Regarding the YY gaming platform, the product concept diagram given by Li Mu is also very simple.
The basic requirement of the product is to develop an independent client product. This product can be logged in directly from its own client, or can be launched and logged in from the YY client. The core product of this game platform is chess and card games, such as: A collection of poker games, mahjong games, and various puzzle games. The basic requirements are similar to the Lianzhong platform. The user selects the game type—selects the game area and room—enters the room and selects a table to start the game.
The basic requirements are very simple, and there are basically products that can be used for reference. However, the greater space in Li Mu’s product concept map is how the YY game platform will support YY at the user level in the future, including display of user game status and game invitations. Shortcuts, display of game results on YY, activation of game membership and display of member logo on YY, etc.
In the past, when netizens wanted to play chess and card games together, the process was usually to register for a Lianzhong, and then tell the other party on QQ the game room and table number they were in, and the other party would then locate them level by level based on the clues. Now users don’t think this is the case. If there is any problem, they feel that this is a matter of course. However, once they enjoy the convenient and integrated services, they will realize that the original platform integration will bring them such great convenience and special treatment, then Sometimes, they will not only become picky, but also become very lazy. It is simply wishful thinking to want him to follow this process to play games with friends. He can directly locate his friends on QQ and complete it with one click. From opening the game platform to sitting across from friends, these highlights will also be reflected on YY in the future.
After Li Mu introduced his general needs for YY games, he said: "Don't underestimate a client platform for chess and card games. This product is also equivalent to a deeply customized supporting product for YY users. It will play a very important role in the future of our YY." important role."
After that, Li Mu added: "The number of users of Lianzhong should be in the tens of millions now. If I remember correctly, the highest number of online users on their platform exceeded more than 200,000 in January this year. If no competitors appear this year, it will reach There is no problem with 400,000. Chess and card games are different from our Happy Farm. Although Happy Farm has a high viscosity, it is intermittent in terms of actual user operations. Although users may be online for more than five hours a day, However, the actual operation time is not even one-third. However, chess and card games are continuous at the user's actual operation level. You are given a maximum of thirty seconds for a hand of cards. If the hand is not played for thirty seconds, the system will automatically consider it as a waiver. This forces users to focus most of their energy on the game."
"What we ultimately need to do is to use YY as the core and use a variety of different products to seize the most users' online time. The best result is that in the future, users will not be able to use our own products online. In this case , none of our competitors have anything to fear.”
Li Mu’s request is to spare no effort to seize users’ online time. This is also the direction that large companies will strive to develop in the future. In the future, Makino Technology will be based on YY and get involved in the entire Internet pan-entertainment. All entertainment-related industries can be integrated into In Makino Technology, social networking, community, games, music, film and television animation, organically integrating these sectors, will surely become an aircraft carrier in the field of Internet pan-entertainment.
Now the technical team of Makino Technology is constantly expanding. The number of technology and product-related teams now exceeds 80 people. Li Mu is also asking Lin Qingya to continue to attract more technical talents to join, and the number will be expanded to two to three hundred within this year. People, thus building a powerful development center.
In the future, this development center does not need to consider the company ownership, because it will provide technical support for all its future network companies. They will only sign a contract with Makino Technology and receive wages from Makino Technology, but if other companies of their own need them to carry out For development, just issue development tasks directly. When settling accounts at the company level, calculate an approximate outsourcing technology development cost, and then have other companies pay Makino Technology. In this way, it is equivalent to other companies. Spending money to entrust Makino Technology's technical team to outsource development will not appear to be unfair at the level of several companies and company shareholders.
Li Mu believes that although he has more than ten years of leading thinking, the operation of the entire company cannot rely entirely on his control of the future. It also requires the active participation and innovation of company employees. Only in this way can the company continue to operate well. Therefore, he said at the meeting Shang told everyone sitting here: "The company also encourages everyone to continue to innovate in the field of product development. If you have your own ideas on how to improve user stickiness around YY, you can always ask your colleagues and superiors to brainstorm. I will urge Mr. Lin to come up with a set of innovation incentive policies as soon as possible. Everyone must keep in mind that for Internet companies, innovation is the primary productive force."
In addition to formulating detailed plans for YY's launch at the meeting, Li Mu also found Lin Qingya to communicate individually about the internal beta of "Miracle MU".
Baofeng Entertainment now has more than 30 people. This is thanks to Lin Qingya who has been focusing on recruiting people and building a team for Baofeng Entertainment. Li Mu positions Baofeng Entertainment as a game agent and does not involve self-development, so this team is very technical The professional requirements are not strong. The most important person in terms of technology is the server installation engineer. Lin Qingya hired a relevant professional from Shanda with an annual salary of 500,000, so the entire game progress is in order.
Li Mu requires YY to officially start the closed beta test at 8pm tomorrow night, while the closed beta test for "Miracle MU" is required to start at 8pm this Friday. YY's closed beta test should be kept as confidential as possible, but "Miracle MU" does not need to , Li Mu asked Lin Qingya to ask Baofeng Entertainment’s marketing manager responsible for publicity and promotion to directly connect with the person in charge of promotion resources of Tieba, and then arranged for Zhao Kang to mobilize the support of the navy to warm up "Miracle MU" in Tieba starting from tomorrow. At the same time, a prize-giving activity will be held in Tieba. Users who are interested in this game can sign in at the Miracle MU Bar. During the closed beta period, 20 lucky users will be selected every day, and in addition to giving away their closed beta registration code , and each person was given a Nokia mobile phone priced at 1,000 yuan. In addition, the three luckiest users were selected every day and given away three laptops priced at 8,000 yuan.
Calculating this, the direct operating cost of Tieba every day is only tens of thousands of dollars, but who among the current Internet companies is so wealthy? For some large companies, it’s not that they can’t afford the money, but that they haven’t figured out their user positioning yet. They have always had a concept in their minds that they haven’t changed, and that is: their goal is to make money from users, not to post content. Money, with this budget, would rather be given to promotion channels than to users. That would put the cart before the horse.
Spending money on users is an advanced and crude promotion method that currently only allows Li Mu to play without any psychological burden.
It is conceivable that in 2002, giving out so many prizes every day would cause a big stir among netizens, and would create the hottest topic among netizens in a short period of time. Ninetowns' operation was a miracle when the game was launched, and it started to make money. Their game operations are simply scummy. Li Muxian has Tieba in hand and Alipay, the best payment channel in the country at the moment. At the same time, he is brewing the sharp blade of YY. Once Miracle comes online, he is confident enough. "Miracle MU" is far more profitable in my own hands than in Ninetowns' hands. This game will definitely be able to achieve an average daily income of more than three million in the next two years. Therefore, in comparison, this upfront cost Not even a root hair.
…
Li Mu did not stay at the hotel at night, but drove to Chen Wan before dinner. The two found a clean restaurant to eat. Chen Wan told Li Mu that she had called the director of "Happy Camp" to discuss the current situation. Due to the situation, the other party asked her to go to Xiangdu as soon as possible to communicate the specific details, which will be next Monday.
In Li Mu's view, the possibility of regret at Xiangnan Satellite TV is almost zero. They are a group of people with a very good sense of the market. In the field of radio and television, there are very few people who can match Chen Wan in overall quality. What's more, Chen Wan is only She can attract countless fans through two or three scenes. Once she actually appears on the TV screen, she will definitely become famous in the shortest time.
"Happy Camp" is currently in an embarrassing period. The leading actress Li Xiang is not interested in Xiangdu, or in other words, she is not interested in hosting. She has always wanted to go to Yanjing and develop on a larger level. She is a very ambitious person. The current Shonan Satellite TV seems to her to be unable to keep up with her needs, so now it is time to find a qualified successor before Li Xiang completely leaves to take up the banner of the most popular female host after she leaves. Originally, Xie Yu was a helpless candidate, but now, Chen Wan is the most suitable choice.
Moreover, the last time Ning Hao came back from the capital of Hunan, the message he passed back was that the top executives of Southern Hunan Satellite TV are very interested in Makino Imaging. They are also making inquisitive inquiries and want to know the true relationship between Makino Imaging and Makino Technology.
Although the names of the two companies are very similar, from a capital perspective, the two companies are relatively independent. However, Ning Hao very directly admitted the close connection behind the two companies. The words he used were: Makino Image and Makino Technology was invested by the same boss, but it was not registered under the same household registration book.
As soon as these words came out, the top management of Xiangnan Satellite TV truly understood the connection between the two companies.
Although Makino Imaging has just been established, and there is only one micro-film, they can see the relationship between this company and Makino Technology from the name, which makes them realize that there is a person behind Makino Imaging. Tieba is a very powerful online promotion resource. Tieba has tens of millions of users. If it can connect with Makino Technology, Xiangnan Satellite TV will have a strong partner in the Internet in the future.
The reason why they contacted Chen Wan through Makino Image was probably to show their goodwill to the boss behind Makino Technology and Makino Image through this matter. Signing Chen Wan was equivalent to opening up this relationship.
(End of chapter)