Fang Xudong's guess was correct, and Li Mu did not deny it.
He said that he was indeed developing an instant messaging software and planned to make a social layout, but he did not reveal too much. It was not that he did not trust Fang Xudong, but that he felt it was unnecessary.
Fang Xudong is a powerhouse in the technical field. A product that has almost been developed does not require him to waste energy anymore. What he needs is to help Li Mu build other products, or wait until one day YY will carry tens of millions of users for voice and video When it comes to huge data flows like file transfer, let him come up with solutions.
Right now, there are two areas that require Fang Xudong's participation. One is "Miracle MU", which is his next source of cash, and the other is Taobao.
Taobao needs strong technical support. On the one hand, it must provide solutions for the influx of a large number of users. On the other hand, it must provide a complete and safe trading environment. In addition, there is also a very important key point: algorithm .
Taobao's algorithm is a very profound knowledge, just like Google's study of web page ranking algorithm, it recommends to users the results that are most suitable for users, most attractive to users, and most able to promote user conversion, so as to enhance user experience and stickiness. , improve the overall conversion rate of the platform.
This algorithm is not just a simple recommendation weight and ranking weight formula, but more importantly, it must create an accurate user portrait based on the user's behavioral habits.
"User portrait" is still an unfamiliar term to current Internet practitioners, and even Fang Xudong has not systematically studied it.
When he asked Li Mu about the fundamentals of user portraits, Li Mu said: "If we build Taobao in the future, then we can grasp the geographical location of the user through the user's login IP. Don't underestimate this function. It can first help We determine the region where our users are located, and we can determine the economic development, average salary level, and approximate purchasing power level of the user's location based on the region where the user is located."
Fang Xudong nodded. Although he has never done e-commerce, what Li Mu said is easy to understand.
Li Mu said: "Secondly, we need to record the content of each user's search to analyze his points of interest."
Fang Xudong said: "Understood, similar to Cookies."
Li Mu smiled and said: "It's the user cookies we record ourselves. Based on his points of interest, we have to develop a logical algorithm for user portraits. For example, if a user searches and purchases mostly men's products, we can identify him If the product is mostly for women, we will identify her as a woman. Although this cannot be 100% accurate, it can at least meet the vast majority of situations. In this case, we can appropriately identify users who we identify as women. Recommend items related to women, but knowing her gender is not enough. We also need to infer her age based on what she likes and is interested in. If she likes to wear fashion brand clothes, then we infer that her age should not be older than At thirty years old, if she likes fashionable clothes and also reads books and stationery, then we can identify her as a student. With the current popularity of the Internet, 80% of students who can shop online are college students, so we can temporarily This user is classified as a female college student, so we can recommend to her products that female college students are more interested in."
As he spoke, Li Mu pointed to Lin Qingya beside him and said: "Suppose there is a female user, her login IP address is Yanjing, and her delivery address is within the third ring road of Yanjing, and her user information is named Lin Qingya, then we have mastered her basic information, but this is not enough. We also need to infer that her age is between 20 and 30 years old based on the type of fashion, cosmetics, and skin care products she likes. The prices of the products she pays attention to and the amount of consumption she spends on the platform per unit time can be used to roughly determine her monthly income level. If her monthly salary exceeds 10,000 yuan, then she is a female senior white-collar worker. In this way, we can refine our age judgment again. , raise her age limit to about 25 years old, and then analyze her purchase records and find that the products she buys are relatively high-priced in the same type, so we can basically judge this person's portrait. "
Fang Xudong said with surprise on his face: "In this case, the information we have is: Lin Qingya is about 25 years old, lives in the third ring road of Yanjing, has a monthly salary of over 10,000, and likes to buy high-quality goods, clothing and cosmetics. This is very detailed..."
Li Mu said with a smile: "It's not enough. For example, if she occasionally pays attention to men's products of the same age group, we can infer that she may not be single. If she pays attention to maternity products, then we can infer that she is married and preparing to become pregnant. , if she pays attention to baby products, then she may be pregnant or already have a child. The more accurate the user portrait we have, the more accurately we can recommend products suitable for them to them, so that they can find that we are better than others of the same type. The website understands him better and can better cater to his preferences. In this way, we will always be ahead of other competitors."
Fang Xudong looked at Li Mu in amazement and did not hesitate to praise him, saying: "The concept of user portraits is really useful. Your understanding of the Internet really makes me ashamed. There are many aspects that I have never thought about or even heard about." As I said, if we can start to study the algorithm of user profiling before others, then we will be even more powerful in everything we do.”
Li Mu nodded: "Algorithms are the soul, the core, and thinking. It is something that others cannot see. It is more like a secret weapon that kills people invisible. If it is done well, it will be unfavorable in the Internet field."
Fang Xudong immediately said excitedly: "In this case, let me be responsible for the research and development of this algorithm. Taobao's backend support can also be handed over to me, and I will design an efficient solution for it."
"No problem." Li Mu smiled and stretched out his hand: "Welcome to join."
Fang Xudong stretched out his right hand and shook it tightly with Li Mu, his heart pursuing the ultimate was already ready to move.
Li Mu promised Fang Xudong a basic annual salary of 800,000 yuan a year, plus 1% options from Makino Technology, plus year-end bonuses and project bonuses. Although the income is lower than what he did at Google, considering the consumption levels of Yanjing and Silicon Valley in the United States, The difference in salary is basically negligible. The most important thing is the 1% option of Makino Technology. Now based on the market value, 1% is worth at least 10 million. Of course, Li Mu also has his own option restrictions. He will gradually cash out within three years. If you leave, the remaining options will be deemed to be automatically abandoned.
The generous salary, coupled with the new world view outlined by Li Mu for him, made him full of expectations for the future. For people who are obsessed with technology, money comes second, and the pursuit of awesomeness comes first. Yes, at Google, Fang Xudong is not yet able to lead any project, but here at Li Mu, Li Mu will not only provide him with information, but also provide him with ideas, all of which are the kind of awesome ideas that make Fang Xudong's heart beat faster.
After dinner, Fang Xudong said that it might take one to two months to deal with the current matters. After returning to the United States, he would submit a resignation report to the company, hand over the work clearly, and sort out the labor relations before returning to China. By then he would I will fly directly to Yanjing and report to Makino Technology.
After the meal, Li Mu was in a good mood. What is most lacking in the Internet industry is a technical expert. Now he finally has the first one. With the first one, there will be the second and third ones, and then he can support more Huge Internet products create a powerful Internet empire.
After Fang Xudong left, Li Mu said to Lin Qingya, "Qingya, you have contributed a lot to what happened today."
Lin Qingya asked Li Mu: "Is this Fang Xudong really powerful?"
Li Mu nodded: "On a technical level, I have nothing to say, it's very impressive."
Lin Qingya smiled and said, "That's good. I'll try to find a few more talented people like him to join our company in the future."
Li Mu clapped his hands and said, "From now on, you will be the CHO, chief human resources officer of Makino Technology."
Lin Qingya said: "It's whatever you say, I'll definitely hit you wherever you point me."
The two of them walked to the asphalt road outside the hotel. Li Mu asked, "Where do you live? I'll take you back."
Lin Qingya said: "I'm taking the train back to Yanjing tonight and going back to the company to work tomorrow."
Li Mu asked: "Don't you officially start work the day after tomorrow?"
Lin Qingya smiled and said: "A few girls from human resources and I went back a day early to make preparations to welcome everyone back to work."
Li Mu nodded and said: "It is popular in the south to give out salary bonuses to employees on the first day of work after the new year. I can't go back so early. You can communicate with the finance department and say hello. I will give it to everyone the day after tomorrow." The employees were given red envelopes worth 800 yuan, which we regarded as our company’s first start-up profit after returning from the New Year.”
Lin Qingya said: "It's good to follow a boss like you, who changes the rules and provides various benefits to employees."
Li Mu said: "Appropriate profit distribution is one of the most important qualities of a qualified boss. A person who is a solitary eater can never be dominant. When the industry becomes popular in the future, you will find that countless bosses who are a lone eater are taken over by others overnight." The team pried it away.”
Lin Qingya nodded and said, "I can understand what you are saying."
Li Mu said as he walked: "Let me tell you a true story. I also heard it from a friend who is older than me."
Lin Qingya followed Li Mu and said, "Please tell me."
Li Mu waved his hand: "You are older than me, so you don't have to be so polite to me. It's not the first day we met. Returning to the topic just now, an old employee of a company asked the company to increase his salary from 8,000 to 10,000. The company didn't Yes, the old employee resigned. After he resigned, the company's personnel found someone with a monthly salary of 15,000 to replace him. However, they sadly discovered that this person with a monthly salary of 15,000 was much worse than the old employee. , and finally when they found a suitable candidate with similar abilities as the previous veteran employee, the salary offered to him exceeded 20,000."
Lin Qingya pursed her lips and said, "This kind of thing is quite common. The main reason is that the company's own salary adjustment mechanism is not reasonable enough. Old employees' salaries cannot go up. However, when recruiting new employees from outside, they must be based on the latest market conditions." The price is set, so newcomers’ wages are often higher than those of old people.”
Li Mu smiled and said: "Actually, it's not that the salary adjustment mechanism is unreasonable. The fundamental problem is that the company's management is overconfident. They feel that the older employees are, the less likely they are to leave easily. They believe that the inertia and familiarity the company brings to them can Replacing part of the labor remuneration is an extremely stupid thinking mode. However, if the team is moved to death and people are moved to death, once the team is in turmoil, the losses to the company will be immeasurable, so you must strive for reasonable compensation for the company's employees. Salaries, as well as a reasonable salary increase model. I don’t want our company to be a company where foreign monks can chant sutras, nor do I want our company to have to passively change its blood every once in a while. What I want is stability, and only we If we eliminate unqualified employees, qualified employees will never appear to eliminate us."
Lin Qingya nodded solemnly: "Don't worry, Mr. Li, I will definitely remember it."
Li Mu smiled slightly: "What time does the train arrive? I'll take you to the station."
"Twelve o'clock, you don't have to see me off. Go back to your room and rest early. I'll sit for a while and go to the station at eleven o'clock."
Li Mu looked at the time, it was just early nine o'clock.
Li Mu saw that her hands were empty and asked, "Where is your luggage?"
Lin Qingya said: "It is stored at the front desk of the hotel."
Li Mu waved his hand involuntarily: "Let's go to my room and rest for a while. I'll take you to the station at eleven o'clock."
Lin Qingya felt nervous for a moment, and was about to refuse, but when she saw that Li Mu's face was sincere and did not seem to be polite to her, her heart immediately felt like a panicked deer had entered, causing her chest to hurt.
Lin Qingya was full of admiration and admiration for Li Mu. Although she was Li Mu's senior student and was several years older than Li Mu, it did not prevent her from having a feeling for the young boss next to her. In her opinion, Li Mu was really He was so outstanding that even if he were to choose among thirty-year-old men, he would not be able to find anyone as outstanding as Li Mu.
It doesn't matter if he is excellent, but this boss is so handsome that people can't take their eyes away. The most important thing is that he is considerate of his employees and women. Last time, he was tortured by family affairs and his brain was short-circuited. After signing a three-year option agreement, Under such circumstances, she stupidly ran to ask him if she could cash out her shares. Instead of being angry, he helped herself solve the difficulty in front of her. So whenever Lin Qingya looked at him, she always felt that this man was perfect and impeccable.
If I really have to find fault with him, it would be that he is too young.
Lin Qingya was six or seven years older than him. Although she was still young, she felt extremely inferior because of her age. She always had the melancholy feeling that you are old and I am old.
Li Mu didn't think much about it. He regarded Lin Qingya as one of his confidants, and unlike Kong Lingyu, Kong Lingyu was able to obey orders completely, but his ability was limited after all. However, Lin Qingya not only obeyed orders, but most importantly, she had outstanding abilities. She has a superior mindset and although she knows nothing about technology, she is an excellent managerial talent. With her, Li Mu can keep Li Mu's rear from chaos.
(End of chapter)