In the current online casual game market, there are only two real platforms, one is the famous Lianzhong, and the other is Winger, which has not yet become popular.
Lianzhong is now the leader in the world's casual game market. It can be called a powerful empire now. However, because of its single product line, this empire looks very powerful on the surface. In fact, it has long been in danger. Li Mu will not pick his fruit today. Following the footsteps of history, Ma will also come to pick next year. Once an opponent with a true ecological concept appears, Lianzhong, this seemingly grand building, will be overturned in an instant.
As for Winger, it only has a few million users in total now. Before Shanda acquired it, it was just a malnourished toddler. Now an Internet hooligan like Li Mu, who often doesn't follow the routine and destroys everything with his first move, has to do it online. It is a casual game platform that requires almost no action from Li Mu. The bricks dropped when Lianzhong falls are enough to kill it.
At this time, Li Mu didn't know that he was actually facing three opponents, or strictly speaking, two and a half. In addition to Lianzhong and Winger, there was also the QQ game platform that had already developed more than half.
Tieba has recently been promoting "Happy Camp" for the second half of this month, and users are paying very high attention. After all, Chen Wan, Simple Plan, and Du Wei will all appear on "Happy Camp" for the first time on May 10. At 8 o'clock in the morning, all Tieba promotions were replaced by a series of inexplicable advertisements.
"You've never seen such a wealthy person who is rich and willful!"
"Makino Technology's new event in May will start at 8 o'clock tonight. Three mobile phones will be given away every hour, including a Motorola V70, a Samsung, and a Nokia!"
"The event lasts for fifteen days, and 72 mobile phones are delivered non-stop every day!"
When users see these inexplicable advertisements, they are frankly confused because the advertisement is so strange. It only says that they will do activities and give away mobile phones, and three units will be given out every hour, and once given, they will be given away for fifteen days. But could you please tell me how to deliver it? There are no specific rules for the event, so how can we participate
In one morning, this inexplicable activity of Makino Technology became a hotly discussed topic on the Internet.
There was no way, Li Mu's method was too simple and crude. It was nothing more than throwing money, and every penny was spent loudly. When netizens knew that Makino Technology was going to deliver 1,080 mobile phones in 15 days, they almost went crazy. , scratching my head and trying to figure out how to deliver it.
However, everyone is scratching their heads. They still don’t know what kind of activity Makino Technology is going to do, how to do it, and how to deliver the mobile phones. There is no other way. Everyone who is interested in this advertising copy starts to wait for the eight o’clock in the evening. Come, because no one knows if a link will suddenly be given at 8pm for everyone to click in to grab. If you grab it late, you will miss a great opportunity.
To be precise, Li Mu learned this trick from Alibaba’s Boss Ma. In 2009, Boss Ma conducted a 1-yuan flash sale event on Taobao for the first time. The rules were very simple and crude. In each time period, several items of different values were released. products, but each product only sells for 1 yuan, and whoever grabs it belongs to whom. Li Mu once heard an Alibaba operator mention during a chat that this event directly pushed Taobao’s traffic to an unprecedented peak. And the cost of investment is not high. It just takes advantage of the self-confidence of netizens. For example, if a laptop worth 5,000 yuan is sold for one yuan, everyone has the opportunity to grab it. As a result, there are more than 100 people waiting in front of the computer to grab it. million.
This is the skill of using four ounces to move a thousand pounds, and when used properly, the effect is simply amazing.
A large number of trolls started to be active, commenting everywhere or participating in discussions on this topic, and then always said a few words: "You are rich and willful, this is really rich and willful..."
Judging from the popularity on the Internet, Li Mu predicts that the number of people waiting for Makino Technology to deliver mobile phones at 8 o'clock tonight is estimated to be several million at least. As soon as 8 o'clock arrives, he will release the YY game platform and announce the YY National People's Congress at the same time. The rules of the Landlord Competition: when millions of people are grabbing a computer, everyone still thinks they can get it. Now that three mobile phones are given away for free every hour, everyone will definitely feel that they can get it, and this process of getting it , it is much more comfortable than the flash sale situation where you stare at the time without blinking and press F5 to be ready at all times, because all the prizes are determined during the game, so you can turn on your phone while playing. It doesn't matter if you win or not, just keep playing. Anyway, this game is quite interesting and addictive.
This inexplicable new move of Makino Technology has not only attracted the attention of a large number of netizens, but also attracted the attention of a large number of companies in the industry. Many companies now regard Makino Technology as a benchmark for products and a textbook for operations, and follow every move of Makino Technology every day. Although I don’t understand what Makino Technology is doing, everyone understands one thing: pay close attention and you will definitely learn something from it.
Mr. Ma from Teng Xun was also very curious.
what the hell? Are you planning to hold a lottery on YY
He felt that Makino Technology must have recognized that he was currently financially strapped, so he began to compete with himself to see who was richer, because Makino Technology announced immediately that YY would not accept any commercial promotion, and he had been forced to suspend all advertising cooperation and advertising revenue. Not only did it drop sharply, but it also incurred a certain amount of liquidated damages. Now, instead of making money, Makino Technology was throwing money into it. If I wanted to keep up with him, I was really powerless.
The entire Internet began to pay close attention to the new trends of Makino Technology. Unknowingly, the four words "rich and willful" have begun to become popular in the circle of netizens. The magic of these four words has also begun to show. The Internet is full of people talking about being rich. The willful remarks were partly initiated by trolls and partly spontaneously by netizens. In short, these four words became popular in less than a day.
No one knows what Makino Technology is doing, but everyone is paying close attention and waiting for the arrival of eight o'clock in the evening.
…
At seven o'clock in the evening, a large wave of promotional offensives were already gathering momentum in the trenches, waiting only for the charge horn to sound at eight o'clock.
Makino Technology is full of nervous anticipation, including other departments that have now announced the lifting of the ban. Everyone is waiting to witness the emergence of the YY Game Hall.
This includes Chen Hui, who has just joined the company.
Since when he left Tengxun, Mr. Ma had not yet decided on the strategy for developing the QQ game hall, and the QQ game hall was highly confidential within Tengxun, so he did not know that his old employer was also developing a game with the same positioning at this time. product, when he learned that his newly-employed Makino Technology had developed YY Game Hall and saw the product introduction of YY Game Hall, he held a minute's silence for his old club in his heart, because he could see that YY Game Hall Once out, QQ will no longer be able to parry.
However, Chen Hui quickly adjusted his mood. Now he is no longer an employee of Tengxun, but an employee of Makino Technology. The most important thing is that by the end of the month, Zhang Yao, whom he has been dreaming about, will be there. Coming to work at Makino Technology is his biggest goal besides work at the moment, so the past tense of Teng Xun does not have too many constraints for him.
The administrative department ordered Pizza Hut pizza for employees who were working overtime and waiting to witness the historical moment. As a result, the huge order volume mobilized several Pizza Hut restaurants to jointly rush to make the pizza. Li Mu looked at the hundreds of employees in front of him and said to Lin Qingya: "Find one A capable subordinate, let him help the company prepare to establish a fleet."
"Team?" Lin Qingya asked, "What are the specific requirements?"
Li Mu said: "Investigate the living conditions of employees, select some relatively concentrated locations, and open a few employee buses to and from the company. In addition, I think our office space will soon be full of space, and the size of the team will still be large in the future." We will continue to expand and seize the time to look for new office spaces. It is best to choose a relatively high-end office building with convenient transportation. It would be even better if we can take the entire floor or even two floors. The renovation will take some time, so this matter needs to be done. Get moving in advance.”
Lin Qingya nodded and said: "Our current office area can accommodate about a hundred more people. If we move out the supporting departments such as customer service and editing, we will be able to free up dozens more workstations." , it should be able to last for half a year, do you think we should look for it now, or wait and see?"
Li Mu said: "Look for it now. The company has such abundant cash flow and strong revenue capabilities. We have to find ways to spend some money outside. The office space must be good and large, but don't leave Zhongguancun."
In later generations, Internet companies such as Tengxun, NetEase, Sohu, Sina, and Baidu all have their own buildings in Yanjing, and each one is larger than the other. Li Mu is also thinking that in the second half of the year or next year, the company's influence, funds, and tax payments will be improved. After they have all reached a higher level, it is very feasible to communicate with the government to buy a piece of land to build a Makino Building to serve as the headquarters of Makino Technology, and it can be directly handed over to Song Liang to undertake the construction. It can also be regarded as giving him and Chen The real estate development company jointly established by Ze and Song Liang takes some jobs and achieves multiple things with one stone.
However, the cycle of buying land, building buildings, decorating, and using it is estimated to be delayed until 2004 at the earliest. Therefore, before then, you still have to rent a workplace outside. As many companies grow in size, their workplaces are Decentralized. For example, Baidu is rooted in Yanjing. Before the Baidu Building was opened, there were more than ten workplaces of various sizes in Yanjing alone. Each department was split up and thrown into every corner of Yanjing. If it were really internal Linking it up is quite laborious, so Li Mu would rather spend more money to rent out a large workplace and leave it idle when it is no longer needed. It is much more convenient than looking for it elsewhere temporarily when it is not enough.
Lin Qingya understood what Li Mu meant, nodded immediately and said, "I will arrange for someone to scan the office buildings in Zhongguancun tomorrow."
Li Mu hummed, looked at the time, and said to himself: "There are still twenty minutes, it's almost over."
At this moment, far away in Shenzhen City, Dean Cooper, who was sent by MIH to tide over difficulties with Teng Xun, came to Mr. Ma’s office as usual. When Mr. Ma saw him coming in, he hurriedly picked up his notebook and greeted him and said: "Dean, you came just in time. We can drink tea while waiting to see what Makino Technology is doing."
(End of chapter)