When Karen Mulder saw Grace appearing, she walked over in a few steps and begged in a pleading tone: "Gray, can we talk?"
Grace took a stack of folders from assistant Michelle Sonam, walked through the assistant's office area outside to her own office, and casually said to Karen Mulder: "Come in and talk."
Entering the office, Karen Mulder watched Grace sit down behind her desk, opened a folder, and began to whisper about today's schedule to Michelle, who was leaning next to her and listening. Dare to take the initiative to find a place to sit down first, standing awkwardly opposite Grace's desk and waiting.
"Feedback on the effectiveness of our online promotion project with Estée Lauder should have been released. Please get it to me from Instagram as soon as possible after you go to work on the West Coast... I made an appointment with Anna Wintour for dinner at noon. Remember to make a reservation at St. George's Restaurant A position... Also, for the regular meeting at 10 o'clock, inform Qusi in Europe that they will participate by phone. If they are at the show, let the assistant take over... "
After spending two or three minutes explaining the matter and sending Michelle out, Grace looked at a stack of photos of Eva Herzgova and said, "Karen, tell me."
Seeing that Grace didn't even raise her head, Karen Mulder stepped forward a little and said, "Gray, I have talked to John and he agreed that I would transfer it to your name. Do you think it's okay?"
Grace took a pen and made a mark on a photo, still not looking up at the girl opposite, and refused: "Unfortunately, Karen, I am too busy with the work in hand now and I am no longer accepting new clients."
Karen Mulder heard this and subconsciously stepped forward: "Please, Gray."
Grace just shook her head again: "Karen, maybe you can talk to other agents."
Karen Mulder also shook his head and said: "Only you can help me, Karen. Even if, I mean... can you ask Simon Westeros to let me go?"
Grace finally raised her head and looked at the girl opposite: "Simon Westeros?"
Karen Mulder felt the dissatisfaction in Grace's tone, and didn't know what went wrong, so she had to explain: "You may know that everyone is spreading rumors now... Mr. Westeros doesn't like me, because of this, I Now I can’t even find a job.”
Grace actually knew what was going on.
There is a widely circulated news that a certain young man doesn't like girls with plump lips. In fact, there is some error. He just doesn't like the kind whose lips are transformed into a pair of weird sausages through plastic surgery. He is not disgusted with natural plump lips.
Karen Mulder once had her lips augmented excessively, and in order to cater to the fashion trend in the industry, she had her lips thinned. The traces of excessive plastic surgery were too obvious. If a young man saw it, he would definitely be disgusted. However, recently, there has been a sudden rumor in the fashion circle that Simon doesn't like Karen Mulder and even wants to block her. This is completely the usual strife routine in the industry.
By suppressing a former supermodel, many people will have more opportunities to stand out.
It's that simple.
It’s just that the people who spread this incident probably didn’t expect that the influence of a certain little man was too much. As the news spread, this fashion season, many brands in order to avoid unintentionally angering Simon Westeros, even if It is impossible to determine whether the news is true or not, and as expected, Karen Mulder will no longer be invited to participate in the catwalk.
You can never go too far wrong.
What's more, in this circle, the most indispensable thing is models. Not to mention Karen Mulder, who is barely on the threshold of a supermodel, even the top ones are not irreplaceable. sex.
So, suddenly, Karen Mulder was completely on the street.
If a few months ago, Simon could choose Karen Mulder to participate in the new Victoria's Secret show, Grace would be happy to take over and become her client.
Now, although she can indeed help the other party, Grace has no intention of intervening.
She carefully protected her relationship with a certain little man. She didn't even pay attention to some of her husband's instigations. How could she take action for an unrelated person.
Shaking her head, Grace said: "Karen, I can't help you. In fact, I also think that the recent things are just rumors, and everyone will forget them after a while."
How could it take some time
After a while, the fashion industry may completely forget about myself.
Unable to hold back any longer, Karen Mulder stepped forward, stretched out her hands from the edge of the table and pulled Grace's sleeves: "You can help me, Gray, please, everyone knows you know Wei. Stroll, since you also think this is a rumor, just help me clarify that Westeros does not mean anything against me."
One of Grace's arms was tightly grasped by Karen Mulder. She struggled but could not pull it back. She had to use her other hand to press the phone next to her: "Michelle, notify security to send two people to my office."
When Karen Mulder heard what Grace said, she felt panicked and wanted to let go. Then she thought of something and held on tightly again, pleading: "Grey, I just want you to help me, help me, okay? Just You can help me with whatever you ask me to do, and I can go to bed with you in Westeros.”
Grace frowned slightly, but her tone softened a little. She glanced at Michelle, who happened to open the door and come in to see what was going on, and said to Karen Mulder: "Karen, you should have made a lot of money in the past few years. I have made some money and I seem to have a boyfriend, so it’s better to get married early, settle down, and do other things. Everyone knows that the career of modeling is a youth meal and cannot last long.”
Seeing that Grace still had no intention of letting go, Karen Mulder showed faint signs of collapse: "No, I don't have it. It's all gone. There's nothing left."
As she spoke, the girl could no longer hold back and cried loudly without caring about her image.
The two security guards came to the door at this time and saw the situation in the office. They didn't know what to do for a moment. It might have been an outsider coming to make trouble, but the person in front of them was one of the famous customers in the company, and he was still crying.
Grace signaled the security guard to come over, and finally said to the girl who was still holding her arm: "Karen, I really can't help you. I've only met Simon Westeros a few times, and I'm not familiar with him at all. There is nothing to say. You should let John come forward in this matter. He actually knows Simon Westeros. Ask him to make a few calls for you, and the matter may be solved. There is no point in pestering me. "
After saying that, feeling Karen Mulder's looseness, Grace withdrew her hand and signaled the two security guards to take the still crying girl out.
Karen Mulder was crying all the way from Grace's office to another lounge by the security guards. It was inevitable that the matter was a bit big. The entire company soon knew about the collapse of a certain model, and it spread quickly.
When John Casablanca came to Grace's office in person, Grace was discussing network operation plans for several clients with another agent in the company. As the president of the company, Casablanca certainly had the right to observe. After nodding and greeting the two people who were talking, he sat down on the sofa in the reception area.
For the newly established new media operations department, John Casablanca initially hoped to take it into his own hands.
Nowadays, the concept of the Internet is becoming more and more turbulent. It seems that the information age has arrived almost in an instant. All companies that can get involved with the Internet will be sought after. Even if Elite is not a listed company, there are many benefits to establishing such a new media operations department focusing on the Internet.
Unfortunately, from the beginning, Silicon Valley directly stated its position and asked Grace to become the head of this department.
John Casablanca had to let go.
Not only that, Elite also signed an additional supplementary contract with Grace. As the head of the department, Grace can take 10% of the revenue from the new media operations department as her commission.
The model economy industry does not have the 10% commission limit like the Hollywood agency field. Except for the top supermodels who can sign 10% commission contracts, many newcomers who have just entered the industry or are on the rise, the commission ratio may be It will reach more than 20%, and the brokerage company will take half of it directly.
Many agencies will also arrange dormitories, transportation, training and other projects to extract more income from models through expensive fees in disguise.
Therefore, when Grace asked for 10%, John Casablanca, who thought it was not too much, agreed without much hesitation.
Now I have begun to regret it.
Very regretful.
Because after the establishment of this department, Grace quickly reached out to the entire Elite customer group.
All models under Elite who intend to develop through the Internet online platform need to sign a special contract with the new media operations department. The new media operations department provides them with network operation resources and services. These customers on various network platforms Real-name accounts will be hosted by the new media operations department, and the contract period ranges from 3 to 10 years depending on the model position.
In addition, the income of online platforms will also be calculated separately.
As the new media operation department begins to launch, in addition to a few already famous supermodels, more people want to take this ride.
In just a few months, the new media operations department has signed more than 300 contracts with Elite customers and some outside customers who are not models but have a certain reputation.
John Casablanca was shocked when he finally saw a statistical report submitted by the new media operations department a week ago.
According to the report, a total of 319 customers have signed contracts. Some have millions of fans, while others only have a few thousand followers. But when combined, these 319 people have a total number of fans on Facebook, the most popular social platform at this time. It actually reached a terrifying 120 million.
Even Instagram, a photo-sharing website that has grown rapidly in recent months, has more than 36 million followers.
John Casablanca certainly understands that there is a huge overlap. However, the total number of fans of 120 million, even if discounted by a few, is a popularity that cannot be ignored.
Over the years, John Casablanca has arranged for his clients to participate in various celebrity parties, proactively approached singers and movie stars to create scandals, actively promoted their cross-border development, etc. All these methods are ultimately aimed at gaining popularity for these beautiful girls.
Today's Internet has easily accomplished this without even realizing it.
Maybe one or two people can't make it happen, but with hundreds of millions of fans in their hands, it's really easy to monetize it. John Casablanca can easily think of dozens of ways to monetize it, and Grace Spurter is not stupid either. , not long after the new media operations department was established, she got an online promotion contract worth US$1 million from Estee Lauder.
A US$1 million online promotion contract may not seem like much, with a commission of 10%, but it is equivalent to Grace's previous total annual income.
This is obviously just the beginning.
Although Elite as a whole can still take away another 30% share for reasons such as operating expenses, the biggest share must fall in the hands of Grace Spulte, even the models who seem to have the highest share of the share , and not as much as Spurt, because Spurt takes the overall revenue share, but the models can only share 60% of the revenue of the packaged project with many people.
It’s not like John Casablanca has not considered turning against her, directly driving Grace Spurter out of Elite, and then personally taking over the new media operations department.
However, this big boss who has been in the modeling agency industry for many years understands that it is easy to drive away Grace Spurter, but in the end, he will definitely get nothing. Because behind Grace Spurter stood a figure that he could only look up to. If you really do that, it may even cause Elite to fall apart.
If Grace Spurte left now, it would be very easy to take away a group of the company's clients and go it alone.
John Casablanca has even faintly felt some crisis.
Some kind of crisis that one might be replaced.
However, although he was the founder, John Casablanca, who no longer had absolute control over Elite shares, found it difficult to resist. If certain decisions need to be made, those on Elite's board of directors who have long been dissatisfied with his monopoly over the years may not necessarily side with him.
Inside Grace's office.
Listening patiently to Grace and another agent discussing how to operate the company's clients through the Internet platform, John Casablanca also felt a bit eye-opening.
In fact, it can also be seen that how to take photos that users like, how to interact with fans, how to create hot topics, etc., are all secondary.
The key to the rise of the new media operations department is the official promotion resources provided by Yigrit Company.
The Yigret portal will give the Grace team a certain share of press releases every week, where they can take photos or create news. Then, the Yigret company will release these press releases through its own portal with huge traffic to attract public attention. A certain model is converted into the number of fans. On the Facebook and Instagram systems, customers operated by the Grace team will also receive priority system recommendations.
During the listening process, John Casablanca, who was definitely smart, gradually understood more.
Igret is certainly not doing its good deeds in vain.
This is also a win-win.
The new media operations department can produce a large amount of relatively high-quality content in batches for various platforms owned by Igret. This is also an urgently needed resource in the rapidly expanding Internet world.
Seemingly simple street photos or daily sharing, or just the interaction between well-known bloggers and their fans on social networks, in fact, they bring "content", which may not be as high-end as movies, music, novels, etc. It’s valuable, but it allows users to spend a lot of time on the website.
Users spend more time browsing websites, which also happen to make more money through advertising and other means.