At the beginning of July this summer, Han Donger's third album since her debut was finally released with much anticipation.
When Han Donger switched from Yongren Studio to Yanhuang Music, she signed a 5-year, 3-album contract.
But this first record took a full year.
In addition to the five songs written by Shen Huan, she also selected seven songs and added them to her album.
This album, which she named "Little Lucky", has been heavily promoted since May.
In June, the promotion of the album was raised to a higher level. Posters can be seen in the streets of first- and second-tier cities. Yanhuang Music is worthy of being a big company that set a promotional fee of more than 20 million for her back then. The details are taken care of. Very good.
However, since online sales are now available, things like charting must be done after the album is released.
Otherwise, pirated copies will be everywhere before the album is released, which will definitely be detrimental to sales.
Fans feel a little strange about the album title "Little Lucky".
Han Donger has never been the kind of romantic female singer. The songs she sings are like those of a fairy, cold and lofty.
This is also an important reason why her fans feel that Han Donger is unique and should have become the third queen long ago.
But why does Han Donger's third album have such a slightly sweet title
Could it be that she and Shen Huan were about to blossom
When the name was just announced, there was really a lot of discussion on the Internet.
"I suddenly have some doubts about the quality of this album. When Dong'er starts singing love songs, is she still our natural little fairy?"
"Don't be so nervous. The five songs on this album were all written for her by Sister Xiaofeng. Is there any difference?"
"You can't say that. What if Sister Xiaofeng is also carried away by love and writes a sweet love song for her?"
"Come on! Do you still dare to doubt Sister Xiaofeng? When did he stop writing songs according to the characteristics of a singer?"
"Yes! I don't think Dong'er is that stupid. She would give up her usual characteristics, especially at the critical moment when she is preparing to challenge the Queen."
"Yeah, I really hope Dong'er can directly seal this album! Don't screw it up!"
“…”
This kind of discussion stopped abruptly until the album was released.
At the same time, the three major music websites and offline record stores began to promote Han Donger's new album.
In the streets and alleys, the songs of "Little Love Song", "Finger Moon on the Left Hand", "Big Fish", "At least I still have you", and "The Whale Transformed into an Island" can be heard endlessly.
Just these five songs make people endlessly mesmerized by listening to them, and they can be played endlessly.
Although the remaining seven songs are also excellent, according to the discussions on Weibo and the forum, they are still a bit lower.
Fans still like the beautiful sound of "Little Lucky".
"Wow, I used to worry that the song Little Lucky was vulgar, but it sounds really warm. Although it's a little sad, it feels so good."
"Yeah, yeah, yes, Little Lucky is pretty good, but my favorite is Finger Moon on the Left Hand. This song is simply a fairy tune! That high note is really amazing!"
"+1 for the comment above, but "Big Fish" can still be compared with "Finger Moon on the Left Hand", especially the low humming and breathy singing at the end. You can enjoy listening to it with your eyes closed!"
"You guys are so picky! The five songs written by Sister Xiaofeng are all super classics! I like them all!!"
"Me too! But you ordinary people haven't noticed at all that the songs Sister Xiaofeng gave Dong'er this time are divided into several types. The details of each song are different, which makes Dong'er challenge several singing styles. Woolen cloth!"
"It is no exaggeration to say that any of the five songs written by Sister Xiaofeng could have become the title song in the album. Now he has released five songs at once. He is really willing to do it!"
"Only Dong'er's voice can perfectly control these divine songs! Now I finally understand why the album production process took a year! It's really not that simple to sing these songs perfectly!!"
“…”
The fans' praise for "Little Lucky" is of course not only reflected in words.
In fact, now that the economy has developed, people's salaries have increased, and prices of various commodities have continued to soar, the price of 30 yuan for a record is no longer an exaggeration.
Watching a movie is enough to buy one.
Not to mention downloading an album online only costs 5 yuan.
In this day and age, you can’t even spend 5 yuan for a bowl of noodles.
Another factor in particular is that young people’s consumption concepts have changed greatly.
They are still willing to support the genuine version if they can.
Therefore, on the first day, the sales of "Little Lucky" exploded due to the high reputation.
On the first day, its online sales reached 900,000 units, which was more than twice that of the Return band's "Return" record in December last year.
Its offline shipments are also amazing, with 90,000 copies sold on the first day.
Even if it is not as good as the super record of 102,563 copies of "Return", it is still a very popular symbol both online and offline, and can be called the record with the best response this year.
Han Donger's largest fan group is actually fans between the ages of 18-30.
These fans are either college students or young people who have just started working. Of course, they dare to take action on the things they like.
Especially after the good word-of-mouth spread, when everyone is discussing "Little Lucky", how can the rest of the people be willing to be excluded from the fashion circle
Driven by this mentality, they all donated generously, making the sales performance of "Little Lucky" in three days even more impressive.
Its online sales in three days exceeded 3 million units, and its offline sales also reached 300,000 units, directly setting the three-day sales volume up to a benchmark.
Even the best-selling album in the past 20 years, Zhao Changshou's "The Love of My Life", can't compare to the crazy results of "Little Lucky".
For such achievements, Yanhuang Music is filled with joy.
They know that Han Donger is just a short distance away from making history!
As long as we give her more strength, it will definitely not be a problem for Han Donger to ascend to the throne of the third queen in one breath with "Little Luck".
According to Yanhuang Music's publicity plan, Han Dong'er will immediately launch his own national publicity plan.
Naturally, I will travel to 15 first- and second-tier cities across the country, striving to spread "Little Luck" more widely and strive for more sales.
Influence and hard power combined are the guarantee of success.
With such achievements, after Han Donger ascends to heaven, there will be a lot less resistance!