The fifteen-day closed beta test of YY and Miracle MU is almost over.
During the internal testing period, both YY and Miracle discovered some bugs and made timely repairs and upgrades. However, the difference in influence between the two products under internal testing at the same time was huge.
"Miracle MU" continues to be promoted overwhelmingly on the Internet. At the same time, it also launched a money-burning mode and conducted a large number of offline promotions in first-tier cities. In addition, the rich gave away mobile phones and laptops for more than ten days. Now follow The number of people playing this game has reached seven to eight million.
There are seven to eight million people, and most of the users across the country who are really good at playing large-scale client games are here.
"Miracle MU" continues to release closed beta invitation codes, allowing some users to have the opportunity to participate. At the same time, it also continues to release images and details of the game's closed beta, so that although the vast majority of people cannot play this game, they The level of understanding of this game is already very high. It is the first time for people in the industry to see such crude promotion methods of Baofeng Entertainment. Seeing the increasing attention of "Miracle MU" on the Internet, they all concluded that this game will become the 2002 The new king of domestic PC games this year.
As for "Legend", which is now at its peak, "Miracle MU" puts great pressure on it. After all, "Legend" still has many shortcomings compared with "Miracle MU". It's not on the same level at all.
While the attention of Internet people was attracted by "Miracle MU", Li Mu's real focus was on YY.
He knows the lifespan of a game very well. Few games can last for more than three years. Even if it lasts for more than three years, the income will drop significantly. Although online games have strong revenue capabilities, they do not have the unique ability after all. Due to its lack of user viscosity, a more fun game may come out at any time to replace it.
The online game market is really like the waves behind the Yangtze River pushing the waves ahead. Sometimes a wave behind can kill a bunch of waves ahead on the beach.
However, compared to online games, YY is the most powerful core of an online empire. If you maintain it well and make profits for at least 20 years, you can make money from the PC Internet era to the mobile Internet era, even in the future smart wearable devices, The real rise of VR devices will not pose a threat to instant messaging software with strong social features.
What makes Li Mu extremely gratified is that YY's internal testing went very smoothly, not only on the technical and product levels, but also with the high-profile "Miracle MU" attracting attention, YY also went very smoothly on the confidentiality level.
More than ten days have passed, and the industry has not heard any news about YY.
According to the order of internal testing time, the first product to announce the end of internal testing is YY.
Due to confidentiality, the test tasks set by Li Mu for YY include only internal testing and no public testing. After the internal testing solves all the problems discovered, it can be launched directly.
The internal testing of "Miracle MU" has basically come to an end. In fact, no bugs have been found in the recent two or three days of internal testing. The technical staff comprehensively assessed that the current program stability, localization stability, and server stability have all been improved. It has the requirements for official online operation. However, since "Miracle MU" has announced a clear internal testing time, it must be officially launched for public testing after 15 days. In fact, the main purpose of public testing is to try it for free. The public testing is free first. And attracting users in the name of not deleting files, just like free public chapters of online novels, you must first cultivate user stickiness, and then charge after user stickiness reaches a certain level.
On the fifteenth day of the internal beta of YY and the fourteenth day of the internal beta of "Miracle MU", Li Mu once again called the core staff together for a meeting. At the meeting, he announced a decision that surprised everyone: postpone it. The pace of YY’s online launch. The specific launch time is yet to be determined. The public beta test time of “Miracle MU” will be as planned. After the fifteen-day internal beta test, the public beta test will be launched on time on the sixteenth day.
Everyone was surprised by Li Mu's decision, especially Kong Lingyu. He knew very well how much Li Mu valued YY. He knew that in Li Mu's eyes, YY was above all else. YY's entire product architecture and technical architecture were personally designed by Li Mu. He has put a lot of effort into it and is almost like his child. Why is the launch date of YY delayed for no reason
In response to this, Li Mu's answer was: "According to the original plan, YY will be officially launched at 8 o'clock tomorrow night. However, I have been thinking about a question in the past two days, and that is the order in which YY and "Miracle MU" will be launched. Should YY be in "Miracle MU" was launched before, or after it."
Everyone was even more puzzled. The original plan was for both products to be released after fifteen days of internal testing. The difference is that YY secretly conducted internal testing, while "Miracle MU" started high-profile publicity from the day of internal testing. The closed beta has ended. What is the purpose of temporarily changing the plan at this time
Besides, the most fundamental question is that YY and "Miracle MU" are two completely unrelated products owned by two different companies. Is there still some kind of connection between the two
Lin Qingya's thinking mode is different from that of a group of technicians. When the technicians heard this question, the first thing they thought about was whether there was some kind of relationship between the two products. This was just a true or false question, and their inner thoughts The answer was already inclined to be "no", but Lin Qingya knew that since Li Mu had considered it this way, there must be some kind of connection between the two, so what she needed to do was to figure out what the connection was between the two.
Soon, while others were still thinking about whether to choose "yes" or "no" in a judgment question from the level of causal logic, Lin Qingya had already touched the key point.
"Mr. Li, I think YY should be launched after "Miracle MU"."
Li Mu then asked her: "What did you think about it?"
Lin Qingya said: "I haven't thought much about the specifics. I just think that the early publicity of "Miracle MU" was too strong, and YY did not have any publicity. If we directly start the launch of YY, it will be equivalent to us having to restart Another publicity campaign similar to the one during the closed beta of "Miracle MU" would be too expensive. If "Miracle MU" is launched first, it will definitely attract a large influx of users in a short period of time. In that case, we can find a way to take advantage of "Miracle MU" The popularity of the open beta of "Miracle MU" has come to promote our YY."
Li Mu smiled slightly, nodded and said: "That's right, it's like entertainment companies always use established stars to support young stars who have just debuted. For a young star who has just debuted, spending hundreds or tens of millions The actual effect of throwing a concert for him may not be as good as him appearing on stage during a big star's concert. Now "Miracle MU" is the big star in our hands. Since "Miracle MU" is now the focus of the whole people focus, then we might as well let "Miracle MU" go online first. After it has users, it will be much easier for us to promote YY. Otherwise, many people's attention is now on "Miracle MU", and we will promote YY again. The effect is likely to be greatly reduced because users' expectations for "Miracle MU" are too high."
Sun Qian, the technical veteran who had joined the Makino technology team during the Yiting era, suddenly raised his right hand. Seeing him raise his hand, Li Mu made a gesture of invitation and said, "Sun Qian, tell me about your view."
Sun Qian said excitedly: "I thought of a point where there is a lot of room for maneuver. If, as Mr. Li, you said, YY is placed after "Miracle MU", then we can make a big fuss about the YY group function. I paid attention to the situation of Legend. Nowadays, guilds are very common in major servers, and guilds are unprecedentedly united. However, the problem is that there has never been a good channel for guild communication, and the guild chat in the game is unreliable. Spectrum, firstly, it cannot receive offline messages, chat in the guild, people who are not online cannot receive it at all, even if they are online, secondly, it cannot save chat records, thirdly, the legendary dialog box is designed It is not suitable for group chats with a large number of users. It is very easy to miss content and it is difficult to look back. This problem also exists in our "Miracle MU". Gamers currently need a real group chat tool. Our The YY group is simply their savior.”
Li Mu greatly appreciated what he heard and took the lead in applauding: "Sun Qian said it very well. Although YY and "Miracle MU" are essentially two different products and even belong to different companies, we know in our hearts that this Both products are open to each other, so we must try our best to explore the points where these two products can be combined. Once they can be combined at some level, then for both products, it will be It’s a huge boost. It doesn’t make much sense to launch two products together, so we might as well let the awesome product go first.”
After listening to this, everyone understood why Li Mu was planning to launch YY after the launch of "Miracle MU".
Compared with YY, the preparation for "Miracle MU" is now very sufficient. Now tens of millions of users are paying close attention to "Miracle MU" and they are looking forward to it. Everyone is waiting for the end of this epoch-making 2.5D online game. Internal testing and official open testing, and "Miracle MU" is definitely the most popular product on the domestic Internet at the moment. Therefore, Li Mucai temporarily changed the previously planned launch plan and let "Miracle MU" go online first.
Within Makino Technology, this strategy has become the standard operating rule for products launched at the same time in the future. Internal employees call it: Let the awesome products go first.
…
In April, the weather in Yanjing has begun to warm up significantly.
Zhao Kang's Internet cafe has been opened. With more than a hundred brand-new computers and a clean, tidy and high-end interior space, this Internet cafe called E's Family has quickly become the favorite of top students from several nearby universities.
The name of the E family was given by Zhao Kang. He almost ran this project by himself. At first, he insisted on naming Li Mu, but Li Mu refused to agree and directly gave the naming rights to him. In the end, he thought about it for a long time. , he came up with such a name. According to him, the letter E represents the E era and is the most popular letter used by the Internet now. As for the combination of the E family, it has two meanings. One is the Internet. Home, one is homophonic with "family".
E's Internet Cafe, an Internet cafe, is quite interesting.
This Internet cafe has been extremely popular since the day it opened. It is fully occupied almost 24 hours a day. Except for the 20 minutes for the Internet cafe to shut down and clean after getting off the plane every morning, the Internet cafe is almost at full capacity at other times.
Zhao Kang bought a reliable Internet cafe management, membership, and cashier all-in-one software from outside, and hired a reliable manager. Together with several network administrators and sales staff working in shifts, the Internet cafe ran smoothly.
In the first two days after the Internet cafe opened, most users in the Internet cafe only played two games and one software, namely: Half-Life, Legend and QQ.
However, at around 7 o'clock that evening, almost 90% of the more than 100 machines in the Internet cafe were running a game - "Miracle MU"
The low-key Zhao Kang pretended to be an ordinary customer and sat side by side in front of the computer with Li Mu. The Internet cafe was bustling with people, and everyone was talking about the opening of registration for "Miracle MU" at eight o'clock.
Although the client of "Miracle MU" has been available for download for a long time, because there is no invitation code, users cannot play it at all. Today is the day when "Miracle MU" officially opens to the public beta. After so many days of publicity and preview, "Miracle MU" It was hot, and users had been looking forward to it for a long time, so before eight o'clock, the machines in E's Internet cafe were packed by fans of "Miracle MU".
Most of these people come in teams, two, three, four friends, or even eight people in a dormitory, waiting for the moment registration opens to rush into this long-awaited game world.
People around us shouted from time to time: "Oh, there are still twenty minutes. Everyone must pay attention. If we are the first to register and join, we will have the opportunity to become the most awesome person in the server. If we have the opportunity, we can create the first row in the server." If you can, it will be even more awesome!"
Someone else said: "When you register later, you must study the characters carefully. The characters in this game are much more complicated than Legend. I saw that some users who participated in the closed beta said that the team's character matching in this game is It’s very important. Let’s first choose different characters to get familiar with each other, look for patterns, and see which characters are easier to match together!”
In addition to those who are seriously discussing the game, there are also some impatient people who have been cursing: "Damn, why does time pass so slowly! I can't wait for a long time!"
Zhao Kang whispered to Li Mu: ""Miracle MU" is really popular now. This game will definitely become a hit after it goes online!"
Li Mu smiled slightly and said: "The fire is certain, the question is how big the fire will be."
As he said that, Li Mu asked him: "How are the sales of our monthly subscription activation codes for Legendary Overlord recently?"
Zhao Kang said: "It's still like that, just over one million a month, and it can't go up."
Li Mu then said: "Tonight, ask your core personnel responsible for distribution to consult with the owners of the Internet cafes they have developed. Ask them how many people are playing "Miracle MU" in their Internet cafes and what the reputation is. Just say that we are here. Do market research, and prepare to create a Miracle Overlord plug-in while it’s hot, and let these Internet cafes sell it when the time comes. Let them cooperate with us in the research. It’s best to spend three to five days doing the research carefully, and use legends to do it. A comparison, so that the result will be more intuitive."
Sorry for the late update today, I will add at least two more chapters during the day!
(End of chapter)