Thanks to the aura of the Oscars, the film studio's continued marketing, and the fans' active push, the box office of "Batman v Superman: Dawn of Justice" rebounded by as much as 37% during the week of the awards ceremony from March 22 to March 28. , the single-week box office once again returned to more than 10 million US dollars, reaching 11.49 million US dollars.
This is the 14th week of the film's release, with a cumulative box office of US$632.25 million.
Friday, March 29th.
The North American Easter season starts this week.
Daenerys Entertainment will release a total of two movies this Easter, Jim Carrey's new film "Planet 2", which will be released on March 29, and "The Haunting of the Morgue," another new film in the Conjuring cinematic universe, which will be released on April 5. Event 2》.
The initial standoff was barely resolved, and Jim Carrey returned for his third film with Daenerys Entertainment.
Compared with the unparalleled limelight in the original time and space, this time Jim Carrey was almost completely hidden by Daenerys Entertainment, and he didn't dare to make any more decisions. After the two previous films "The Detective" and "The Man in Disguise" were very popular, , the production cost of "Phantom 2" was still well controlled by the New World Pictures team at US$30 million, and the film opened on 2,652 screens.
In addition, there is also a Paramount-produced "First Degree of Fear" during the same period.
This crime suspense film, which also cost $30 million to produce, tells the story of a twists and turns in the murder of an archbishop. The original version of the film starred Richard Gere. Because of Simon's big butterfly, Richard's decline in the late 1980s · Gere missed the chance to make a comeback in "Pretty Woman" and now he has completely failed. This time the film crew chose Sam Neill, the leading actor of the "Jurassic Park" series.
However, the most outstanding aspect of the original film is actually Edward Norton's blockbuster performance.
Because it was a Paramount project, Simon did not deliberately interfere. Edward Norton still got his own role, probably in compliance with the saying that sooner or later gold will shine.
The film opened on 1983 screens.
Comparing the two, it is not difficult to see the obvious gap between the distribution capabilities of other Hollywood studios and Daenerys Entertainment. Even for movies of the same level, the opening screen size is hundreds of dollars different, the starting point is different, and the final box office can be imagined.
The Easter schedule is here, and "Batman v Superman: Dawn of Justice", which has just returned from the Oscars, still maintains considerable popularity.
And it’s another opportunity to advance.
Based on the current box office trends, the promotion teams of the two companies predict that the cumulative box office of Batman v Superman is expected to reach US$650 million after the two-week Easter period. With the total local box office exceeding 650 million US dollars, the film will be able to recover another 50 million US dollars easily with a long-term screening that can support the summer season.
However, on March 29, the news that received the most attention was Tinco Bayer's new annual product launch conference at 2 o'clock in the afternoon.
The venue for this year's new product launch conference of Tinker Bayer was chosen to be the large conference center that had just opened in the Eaglet Park in Mountain View.
Simon arrived in San Francisco in the morning and showed considerable concern for the press conference, but he did not spend any more time attending it.
This did not affect the unprecedented grand occasion of Tinker Bayer's new product launch in 1996.
Compared with previous years, with the continuous enrichment of product lines, the biggest difference of Tinker Bayer's new product launch conference this year is that it lasted for a full three hours, from two o'clock in the afternoon to five o'clock in the afternoon. Guests from technology media, financial media and other fields who came from all over the world did not feel that it was long or boring at all.
The first hour and a half of the three-hour press conference were all about regular upgrades of iCam series, iPlayer series and other products. Although there were no eye-catching breakthroughs, it was still remarkable.
The next hour and a half is the highlight.
The digital camera product that Tinker Bayer has been preparing privately for more than two years is officially launched.
iRec-10.
Or, to be more precise, it is a complete set of software and hardware products and services surrounding the iRec-10 digital camera.
First up is the iRec-10.
This digital camera directly produces the highest video definition standard of 360P, which is the biggest selling point of iRec-10. You know, in this era, the resolution of traditional home film cameras converted into digital signals is only about 240P, which is also the common resolution standard for TV programs at this stage.
Although in the view of Simon, a latecomer, the 480*360 resolution format is still too bad, in this era, this leap is equivalent to directly throwing away traditional home film cameras.
This is also the main reason why the iRec series was delayed for a time.
The prototype Simon saw the year before last had a video resolution of only 240P.
The Tinker Bayer team has actually considered launching a 240P standard digital camera that is equivalent to traditional home film cameras, and then slowly upgrading it. However, if this is done, the first iRec product will inevitably have fewer features that can directly impact the market. Amazing selling point.
In the end, we chose to directly sell the 360P standard. Of course, users can also adjust the shooting resolution to 240P or even lower to get longer shooting time.
Upgrading 240P to 360P is definitely not just a simple hardware upgrade, but a complete set of system engineering. In order to ensure the best quality video effect and optimal video compression ratio, hundreds of software and hardware personnel must also take into account cost factors. Engineers have been busy for more than a year before they come up with the final product that can be launched on the market.
In addition to the highest definition standard of 360P, iRec-10 also provides 1G of micro hard drive storage space. When recorded according to the 360P video standard, it can store 250 minutes of video, which is equivalent to more than 4 hours.
In addition, unlike iCam and iPlayer, this time iRec can also replace the micro hard drive module after the storage space is exhausted. Tinker Bayer also released standard iRec peripheral replaceable micro hard drive accessories with capacities of 1G and 2G. This is mainly to meet the needs of users for long-term shooting such as traveling.
In fact, for ordinary home users, 250 minutes is basically enough, because this is actually a PC peripheral. Once the capacity is used up, it only needs to be imported into a personal computer.
With the popularity of CD-ROM drives, users can burn videos to CDs for permanent storage even if their computer's video capacity is limited.
As for the pricing that everyone is most concerned about, the iRec-10 series also exceeded many people’s expectations.
Prior to this, as the rumors continued to leak out, various media that had expected that Tinker Bayer would release a digital camera product this time generally predicted that the price of iRec-10 would reach around US$1,000.
Girl C, who personally went on stage to introduce the product, revealed the mystery under everyone's watchful eyes.
$799!
This is $300 more than the iCam and iPlayer series, but still lower than almost everyone expected.
You know, in recent years, other electronic manufacturers have successively launched digital camera products. Even for ordinary consumer groups, the price is rarely less than 3,000 US dollars. A slightly more professional digital camera directly costs more than 10,000 US dollars.
The iRec-10 is priced at US$799, which is simply a bloodbath of dimensionality reduction.
This pricing was also finalized after repeated deliberations and even internal disputes.
The hardware cost of iRec-10 has reached US$600, the price is US$799, and the gross profit margin is only 25%. This gross profit level is actually quite low in the field of electronic products. As far as Tinco Bayer is concerned, the gross profit margin of the previous generation iCam-50 reached 57%, and the gross profit margin of iPlayer-10 was also as high as 49%.
Therefore, the industry’s initial forecast of a pricing of around US$1,000 is actually the trend of many people within Tinker Bayer.
However, in recent years, the lowest price of personal computers in the North American market has reached the range of several hundred dollars. If the iRec-10 is priced at US$999, reaching the thousand-yuan level, it may still be far inferior to Sony, Panasonic, Kodak and other manufacturers. Digital camera products cost tens of thousands of dollars, but as a consumer-grade digital camera for the public, the price is obviously a bit high.
In my memory, I can always see comparisons in the media about how long it takes the average salary in various countries to buy an Apple mobile phone, and then simply make a judgment that Americans can buy several units with a monthly salary, while it takes Chinese people several months to buy one.
This is not the case.
Mainly due to differences in lifestyle and consumption concepts.
For example, for Americans with a monthly salary of US$3,000, first there is personal income tax, then insurance and retirement benefits, then rent, water, electricity and communications, then food, clothing, housing and transportation, and then basically nothing more.
Therefore, the joke that ordinary Americans cannot afford $400 in cash, Simon is not sure where it comes from, nor why it is $400 instead of $500 or $1,000, but it is true that ordinary Americans cannot afford much cash.
This is why the U.S. government had to send money directly to residents when the epidemic broke out.
Society is shut down, and there are no wages. If money is not paid directly, even basic daily necessities cannot be paid, and the whole family may go hungry.
Once a person is extremely hungry, he can do anything.
Therefore, if ordinary Americans want to purchase a US$1,000 electronic product, they actually need to make careful calculations, just like the Chinese. Many people may also need to borrow installments.
All in all, $799 and $999 are definitely two different concepts.
The final sales difference is also in the millions.
Moreover, this pricing has more considerations for the layout of the entire Westeros system in the field of new technology.
In the final analysis, all of Tinco Bayer's products are dependent on the entire Internet ecosystem, with all parties influencing and promoting each other, and the iRec series digital cameras are an important part of Simon's planning.
Even if the hardware itself makes less money, as long as the product is a big success, it will promote the development of the entire Internet ecosystem.
The second half of the hour-and-a-half-long press conference, in addition to the core iRec-10, mainly focused on the ecology of this product.
After iRec-10, first comes the iCut video editing software.
This is a supporting software product for the iRec series launched by Tinco Bayer. It is mainly used for post-production of iRec videos and provides functions such as video editing, subtitle editing, and adding BGM.
Although it cannot match the powerful functions of Ygritte VideoStudio, a professional video software, and cannot produce various video special effects, as a free software, iCut is enough to meet the needs of ordinary users.
Of course, professional users should pay to switch to Ygritte VideoStudio.
Then there is the video editing material library launched on the Broadcast platform, which provides users with a large amount of background music or sound effects materials that can be used for video editing for free or for a fee.
Western society attaches great importance to copyright protection. Broadcast's approach not only provides convenience to users, but also can avoid a large number of unnecessary legal proceedings.
Finally, it was Jeff Bezos of Yigrit who took the stage and announced that Yigrit’s YouTube video platform was officially revised and open to all users.
Starting at 5 pm on March 29, the newly launched YouTube website is no longer limited to officially authorized content users. Any user can upload videos of their own creation.
Limited by current network conditions, ordinary users can only have 500M of content space. According to the iRec-10 360P video standard, they can upload about two hours of video, and the length of a single video is also limited to 10 minutes.
Although there are upload restrictions, the service will be completely free.
Moreover, the 500M content space is not unchangeable. As long as the clicks on videos created by users reach a certain level and the user level increases, the content space owned will also increase accordingly.
This is mainly to encourage users to create higher quality content.
The restrictions are not without exception. Social celebrities with certain influence can directly apply for VIP certification. Of course, it is still free. However, as long as they successfully add V, these celebrities will not be subject to upload space, including video length, and the new version of YouTube will no longer do so. Out of restrictions.
Users can easily find loopholes.
If an account runs out of space and the account has not been upgraded, I will just apply for another account.
No problem at all.
However, just like playing a game, if you are willing to give up a level 70 account and go back to the Novice Village to practice from level 1, no one will object, but the time and energy spent on your level 70 account will be wasted, and the gain outweighs the loss.
In fact, the upgrade standards set by the YouTube platform are not harsh. As long as you pay attention, you will soon obtain the same rights as celebrity users. The main reason is that the network storage and bandwidth resources at this stage are not abundant, so we hope that users can take the initiative to create more excellent content. videos to avoid flooding as much as possible.
Again, this is the most important point.
The YouTube platform will open advertising sharing to all content creation users.
There is no threshold and no special application is required. As long as it is an original video, the official will enable advertising sharing by default.
Not only that, the new YouTube platform will also open a sponsorship function. If a user likes a video blogger very much, he or she can directly provide cash sponsorship. The official will only deduct 30% of tax expenses, channel fees and other expenses, and the remaining 70% will belong to the user.
Although the YouTube platform has not yet enabled individual user upload functions, the advertising sharing model has been enabled.
Jeff Bezos gave a clear revenue calculation formula on the spot at the press conference. The approximate average revenue per thousand clicks is between US$0.6 and US$1.8.
In order to give users the most intuitive experience, Bezos also directly posted the revenue bills of some content providers, including the three singles "Young and Beautiful", "Blizzard" and " Bach's Last Day" advertising revenue sharing.
Among them, "Young and Beautiful", which has a cumulative click count of 1.37 billion, has an advertising revenue share of US$2.469 million.
For Simon, more than two million US dollars now are not money at all.
However, for most ordinary people, if they can complete such a phenomenal video, they can immediately start to retire and enjoy life.
1.37 billion clicks may seem unattainable to many people, but from another perspective, even if your income from all the videos you create in a year is only one-tenth of that of "Young and Beautiful", your annual income will be It's already quite expensive.
Therefore, in the face of Jeff Bezos's provocative explanation, even many of the celebrity guests who were invited to attend began to be eager to give it a try.
These people are very aware of the advantages that Bezos’ seemingly unemphasized V certification can actually bring to them. It doesn’t take much to think about it. Officials will definitely provide more generous recommendation resources for these accounts.
The tens of millions of viewers who watched this conference through live video are even more excited, and countless people have begun to eagerly look forward to the official release of iRec-10.