Chen Tong has always been very curious about Li Mu. Ever since Sina incorporated the former QQ development team, Chen Tong has been paying attention to every move of Makino Technology because he is worried that Li Mu will attack Sina in advance before Sina UC is launched, and Sina has the biggest target right now. is the portal.
The traffic of YY123 of Makino Technology continues to rise. With the support of YY user system and cloud records, the traffic of YY123 has surpassed Hao123. Chen Tong has been worried that Li Mu will use the navigation website to block Sina in retaliation, but after waiting for so many days, nothing has happened. Seeing any news from Makino Technology, it was not until Taobao went online that Chen Tong understood that Li Mu's energy had recently been focused on this.
Chen Tong asked Liu Eodong: "You should be familiar with Li Mu. What kind of person do you think Li Mu is?"
Liu Edong smiled and said: "Genius, a genius that I only see in my life."
Chen Tong nodded and said: "In a short period of time, he has promoted so many projects, and each project has developed very rapidly. He is indeed a genius in the Internet field."
As he spoke, Chen Tong asked him: "What do you think of this person's character?"
"Character?" Liu Haodong laughed and said, "Why do you think of asking this? In fact, Li Mu is generally a very principled person who can distinguish between ourselves and the enemy. He is very good to the people around him and has an absolutely good character, but he is very bad towards his enemies. He was so cruel. Anyone who stood in his way or tried to stop him was basically regarded as his mortal enemy. He competed mercilessly. Look at Teng Xun. Half a year ago, many people thought that Teng Xun would become the best in the country. One of the Internet companies."
Liu Edong's words mean something. Although Tengxun has completely given up on the instant messaging business, Sina picked up the business that Tengxun abandoned at this time, which happened to compete head-on with Makino Technology's core products. His words are also true. Reminding Chen Tong that under the current circumstances, Li Mu will definitely regard Sina as a strong rival.
Chen Tong also understood the meaning of Liu Edong's words and was not surprised. Although he had never been in contact with Li Mu, he could tell from Li Mu's usual way of doing things that he would definitely take action against Sina. The problem was that he What exactly is brewing against Sina
There are not many employees in the Taobao Operations Department, about thirty people in total. Everyone sat in the conference room. Under the leadership of Liu Edong, they applauded Chen Tong, who came to provide training for everyone.
Chen Tong stood at the front of the conference room. After saying hello to everyone with a smile, Chen Tong said humbly: "I'm not here today to teach you a lesson. I'm mainly here to share with you some of my personal views on Internet content."
With that said, Chen Tong opened his PPT, pointed to the three major sections in the PPT on the projector, and introduced: "I personally feel that there are three most important sections in the Internet era, namely: traffic, channels and content.
"There is no difference in core between Sina and Taobao. They are both making website products, so the traffic of the website is certainly very important. Traffic is the foundation of the website and one of the decisive factors of the website's revenue, so its importance is natural No need to say more;"
“Channels refer to all the paths and media that allow websites to come into contact with users. For example, although Sina has high traffic in domestic portal websites, a considerable part of the traffic is introduced through major third-party channels. For example, users from Hao123 They saw our short links or our news ads and jumped to our website from Hao123; for example, users searched for a certain page on Sina included in Baidu through Baidu keyword search; and for example, we and some other Website friend links are exchanged, and users of other websites access the Sina website through friend links;”
“Content refers to the most fundamental things we provide to users. For example, Sina provides users with domestic and foreign current affairs news, sports, entertainment, finance, real estate and other related information, as well as various products sold in various stores on Taobao. Various and classified commodities;”
Chen Tong briefly introduced the three sections. At this time, he did not pay attention. At the other end of the conference room, a young man wearing black casual pants and a solid white T-shirt came in. This person was Li Mu.
Chen Tong said at this time: "In the current Internet industry, everyone is promoting two core ideas, one is that traffic is king, and the other is that channels are king. In fact, in the final analysis, the current Internet focuses on traffic, which is what we call When it comes to UV and PV, this idea is not wrong, because traffic is the most direct way for a website to monetize. Advertising revenue accounts for more than 80% of Sina's current revenue. The higher the traffic, the more expensive the advertising resources will be. "
At this point, Chen Tong changed the subject and said: "However, I personally feel that the Internet industry will eventually enter an era where content is king. I am not saying that traffic and channels are not important. I just want to say that in fact, we should put aside If you analyze the problem based on the constraints of traffic and channels, the truth is actually very simple: the better the content you provide to users, your website will have higher user stickiness, and then you will naturally obtain a higher user retention rate. In this way, supplemented by various operating methods, the users of the website can continue to accumulate, and eventually there will be huge traffic."
“When we were building Sina, we realized that when Internet users pay attention to news, they don’t want the same content as various news programs and major newspapers. News programs are limited by duration and broadcast cycle, and they are difficult to Continuously invest energy in reporting news in a single section. Although newspapers have detailed section divisions and very rich content, their timeliness is lower. The latest information must be delivered at least one day after the publication cycle, and Both news models are limited by the long production cycle and high production costs, and their timeliness is even worse, and their ability to provide timely feedback on major news is very weak."
"For ordinary users, news programs and newspapers can already satisfy their pursuit of news. However, for Internet users, they are accustomed to high efficiency and high speed. For them, news programs and newspapers are too slow to be timely. For example, last year's 911 incident shocked the world. All kinds of news were overwhelming, but lack of timeliness and continuity were the biggest problems. The user was extremely concerned about this incident, so much so that he hoped to get the latest status of the incident every few minutes. progress.
Although CCTV at that time also had scrolling text news at the bottom, their display method was one-way, and users could not customize their queries and receive the content they wanted. Therefore, we launched 7*24-hour rolling news on Sina, using The latest progress of the incident is refreshed at the fastest frequency. When users follow the 911 incident on Sina, they can see a complete news record in minutes, from the moment the incident was born to the latest latest information, the entire situation The development of Sina has an extremely clear overview, which is not available on other websites. "
"It is precisely because we have such fast, comprehensive, accurate and objective content that Sina.com's traffic continues to increase and the number of users continues to increase. This is the biggest reliance on Sina.com's success."
Next, Chen Tong gave everyone some more in-depth understanding on the content level. Li Mu in the audience listened silently, and it can be said that he partially agreed with his opinions.
The Internet world will go through a series of eras where XX is king. Not only are traffic and channels king, content, products and models, ecology, and closed loops have all become hot words in the Internet industry. The Internet will not choose to settle at a certain level in the end. , but there will be a clear division of functions and fields. In the comprehensive and vertical portal fields, and at the Internet pan-entertainment level, content must be king; but at large levels such as instant messaging, e-commerce, and O2O, platform must be king. ; In the fields of computer security and various vertical software, products will become king again.
Chen Tong comes from a content background, so it is inevitable that he will over-deify the role of content. He has this characteristic and can do Sina very well, but if he is allowed to use this characteristic to become 360 Security Guard, even if he is given With all his product ideas, I’m afraid he won’t even be able to produce 10 million installed units in the end. If he were allowed to build WeChat in the era of the advent of the mobile Internet, he would definitely have a tragic ending of being picked off by others and dying on his own. If If you let him make a smartphone, it would be even worse. Maybe if you give him Apple's ideas, he will finally make a Kindle.
However, Li Mu also understands very well that high-end professional talents are all paranoid, so there are very few comprehensive high-end talents. The more paranoid he is in a certain aspect, the more likely he is to achieve the ultimate in a certain aspect, but if he is allowed to do it For others, I'm afraid the effect will be worse than the average person.
When Chen Tong was talking about it, he accidentally spotted Li Mu sitting at the end of the conference room. He had seen relevant reports about 3321 and recognized Li Mu at a glance. He did not expect that Li Mu would also appear here, which made him He was a little stunned on stage, but fortunately he adjusted very quickly and quickly got back into his PPT.
Li Mu sat in the conference room and listened to the end. After Chen Tong finished speaking, he and others stood up and applauded Chen Tong's wonderful speech. Chen Tong clearly conveyed the importance of Internet content to everyone present today. The staff made everyone feel that they had gained a lot. Liu Edong walked up to Chen Tong and said, "Brother Chen, you will leave later. Li Mu wants to treat you to a meal in the evening. There is no one else, just the three of us." Alumni.”
Chen Tong was even more surprised.
He didn't expect that Li Mu would want to poach him, because he still didn't know Li Mu's plan to build his own portal. He instinctively felt that there was an order of magnitude difference between him and Li Mu. Why did Li Mu come to listen to him? Give a speech and treat yourself to a meal? Is it difficult for him to take this opportunity to gain some information about Sina from himself? Or do you want to convey some message to Sina through yourself
After thinking about it, Chen Tong nodded and said, "Then I'd rather be respectful than obey your orders."
The words were very polite, but what Chen Tong was thinking was that he hoped to find out his attitude towards Sina through contact with Li Mu.
(End of chapter)