The debut of YY is like detonating a nuclear bomb for the domestic Internet industry.
Makino Technology was already quite large, but the sudden release of YY made the world suddenly realize that before the release of YY, Makino Technology was a fleet with top destroyers, top cruisers, top submarines, top anti-submarine capabilities, and powerful supply ships. This fleet seems to be very powerful, but after the release of YY, it is almost equivalent to adding an aircraft carrier to this fleet. Only then did everyone really understand that the real core of this fleet is this aircraft carrier. It is not an aircraft carrier. An ordinary fleet, but an aircraft carrier battle group.
In an instant, Makino Technology became an unrivaled behemoth in the domestic Internet field. Countless people lamented that Makino Technology’s routines were so deep that it was unbelievable. With this secret move, it was not just the dream of its competitor QQ that was shattered, it was also shattered. , and is the dream of countless Internet companies.
Mr. Ma was extremely nervous at this moment. He immediately summoned the core members of the company and rushed back to the company for a meeting overnight. Before tonight, QQ had no rivals nationwide. After tonight, QQ's future rivals will appear, and it may even be possible. Become a nemesis.
Including Mr. Ma, eight core figures of Tengxun Company went out overnight and returned to the company for a meeting. At around 11 o'clock in the evening, the conference room was solemn. Eight people sat across from each other on the large conference table, with everyone standing in front of them. Holding a laptop, everyone has downloaded YY and is constantly trying out all the product features of YY. What Internet people fear most is to see their opponents’ products crushing them on all levels. QQ’s core layer is deeply rooted in After studying YY, everyone feels this way.
Many people were holding a mouse in one hand and a cigarette in the other, watching, smoking and sighing. The conference room was filled with smoke, just like everyone's mood at the moment, it was foggy and hazy.
Mr. Ma knocked on the table and asked with a dark face: "Tell me your opinions." After speaking, he looked at Guo Haiming on his right and said: "Old Guo, you are more familiar with Makino Technology. You come first." .”
Guo Haiming squinted his eyes, took two puffs of cigarette, put out the cigarette butt in the ashtray, and then said with a sad look on his face: "YY and our QQ are completely consistent in their positioning. They are simply sworn enemies. Now he has taken advantage of what we have." They have done it, and they have done it far better than us; they have also done things that we have thought about before but have not started to do because of energy and ability problems, and they have done it even better than we imagined; even things that we did not expect They have also made many functions, and they are still very good. In this case, I really don’t know what to do. Even if our products are developed and upgraded completely imitating them, even if our development process does not go as planned. Even if any detours and product testing are very smooth, it will take at least several months. For the Internet, everyone knows what a few months is equivalent to. A few months apart, It may be an era that cannot be crossed.”
Everyone nodded involuntarily.
What Guo Haiming said is very pertinent. In the Internet field, a few months of advantage can completely crush the competitors, such as Happy Farm. Even though QQ Fishing Farm desperately chases after them, Happy Farm is always ahead of QQ Fishing Farm in terms of products. In an era, QQ Fishery could not catch up with him. The data gap between the two was simply worlds apart. QQ Fishery now has less than 100,000 daily active users, while Happy Farm has millions of daily active users. The popularity of lightweight Flas*** among netizens is so high that it’s scary. There are as many people playing Happy Farm every day as there are people using QQ and Baidu every day. This is the gap, a gap that will never be overcome.
Mr. Ma smacked his lips and said expressionlessly: "Besides these, can you tell me some practical solutions?"
Guo Haiming was stunned for a moment, then lowered his head and said softly: "How to deal with it... To be honest, I haven't thought about it yet..."
Mr. Ma waved his hand: "Next, Lao Liu."
The senior executive known as Lao Liu said with an embarrassed look: "We can't pursue the product in terms of products. We can only find ways to pursue it in terms of operations. Otherwise, let's just give customers virtual value-added services and QQ. We will use currency and membership services to stabilize users first.”
Mr. Ma nodded: "It's also a way, is there anything else?"
"Gone."
Mr. Ma said again: "Next one."
"Mr. Ma, I think we can imitate YY first and transplant the group function and cartoon show function to QQ. These two functions are too attractive to users. If we don't catch up quickly, we will wait until users really develop the habit of using them. With inertia, our situation will become more critical."
"That makes sense. A product plan should be developed immediately for the group function and cartoon show function. Especially for the group function, the core technical architecture must be carefully considered. After all, it must be fast and stable to support hundreds of people chatting together."
At this time, someone couldn't help but say: "Mr. Ma, what Lao Liu said is right. There is basically no hope for us to pursue products now. The development cycle will be at least a few months. After a few months, YY will grow to To what extent, none of us dare to imagine. If by that time, all our users have been lost, and our products have only just caught up with YY in a few functions, then our situation will be dire. It will be difficult to reverse it!”
This sentence made several people, including Guo Haiming, particularly agree. Guo Haiming said: "Mr. Ma, this is a critical moment of life and death. YY is so strong, and we have a very short reaction time. Once YY reaches 50 million registered After we have over 100 million registered users, it will be difficult for us to make a comeback! Apart from QQ, we don’t have any good products now. If QQ fails, then we will fail!”
"Yes, from now on, our users will shrink and our profitability will be greatly affected. All value-added services we build based on QQ will definitely experience a sharp decline..."
Once the pessimistic mood is aroused, it spreads faster than expected and has a great impact on the mood. Mr. Ma's eyebrows almost knitted into a ball. His heart was as desperate as these people's, and even with his With his professionalism and his understanding of the instant messaging software market, he is even more desperate than others because he can no longer see any winning points for QQ. At a glance, the war between YY and QQ will definitely end in QQ. A tragic death.
Now, all methods can only be regarded as a desperate struggle.
At this moment, Mr. Ma was angry and regretful. What he regretted most was that he was jealous of Makino Technology's achievements before and concentrated a lot of manpower and material resources on developing two failed products, Q Bar and QQ Fishing Ground.
Tengxun pursued Makino Technology in two battles. Although Makino Technology won each time, Tengxun had never regarded Makino Technology as a real threat before today because their core business is very clear. The core product of instant messaging is QQ. It doesn’t matter how awesome Makino Technology’s Tieba or Happy Farm is. Even if Tengxun fails to copy, it just doesn’t grab food from other people’s bowls. There is no shortage of things in one’s own pot. This is enough.
However, Makino Technology suddenly released YY today, which almost instantly destroyed the confidence of Mr. Ma and everyone at Tengxun.
…
YY's data continued to rise as fast as a rocket, breaking through the threshold of 10 million users in less than 20 hours. In 24 hours, the number of users had exceeded 13 million.
Currently, QQ has over 100 million registered users, and the actual number of users is about 60 to 70 million. Li Mu’s goal is to catch up with QQ within a month, and cut QQ’s market share by at least 80% within two to three months. , thereby establishing YY’s dominance in the field of instant messaging. With this goal in mind, the current results can only be regarded as a beginning.
24 hours after YY went online, Li Mu stopped looking at the data. He ran out to accompany Chen Wan to have dinner outside. After the meal, he drove her to Sugar Club. The two siblings ordered something in the box. Pile up drinks and snacks, chat and drink, and listen to the dynamic DJ music outside. The atmosphere is so lively.
In fact, the main reason why the two of them went out to eat and drink was because Li Mu was practicing for Chen Wan, because she would be leaving Yanjing soon.
Since Yanjing TV Station was suspended due to style issues, it was immediately reviewed by the Discipline Inspection Commission.
The Discipline Inspection Commission targeted him because his scandal was too big and the impact was too bad. The higher-ups wanted to beat up the loser, kill chickens and scare the monkeys, and also serve as a wake-up call for others. The core issue of the Discipline Inspection Commission's review was not the development of luck. The style problem that was exposed was the unknown source of his and his wife's huge wealth.
It is said that after the Discipline Inspection Commission paid attention to the rape scandal, it immediately began to investigate all his property. Zhan Yun's financial prevention and confidentiality work was relatively amateurish. The Discipline Inspection Commission easily found millions of funds in her wife's account, and also There are transaction facts such as the money she put into her account to buy a house for her mother.
In addition, Zhanyun also has seven secret properties in Yanjing, worth about 10 million, which is enough for him to stay in prison for twenty years.
After Zhan Yun failed, Chen Wan also successfully terminated the labor contract. After a few days of rest, she confirmed the signing date with Xiangnan Satellite TV. This Friday, Chen Wan will go to Xiangnan Satellite TV to report, and the on-the-job training will officially begin on Monday. .
Li Mu opened a bottle of champagne to celebrate Chen Wan. After the two clinked glasses, Li Mu asked her: "Sister, have they communicated with you about the schedule? After you go, when can you go on the show and when can you take a vacation? ?”
Chen Wan said: "I have clearly communicated the details with Xiangnan Satellite TV. When I go to Xiangdu this time, I will have to do on-the-job training and auditions in the first week. In the second week, I will prepare to enter the studio to record the program. If the recording goes well, , I should be able to rest if I have nothing to do in the third week, I should be able to rest for about 7-9 days, and then I will return to Yanjing."
Li Mu nodded slightly after listening, thinking that the director team of Xiangnan Satellite TV and "Happy Camp" should be very relieved about Chen Wan's personal conditions and professional qualities. They must only want to let her officially appear in the program as soon as possible. Appearance, because "Oldboy" has been broadcast for so long, the popularity and influence are declining. The longer the appearance is delayed, the less effective the program team of Hunan Satellite TV and "Happy Camp" will be.
Chen Wan added at this time: "Actually, I am not very confident. I have never appeared on a TV show. I have to appear in "Happy Camp" all of a sudden. The psychological pressure is very high."
Li Mu said with a smile: "The success of the program "Happy Camp" is that it is completely based on entertainment. The entry point of the program is well selected, the links are innovative, and with certain famous guests, the ratings are guaranteed. The hosting style is very casual, so you must not feel any psychological pressure. As long as you adjust yourself well and perform well according to the script on stage, you will be a goddess when you should be a goddess, and you will be funny when you should be funny."
After saying that, Li Mu couldn't help but add: "Sister, I have to remind you that although "Happy Camp" is an entertainment program, you must not be too entertaining. The hosting style can be humorous, but the temperament displayed by the individual It must be high-end and classy, and you must not take the route of pretending to be crazy or acting stupid.”
Chen Wan smiled and said: "Even if you ask me to pretend to be crazy and act stupid, I'm afraid I won't be able to do it..."
Li Mu nodded and said, "This is your first episode of the program, so bring the four Simple Plan people and Du Wei with you, and let them support you together."
After hearing this, Chen Wan was dumbfounded and said: "My brother and Du Wei have not participated in any TV programs since the release of "Oldboy". Many TV stations are competing for them, and they have various trust relationships to invite them. It didn't work in the past... What if I invite all five of them? Isn't this battle too big?"
Li Mu said seriously: "The first program when you officially join "Happy Camp" must be high-profile. Make sure that as many viewers as possible watch the first program, so that more viewers can deepen their impression of you. In addition, I'll go back and say hello to the people in the company. After your first episode is recorded, I will do my best to warm up this episode through Tieba and YY. I must make sure you log in to "Happy Camp" The ratings for the first episode broke the highest record for this program!"
Chen Wan was dumbfounded and murmured to him: "This is too much of a fight..."
Li Mu waved his hand: "This is not a big fight. It's your first time on stage. I have to help you build a relationship with the audience. The more audiences like you, the smoother your path will be in the future, so I have to do everything possible. Help you guide the audience in. If 5 million people watch this show and you can gain 50,000 fans, then 50 million people watching this show can gain you 500,000! Although I don’t have many celebrity resources, I have It’s enough for Simple Plan and Du Wei to support you in the most important first issue. With your personal appeal, their influence, and enough traffic, they will definitely help you support your popularity!”
(End of chapter)