Chen Ze hoped to get a good suggestion from Li Mu, but Li Mu himself was a little confused.
After frowning and thinking for a long time, Li Mu said: "How can a racing track make money? To be honest, I'm at a loss. This thing is similar to a stadium. How can it make money besides leasing it to external parties? It's not even as diversified as a stadium. In addition to hosting sports activities, the stadium can also host performances and concerts, but as for the racing track, apart from racing, it has no other uses, right? Moreover, domestic motorsports seems to be very backward, and this industry is also very unpopular. If it is unpopular, it is destined to be difficult. It is difficult for capital to enter even if it attracts attention, and the possibility of making a profit is too small... "
"Yes." Chen Ze sighed: "My wish is to push domestic racing forward, even a small step, but what is not yet certain is how much cost it will take to push it forward. he."
As he said that, Chen Ze looked at Li Mu and said with some confidence: "Actually, I want you to do it with me. You have more business acumen than me. If you come in and do it all at once, all the operational matters will be left to you. , it would be great if I ******** go and build a fleet."
Li Mu nodded, but when he thought about how to make a profit from such a huge investment in the racing track, he was at a loss. After drinking two glasses of whiskey mixed with soda water with Chen Ze, an idea suddenly flashed in his mind and he blurted out: "I want to If not, let’s just start a club!”
"A club?" Chen Ze asked in surprise: "What do you mean?"
Li Mu was thinking of the various supercar clubs established by the second generation in the previous life. Although he did not understand the internal operating mechanism of such clubs, such sports car clubs were all the rage, both for sports car owners and the general public. It has great appeal and often becomes a hot topic in society. If a supercar club can be established now to bring together those who drive supercars, let alone the interest groups represented by these people. Their spending power alone is already very powerful.
The more Li Mu thought about it, the more feasible it became, so he said to Chen Ze: "We simply became a super sports car club based on the racing track. We relied on the racing track to package this club into the most high-end and authoritative sports car club in the country. This club is not only a platform for sports car owners to communicate and make friends, but also a place where they can drive their own super cars to unleash their wildness. The most important thing is that a sports car can easily cost millions, and those who can afford it will definitely He is a very awesome person, either he himself is awesome or his background is awesome.
If you use sports cars to bring these people together, the potential for connections in this club will become infinite. The boss of a certain real estate company may be a member of this club, and the son of a certain group company may also be in this club. Even a certain official, the second or third generation of a certain family, these people can collide with each other to create more possibilities. If we operate well, in the future someone will even buy a car specifically for the club's strong network of contacts. Maybe a sports car will join the mix. "
Chen Ze said: "There are many high-end clubs in the country. There are no less than five in Yanjing alone. Prince Gong's Mansion we went to today is one of them. There is also a Chang'an Club and an American Club. The members of these clubs are very good." , has basically realized the potential of the network you mentioned."
Li Mu smiled and said: "It's different. The biggest difference between the clubs you mentioned and the supercar clubs I mentioned is the different carriers. What are their carriers? High-end clubs, catering, entertainment, and conferences are all relatively common, and are more suitable for those Compared with older, more calm and reserved successful people, for young people like us, these clubs may not be really interesting, but if supercars are used as a carrier, it will be very different. Those who like supercars Most of them are young people, young and frivolous, with extremely strong hormones and need more direct release, so they will buy sports cars. If we can develop the concept of this club well, all car owners who do not own super cars will consider joining our club. If our dream is to make all supercar owners proud to join our club, then this club will have won half the battle.”
"Since it's a club, it's natural to charge membership fees. People who drive supercars don't care about membership fees of tens of thousands or hundreds of thousands or hundreds of thousands a year. What matters is what kind of services you can provide them. Don't forget Now, we want to build our own track, and it is a Formula 3 track. In this case, we can pass on the construction and operating costs of the track to members. Except for team training days, we will be open to members at other times. And organizing members to participate in various racing events can greatly reduce our track costs."
The more Li Mu talked, the brighter Chen Ze's eyes became, as if he had suddenly grasped a key to the door to success.
At this time, Li Mu added: "If we only provide racing services to our members, it is not enough. Racing is our unique advantage, and we also need to provide basic services like those of other clubs. Our club is located in Next to the track, we can build a high-end club and a high-standard hotel, and we can also add professional supercar maintenance and repair services. The maintenance and repair of domestic supercars is definitely still a very troublesome problem. Lin Lin’s 911 last time The car that rear-ended my car, her 911, couldn't even be repaired in Yanjing. The 911 can only be regarded as an entry-level sports car, they are all like that, what about the Ferrari? What about the Lamborghini?"
“We want to organically integrate members’ lives and entertainment with cars, allowing them to enjoy car life, car entertainment and all car-related customized services. In this way, we can increase a lot of derivative income based on supercar owners. In addition That is, these supercar owners are all financial backers. In the future, our racing track and team will need sponsors and advertisers, so they are the best choice and will be very helpful to the operation of the track and team."
"In addition to these, user classification must be done well. For example, the conditions for joining the club are to have a sports car, a million-level sports car, and pay tens of thousands of yuan in membership fees every year. You can become an ordinary member and enjoy the rights and interests of ordinary members; if you have If you have a two-million-level sports car and pay an annual membership fee of 100,000 yuan, you can become an intermediate member and enjoy the rights and interests corresponding to an intermediate member; if you own a sports car with a level of more than three million, you can become a senior member and enjoy the rights and interests corresponding to a senior member. We want Fully customize different car life services for members of different levels, and also allow them to make a large group of friends with similar interests while enjoying the service. When the time comes, you can bring in your car trade and sell sports cars in the club. We can also cooperate with foreign private flight companies, domestic high-end yacht clubs, and sea view villa areas in Hainan to plan various extraordinary experiences for our supercar owners. In short, it is an organic combination of various things."
When Chen Ze heard this, he drank all the wine in the glass in one breath and said excitedly: "Although such a club has high hardware requirements, its profitability must also be very strong. The clubs I just mentioned are all very make money!"
Li Mu nodded and said, "If the club is run well, it will definitely make money."
Chen Ze slapped the table and stood up, saying excitedly: "That's awesome! Just do as you say!"
Li Mu was also moved by his own words, nodded and said, "Okay, let's do it together!"
Chen Ze said: "If we do this, do you have any good ideas about the location of the club?"
Li Mu thought for a while and said: "I prefer to be near the airport. First of all, the noise near the airport is very loud, so it is naturally suitable for a racing track with the same high noise. Planes are constantly taking off and landing in the sky. No one will say that a racing track is disturbing the residents; Another is that the land near the airport should be very cheap and underdeveloped. Real estate developers are now trying their best to develop the northern and southeastern areas of Yanjing. No one wants to develop at the airport, so the area near the airport is basically still a sterile area; One, the transportation in the direction of the airport is good, let alone the airport expressway. Didn’t the country promise before the Olympic bid that the subway from the airport to the Olympic Village should be connected by the Olympics? By then, the airport subway and airport expressway will have more convenient transportation than in other areas. .”
Chen Ze thought about it for a while, nodded repeatedly and said: "That makes sense. From this point of view, the area around the airport is really the most suitable place. The area around the airport is basically deserted now. Let alone building a racing track, even if we build another airport It’s more than enough.”
Li Mu said: "If you have connections in this area, you can choose the site first, finalize the land, and start construction immediately after the land is secured."
As he said that, Li Mu looked at Chen Ze meaningfully and said: "The track is part of it, and the supporting facilities are part of it. If we want to build a club, the scale of the supporting facilities will be very large, which is larger than those clubs in the city." It is much larger. The membership center alone has a series of sections such as catering, accommodation, sports, entertainment, parking, car supporting services, etc. Therefore, it must have its own style from the architectural design level. In my opinion, when we wait After settling the land matter and taking the first step in the whole thing, you can have a good chat with Du Fei. Don't let her work in the United States. Give her the responsibility for all the supporting facilities of the entire club. Such a big project The project should be enough for her to fulfill her ambitions, right? And it can also help you relieve the pain of lovesickness... "
Chen Ze lowered his head and thought for a moment, then gave Li Mu a thumbs up: "Brother, your thinking and logic are really awesome!"
After that, he couldn't wait to say: "Hurry up and give us a name for our future sports car club!"
Li Mu thought for a while and said: "Let's call it 'China Supercar Club'. The English name is China-Supercar-Club, or CSC for short!"
(End of chapter)