Early the next morning, Li Mu held a discussion meeting at the company. He first talked about Sina's plans to develop instant messaging software, and then turned the topic to discussing how to win Hao123.
Li Mu doesn’t need to say too much about Hao123. The people sitting here are all relatively senior Internet people, so they naturally know Hao123, the number one personal website in the country, very well.
Originally, everyone didn’t understand why Li Mu wanted to acquire Hao123. It is true that such a navigation website with low technical content and relying on strong traffic to make money is of great use to traditional Internet companies, but for Makino Technology, which has client products as its core For the company, it doesn’t mean much.
But when Li Mu said at the meeting that he wanted to build a portal, everyone understood Li Mu's intention.
Sina wants to do instant messaging and compete with Makino Technology for talents. It seems that Li Mu is angry and wants to teach Sina a lesson, or he wants to kill Sina.
So everyone began to discuss Hao123 seriously.
People in the technical school support building a navigation website that imitates Hao123, using YY's strong traffic to support it, and then using YY's cash flow to promote it across the entire network, and even cover the promotion offline. It is only a matter of time before Hao123 is surpassed. , but those in the operating group prefer full acquisitions. With the current profitability of hao123, Li Xingping’s net income a year is at least three million, and the starting valuation will not be less than 10 times net profit, so if Thirty million is the minimum amount of money to be collected, and it’s not sure whether Li Xingping will agree.
Li Mu also feels that it is too difficult to directly acquire Hao123 with money now, because its operating costs are low and its advertising revenue is high. It is like a hen that can lay golden eggs. He would never sell it for 30 million, unless it is matched with Makino Technology’s shares were exchanged.
But Li Mu didn't want to acquire Hao123 at such a high price. The strategic significance of this thing to him was not as great as it was to Baidu, so Li Mu put forward his expectations at the meeting.
"We have to find a way to take down Hao123 with just money. The price shouldn't be too high. I don't want to be taken advantage of."
When everyone was confused for a moment, Ding Jian, director of the commercial department, asked: "Can we buy first and then buy?"
Li Mu said: "Okay, tell me what you think."
Ding Jian has not really done any big projects since he was recruited by Lin Qingya from a multinational company to Makino Technology. Makino Technology has not launched a formal acquisition until now. Today, when Li Mu mentioned that he wanted to get Hao123, he came immediately Energetic.
Ding Jian carefully sorted out his thoughts and said calmly: "Now is the best time for Hao123. There are no competitors, extremely low operating costs, huge user traffic, and high advertising and ranking revenue. This At that time, the other party was also the strongest psychologically. He had such a healthy business model. If any company came to him for acquisition, he would probably not be interested. The cost of impressing him would be too high."
Li Mu nodded. Ding Jian was right. If a person can easily make millions in net profit in a month, he will not lose his confidence even in front of Bill Gates, unless he pays an extremely high price. Let him compromise.
At this time, Ding Jian said again: "If we also build a navigation website, we don't need to invest too much in this aspect. Then we use YY to divert traffic to the navigation website. We just need to let people know that we are doing this first, and let people know that we are doing this. They think that we should spare no effort to vigorously promote this matter. I think with Makino Technology's current momentum in the Internet industry, hao123 will definitely be very nervous. He only has hao123, and we have too many. When he gets nervous, We are worried and scared, and if we talk to him about the acquisition again, his psychological price will be greatly reduced."
Ding Jian's strategy of playing first and buying later may be the best way to achieve Li Mu's requirements at the moment. Otherwise, as Internet traffic becomes more and more valuable, Li Xingping's income will definitely become higher and higher. By then, he will want to take his Hao123 But it's too difficult.
In his previous life, Li Xingping received tens of millions in cash and Baidu stocks worth far more than this amount from Baidu. Although Li Mu did not know the specific amount, it is conceivable that Li Xingping's actual income was calculated in hundreds of millions. If his Baidu stocks If you keep it in your hands, the actual reward may even be higher.
Ding Jian's suggestion is very reasonable and feasible. Fighting before buying is not uncommon in the Internet industry, and many companies are very proficient in this skill and have benefited a lot. These four words gave Li Mu A certain amount of inspiration also made Li Mu wonder in his heart why Baidu wanted to collect 123 in his previous life.
According to Mr. Li's behavior, it is obviously unreasonable to pay such a high price to acquire Hao123. He also has huge traffic, and the technical barriers to entry for navigation websites are so low that Baidu can make something similar with a little effort. , why spend so much money to acquire Hao123
But when he thought that Hao123 was acquired in 2004, Li Mu suddenly became enlightened.
There is only one reason - to go public in the United States.
If it weren't for the fact that Baidu must successfully go public in 2004, they would definitely not have paid such a high price to acquire Hao123. If the listing plan was delayed by two years, Mr. Li would definitely do something about Hao123, or kill her and replace her. Either you are afraid of him and then the two parties shake hands and make peace, and take over Hao123 at a low price. It is impossible to watch him take away such a huge benefit from your hands easily.
To put it bluntly, everyone gets what they want.
If Baidu wants to go public, it needs to brag more and tell more stories to the market. Winning Hao123 will give them more capital to brag and tell stories. When they want to gain greater benefits, they will naturally Regardless of the small details, let Li Xingping earn more, as long as he actively cooperates with his strategic plan.
So Li Mu roughly had a plan in mind, and he followed Ding Jian's instructions, fight first and then buy.
So, Li Mu said: "The technical team has divided into several web development teams. Today we will set up a navigation website project team to develop our own navigation website. We will give me the first draft of website planning and design as soon as possible. In addition, register the YY123 domain name. If it has already been registered, Now, I’ll find a way to buy it.”
Sun Qian immediately raised his hands and said, "I must complete the mission."
Li Mu added: "If the operation team wants to find a way to integrate YY's resources and come up with an operation plan, they must figure out how to promote it, how to divert traffic, and how to stir up movement. In addition, they should investigate the information of Li Xingping from Hao123. You must send me a large number of offline advertisements in his hometown to give him the greatest sense of oppression. I must make him feel the urgent pressure both online and offline, so that he has trouble sleeping and eating!"
The sense of oppression brought by giants to the industry is huge, such as Tengxun in later generations. Any Internet entrepreneur knows that one must always be wary of Tengxun on the road to entrepreneurship, because once Tengxun takes a fancy to his own business model, he often only There are two possibilities, either he kills himself, or he cannot bear the pressure and is subsumed by him.
Nowadays, Makino Technology can be regarded as a giant in the domestic Internet industry. For personal webmasters like Li Xingping, Li Mu believes that it will definitely bring huge pressure to him. Therefore, Li Mu asked the operation team to find ways to build momentum so that he can live happily in the future. In a sense of crisis, unlike himself, he is an ecological chain, and he only has one section, Hao123.
The operations team immediately understood. Sometimes, you have to trick people in order to feel a sense of accomplishment. This is not sinister and cunning, but the law of the market. Makino Technology has been coveted by many people until now, and it is reasonable to covet others occasionally.
…
The planes taken by Chen Hui and Zhang Xiaodi landed at Shenzhen Airport at noon. They went to the booked hotels and checked in separately. Zhang Xiaodi said to Chen Hui: "There is nothing to do in the afternoon. Please compile a rough list for me. I’ll make a statistic.”
Chen Hui nodded and said, "I made an appointment with my former subordinates to have dinner together tonight. You should come too. I will explain my purpose to them at the dinner table."
Zhang Xiaodi made an OK gesture: "Start with your subordinates first, and we will defeat them one by one."
At this time, Zhang Xiaodi received a call from Li Mu. After listening to Li Mu's explanation, she hung up the phone and said to Chen Hui: "Mr. Li just called specifically to explain that he asked the finance department to advance 300,000 yuan to me." In your salary card, let us not be too stingy when it comes to business entertainment. Treat guests to dinner and so on, and set the standard as high as possible. This can be regarded as showing our soft power to your colleagues, so you still have to decide on dinner in the evening. A hotel as high-end as possible."
Chen Hui thought for a while and said: "Then choose the Ruiji Hotel. It is a five-star hotel. It is said that the catering there is very high-end in Shenzhen City."
Zhang Xiaodi smiled and said: "Okay, it just so happens that we can also take advantage of it. We have never eaten in a five-star hotel before."
The two of them went back to their rooms. Chen Hui first called 114, found the phone number of Rui Ji Hotel, and booked a private room for dining in advance. Then he connected to the Internet in the room, logged into YY, and said in a small group of himself and six subordinates: "Brothers, I'm in Shenzhen. I just checked in at the hotel. Let's eat at the Ricky Hotel tonight. At seven o'clock, I've reserved a seat in the Manhattan Hall."
Several unemployed technical men in the group were online. When they saw that Chen Hui was going to treat everyone to dinner at the Ruiji Hotel in the evening, several people immediately went crazy.
"Boss, are you rich? A meal for seven of us at Ricky Hotel costs five to six thousand yuan?"
"Yes, the consumption level at Ricky Hotel is too high. Let's go to the old place. Three hundred yuan is enough for seven people, including food and drinks."
"Boss is here on a business trip this time. It might be public funds, right? Boss."
Chen Hui smiled and quickly typed a line of text with his fingertips: "Eating at night does cost the company's money, so you don't have to worry about it. Just eat when you come!"
A subordinate said in the group: "Wow! Boss, how long have you been at the new company? Do you have such great power and use public funds to eat and drink?"
Chen Hui said: "Why is there so much nonsense? It's seven o'clock in the evening in the Manhattan Room of Ricky Hotel. Have you received it?"
"receive!"
"receive!"
Today is the third update. I have been too tired recently and my body is really unable to bear it. I will take a breather and wait for the work at hand to become easier before I update four times in a row!
(End of chapter)