The TV version of the fourth Victoria's Secret Show will be broadcast on November 16, and of course it will still be on the ABC TV network.
Due to the extremely high popularity of the topic at the national level, although it is already the fourth edition, the popularity of the Victoria's Secret Show shows no sign of diminishing, and instead attracts more and more attention.
The biggest difference this year is that Simon himself will no longer provide BGM. However, due to several consecutive successes, just as the Super Bowl halftime show performance became more and more popular among singers after Michael Jackson, many musicians will also provide the BGM for Victoria's Secret. The show provides music as an excellent promotional opportunity.
Therefore, the background music used in this year’s six themes are the first songs specially customized for the Victoria’s Secret show by famous singer groups such as Backstreet Boys and Guns N’ Roses.
Top singer and supermodel.
Strong alliance.
As a result, on that night's broadcast, the show's final average viewership reached 38.3 million, with the highest viewership exceeding 46.1 million.
Both data exceeded last year's third session.
Because last year’s viewing figures bucked the trend compared to the previous two editions, many advertisers are very optimistic about the fourth edition. The price of advertising for this year’s Victoria’s Secret Show has reached a new high, reaching an average of 1.65 million per 30 seconds.
The production budget of the fourth Victoria's Secret Show is the same as last year, both at 30 million U.S. dollars, and the publicity and distribution costs also remain at 20 million.
Last year's $51 million in advertising revenue basically offset the production and distribution budget. This time, with the same budget investment and $56 million in advertising revenue, it was considered to have achieved $6 million in revenue.
The big head, of course, is the subsequent video tape sales.
Last year, because Simon personally provided several songs, the sales volume of the third Victoria's Secret Show video tape in one year was about 16 million boxes. Not surprisingly, the sales volume of the fourth Victoria's Secret Show will basically be maintained. After all, many Victoria's Secret Show videos will be sold. Fans of the Mi Show have made collecting show tapes a habit.
Occasionally seeing these data, Simon himself would inevitably have the idea that the Internet age should not come. After all, the open Internet will inevitably make it easier for the public to obtain videos of the Victoria's Secret show for free. In fact, online pirated resources have already appeared, but they have not yet reached the scale that threatens genuine ones.
Simon also better understands why Warren Buffett openly misses the days when there were only three major public television networks in the United States.
Although the market share of public television networks in the current television field has dropped to 60%, it is still relatively strong. This is why the ratings of the Victoria's Secret Show are comparable to those of the Oscars. Think about it twenty years later, because the public television network has declined, and the information explosion has also allowed the public to obtain video resources of the Victoria's Secret Show through multiple channels. At the peak of the popularity of the Victoria's Secret Show, the viewership was only about 10 million. .
If Simon had come from the era when public television had a monopoly on the market, there is no way he would have turned into a complacent old fogy.
Just like now, looking at the astonishing sales of the Victoria's Secret show video and thinking about the bleak home entertainment market ten or twenty years from now, Simon can't wait for time to stop.
Of course, time cannot stop.
So we can only move forward.
Adapt to the times.
The fourth Victoria's Secret Show was broadcast on November 16, and the next day, November 17, the North American year-end Thanksgiving schedule officially opened.
This year Thanksgiving is November 23rd.
November 17th to November 23rd happens to be a full box office week.
Prior to this, "The Conjuring 2", which opened on the Halloween schedule in North American movie theaters, has been in theaters for three weeks.
In the absence of any strong competitors during the same period, after "The Conjuring 2" took in US$46.13 million in its first week, the box office decline in the second week was quite good at 31%, and it collected another US$31.83 million. From November 10th to November 16th, the third week of its release, "The Conjuring 2"'s decline expanded to 47%, earning $16.77 million.
In three weeks, this Conjuring movie universe film with an investment of only US$25 million has grossed US$94.77 million at the box office.
Breaking 100 million is imminent.
Even if it cannot escape the impact of the many new films in the Thanksgiving season, it will still not be a problem to recover another US$30 million in box office. The final domestic box office of "The Conjuring 2" is expected to be as expected after the first week of data was released, which is equivalent to the total domestic box office of the first "The Conjuring" of US$129 million, which is about US$130 million.
During the Thanksgiving season, which opened on November 17, a total of three major new films have begun filming in the North American film market, namely the 3D animated film "Beauty and the Beast" produced by Pixar and released by Daenerys Pictures, and "Beauty and the Beast" released by Paramount Pictures. Cutthroat Island” and Sony Pictures’ “The West Wing.”
As the fourth 3D animated film produced by Pixar, the production cost of "Beauty and the Beast" is US$70 million, which is US$10 million higher than the US$60 million budget of "The Lion King", but lower than the US$8,000 budget of "Toy Story 2" Ten thousand U.S. dollars.
The project's publicity expenditure is US$30 million, and the number of screens in operation is 2,651.
Similar to "The Lion King", "Beauty and the Beast" is also a 3D animated film that imitates the style of Disney musicals. Through early internal test screenings, Daenerys Entertainment has full confidence in this project, so it opened up film critics in advance On the day of the trial screening and opening on Friday, the media immediately lifted the ban on word-of-mouth.
According to preliminary statistics, the film's comprehensive media score reached 9.3 points.
An absolute classic, not inferior to the 2D animated version that was nominated for the Oscar for Best Picture.
Hollywood's authoritative "Variety" magazine praised "Beauty and the Beast" for "perfectly interpreting a dreamy love fairy tale with unparalleled 3D animation technology." This has also become the evaluation tone of most other media. In fact, it is also a creation of Pixar. The core, taking into account both technology and story.
Historically, 3D animation technology has just attracted strong attention this year with the "Toy Story" movie.
This time, Simon bought Pixar Studio 7 years in advance and spared no effort in investing. Now Pixar's technical level has at least reached the level of the original time and space in 2000. This "Beauty and the Beast", for the maximum It ensures the smoothness of the movements of real characters to a certain extent, and also introduces motion capture technology very advancedly. Many clips of animated characters are performed by real people.
The result is a 3D version of "Beauty and the Beast" with stunning visual effects.
The plot of the film is also basically based on Simon's version of the story of the first animated film to win the Oscar for Best Picture.
Combined, a classic is born.
In recent years, although Pixar has risen ahead of schedule and has led other Hollywood studios to start paying attention to animated films, under the quiet promotion of Daenerys Entertainment, the Oscars have never established a 'Best Feature Animation' award. This is also Two years ago, "The Lion King" was nominated for the Oscar for Best Picture for the first time based on the theme of an animated film.
There is still no 'Best Feature Animation' project at this year's Oscars.
With the popularity of "Beauty and the Beast", the film is very hopeful to become the second animated film to be nominated for the Oscar for Best Picture after "The Lion King". Of course, we are no longer looking forward to the Best Picture statuette. After all, "Braveheart" ” and “Apollo 13” first.
Paramount and Carlock Pictures jointly produced "Cutthroat Island" discovered by Paramount. The production cost was US$100 million. Paramount's publicity budget for this project was also US$30 million.
This already shows some anomalies.
According to the agreement Carlock signed with Paramount, the film's opening screen size reached 2,505.
Unlike "Beauty and the Beast," which was previewed by critics in advance and opened to word-of-mouth on the day it opened, Paramount kept "Cutthroat Island" tight until the day it was released.
There are no secrets in Hollywood.
So many people had already received the news in advance: Martin Campbell messed up this time.
The former "Cutthroat Island" was created by Renny Harlin and Geena Davis. The project failed miserably, directly causing the career of Renny Harlin, who was promoted to a first-line director with "Die Hard", to plummet. At rock bottom, the project's huge losses were even included in the Guinness Book of Records.
This time, influenced by Simon's big butterfly, the director of "Cutthroat Island" was changed to Martin Campbell. This Hollywood director had just directed two hit movies, "Wonder Woman" and "Speed". The film is in high spirits, and although there are contractual restrictions with Daenerys Entertainment, there is no delay in landing a big job with a generous salary before the launch of "Wonder Woman 2".
Moreover, compared to the "hands-off" of the DC movie universe project under Simon's personal control, both the main investors Carlock Pictures and Paramount have signed contracts for "Cutthroat Island" due to the increase in popularity. During the preparation process of the project, Martin Campbell was given the greatest authority, not only as the director, but also as the powerful first producer.
Simon received the news in advance that in order to get rid of certain labels, Martin Campbell was actually ambitious and planned to create an epic pirate-themed blockbuster.
If you are too ambitious, you will inevitably want to strive for excellence in everything. Then, the filming process inevitably went over schedule and over budget.
It happened that the lessons learned from Warner Bros.' "Waterworld" just happened not long ago, and neither Carlock nor Paramount wanted to make the same mistake again. Therefore, a month and a half after the project started shooting, it was discovered that Martin Campbell had signs of going the same way as Kevin Costner. Paramount and Carlock, who had been liberalizing their powers, began to become impatient, constantly urging Campbell to speed up the filming progress, and began to violate the original agreement to strengthen control and interference in the project.
The result was a disaster.
Although the production cost of "Cutthroat Island" was successfully controlled at US$100 million, in the end, the film was finally completed because Martin Campbell almost broke up with the producer. It was difficult for both parties to coordinate and cooperate in the post-production, and the quality was poor. Know.
On the opening day, even if it was tightly covered in advance, it still did not prevent the reputation of "Cutthroat Island" from immediately collapsing.
The immediate feedback given by many film critics on the Internet platform was negative comments such as "the main story line is fragmented, the character creation lacks focus, and the plot rhythm is inexplicable." Some people even mistakenly believe that this is an Internet platform controlled by the Westeros system deliberately suppressing competitors.
However, such is the quality of the film itself.
According to preliminary statistics, the comprehensive media score of "Cutthroat Island" is only about a pitiful 2 points.
After Simon briefly browsed the copy of "Cutthroat Island" at Malibu Studios on Friday, he only felt that the movie was far inferior to the Renny Harlin version in his memory. The former Renny Harlin version of "Cutthroat Island" was later overturned by many fans, believing that the quality was not actually that bad. Many details in the film were imitated by the later "Pirates of the Caribbean" series.
The current film "Cutthroat Island" directed by Martin Campbell probably won't be overturned.
The last film of the same period, "The White House," is also quite typical.
This is a romantic comedy with a political background produced by Sony Pictures. It is created by three Hollywood movie giants: Rob Reiner, Aaron Sorkin and Michael Douglas. It is obviously a packaged team of CAA. The film tells the story of Michael Douglas. It stars Andrew, the US President, who temporarily hires an environmental volunteer to serve as his diplomatic companion. Apparently, the president was a single bachelor, and then the president was attracted to the lady, and the prince and princess ended up living happily together.
The perfect American political fairy tale and love fairy tale.
Because the three main creators are all CAA's aces, and there are also veteran movie stars such as Annette Bening and Martin Sheen as guest stars, even though it is just a love movie without any expensive action special effects scenes, the production budget of "The West Wing" is still reached $62 million.
Obviously only Sony, which has repeatedly failed in Hollywood, is willing to be taken advantage of.
Simon had also seen this script before.
Even with the strength of Daenerys Entertainment, there was no need to accept CAA's package. If he was willing to take over, the budget cost could be controlled within US$50 million, but he still rejected the project immediately.
Too expensive.
Moreover, Rob Reiner also began to appear suspected of resting on his laurels.
Simon doesn't condone the habit of Hollywood's established celebrities resting on their laurels.
After investing a huge investment of 62 million U.S. dollars, Sony probably came to its senses. Not only did it only give a promotion budget of 20 million U.S. dollars, but the film's opening screen count was only 1,677.
So, between the best of "Beauty and the Beast" and the worst of "Cutthroat Island," "The West Wing" has a very weak presence. Even if the film's media reputation is actually quite good, with a comprehensive media score of 7.1, but without popularity, it is unlikely to receive much box office.
The subsequent box office data also proved this tendency.
Early on Saturday morning, the Friday box office, which many people were paying close attention to, was released, and it immediately aroused public opinion.
However, the key focus this time is the tragic failure of "Cutthroat Island". As for the success of "Beauty and the Beast", this is natural. As for "The West Wing," well...oh...it turns out Michael Douglas has a new movie out.
Then the attention shifts again.
On the first day of the Thanksgiving season in 1995, Daenerys Entertainment's "Beauty and the Beast" unsurprisingly won the single-day box office championship, earning US$15.91 million on the opening day, and the box office is expected to be US$45 million in the first weekend. The box office is expected to reach US$70 million in the first week.
Totally expected.
Daenerys Entertainment also began building momentum for "Beauty and the Beast" to be nominated for an Oscar for best picture on Saturday.
Later, "The West Wing" directed by Rob Reiner, written by Aaron Sorkin, and starring Michael Douglas, had a box office of US$2.97 million on its first day, which was far behind "Beauty and the Beast". It is expected that the revenue will be around US$10 million in the three days of the first weekend, and around US$13 million in the first seven days.
Romance films are more likely to be successful. If the follow-up is stable enough, such a start is not an absolute failure. It is very promising to make 50 million US dollars locally. Counting overseas and follow-up, Sony at least will not lose too much.
Finally, there’s Cutthroat Island.
The first-day box office was $970,000.
That’s right, not $9.7 million, but $970,000.
The American film market is already very mature, and audiences obviously have no habit of condoning bad movies, even those that cost $100 million.
As a result, 100 million US dollars were burned, and the first-day box office of "Cutthroat Island" was only a pitiful 970,000.
It earned US$970,000 in the first three days. It is expected that the box office will be around US$3 million in the first three days of the weekend, and may reach US$5 million in the first seven days.
Compared with the opening scale of 2,505 screens, the first week of 5 million US dollars, the average admission price was less than 2,000 US dollars. This is already the level at which many films have begun to shrink their screening scale and prepare for downgrades. In fact, after the box office was released on the first day, many theaters have already started to contact if they can remove the canvas in advance.
After all, it is a popular Thanksgiving season, and no one wants to waste resources on a movie that has an average opening price of only $2,500. Considering the tendency of theaters to withdraw movies, this "Cutthroat Island" may not even cross the $10 million gross box office threshold of Renny Harlin's version
A huge investment of US$100 million was unable to recover even US$10 million in box office. Such data can only be described as tragic.