Want to know how profitable China's automobile industry is in this era
The famous Santana is the most typical case.
China just started mass production of the new generation Santana 2000 last year. The standard price is 180,000 yuan, which does not include tax, not to mention the channel price increase due to the hot sales. In short, if you don't have more than 200,000 yuan, you can't even think about buying the car.
Santana is modified based on the Passat model owned by German Volkswagen.
The Santana 2000 was modified from the Passat B3 platform. During domestic mass production, the overseas B3 platform had actually been eliminated. In 1996, Volkswagen's Passat B series had developed into the B5 platform. So, what is the price of the latest Passat B5 model
$3,000 to $5,000!
At the current exchange rate of RMB to US dollar of around 8.31, even if the overseas market is based on the high configuration of US$5,000, the price of this car is only over 40,000 RMB equivalent.
The overseas price is 40,000, and the domestic price is 180,000. The price difference is a full 4.5 times.
Because it is a joint venture brand, only some parts that need to be imported for Santana 2000 are subject to higher tariffs. According to public information, Shanghai Volkswagen’s current self-production rate of Santana series parts has reached more than 60%. With low domestic manufacturing costs, even Taking into account the tariffs on imported parts, the cost of the domestically produced Santana 2000 is definitely not much different from that of similar overseas models.
However, the price can vary by 4.5 times.
You can imagine the huge profits!
Obviously not just anyone can get a share of such huge profits. At this stage, like telecommunications, petroleum and other fields, the automobile industry is basically monopolized by large state-owned enterprises.
Now that the market economy has begun to be encouraged, it is not impossible for private enterprises to build cars, but there are barriers.
Very clear threshold.
1.5 billion.
If you can come up with 1.5 billion, I can consider giving you a car production license.
Tsk!
At this stage, China has squeezed most of its companies and still cannot squeeze out 1.5 billion.
Therefore, until the policy was gradually relaxed after 2000, many domestic automobile brands in China, whether state-owned or private, were actually black cars without "hukou", surviving quietly in the gray area where local protection and policies were borderline. After all, the domestic automobile industry The huge profits are really enviable.
Of course, less than one out of ten survived in the end.
Geely is one of them.
Although Lin Su was entrusted by his hometown to attract investment, Chen Qing had obviously done a lot of homework.
After Simon vetoed it, Lin Su lowered her eyebrows and said nothing more because of some of the man's words just now. Chen Qing still wanted to fight for it: "Boss, we have investigated carefully and found that Geely Li is a very capable person. You are not Did I say that the most important thing about investing in China at this stage is to pledge people? Since the complete plan does not work, perhaps we can invest less."
Simon smiled and asked: "How much do you think is appropriate?"
Chen Qing said: "Geely's wealth is about 100 million yuan. If we invest 10 million US dollars, we should be able to get about 40% of the shares. Boss, this is a very cost-effective business."
Simon's smile remained unchanged: "Then, whether actively or passively, the Westeros system will be tied to this company, and China will also recognize that I intend to get involved in the automobile industry. Plus you are so restless, the result will be It’s hard to predict.”
Being bluntly told by her boss that she was restless, Chen Qing immediately looked hurt and said pitifully: "Boss, I listen to you very much."
"Now is not a good time for both sides to get involved in the automobile industry. Two conditions are to wait for China to join the WTO and wait for the next downturn in the automobile industry before we take action." Simon ignored Chen Qing's pretending to be pitiful, shook his head again, and then changed the topic directly , also switched from French back to Chinese: "Tell me about another thing. How is your computer company prepared?"
Chen Qing found that there was no need to discuss, and she no longer struggled. She changed to Chinese and said: "The first computer has begun to be warmed up and promoted. Also, the benchmark software mentioned by the boss has been developed by the team I hired in Silicon Valley. Internal testing is in progress. By the way, boss, do you want to give this software a name?"
This goblin obviously captured some of Simon's little preferences.
Come up with a name.
Simon didn't refuse. After thinking for a moment, he noticed a certain loli eating obediently across the table and said, "MiuMiu."
The little girl immediately looked up and said, "Huh?"
Simon gestured to the little girl and said to Chen Qing: "Just call Miu Miu, Miu Miu runs the score."
When Ms. Liu heard that Simon was going to name some software after her daughter’s new name, she subconsciously tried to dissuade her: “Simon, isn’t this bad?”
But Chen Qing immediately said with certainty: "It's Miu Miu. This is also a woman's name. Companies in the Westeros system named after women, such as Daenerys, Melisandre, Igritte, etc., are all It’s very powerful, it’s a good fortune.”
When Simon heard what Chen Qing said, he realized that he had accidentally 'created' another woman. He smiled and said, "I suggest you release this software in North America first, and then turn to China. Of course, the main target is China. , don’t get it wrong.”
Chen Qing nodded, curled up the corners of her mouth, and smiled like a little fox: "Boss, I originally planned to do this."
With the current custom in China, even ten or twenty years later, people will be very superstitious about imported products. Since it is an American software, it must be very authoritative.
Who objects
After breakfast, Simon and his party took a helicopter to Manhattan, stayed there all morning, and departed for Europe at two o'clock in the afternoon.
Mainly about Ukraine.
In order to ensure the layout of the Westeros system in Ukraine, Simon sensed that some people were beginning to become restless again, and Simon recently launched a 'weeding' operation there again. In addition, it is expected that the one-week trip will also include visits to Finland, Russia, Italy and other countries, and will return next week.
Here in New York.
After Simon left, the girls of the Guofeng Art Troupe who arrived last Friday quickly got on track starting from the new week. With the help of the Westeros family team, they began to prepare for the public performance in half a year.
And basically two programs have been scheduled.
Simon personally presented "Plucking Wei", as well as the solo dance "Jian Jia" performed by Wei Canzai on Saturday.
Except Li Youhu.
I met with Ang Lee on Monday morning. Li Youhu lived up to Simon's expectations and was successfully chosen by the director.
In Li An's view, the arrogance and arrogance inherent in this girl were exactly the same as the Yu Jiaolong he imagined. Moreover, although he has not received much professional performance training, he is a dancer after all, so his foundation is not zero, and he is also full of talent for performance.
Through the performance training in the next few months, Ang Lee also believes that there will be no problem for Li Youhu to meet the standards before filming begins.
Meanwhile, the North American summer season continues.
May 24th to May 30th.
Another box office week has quickly passed.
In the third week of the summer season, "The Mummy", a collaboration between Daenerys and Fox, easily topped the weekly box office. In its second week of release, because there were no strong new films released, "The Mummy" fell only 34% in the second week, collecting another US$41.93 million. .
In the two weeks since it was released, the cumulative box office of this summer blockbuster has easily exceeded 100 million, reaching US$105.47 million.
The second place on the list is "Romeo and Juliet" which is both unexpected and reasonable.
In its third week of release, this modern romance film based on a classic novel once again earned US$18.83 million, with a decline even better than "The Mummy" at only 26%. In three weeks, "Romeo and Juliet", which cost only US$30 million to produce and promote, had a cumulative box office of US$75.74 million.
So far, this romance film can be described as the biggest dark horse in the 1996 summer season.
Arnold Schwarzenegger's "The Evaporation Code" barely held on to its third place on the list this week. Although the single-week decline also narrowed to 27%, after a failed start and a sharp drop in the next week, " "The Vapor Command" only had $12.98 million left at the box office in its third week of release.
After three weeks of release, this super blockbuster movie that has burned through 100 million U.S. dollars has a total North American box office of only 67.19 U.S. dollars.
Moreover, what makes the producer Warner Bros. the most uncomfortable is the overseas market performance of "The Evaporation Order".
Because it has also been impacted by films such as "The Mummy" and "Romeo and Juliet" overseas. With more than 30 overseas box office openings, in the same three weeks, the overseas box office of "The Evaporation Order" was less than 50 million U.S. dollars. It is generally predicted that the North American and overseas box office of this super blockbuster will be basically the same, both at around 80 million U.S. dollars.
The total global box office is approximately 160 million.
In the past, action stars such as Stallone and Schwarzenegger had always had strong overseas box office appeal. Even if they were not popular in North America, they could often collect large sums of money at the overseas box office and achieve profits. This time, "Evaporation Order" did not bloom outside the wall, completely ending Warner's desire to make up for its losses from the global market.
In comparison, "The Mummy", which was released a week later than "The Vapor", easily achieved over 100 million at the overseas box office in two weeks. This was even under the premise that some large ticket warehouses such as Japan and France did not release it. The domestic box office of "The Mummy" is expected to be only about US$150 million, but based on its performance at this time, the film's overseas box office is likely to meet Warner's expectations for "The Vampire", reaching twice the local box office and hitting a high of US$300 million.
The fourth place went to Leslie Nielsen's "The Greatest Hits," a mid-production comedy film that followed "Episode" with a box office of $12.49 million in its first seven days.
The box office difference between the two is less than $500,000.
Moreover, the production cost of "Ultimate Laughter Detective" is 18 million, and Sony's publicity expenses are about 10 million U.S. dollars.
With an opening of US$12.49 million, the domestic revenue should be between US$20 million and US$30 million. Leslie Nielsen has some box office appeal overseas and will definitely be able to recover a lot. Therefore, this project is not a big deal for the producer Sony. A success, but not a failure.
It can only be said to be tepid.
The fifth place is "Black Man".
This Hong Kong film from across the ocean, which does not include a single Western star in the lead cast, unexpectedly edged out "Austin Powers," which had a failed start last week, and occupied fifth place on the weekly box office list.
After giving a small surprise in the first three days of the weekend, "Dark Man"'s full first-week box office finally reached 10.38 million US dollars.
Compared to Daenerys Entertainment's total investment of US$5 million in production and promotion, the publisher directly recovered its costs and began to make a profit in just one week of release.
In fact, the media reputation of "Dark Man" has not been good at all since its release.
To be precise, it's a little bad.
Even with the public relations operation of New World Pictures, the film's comprehensive media score was only 5.3 points, which did not reach the passing level.
Most of the criticism focused on the film's weak story and rough graphics.
Both of these points are true.
Because the North American version has been re-edited, the text background introduction at the beginning of the Hong Kong version was directly deleted, leaving only an opening wedge. Therefore, for a long time after the opening, it is not clear to viewers who are not willing to use their brains. What is this story about
As for the roughness of the picture, it is quite excusable.
After all, the production cost of this movie is only 7 million U.S. dollars. If you want to compare it with "The Evaporation Order" which burned 100 million U.S. dollars, it would be too difficult.
However, despite the poor reputation, the marketing team of Irresistible Xuanfa did a great job.
It is highly recommended by big names like Jack Cheng and Quentin, and it is in contrast to "The Vapor". The discussion on the online platform is even more lively. In short, potential viewers who should know basically already know about this film. , who shouldn't know, also heard the name "Black Man" intentionally or unintentionally.
So everyone bought tickets to enter the venue.
The final result is that this Hong Kong film, which was not expected by everyone in advance, unexpectedly made its way into the top five at the weekly box office of the popular summer season.
Although the box office is only 10.38 million U.S. dollars, based on 1,276 screens, the average theater average of "Dark Man" in its first week was as high as 8,137 U.S. dollars, surpassing the 5,466 U.S. dollars average of the fourth-placed "Dark Man".
Just in order to free up screen resources for the upcoming "Mission: Impossible 2", Daenerys Entertainment's Easter schedule "Heads 2" and "The Haunting of the Morgue 2" will be canceled this week, leaving enough resources At the same time as "Mission: Impossible 2", because of the outstanding performance of "Dark Man", the New World Pictures team also added more than 200 additional screens for the film in some areas with relatively few resources before, making the film the second weekend. The number of screens reaches 1534.
After all, the average cost per museum is more than US$8,000, which is enough to meet the standard of adding more screens.
Most of the time, the world is so wonderful.
Same movie.
Someone rejoices.
Someone is worried.
At the same time that "Dark Man" was released in North America, the film also started filming in Hong Kong on the other side of the ocean. It also used the publicity stunt of the film's successful inclusion in the North American summer schedule to create a lot of hype.
Unfortunately, after seven days of filming, the Hong Kong box office of "Dark Man" was only HK$3.79 million.
Based on this starting point, the total domestic box office of the film is likely to be only about 10 million Hong Kong dollars. Even if New World Pictures originally shouldered the production cost of 2 million US dollars as a partner, the Hong Kong production company still invested 45 million Hong Kong dollars.
Only 10 million Hong Kong dollars were recovered in the mainland. Even if the box office in Southeast Asia is two or three times that of the mainland, the final loss may be as high as 30 million Hong Kong dollars.
What a huge loss.
Looking at North America, the first week was US$10.38 million. Based on the Hong Kong dollar to US dollar exchange rate of about 7.76 at this time, the box office equivalent to more than 80 million Hong Kong dollars was recovered in one week. New World Pictures only invested a total of 5 million US dollars. It started making profits one week and will continue to make profits.
It's all profit.
It was only released in North American theaters, with the first week of 10.38 million US dollars. The total box office is expected to increase again compared to the original, and is expected to reach about 25 million US dollars. According to the typical Hollywood split ratio of 55%, this part of the profit alone exceeds 8 million US dollars, which is equivalent to more than 10 million US dollars. 60 million Hong Kong dollars.
That’s not counting European distribution revenue.
That’s not counting subsequent video and TV broadcast revenue.
On one side is a loss of HK$30 million, and on the other side is a profit of HK$60 million.
Moreover, according to the original investment agreement, the interests of both parties were clearly divided.
There is no possibility of making amends at all.
A certain big boss on the other side of the ocean who invested in the production of "Dark Man" saw such a comparison of losses and profits. He wanted to vomit blood and had an uncontrollable urge to kill people: Simon Westeros, don't let it go. I saw you in Hong Kong!