A small encounter with Bryce Levison at a Versace store did not allow Erin Lauder to realize the craze caused by Simon's sudden release of three singles.
The Ygrit Portal officially launched the music videos of three singles at 8 pm East Coast time in the United States. Because they were the headlines on the home page and it was also the peak website traffic period in the evening, in just less than an hour, the cumulative play times of the three songs It exceeded 53 million. The topic surrounding the three songs quickly spread to major online forums, social networks and other interactive platforms, directly making the three singles become popular labels on major platforms.
Immediately, the topic spread to traditional media again.
After discovering this news, many radio stations, newspapers and TV stations began to prepare relevant press releases overnight. Therefore, early on Monday morning, the news that Simon Westeros released a new song became social news discussed by all media. Even the always meticulous "Washington Post" couldn't help but sigh in a related article on the front page that "Simon Westeros has the ability to create miracles at will."
The professional music media even worshiped and praised the three singles.
Jane Wenner, the founder of "Rolling Stone" magazine, rarely stayed up all night to write music reviews for three singles, and published them on his official website and personal blog as soon as possible. In addition to professional analysis and extreme praise, Jane Wenner ·Wenner also predicted that these three singles would not only form a trend, but also provide endless inspiration for many subsequent creators.
From 8 pm on April 2 to 8 pm on April 3, 24 hours after its release, due to the rapid fermentation of popularity, the cumulative play count of the three singles reached a record-breaking 739 million.
Based on the current total number of global Internet users, this means that on average, every Internet user has listened to these three singles more than once.
This is also true.
A female astrophysics major at the University of California, Berkeley, who has more than 300,000 fans on Facebook by frequently sharing trivia about the universe, published a blog post that afternoon: “I was hiding in the dormitory and played Simon’s three new songs all day. , I love it so much! When I woke up, I realized that it was already evening, as if today was Monday, and I seemed to have missed something, but, well, screw "Black Hole Physics"."
A simple post, accompanied by the popularity of three singles, unexpectedly generated more than 50,000 comments in the blog post replies.
“Fuck ‘Higher Mathematics’ for Simon’s new song!”
"Fuck 'Electronic Structure Theory' for Simon's new song!"
“Fuck Contemporary Sculpture for Simon’s new song!”
“Fuck Quantum Mechanics for Simon’s new song!”
“Fuck ‘Building Migration’ for Simon’s new song!”
“…”
Therefore, it can be seen that most listeners have listened to the three singles more than once.
According to official statistics from Yigrit, among the more than 70 million users who visited the Yigrit portal worldwide that day, each person listened to each single more than three times on average.
Just because of these three songs, Igret once again experienced a big technical test in data centers around the world.
On Monday night, when the 24-hour playback statistics were released, Ygritte also publicly stated through his official Facebook account that he would apply for a Guinness record for "Young and Beautiful" with the highest 24-hour playback count among the three singles.
Among the three singles, "Young and Beautiful", the only one with lyrics, had 275 million views in 24 hours. The second-ranked single was "Blizzard", which was renamed by Simon, with 241 million views. Finally, the Russian girl Yulia ·"Bach's Last Day", a solo dance performed by Schulshkina, also had 223 million views.
There is no doubt that this is a sudden carnival of audio-visual entertainment.
Simon initially did not want to make money from these three songs. He just gave a general idea and then let Daenerys Records and the Ygrit team operate it themselves.
The three MVs seemingly released for free did not bring direct profit.
The indirect benefits are enviable.
After Igret gave up bundling the homepage of the IE browser, the new IE browser officially provides two modes, the traditional opening mode is the 'homepage' mode and the new 'blank' window mode, the latter is said to be 'blank', In fact, it includes a default Google search engine box and six through-train windows.
Whether it is the replaceable 'homepage' or the six through-train windows in 'blank' mode, they have become the objects of competition for major Internet companies in every possible way.
After voluntarily giving up its monopoly, due to competition from several other portals and other types of network platforms, the Igret Portal directly lost its absolute advantage of more than 80% of the portal share. According to recent statistics, the portal market share has dropped to 73%. %.
Although the strategy formulated by Simon himself is to throw out portals, a business model destined to be eliminated in the Internet 1.0 era, to distract competitors from their bets, however, even the quietly laid out search engines, social networks and e-commerce have abandoned the homepage in Yigrit After the monopoly, the new software homepage and the competition for the six major direct trains have reached or even exceeded the expected performance targets. However, the rapid decline of the portal market share still worries the senior executives of Igret.
Everyone is staring at the portal, and if it continues to decline, it is likely to affect the upcoming Yigret IPO.
Now, just the popularity brought by the sudden release of the three singles has largely re-consolidated the status of Ygrit Portal in the hearts of the majority of Internet users. Starting from the release of the three songs on Sunday evening, within 24 hours, It is roughly estimated that more than 3 million users have reset the IE browser homepage to the Igrit portal, which is equivalent to increasing the market share of the Igrit portal by 2 percentage points.
This is the main aspect.
The three singles once again made other competitors see the importance of content. Microsoft's MSN portal and America Online's AOL portal, as well as other potential competitors, held special meetings on Monday to discuss this issue.
On the other hand, because the MVs of "Blizzard" and "Young and Beautiful" respectively used classic mixed-edited shots of 'DC Cinematic Universe Films' and 'Famous Hollywood Actresses', the Igret portal was added directly below the two MVs. Links to the Amazon video tape sales page for all related videos.
Because "Suicide Squad" is still in theaters, there are a total of 7 "DC Cinematic Universe films" involved.
In addition, there are much more classic scenes of "Hollywood Famous Actresses", involving a total of 39 movies of 27 Hollywood actresses from the golden age, mainly from the former Universal Film Library and MGM Film Library. As well as the best-selling films produced by Daenerys Entertainment in recent years, from the early Vivien Leigh, Elizabeth Taylor, Greta Garbo, Marilyn Monroe, Sophia Loren, Audrey Hepburn to the recent A few years of Nicole Kidman, Julia Roberts, Sandra Bullock, Jodie Foster, etc., you name it.
7 DC movie universe films and 39 classic films starring famous Hollywood actresses are not only sold individually, but also in special limited edition packages, and also offer very favorable limited-time discounts and postage exemptions, so it is also just In 24 hours a day, Amazon's online mall received a total of 9.17 million video tape orders, with sales reaching US$220 million.
The Amazon team originally predicted that the sales of DC movie universe films might be higher because they were all new films in recent years. However, they still ignored the inevitable nostalgia that everyone has. Among the 9.17 million video tapes sold on the first day, such as "Gone with the Wind" ”, “Singin’ in the Rain” and other veteran films accounted for more than 6 million boxes of sales.
Of course, it is undeniable that there are factors such as high discounts on these veteran films.
Since the DC Cinematic Universe movies are all new, except for the 7-movie box set, single purchases are still priced at US$29.9, but the postage is waived for a limited time.
Other old classic movies are priced at only $19.9 each after discounts.
For the studio, this is actually no loss at all.
Many old films that have been released for more than half a century are now purely sold to make a profit. Moreover, everyone knows that even at a price of US$19.9, excluding the very small video production cost, the profit earned by the studio is Very generous.
Although Ygritte did not release sales figures for the series of videotapes, relevant information spread quickly.
The media just marveled, but other studios couldn't help but make sarcastic comments.
That’s it for the DC movie universe. In the other song “Young and Beautiful”, the bias of Daenerys Entertainment is too obvious. All the scenes used are from films owned by Daenerys and MGM. Many of them are The movie only has the heroine who looks very beautiful in the camera lens. In terms of classics, "Roman Holiday", "Casablanca", "Comedy", "A Streetcar Named Desire", etc. are all classics that can be recorded in the annals of film history. For the female protagonists, Mainly speaking, they are also the pinnacle of their acting careers.
However, in these movies, not even a single scene was captured.
It's simply shady.
A vice president of Paramount probably couldn't hold it back and complained directly on Facebook, which caused quite a heated discussion.
Subsequently, Daenerys Entertainment CEO Amy Pascal also personally responded on her Facebook page, saying that the time for editing the material was limited. In order to avoid copyright disputes, Daenerys could only choose from her own film library and cooperation There are films related to partners, and there are too many classic films in Hollywood history, but "Young and Beautiful" only lasts more than three minutes, so it is inevitable to miss some classics.
Other studio executives could only say 'WTF' to themselves.
If Daenerys had extended invitations to other studios when editing this music video, even if it wasn’t the tangible benefit of being able to sell the video later, but just the name of the creator, Simon Westeros, no one would refuse. .
Now, more than nine million video tapes are produced every day.
It's simply a money grab.
However, thinking about it again, if it falls on me, I will probably do the same thing.
Whether it's Daenerys, who has swallowed up Universal, or Metro-Goldwyn-Mayer, which is actually controlled by Westeros, there are thousands of movies in the film library, and there is no way to give the opportunity to others.
However, seeing the other party selling off the video tapes, he couldn't give in after all.
Coincidentally, several other portals were also unwilling to accept that Yigrit had started a trend with just three songs.
Both sides had needs, so they quickly started contacting each other privately.
Even if we understand, just like "The Man from Earth," which just broke through the $200 million box office mark in the country this past weekend, it lacks the talent of Simon Westeros, the resources like Daenerys, and the lack of Ygritte. It is difficult for others to create the same miracle on this platform, but it is better to try than to watch.
I can get a little bit of it.
All in all, three singles that Simon initially had no intention of making money turned out to be hugely successful commercial ventures.
It doesn't end there.
The success of the three singles also made major record companies see the importance of the Internet platform for the promotion of singers and records.
The astonishing achievement of a single song generating 200 million plays in a single day is simply terrifying.
Many record companies try every possible means to get singers' new songs to hit the charts, but they may not necessarily achieve such popularity after being busy for several months.
If the Internet can be used as a platform for album promotion, you can imagine what the effect will be.
Before other record companies had time to take action, Daenerys Records had already started negotiating with Ygritte about the next step of cooperation.
Ygritte's side.
In the past year or two, whether it is releasing movie trailers through websites or conducting various live video broadcasts, the potential commercial potential of Internet videos has been proven.
The three music MVs have achieved such dazzling success, which also made Yigrit's management determined to launch a dedicated video website in advance.
My boss has already chosen a name.
Youtube.
Of course, due to current hardware and software technology limitations, the soon-to-be-opened video website will mainly focus on short videos such as movie trailers, music MVs, and current affairs news clips. The duration is limited to less than 5 minutes, and external submissions are not accepted for the time being. , mainly focusing on self-produced content of the Westeros system.
In fact, in Simon's opinion, this model can hardly be called a professional video website, and can only be regarded as another content supplement for Yigrit.
Content, content, content.
This is still a resource that Internet platforms urgently need to supplement at this stage. Even in ten or twenty years, there will never be too many content resources.
In addition, the boss is too lazy to take care of it, and the subordinates will not ignore it, let alone three such successful songs.
Seeing the success of the MV on the Yigrit platform, Daenerys Records quickly announced that it would release three singles before Easter on April 16.
as well as.
Broadcast, the online radio website that Yigrit focuses on supporting, will also put these three songs on the shelves this weekend. The main purpose is to supplement the content of Tinco Bayer's new product launch conference on Saturday, April 8.
Tinco Bayer's new product launch conference planned to be held on April 8 will officially release the iPlayer digital music player product based on a micro hard drive. At that time, Broadcast will serve as the official audio download website of iPlayer, specifically providing downloads of genuine audio resources for users of this player.
Simon flew from New York to Melbourne on the morning of April 3.
The whole trip takes more than 20 hours.
While still on the plane, Simon heard the news that three songs had sparked a pop craze.
Although Brzezinski seems to have proposed the famous 'pacifier theory' at a gathering of global elites this year, as the one at the top of the current social wealth pyramid, in order to ensure the interests of the Westeros system, Simon started from There was a conscious or unconscious push for this from very early on.
Therefore, Simon is happy to see the popularity of the three songs.
I even listed various recent events on the plane. The North American box office of "The Man from Earth" exceeded US$200 million, three singles suddenly became popular all over the world, Osaka Universal Studios opened on April 6, Tinker Bell The company also released a brand new digital camera and other products on April 8th. With all this, there are literally 'pacifiers' everywhere.
Life is too short.
Singing and dancing, living in a state of drunkenness and dreaming of death, how wonderful it is.