It can be said that in the real estate industry, where the cash is paramount, Heqiong Group’s soaring price of land has given itself a time bomb that can count death.
The current Heqiong Group has become the Norwegian East Wall to complement the West Wall. The time difference between the progress of different projects is used to ensure that the capital chain will not be broken through the deployment of funds among multiple projects. In layman's terms, it is a game of pot and lid.
Some financial experts once compared cash to a pot cover and the demand for cash to a pot. If you have 10 pots and 8 pots with lids, then basically you don’t have to worry that the pots will not be able to cover-you can easily adjust the lids between the pots. This is normal.
If you are a financial expert who can make the company's cash run efficiently, then six lids can also be played. Generally, the larger the company, the more complex the business, the heavier the weight of financial costs, and the more important financial management is, because the more pots, the more difficult it is to deploy lids, and good deployment can save finances. The cost is also more considerable.
In China, the permissible and widely adopted real estate operation model of rolling development has enabled almost all developers to be proficient in performing pot and pot games. But the actual situation is obviously not as good as imagined. The capital turnover for real estate development is usually at most once a year. The capital chain problem makes Heqiong Group's nerves extremely vulnerable.
The current bank lending situation is extremely severe. The beginning of macro-control has begun to exert its power, and banks in many places have been reluctant to lend, and the speed of lending has rapidly slowed down. In order to support the company's capital chain, Gaoqianghe has made every effort to attack from all sides. First, it hoped to solve the funding problem through listing. After its plan to go public in Hong Kong to raise 1 billion yuan was frustrated, it sought private equity funds several times for emergency relief. However, many partners once guaranteed that there would be no problems with the cooperation, all of them changed their minds and said that the funds were not in place, and the original equity purchase and sale contract was aborted.
Obviously, the desperate financing itself has highlighted Heqiong Group's thirst for cash. Any excuse for this is nothing more than three hundred taels without silver this time. It is precisely seeing this cruel reality that people in the industry generally believe that the collapse of Qiong Group is not far away.
When Fu Hua saw this, he felt a little nervous. The strategic policy that Dong Jianguo formulated for him at the beginning was very similar to Gao Qionghe's model, but they weren't as radical as Gao Qionghe in their implementation. Now looking at Gao Qiong and the dilemma facing, this model does not seem to be so easy to follow.
Fu Hua handed the newspaper to Zhou Wenjun and said: "Look at this article, Xihai Investment's previous development model is somewhat similar to that of Qiong Group."
Zhou Wenjun took the newspaper and looked at it, and then laughed: "I never knew that Dong Fu could still put gold on his face. What is similar to the Heqiong Group? What a big tone. You too. I don't want to think about the scale of Heqiong Group and what is the scale of Xihai Investment? So what an analogy.
"What's the matter? You show me the newspaper." Yu Xinyan reached out and asked for the newspaper from Zhou Wenjun. After reading it, he said, "It's true. Heqiong Group is also considered a company in the industry. Although the recent development is not very good, it is not comparable to our Xihai Investment."
Fu Hua looked at Yu Xinyan and Zhou Wenjun suspiciously, and said in a nonsensical way: "It's strange, when did you two become a nostril and vent your breath."
Yu Xinyan's face sank suddenly, and he glared at Fu Hua and said: "Fu Dong, you are serious, OK? I'm discussing this matter with you, and it's only a matter of fact. What's the matter with you saying such boring things? "
Yu Xinyan raised his face, and Fu Hua felt a little dazed. He hurriedly said with a smile: "I want you to focus on not the scale of the company. Now Gao Qiong and this incident have given us a reminder, that is, The strategic policy set by Dong Jianguo may be problematic. What I want Wenjun to think about is what our company should do next."
This time Yu Xinyan didn't say anything, but just looked at Zhou Wenjun and wanted to hear what Zhou Wenjun said. Zhou Wenjun thought for a while, and then said: "I think the current crisis in Gao Qionghe may not be an opportunity for us. The best thing for us now is that our company has recently returned a lot of funds. If this part of the funds is returned, If you take out the land for auction, I’m afraid you can’t buy much land."
Yu Xinyan nodded and said, "Yes, the price of land is so high now. I'm afraid we can't buy much land with this little money."
"But if it is used to purchase shares of Heqiong Group, I am afraid that this fund will be able to exert the greatest effect." Zhou Wenjun said with a smile.
Fu Hua understood what Zhou Wenjun meant. Now that Gao Qionghe is raising funds around, the value of the funds in their hands is naturally greater. For example, if the Heqiong Group is in normal condition, their funds may only buy 30% of the shares, but now Gaoqiong He is in urgent need of money, and may be able to buy 40% or even 40%. Fifty shares.
Fu Hua shook his head and said, "This is not so good. It's a bit like taking advantage of the fire. I and Gao's father and daughter are friends. I can't do this kind of thing."
Yu Xinyan smiled and said, "That's true. I remember that the scandal between Dong Fu and Gao Yun, the general manager of Heqiong Group, was raging at the time, and many people knew it."
Zhou Wenjun frowned, looked at Fu Hua and said, "How many women have you provoked?"
Yu Xinyan laughed: "That's too much, celebrities, celebrities, there are only a few who can be named. Our Fu Dong is a veteran of Hua Cong, and many women are crazy about him. of."
Zhou Wenjun glanced at Yu Xinyan, and said nervously, "You are so familiar with Fu Dong's situation, you are so familiar with it, you don't have ideas about him too?"
As soon as Zhou Wenjun asked what he said, Fu Hua knew it was broken. How could he ask what he said like this? How would you ask Yu Xinyan to answer you? No wonder this guy hasn't found a girlfriend yet in his thirties. He does have a place to beg a bitch.
Sure enough, Yu Xinyan's face suddenly became ugly to death. Seeing that she was about to suffer a seizure, Fu Hua quickly said: "You are true too. I want to discuss the company's next development strategy and how it got involved in my head. Just now, Wen Jun When it comes to buying shares in Heqiong Group, I still feel that it is inappropriate."
Zhou Wenjun saw Yu Xinyan's face changed. He also realized that he had asked a stupid question. Now that Fu Hua came out to help him interrupt him, he hurried down the donkey, looked at Fu Hua and said, "What is wrong with Fu Dong? "
Fu Hua smiled and said: "Now the internal problems of Heqiong Group have not been solved, and a lot of funds are needed to fill in to make the company tide over the difficulties. Where will our follow-up funds come from? If there is no follow-up funds, just Go in like this, isn't it waiting to lose money?"
Zhou Wenjun smiled and said: "Since I dare to propose this, there is a solution to these problems. Do you have follow-up funds? Have you forgotten our Zhou family's rich financial control?"
Part of the reason why the Hsinchu Zhou family is famous in Taiwan is that the Zhou family controls Fuzhou Financial Holdings. This is a large financial company that includes a series of bancassurance, securities, investment banks and other financial companies. It ranks among the 16 financial holding companies in Taiwan. Fifth, if Fuzhou Financial Holdings is willing to support Xihai Investment, solving the crisis of Heqiong Group will not be a problem.
Now Zhou Chaomin, the controller of Fuzhou Financial Holdings, is Zhou Wenjun’s uncle, and Zhou Wenjun’s father is a non-executive director of Fuzhou Financial Holdings. This time Fu Hua went to Taiwan, and in his heart he actually hoped that Zhou Wenjun could arrange him to see him. See Zhou Chaomin's. But Zhou Wenjun never mentioned this problem, and he also had injuries on his body, so he didn't ask Zhou Wenjun to arrange it.
Fu Hua looked at Zhou Wenjun, smiled and said, "Are you sure your family will support us?"
Zhou Wenjun smiled and said, "That's natural. My father talked to me in depth last night. He admired you very much. For the financial holding company, investment is actually investment. If they appreciate this person, they will Those who are willing to invest in this person. He said that you have a brain and dare to bear it, and you are a personal thing."
Speaking of this, Zhou Wenjun looked at Fu Hua up and down and asked with a smile: "It's really strange. You don't seem to be anything, ordinary, and not as smart and handsome as I am, but why do so many people appreciate it? What about you? Not only are there beautiful women, but there are also old men like my father. I really don't understand the reason for this. Could it be that you know magic?"
Fu Hua laughed: "Of course I can't make magic anymore. As for the reason for this? Are you sure you want to know? I dare say that if I tell the reason, you will not be happy."
Zhou Wenjun smiled and said: "As long as the reason you said is true, even if it makes me unhappy, I want to hear it. At least I know what's wrong with me."
Fu Hua smiled and said: "The reason is actually very simple. Let's take the marriage contract between you and Lai Zhaodi. If I am you, I will definitely not run away on the day of the wedding. Even if I don't want to settle this Marriage, I will also tell Lai Jiaming, but stay in Taiwan to bear the consequences of repenting the marriage, instead of leaving and letting your parents bear the wrath of the Lai family."
Zhou Wenjun was a little embarrassed. He explained with a wry smile: "I was still young at that time, and I didn't understand the stakes."
Fu Hua laughed: "It has nothing to do with whether you are young or not. It is a factor in your personality. When you encounter a problem, your first choice is not to face it, but to avoid it. Now you are through me. It’s been tested. I hope you will dare to face the problems in the process of managing Xihai Investment and don’t be a deserter."