At the same time, Ze Ling Studio.
On the sofa, Ning Xi looked at the studio's monthly financial report with a serious expression.
Most of the three million in funds has been used up, and the studio is still in a state of negative profit.
Gong Shangze's face was full of self-blame. "I'm sorry, boss. I'm really not good at marketing..."
Although they won a high-value and heavyweight award, the market had been almost completely occupied by histot, not to mention that they were secretly and deliberately blocking their orders.
Ning Xi naturally knew this too.
After all, for a clothing studio, it is not enough to just design; development, design, production and sales are all essential.
"Given our studio's situation, although the self-operated model of a specialty store has fewer intermediate links and higher profits, it requires too much investment and too much human resources, so it is obviously not suitable for us." Ning Xi pondered.
Gong Shangze nodded, "Yes, the model that suits us best right now is still the agency franchise and distribution model, and the most important prerequisite for this model is that our brand must have a convincing reputation!"
Otherwise, who would choose their brand to distribute and represent
Before this, they had already taken the most crucial step to prove their strength.
What we need to do now is to demonstrate our strength and attract agents.
"So, what we need most now is a person of sufficient weight to advertise our brand... Alas, it's a pity that I'm not famous enough now, otherwise I could save a lot of advertising fees~ Shangze, do you have a suitable candidate?" Ning Xi sighed and asked, holding her chin.
For example, how did clothing become popular in ancient times? A favorite concubine in the palace, or even the queen or queen mother, wore a certain material and style of clothing, which amazed everyone at a state banquet, and then it quickly became popular, from high-ranking officials to the common people...
This is the celebrity effect.
Hearing this, Gong Shangze hesitantly said a name: "Qin Shengyue."
"Qin Shengyue..." Ning Xi murmured, and immediately knew who Gong Shangze was talking about.
One of the most influential socialites in the imperial city, she has multiple identities such as model, well-known blogger, publisher and clothing retailer. She has her own column in the most authoritative fashion magazine "FA" in the United States. Her name is well-known in the fashion circle and it is no exaggeration to say that she is a fashion trendsetter.
If I could win her favor and let her wear Ze Ling's clothes at this fashion week... the effect would definitely be better than any celebrity or movie queen.
The most important thing is that Zeling is a high-end brand, so the starting point must be high-end enough. If the brand’s audience is all small stars or even internet celebrities at the beginning, it will be difficult to improve its level in the future.
This step is crucial.
"It's just that if we can think of it, then others can think of it too. There must be a lot of people looking for her this time. I have tried to contact her before and even went to her company in person, but I couldn't even see her..." Gong Shangze looked helpless.
"Don't worry, just focus on your design. I'll think of another way. If Qin Shengyue's way doesn't work, I'll think of another way~"
After leaving Ze Ling Studio, Ning Xi drove to the company to look for someone in person.
There were indeed many people waiting there to see Qin Shengyue. Ning Xi waited from dusk till late at night. The people waiting around her gradually lost their patience and left. In the end, she was the only one left, and she still didn't see Qin Shengyue.
Originally, she just wanted to try her luck, and it was expected that she would not see anyone, so Ning Xi prepared to go home directly.
In the parking lot, after getting in the car, she was about to start the engine, but unexpectedly, she got an unexpected reward...