairs, but they did not express any objection. A certain young man had too high a position and too much power, so whatever he did would be taken for granted. After the two Simons left, Angela Ahrendts, already the CEO of Gucci, and Ella Deutschman, the president of Gomen Pictures, took the initiative to take on the entertainment work.

When I woke up again, it was already the next morning.

Sofina rarely acted like a woman and held Simon in her arms like a pillow to prevent him from getting up. Simon simply stayed in bed until the sun broke into the bedroom through the cracks in the curtains.

At around nine o'clock, sensing Simon's intention to get up, Sophia got out of bed first, walked to the window and opened the curtains, and then returned to the big bed.

The bright sunshine shines on the bedroom and on the woman.

Then, getting up failed.

It was approaching noon, and the blushing Sophia softly put her head on Simon's chest, feeling the man's strong heartbeat. After hesitating for a while, she finally said: "Simon, I suddenly want to have another child."

In fact, he had felt some kind of impulse from the woman since last night. When Simon heard this, he didn’t feel strange and said: “You have to think about it, it will be very troublesome, Jenny and the others, as well as Daniel and Gemma, um, The most important thing is yourself."

Janet can accept the female assistant, but will not allow Sophia to enter the Dume Point Manor.

Sofia's two children are no longer ignorant. If they knew that they were going to have an extra brother or sister, they would inevitably feel resistant.

Another point.

Sophia's birthday is August 17, 1954, which means that the woman just turned 40 last month.

There was no birthday party.

Simon did not forget to prepare a birthday gift for the woman.

Although some people believe Sofia even if she says she is 30 years old because of her personal foundation and careful maintenance, some things are true after all.

Sofia just raised her head and looked at Simon: "I just want to know your opinion."

Simon lifted the woman's body up, leaned in for a kiss, and said, "I, do you want to hear the truth?"

Sophia nodded.

Simon said: "If possible, I hope to have many, many children, and then the Westeros family can rule the world."

Sophia curled her lips: "Is it genetic instinct again?"

Simon smiled and said: "Yes, Freud believes that all human behaviors can be explained by 'sex'. In my opinion, all this should be attributed to genetic instinct. Maybe in the future, when I get old, I can Write a book like The Interpretation of Dreams to explain this phenomenon."

Sofia didn't change the subject too far and said, "So, you agree."

Simon nodded slightly and added: "However, if you give birth to a child and raise it yourself, an irresponsible man like me will definitely not take care of it. Moreover, there will be no alimony, and your work will definitely be affected."

Sophia's face was pressed against Simon's chest again: "You don't have to worry about it, as long as you agree." Sensing some of the man's hesitation, Sophia added: "I will talk to Janet first. If they don't agree, this The child can have my last name Fexi."

Simon paused and said, "Actually, your last name is not nice at all."

Sofia lightly hit the man on the shoulder: "Don't talk, I want to sleep for a while, I'm so tired."

Simon stopped talking.

They didn't leave the bedroom until one o'clock in the afternoon.

After lunch, we left Venice and flew to New York.

New York Fashion Week will kick off on September 23rd.

This is the first fashion week of this fall fashion season.

A big shift for the four major fashion weeks.

Prior to this, the four major fashion weeks were held in London, Paris, Milan and New York.

New York Fashion Week comes last.

As the status of New York Fashion Week has become higher and higher, some people have expressed dissatisfaction with the order of the holding. After the Spring Fashion Week in the first half of the year, someone officially proposed it and received unanimous support from many brands. Then in July, the official Announcement.

Melisandre's CK Company in North America and the LTD Group of the Westeros system are both involved in promoting this matter.

If the competition with Paris or Milan for this ranking continues, New York may not be able to match it. The opponent is London Fashion Week, which has never been prominent among the four major fashion weeks. This problem does not exist. New York Fashion Week took the initiative and directly announced the decision. London Fashion Week, which had no confidence to fight for the consequences of the collision, could only compromise and proactively postpone the date.

The two major fashion weeks in Paris and Milan have naturally been postponed one after another.