In the past, when the Internet was not yet popular, the public could only get information through newspapers, television, and radio stations, and these media were easily manipulated by institutions or even individuals.
Now is the Internet age. China has 800 million Internet users, and various new media have sprung up like mushrooms after rain. The power of the Internet is beyond imagination and extremely difficult to control...
After just one night of fermentation on the Internet, the next day, a considerable number of audiences went to the cinema for "Dream Seekers", a low-budget, unhyped film that had almost no attention before.
Once word of mouth spreads, it can have a greater impact than spending hundreds of millions on marketing and publicity.
Late at night, in a cinema in the center of the imperial city.
It is now past nine o'clock in the evening. At this time in the past, after the golden hour movie ended, the entire theater would be almost empty of customers.
However, today is contrary to the norm. It is already this time, it is not a holiday and there are not many activities, but the number of people in the cinema has increased instead of decreased.
In the cinema, a group of young men and women gathered in groups of three or five, discussing something in a heated atmosphere.
"Usually there's no one around at this time, why are there so many people at the evening show tonight? I thought it would be just the two of us." A girl said to her companion.
My companion was also a young girl. She looked at the people around her and said, "Many of you should be here for Dream Seekers just like us, right? I heard a lot of people talking about it just now!"
"The trailer is really good, I hope the feature film won't disappoint! But there are too few screenings for this film. Apart from one early morning show, there is only one midnight show, so we have to come here late at night!"
"Yeah, it was already midnight when I finished watching it, and I have to go to work tomorrow! I came here just for this movie, and it would be a big loss if it's not good!"
…
Not far away, a middle-aged man in a suit and tie walked to the cashier counter with his hands behind his back.
"Manager Zhou!"
"Good evening, Manager Zhou!"
…
Because there were so many customers, the two cashiers were busy dealing with them. When they saw the middle-aged man, they hurriedly made time to greet him.
The manager named Zhou waved his hand, indicating that she should not worry about him and continue with her work.
It was not until 22:00 when the movie was about to start that the two cashiers finally finished their work.
At this time, the manager walked up to ask, looking very satisfied, "The customer flow tonight is good, is the cinema holding any activities recently?"
The two cashiers shook their heads at the same time, and then one of them said, "Manager, there are no promotions recently!"
"What's going on?" Zhou Zhihe asked.
"I took a look and found that more than 90% of the customers who came tonight were here to see Dream Seeker!" another cashier replied.
Zhou Zhihe frowned when he heard this. "Dream Chaser? Is that the one that's been talked about on the internet recently?"
"Yes, there were very few viewers in the first two days after the film was released. It seems like it became popular overnight!" explained the cashier.
"Manager, not only the evening show, but the earliest show today is also very full. Usually, only a few people can sit in a hall, but today the occupancy rate is half!" another cashier said excitedly.
Zhou Zhihe had naturally already seen some content related to this film on the Internet, and he showed a thoughtful expression when he heard this.