Not being approved by the official store was a small trap that Li Mu had prepared long ago.
He already had clear considerations when he started Taobao. The C2C part is free, but B2C is different. He can provide the best development environment for online store owners and individual sellers for free, but for these brand enterprises For example, if they want to sell things on Taobao, they can, but they cannot open a public, certified official flagship store or official exclusive store in any form. If they want to open an official store and get certification from Taobao, they must meet Li Mu’s requirements. .
Liu Edong guessed that Li Mu's purpose of not letting go of the registration of the official store was to provide conditions for these companies to settle in, but he was not sure what conditions he would provide. Li Mu had not given a clear reply. Currently, companies applying for official stores There are more and more, and Liu Edong can't wait any longer.
Li Mu heard that Du Wei would be busy filming until the evening, so he didn't bother him and drove directly to Taobao to meet Liu Haodong.
As soon as they met, Liu Edong told Li Mu about the company's current store application. After reporting the situation, he couldn't help but ask Li Mu: "When will we open the official store registration application?"
Li Mu said: "It is definitely a good thing for companies to enter, but the tone must be set with them from the beginning. Taobao is not a free sales channel for companies. If companies want to sell goods on Taobao, they must pay platform commissions. "
Liu Edong nodded and said impatiently: "It's okay to charge commissions, but the key is that you have to set a standard for how to charge them."
Li Mu said: “What I am currently thinking of is to divide franchise companies into three levels: A, B, and C.
A-level official stores must be among the top 20 in the country in their respective industries. When such a company joins, we will give it the title of official flagship store, include it in Taobao's brand street, and regularly provide it with homepage advertising space and YY pop-up advertising space. , he does not need to pay a deposit, he only needs to pay us 50,000 yuan in technical service fees every year. In addition, for all orders generated on Taobao, the platform takes 3% of the sales as channel fees, and the platform deducts 2% for Alipay. payment channel service fees;
A B-level official store must be an enterprise with more than 50 physical stores or booths offline. We also give it the title of official flagship store, but it will not be included in the brand street in the early stage. We will give it a small number of recommended locations regularly. Before the store goes online, you must pay a deposit of 100,000 yuan and a technical service fee of 50,000 yuan every year. The platform commission is increased by one point to 4%, and Alipay is still two points;
C-level official stores are not required to have offline stores. As long as the other party is a formally registered company, they can establish their own brand on Taobao. The basic rights and interests of such a store are the same as those of B-level stores. However, before the store goes online, it must pay The deposit is 150,000 yuan, the annual technical service fee of 50,000 yuan remains unchanged, the platform commission is increased to 5%, and Alipay remains at 2%. "
Although Liu Edong was a little surprised by the commission ratio requested by Li Mu, he basically kept up with Li Mu's thinking rhythm. Knowing Li Mu's purpose of treating small sellers and brand enterprises differently, he said: "We can't rely on his commission ratio to be a little higher." ?”
Li Mu waved his hand and said seriously: "To be honest, the 3%-5% platform commission is not high. Compared with the online sales channel we provide them that can radiate across the country, even a 10% commission They will also accept it, but the commission ratio is too high, which can easily give opponents an opportunity, so we will tentatively set this ratio and make flexible adjustments based on market conditions in the future."
Li Mu is very worried about Boss Ma who is far away in Hangzhou. Boss Ma is a complete careerist. He has no doubt about this. Moreover, Boss Ma is all about products, models, capital and relationships. Waiting for a good player, even if I cut off his Hu one year in advance, who knows if he will give up C2C? If not, what kind of countermeasures will he come up with to mess with himself? If the commission rate he gives to merchants is too high, then if Boss Ma wants to confront him in the future, he will definitely choose this point to start with, just like he did with eBay back then.
However, Li Mu cannot make the B2C link free just because he is afraid of him. Taobao also needs a profit model. C2C has no profit point yet. The real source of profit is B2C, so he has developed such a platform that can advance, attack, retreat and defend. The draw was proportional, and it would be fine if Boss Ma didn't come to intervene. If he came, Li Mu would dare to fight him to the end immediately.
Because Li Mu knows Boss Ma very well and the history of several products in his hands, he knows that Boss Ma is very good at hiding the true purpose of doing things, and he knows how to start with white goods and then black ones. In his heart, he has always regarded him as the biggest enemy in the e-commerce industry.
There are many examples that reflect Taobao's way of doing things. The most straightforward one is that although Taobao has killed all its competitors in the name of being permanently free to sellers, only those who really do Taobao know that if you want to make money, you need to invest in Taobao every year. The promotion expenses are so high that it scares people to death. Don’t think that having a Taobao store with good credit means a steady stream of income. After Taobao’s various algorithms are constantly adjusted, sellers with high credit must invest a considerable proportion of promotion funds. , otherwise it will be easily hidden by the system algorithm.
The promotion method is not only through-train advertising that is calculated based on the number of clicks, but also search weight rankings, all of which need to be purchased with money. A Taobao store with an annual profit of 5 million, if it is engaged in a hugely competitive industry such as clothing, industry, then the average promotion expenses invested in Taobao in a year will be almost the same as this number. Although many people have been preaching how powerful Taobao entrepreneurship is, how it can change lives and change destiny, in fact, after the earliest stage, After the golden stage, anyone who wanted to start Taobao had to spend money first. Many young people scraped together hundreds of thousands of yuan to prepare for a big deal on Taobao, but in the end they lost all their money and were brutally eliminated.
Li Mu is not criticizing Taobao's bidding promotion model, but using it to judge Boss Ma's style of doing things. In order to compete, he can give up everything on the surface, but after winning the competition, he will definitely connect everything he gave up. Take it back with profit.
Liu Edong was not aware of Li Mu's concerns, but out of respect and trust for Li Mu, he did not put forward any further opinions and said: "Then I will have someone draw up an official announcement today to give them feedback on this plan."
Liu Edong himself is also a hero-level figure. The reason why he obeys Li Mu is because his vision and potential have not yet been fully activated.
After deciding on the official store franchise method with Li Mu, Liu Edong suddenly remembered something and said to Li Mu: "By the way, there is a B2B company in Hangzhou. They have been communicating with Taobao's business for the past two days, saying that they The boss wants to visit you in Yanjing, would you be interested?"
As soon as Li Mu heard about Hangcheng and B2B, he was surprised and asked himself: "It can't be such a coincidence, right? You can come to whatever you want? But now, apart from Alibaba, I really don't know who else is the B2B company in Hangzhou." ”
So Li Mu asked him: "What kind of company is that?"
Liu Edong said: "Alibaba is very powerful in the B2B field, with a valuation of hundreds of millions of dollars."
Li Mu chuckled: "What does their CEO want to see me for?"
Liu Edong said: "I don't know, I guess they want to talk about cooperation. They are B2B and we are C2C. I personally feel that if both parties share resources, it will be very successful. Their platform is full of small and medium-sized manufacturing companies. The product source is quite rich.”
Li Mu said: "Please help me reject him, no see."
Liu Edong asked curiously: "Why? Wouldn't it be nice to meet him?"
Li Mu said: "I don't have time now. I have been busy with the things at hand these two days, and I have to go to Hong Kong in a few days."
Liu Edong said: "But I really think that the other party is quite complementary to us in terms of business. How about you take some time to meet and chat with the other party? Anyway, the other party comes to Yanjing to see you, and they don't want you to go to Hangzhou. Just take half an afternoon to meet and have tea and chat.”
Seeing that Liu Edong attached great importance to this matter, Li Mu knew in his heart that Liu Edong must have taken a fancy to the resources of small and medium-sized enterprises on Alibaba and wanted to find opportunities to integrate them into Taobao. However, he did not understand Boss Ma. Boss Ma could make you so easily. Integrate his resources? Stop dreaming. If he comes to your house with a bowl of water, he is definitely not bringing you water to drink. He must have taken a fancy to the pressurized water well in your yard and wants to use this bowl of water to divert water so that he can press it out. More water is coming.
However, Li Mu then thought about it and thought that it would be okay to meet Boss Ma at this time. Although his eloquence was the best in the country, he would definitely not be deceived by him. If he could receive something related to Ali's future strategy from his mouth Even if you make money, you are still a legend in the Internet field in your previous life. You can feel a sense of accomplishment when you meet him. It was too difficult to meet him in your previous life. In this life, he takes the initiative to get close to you, so you should give him a chance.
After thinking about this, Li Mu said to Liu Yidong: "Since you think it is meaningful, then let's make an appointment, but we have to make an appointment until mid-to-late term and wait until I come back from Hong Kong to meet him again."
Liu Edong said: "Then I will ask the interface person to reply first. The specific time will be determined based on your situation when you go to Hong Kong."
Li Mu nodded slightly: "Tell them this first, but in a more high-pitched tone."
Liu Edong smiled and asked: "How do you want to be so high-profile?"
Li Mu said: "As for your CEO's request for a meeting, our company has received it. In view of our CEO's busy schedule, we do not have time to meet with your CEO for the time being. The specific meeting time will be notified by our company."
Liu Edong was stunned and couldn't help but ask: "Are you kidding me?"
Li Mu said seriously: "Are you kidding? I'm serious. You still can't see how much potential the B2B platform has? The real profitable market must be on the retail side. Otherwise, why would he, a CEO of a company with a valuation of hundreds of millions of dollars, join Rushing to see me? Isn’t it because he knows clearly in his heart that compared with B2B, B2C and C2C are the kingly ways to make money in the future!”
The third chapter will be after 12 o'clock, but it will still happen tonight. I have to go to work tomorrow, but I will try my best to update it three times and work hard! Thank you friends for your support!
(End of chapter)