Kong Lingyu asked Li Mu if he had watched the Spring Festival Gala. Li Mu snorted: "Yes, I am turning on the computer."
As soon as he said he was turning on the computer, Kong Lingyu knew that Li Mu had already seen the QQ Fishing Farm advertisement embedded in the program. He said: "I opened QQ Fishing Farm, and it has indeed been updated. Just like our last update, some new features have been launched. , including pet functions, task functions, and friend functions. In addition, they also launched a new section where users can use gold coins to purchase processing workshops. One is a sushi restaurant where salmon can be made into sushi, and the other is a cannery. , you can make sardines into cans, and like us, they have started to develop a processing system."
Li Mu had already turned on the computer at this moment, and he said, "Wait for me, let me take a look."
Li Mu took a look at the current QQ Fishing Farm and found that both the aesthetics of the graphics and the game's menus, interactions and other experiences have been greatly improved compared to before, and they basically "learned" from the last update of Happy Farm For all the elements, they also have a pet mode where you can raise dogs to prevent fish theft. They also have a mission mode, but they don’t copy the “little truck” design of Happy Farm. However, they have one thing that is original, and that is the processing industry system.
In Li Mu’s opinion, QQ Fishing Farm must have changed its architect and product manager. Although most of its updates this time are plagiarism, Li Mu has already prepared this processing industry system in advance during the development of Happy Farm, but it has not yet been announced. Therefore, they themselves are able to think of opening up this new system, which is worthy of recognition.
Currently, QQ Fishing Farm has only opened two processing workshops for users, namely a sushi restaurant and a canning factory. However, Li Mu believes that they should already have a relatively complete system structure, but they have not yet opened it all in one go. The farm is still the QQ Fishing Farm before. From a large-scale perspective, the virtual worlds in these two games only have the primary industry. Happy Farm is agriculture, and QQ Fishing Farm is fishery. Now, QQ Fishing Farm is one step ahead of Happy Farm. , began to march into the secondary industry, that is, the processing industry.
In fact, in the version of Happy Farm that Li Mu has not released, this system has already been developed and matured.
In Li Mu's Happy Farm, each type of crop has a corresponding processing system, which is linked to each other. Not only is the structure very large, but the logic is also very rigorous.
For example: after building a mill, wheat can be processed into flour. After building a pastry house, you can use flour alone to make bread. If you add sugar and butter, you can make biscuits and cookies; if you build a restaurant, flour and pork can be made. , can make steamed buns, and add beef to make ramen.
In the above structure, to obtain sugar, you need to plant sugar cane, harvest the sugar cane and then use the sugar making machine to make it. Pork needs to be obtained by building a pig pen to raise pigs, and beef needs to build a cattle pen to raise cattle.
Raising pigs not only yields pork but also bacon, and raising cattle not only yields beef but also milk.
Milk and sugar combined with an ice cream machine can make ice cream;
Bacon, beef and bread can be used to make burgers;
Corn can be made into popcorn, or it can be combined with grains such as wheat and soybeans to make feed for pigs, cattle, sheep, chickens and other livestock in a feed machine;
Build a movie theater and provide popcorn and ice cream to tourists who come to watch movies;
Oranges, carrots, oranges, strawberries, blueberries, raspberries, mangoes and other fruit types can be made into various juices through juice machines, and can be paired with popcorn and ice cream to provide to moviegoers;
Sheep can produce wool and goat milk, wool can be made into sweaters, and goat milk can be made into cheese;
Chickens can produce eggs, and eggs can be used to make cakes and tarts;
Cotton can be woven into cloth, which can then be used to make clothes;
There are many, many product relationships like this...
The agricultural products produced in the primary industry are processed into various commodities in the secondary industry. These commodities can be exchanged for money and can be used for higher-level tasks. This can encourage users to continuously improve their industrial systems.
In addition to these intersecting industrial chains, Li Mu also opened up a tertiary industrial chain, which is the service industry.
For example, such as movie theaters, restaurants, clothing stores, cake shops, etc., the system will set up the user's farm as a tourist attraction, and transport a certain number of virtual tourists here every day. The tourists will buy various agricultural products here, as well as the tertiary industry here. consumption here.
In short, what Li Mu built for Happy Farm is a very complete system with a very large structure, far beyond what the current QQ Fishing Farm can match.
At this time, Kong Lingyu said to Li Mu: "I check the situation of QQ Fishing Ground and Q Bar every day. Yesterday, QQ Fishing Ground was not updated. Today, suddenly such an advertisement was inserted on the Spring Festival Evening. I opened QQ Fishing Ground again, and sure enough, it was Updated, it seems they have been planning this for a long time.”
Li Mu smiled helplessly and said: "Their imitation ability is indeed very powerful. If it was a company that was not prepared enough, it would have been crushed by them long ago."
Kong Lingyu said: "This kind of advertising placement is really new. It costs a lot of money to persuade someone as big as Zhao Benshan, right?"
Li Mu said: "Not only do we have to get him to agree, we also have to get the Spring Festival Gala program team to nod. Does Tengxun have such sufficient cash flow?"
Kong Lingyu said: "Last year, South Africa's MIH Milad International Holdings Group acquired 20% of Tengxun's equity from Hong Kong Yingke Digital, and acquired 12.8% of Tengxun's equity from IDG. This is Tengxun's first The two largest shareholders account for almost 33% of the shares. However, these two equity acquisitions were conducted with other shareholders. Tengxun did not get any benefits from them. They have probably consumed a lot of money from Q Bar and QQ Fishing Farm. We have very little funds, and we should be relatively short of money now.”
Hong Kong Yingke Digital is now in the hands of Li Zekai. He originally invested more than 1 million US dollars in Tengxun, accounting for 20% of Tengxun's shares. However, he obviously lacks foresight. He held the shares until June last year and ended up with He sold all Tengxun shares to MIH for more than 10 million U.S. dollars. At first, Li Zekai thought that this transaction that made ten times the profit in just two years was a work of genius on his part, but he did not expect that it would become the biggest failure of his investment career. , for ten million dollars, he missed out on tens of billions of dollars.
Thinking about it now, Tengxun has failed on two products in a row, and it doesn't have much prospects in the capital market. Therefore, Li Mu deduced: "It is likely that they have raised funds again."
"I haven't heard of it." Kong Lingyu said, "I've never heard of any financing from them."
Li Mu then said: "It may be an internal capital increase, or it may be to continue to transfer shares to MIH and let them pursue investment. In short, they must have obtained another sum of money, but don't worry, this sum of money will not be too much, at most it will be In terms of tens of millions of dollars, it’s probably only in the millions.”
Kong Lingyu sighed: "That's a huge sum of money!"
Li Mu smiled and said: "It's a huge sum of money, but they can't afford to spend so much money. The reason why they work so hard must be because they saw the daily flow of Kaixin Farm is so strong and realized that this is a very good cash cow, so they took advantage of the money and tried their best. Unexpectedly, I want to use the Spring Festival Gala to turn around, but it doesn’t matter, let’s keep them happy for the time being. Tomorrow you will gather the core technical staff online, and we must update the next version of Happy Farm before eight o’clock tomorrow night.”
After saying that, Li Mu himself figured out the key, and his mood suddenly became brighter. He laughed and said, "This is really like God's help!"
Kong Lingyu has been working with Li Mu for a long time, and his thinking is much closer to Li Mu. When he heard Li Mu say such words, his mind flashed, and soon his eyes lit up: "BOSS, I understand! You have always made us understand the updated version of Happy Farm. Are you waiting for just one day to make reserves? When Teng Xun focuses on the QQ fishing ground, they will sadly find that no matter how they catch up, they can never catch up with us. We can always catch up in the shortest time. Their efforts were in vain within a short period of time. At this time, their energy, manpower, technical strength, and financial resources were all tilted towards the QQ fishery, and they would inevitably ignore the needs of QQ itself. They thought that QQ was now invincible, but they had no idea. Our YY has almost been developed, and our YY is much better than QQ in every aspect... "
"That's right." Li Mu said with a smile: "They have invested so much energy and financial resources for QQ Fishing Ground, and even put their advertising into the Spring Festival Gala, which shows how much they attach importance to QQ Fishing Ground. They are now too confident in QQ itself. That’s why we desperately want to build QQ Fishing Farm into a continuous cash-generating place and rely on this cash flow to feed back QQ. However, once our YY goes online, it will pose a threat to them. If the foundation of QQ is cut off by us, all their dreams will be over."
Kong Lingyu said immediately: "Then I will inform everyone now to prepare to update the third version of Happy Farm and let them taste the taste of despair!"
At this moment, several senior executives of Tengxun are once again full of hope for the future of QQ Fishing Ground. Zhao Benshan's skits are the top priority of the Spring Festival Gala every year. This year's "Selling Cars" is still so effective. It is foreseeable that in In the next week, the program "Selling Cars" will be broadcast countless times on major CCTV channels, and will also be replayed countless times on major local stations, and the brand QQ Fishing Ground will accompany every rebroadcast. Appearing in the audience's field of vision, the effect of this advertisement is simply much stronger than advertising on any TV station and at any time!
What they are most confident about is their newly created QQ fishery processing system. They also realize that this structure has opened up a new game system, which is equivalent to more than doubling the game richness and making the game experience more enjoyable. Three-dimensional, they are no longer as blindly confident as they were before. They have no plan to rely on the update of QQ Fishing Farm and the advertising placement of the Spring Festival Gala to kill Happy Farm. They just want to steal a part of the share from Happy Farm. This is all It’s a rolling cash flow!
(End of chapter)