night.
A private room in a high-end hotel in the imperial capital.
The box was filled with people toasting each other, and the atmosphere was very lively.
The director of "I Only Like You", Zheng Kangde, the producer Wu Kai, and several leading actors headed by Liang Biqin and other main creative staff were all present. Sitting on the main seat was a middle-aged man with a shrewd look in an Armani suit. This man was Cui Zhihao, the manager of Wanzhong Cinema.
In the national city cinema box office rankings, Wanzhong Cinemas ranked first with revenue of 3.8 billion yuan. For a movie, the theater manager has the power of life and death over the movie's first-day screening schedule.
If we can get Cui Zhihao on board, then the box office guarantee will be almost halfway achieved.
In the circle, in order to obtain a higher screening schedule, accompanying guests to meals and drinking is child's play. Rebates and red envelopes, which are blatant "bribes", have long become the norm in the industry, even in first-tier cities such as the capital.
At the dinner table, Director Zheng Kangde toasted Cui Zhihao enthusiastically, "Come on, Manager Cui, let me toast you again. Our movie depends entirely on your care!"
Zheng Kangde winked at Liang Biqin as he spoke, and Liang Biqin immediately went over to pour Cui Zhihao a glass of wine, her heaving chest rubbing against Cui Zhihao's arm.
Another actress was not to be outdone, praising Cui Zhihao in different ways, "I've heard that any movie that Manager Cui likes will be a big hit!"
Zheng Kangde immediately agreed, "Manager Cui is the weathervane of our industry!"
Cui Zhihao was standing on Liang Biqin's left and the pretty second female lead on his right. They were hugging each other, their faces flushed as they laughed, "Director Zheng, that's not right. The subject matter of this film is novel, and the audience is all young people, who are the main force of the current box office. The cast is not to mention, and the publicity is so awesome. Even if you don't say anything, I will definitely give it top priority!"
"Manager Cui, you are really too kind. It is you who decides what kind of movie the audience will watch in the theater. No matter how good our movie is, it cannot be separated from your support!" Zheng Kangde saw that the atmosphere was almost right, so he moved closer and quietly raised five fingers to Cui Zhihao, "As long as you fully support me, Manager Cui, I can make the decision here and give you this amount directly!"
When Cui Zhihao saw the number Zheng Kangde gave, his eyes immediately lit up.
This means that he will be given a 5% box office rebate!
Generally speaking, if a film distributor wants to "cooperate" with a cinema, the cinema will increase the number of film screenings appropriately, but the prerequisite is to collect a certain amount of box office rebates, which is the so-called "red envelope."
Most of this gray income goes into the hands of theater managers.
In the industry, the rebate is three percent in most cases, so the price offered by Zheng Kangde can be said to be very sincere.
Considering the investment, cast, and popularity of Zheng Kangde's film, a box office of at least 300 million is a sure thing. Based on the 5% rebate, he can get tens of millions!
Thinking of this, Cui Zhihao immediately smiled and said, "Director Zheng, don't worry, I can give you this number for the screening rate of this film!"
Cui Zhihao also showed Zheng Kangde five fingers.
Fifty percent screening rate!
Zheng Kangde immediately showed a satisfied and delighted look, "Manager Cui is really straightforward!"
In the current market environment, if a film can occupy more than 30% of the screenings, it means that it has 50,000 screenings a day, which is definitely a blockbuster level. The Hollywood blockbuster that was popular some time ago only had a 50% screening rate.