After accepting the acquisition of Melisandre Company, CK has quickly become the most popular brand in New York Fashion Week in the past two years.
This year's CK fashion show is scheduled for September 28, Wednesday at 7 o'clock in the evening.
In the new week, the woman and her children returned to Los Angeles. Simon continued to stay in New York and made an appointment with Sophia in advance to attend the Wednesday night show. This was not to increase CK’s popularity in person. Simon’s attendance would not appear in any press releases. I simply want to see the development of this brand in the past two years.
When he first acquired CK, Simon specially found videotapes of the brand's fashion shows from past years. The results can only be described as horrific.
The crude and simple T stage, the crooked and cracked models, the atmosphere of the show was not interesting at all, and the most serious thing was the featureless fashion design.
In fact, we also know that the main reason is that 'people are poor but have short ambitions'.
It's also because Simon's vision was too high after seeing the scenery on the mountain top.
However, Simon still told Sophia at the time that if CK is still in the same situation as in the video in two or three years, there is no need to continue the brand.
It was acquired in the first half of 1992, more than two years have passed.
Because he spent most of his energy on brand management in the past few years, Calvin Klein, the founder of CK, was no longer able to focus on design. After Melisandre Company acquired CK, it quickly hired another person who has become popular in recent years. The emerging designer that the industry is paying attention to, Marc Jacobs, was one of the original designer candidates for the Gucci brand, but Simon chose Tom Ford based on his memory.
After the designer was changed, Calvin Klein let go of brand design work and was fully responsible for business operations.
In 1993, with the tacit cooperation of Calvin Klein and Marc Jacobs, relying on the parent company's efforts in various resources, although CK became the only loss-making brand under Melisandre Company, The company's annual revenue growth reached 73%, from a revenue scale of over 100 million US dollars in 1992 to 170 million US dollars in 1993.
In the first half of 1994, compared with the same period last year, CK's revenue growth is still as high as 67%. Revenue in the first six months was US$130 million. It is expected that full-year revenue will reach US$280 million, a year-on-year growth of 65%. about.
Although it is expected that there will still be a loss of about 20 million U.S. dollars this year, exceeding last year's loss of 13 million U.S. dollars, Simon has no dissatisfaction in the face of the rapid growth of the brand.
As usual, I didn't get off work until after six o'clock.
Simon rushed directly from the Westeros company headquarters to the CK show.
The big show was not arranged in a tent in Bryant Park where brands gather, but the Morgan Library near Bryant Park was rented as the show venue.
This alone is very expensive.
Moreover, even if ordinary brands want to spend money, they cannot rent such a venue at all, because this is the Morgan Library, and CK can only rent a venue in the venue after signing many restrictive clauses and paying enough fees. In some spaces, after the catwalk is over, we must also be responsible for cleaning up all traces of the show before tomorrow morning.
This is actually part of brand marketing.
Although New York Fashion Week is not as crowded with big names as Paris and Milan, if you want to get as much media attention as possible among the dozens of brands in Fashion Week, you must use all means, including gorgeous shows, top models, and supporting stars. , various elements are indispensable.
The last thing is design.
Of course, design is actually the most important.
If the clothing doesn't win over consumers, everything else is in vain.
When Simon arrived, there was only less than ten minutes left before the start of the show. There were still crowds of people inside and outside the gate of the Morgan Library. The media spectators who could not get the invitations but came to enjoy the popularity mingled together, and the traffic on the street was a bit slow. clogged.
The Morgan Library occupies more than half a block.
Simon's car passed through the crowd and came to a side door on the other side before being able to enter.
Sofia came over and hugged the man, then held his arm and walked inside while saying, "Want to go backstage to take a look? The girls are changing clothes."
Of course I know what it's like when the models change clothes backstage at the show.
Simon nodded and said with an moved expression: "Okay."
Sofia rolled her eyes at Simon, and then came to the backstage. It was actually a temporarily separated hall. On one side of the hall was a wide corridor with a T stage.
Standing at the entrance to the corridor leading to the front desk, looking around, everyone was busy and the scene was a bit scattered.
Under Sofia's guidance, Simon saw Marc Jacobs half-crouched on the ground not far away, obviously manic and directly modifying a model's clothes with pins. His movements were very rough and he was yelling something to an assistant. .
It doesn't feel strange.
Just like a director on a movie set, the several big shows every year are a big test for designers, and no one cares.
Even though it was a mess, Simon's arrival was quickly noticed.
The eyes of many models already sparkled, and those who knew him well would even say hello to Simon. However, because they were about to go on stage, there was a certain 'empress' next to the man who was watching eagerly. Even Simon's closest waist, cum, and legs didn't come over, and they just let the makeup artist check their makeup.
Not all after all.
Simon soon saw Grace Spurter coming out of the makeup area not far away, with a bag on her shoulder and two Motorola Micro-TAC phones stacked in one hand. It was only this small detail that could tell How busy women are lately.
Grace thought that some of her emotions would gradually fade after not seeing each other for a while.
It’s another show with lots of people around.
However, looking at the smile of the man in front of her, Grace quietly took a deep breath and then gave up the struggle.
Forget it, I am completely hopeless.
Ignoring the teasing hint at the corner of Sophia's mouth, Grace came closer and opened her arms to Simon, trying to be as natural as possible: "Good evening, Simon, I didn't expect you to come over."
Simon and Grace hugged each other and said, "I happen to be free tonight, why are you here too?"
Grace reluctantly let go of the man and said: "The most important catwalk show in New York Fashion Week, how could I not stare at it myself." Her eyes met the little man in front of her, and after explaining this sentence, she remembered that Sophia was still there. , quickly nodded towards her again.
Sophia just smiled.
Tasty.
I'm still more curious.
During this period of contact, Sophia knew that Simon had given the woman in front of her a lot of resources, and she cooperated as much as possible.
I just didn't expect that the relationship between the two would be like this.
When did my little man become obsessed with such a woman again? He was still fascinated by her.
When she first approached Simon, Sophia only had a very direct intention of ascending to the throne.
It’s only these years that I have accumulated feelings.
Among the lovers of the same age as her, there was another woman, Celia Miller, who was beside the man. Sophia knew that she was the same kind as herself, even more utilitarian, and not as pure as the woman in front of her.
She actually looks like a desperate girl in love whose IQ has dropped.
This woman's child should be as old as the two at home, right
It's so, so weird.
Thinking about this, Sophia even felt some inexplicable jealousy.
The three of them were chatting when a nearby staff member loudly reminded them of last minute preparations.
Models began to gather towards the exit leading to the catwalk.
Sofia instinctively didn't want Simon and Grace to talk too much. She originally planned to watch directly from the background, but at this time she suggested: "Simon, let's go to the front."
Simon didn't think much and nodded: "Okay."
Grace also has to look after the girls under her name backstage, and of course she cannot follow them to the front desk. However, watching Sofia take the man's arm and leave together, the corners of her mouth curved slightly, showing a little bit of pride.
Although she didn't think about arguing about anything, it was indeed a happy thing to be able to make Sophia Fessy hostile to her.
Show front desk.
The lights had dimmed and there was no room available at the moment, so Simon and Sofia walked around to the other end of the corridor and stood behind the media area at the end of the T stage to watch.
In the flickering light, you can still clearly see the various big names sitting in the first row on both sides of the catwalk.
This is the biggest feature of Melisandre's fashion shows in recent years.
Photographers from various media are no longer randomly piled on both sides of the T stage, but placed at the back or at the end of the T stage. The first row is reserved for various superstars, celebrities and media dignitaries who can increase the popularity of the catwalk.
The soft music played and the models soon began to appear.
Opening the show is Nadja Orman.
Simon is not shy about this at all. This is his leg essence. Nadja's style is very consistent with the sexy and rebellious brand connotation of CK, so she is also the spokesperson of CK perfume.
In fact, we have also evaluated the impact of the turmoil in the first half of the year on the waist and leg essence business.
Because public opinion is properly controlled, the result is little impact.
Ordinary people naturally take things for granted when it comes to the affairs of big figures, not to mention that the person involved is Simon Westeros.
Sophia stood next to Simon and took the initiative to explain to the man: "Mark's women's clothing design this season is inspired by the legends of vampires and witches. It focuses on the mysterious and cool style, and adds a small amount of intellectual elements, so he chose Morgan Library. As a show.”
Simon nodded slightly.
Simon didn't know much about design, and he didn't intend to spend too much energy learning more about it. However, the fact that the fashions being released in front of him are pleasing to the eye is actually a kind of success.
Simon has seen many conferences over the years, and he can tell the difference between good and bad at a glance.
Many things are actually that simple.
Just like a movie.
Simon's criterion for judging the quality of a commercial film is whether it can make the audience watch it in one sitting without knowing it.
This is what Simon requires for many of the commercial films he directs.
However, despite the seemingly simple requirement, it is not easy to achieve this.
The most coherent movie in Simon's mind is James Cameron's first "Terminator". It was really the kind of film that was completed in one go. Staring at the big screen, in the blink of an eye, a hearty story is over, without any random subplots. , there are no unnecessary dramas, no messy narration, no inappropriate slow-motion moments, it is just done in one go.
Skills are revealed in the subtleties. It is definitely not for nothing that James Cameron has become the most successful commercial film director in Hollywood.
Inside the show.
This year's CK show released a total of five series, lasting twenty minutes.
Mainly women's clothing.
Menswear will be released separately.
Although the time was slightly longer, no one felt bored at all. Whether it was the fashion itself, the models participating in the show, or even the show layout and music atmosphere, CK had achieved the ultimate.
Many models at fashion week have to attend many events every day.
However, for this CK show, most of the models have not taken on any other work since this morning and came in advance to rehearse and prepare for the show. Therefore, compared with the scrawled and chaotic makeup of other brands due to rushing to the market, the carefully designed styles of CK models appear to be very unified, and some models even cut their hair as required.
Not only the models, but also the lighting and music of the T stage were specially customized for this show, and were handled by Hollywood's professional lighting and soundtrack masters.
In addition, Van Cleef & Arpels also provided a batch of high-end jewelry as accessories for this show, with a total value of more than 20 million US dollars. A 12-person security team was responsible for escorting the show backstage.
All of this actually means a very expensive budget.
Also very worthwhile.
CK's rapid growth in the past two years is indispensable to its sparing no effort in brand marketing.
Months of preparation, 20 minutes, perfect ending.
After the press conference, most people did not disperse. CK also prepared a grand after-party at the Gramercy Hotel.
Simon followed the transition.
After the catwalk, her waist, semen and legs were no longer so restrained. When she arrived at the party hall of the Gramercy Hotel, she snatched Simon away from Sofia. Other models participating in tonight's catwalk also quickly gathered around.
I actually know most of them.
In addition to Nadja Allman and Yasmin Gary, veteran supermodels such as Cindy Crawford and Linda Evangelista, as well as Grace Gauff and Eva, who have been recently promoted ·Rising supermodels such as Herzgova and Daniela Pusteva all participated in this catwalk. Some of them deliberately lowered their prices in order to squeeze into this catwalk, and some of them appeared for free.
Everyone knows that with the exposure of the CK show, being able to appear in such a show that will surely appear frequently on various media platforms in the next half year is no less effective than being on the cover of some fashion magazines. .
This is also true.
The reason why this show, or every show of Melisandre's various brands, is carefully created is to spread it as a classic.
In addition to the increasingly important TV channels, Melisandre's show in recent years has been carefully edited and made into high-definition videos for users to download on the Internet, and has become a classic collection of many netizens.
The party lasted until about nine o'clock. Sofia pulled Simon out from a group of goblins and took him to a booth in the corner of the hall.
A bearded man wearing a light gray plaid suit was already waiting here.
The man’s name is Gianni Versace.
Founder of Versace.
Seeing Simon approaching, Gianni Versace quickly stood up to greet him, not showing any contempt for a young man who still had unwiped lipstick on his face.
No one knows better than him what has happened in the past period of time.
Gianni Versace was even hesitating a few days ago whether Versace would return to Milan to participate in Fashion Week this year.
No matter how important making money is, it is not as important as life.
When the Faci family was sent a bullet as a warning by the 'Ndrangheta, Versace, who lives in Miami, also received his own 'gift'. Subsequently, Stefano's family disappeared, which did not let Versace feel relaxed, for fear that he, the fish in the pond, would be affected at some point.
This kind of worry didn't turn around until Sophia Fessey from Melisandre's company took the initiative to contact him.