There is a sentence in Tanaka Yoshiki's works that Li Mu particularly likes. It says: My journey is like the stars and the sea.
The sea of stars represents the vast universe, represents all unknowns and dangers, and indicates the endless future and long road. The same is true for Li Mu. The Internet is the sea of stars that he will continue to conquer in the future, and He hasn't even finished building the boat yet, so how can he be satisfied with what he sees in front of him.
Chen Wan is not a very career-minded woman, but after getting to know Li Mu, she was forced to become a strong woman step by step by him. Therefore, Chen Wan also understood Li Mu's pursuit of the future. What would this big boy think about? Gan kept running like that, and no one could make him stop unless he wanted to one day.
Thinking of Li Mu's drive to move forward bravely, Chen Wan felt that the picture she had just imagined was too far-reaching and too unrealistic, so she laughed at herself, shook her head, and chatted with him about work matters. In her opinion, Li Mu would be more interested in talking about work.
It just so happened that Chen Wan also wanted to tell Li Mu some things about her work, so that he could comment on her or make some suggestions.
For example, the burden on Chen Wan's shoulders is very heavy right now. Li Xiang has decided to leave her job at Hunan Satellite TV. She has lost interest in the field of hosting. She only wants to develop film and television entertainment in Yanjing, and the "Happy Camp" program team cannot keep her. It has been too long, and we have started to look for a new female host. She will be able to match Chen Wan in the future. The positioning of the station is also very clear. In the future, Chen Wan will be the core female host of "Happy Camp", so when recruiting a new host, the main thing is You need to ask for her opinion.
Chen Wan said that the current program team hopes that she will choose a suitable partner, but Chen Wan has been selecting among several candidates for a long time and still can't find a suitable candidate. However, Li Xiang means that it will be delayed for another month or two at most. She is about to resign from Hunan Satellite TV. Counting the handover cycle, the time left for the program team is not much, and even a little tight.
Li Mu's view on this is: "Happy Camp" does not necessarily need two female hosts. On the contrary, Li Mu feels that one female host is enough, and it can focus more attention on Chen Wan.
However, Chen Wan felt that if she was asked to partner with He Juan and Li Weijia and support the entire program, it would be really stressful. What's more, a few days ago, she was talking to He Juan on stage and revealed that she wanted to do a talent show. I hope that the two of them will be able to shoulder the burden of hosting. In that case, Chen Wan will probably be completely busy. Now she only needs to work in Xiangdu for about ten days a month. If Li Xiang resigns, Without a new partner in place and the talent show starting again, it is estimated that I will have to work in Hunan for at least 20 days a month.
When Li Mu heard about the talent show, he curiously asked: "What kind of talent show will Xiangnan Satellite TV do?"
Chen Wan said: "The leader's intention is to create a singing talent show, and it will be for nationwide auditions, but this is just a general idea, and the specific method and mode of operation have not yet been decided."
Li Mu asked her: "If the production company has a good talent show model, will your station consider cooperating?"
Chen Wan asked: "Production company? How to cooperate?"
Li Muchao: "It is the production company that formulates the operating model of the entire talent show. At the same time, the production company participates in promotion, production and distribution to a certain extent, and then shares the profits with the TV station in proportion."
Chen Wan said: "I have never heard of this. Is there such a cooperation model? It seems that nowadays TV stations produce variety shows and talent shows independently, and they rarely cooperate with external companies in terms of production."
Li Mu smiled and said: "There is a first time for everything. How about we Makino Image come up with a talent show plan and discuss it with the leaders of your station. If they are interested, we can work together to create a nationwide talent show. For the program, Makino Technology’s online support is still very strong, including promotion, registration, warm-up and even voting.”
Chen Wan said: "Do you have a general idea? Let's talk about it."
Li Mu then said: "I have a general idea at the moment, but it's not very mature yet. It's probably to create a singer talent show specifically for young women."
"Ah?" Chen Wan asked in surprise: "Why do we have to do a singer talent show specifically for women? Wouldn't it be better if there were no gender restrictions?"
Li Mu said with a smile: "The bigger and more complex it is, the harder it is to do well. Most of the young people who dream of becoming stars are girls, so if there is a talent show specifically for girls, it will not only attract people from the model Female contestants will also give female contestants an illusion, making them think that without the participation of men, their competition will be reduced by half. This will allow more young women to participate, and will also attract more women. The most important thing about the attention of the audience is that although male contestants are sacrificed, because it is all female contestants, it can attract more male audiences, so overall it will have a very good effect.”
Chen Wan tilted her head and thought for a while, then nodded in agreement: "I think what you said makes sense..."
Li Mu smiled and said: "When the time comes, several big cities across the country will be selected as sub-divisions. Each division will start with the auditions and continue until the top 100 in the division, 100 into 80, 80 into 50, 50 into 40, and so on. Finally, Then all the selected players from the major competition areas will be brought to Xiangdu for the finals. The finals are the same as the sub-areas. The winner will not be determined in one or two games, but will be eliminated bit by bit and advanced bit by bit. At the same time, planning audiences from all over the world to support local players is the best way to arouse the competitive spirit among fans, so that fans can mobilize more people to pay attention to it, and completely turn the talent show into a national cultural symbol and label."
Chen Wan's brain was a little out of tune. What Li Mu planned was indeed a bit too big for today's TV people. At present, variety shows are basically only local influences, and few can achieve national influence. , the same is true for talent shows. The structure planned by Li Mu is so huge that it is scary. If the division system is used, it will be a long process from the beginning of the audition to the selection of the winners in the divisions; after the divisions have finished selecting the winners, then Bringing these winners to Xiangdu for the final round, the entire competition is not allowed to be broadcast on TV for half a year or even longer? This cycle is really too long.
Faced with Chen Wan's question, Li Mu said: "The half-year cycle is not too long. If we really want to do it, the auditions will start from the winter vacation, and then we will keep the pace and move forward little by little, and control the final finals to eight." The time period around mid-month would be perfect. It would span the winter and summer vacations and penetrate the draft culture into the hearts of people across the country bit by bit, making them pay more and more attention to this game and the players participating in the game, and cultivate them along the way. By the summer, its impact was absolutely unprecedented.”
Chen Wan exclaimed: "This kind of investment should be amazing."
Li Mu said with a smile: "If the advertising is tendered in advance and cashed out, the cash investment in the program will not be large, and you can even receive profits at the beginning of preparations. However, the investment in resources will be slightly larger. Manpower and material resources are on the one hand. If we cooperate, , your station must ensure that it dedicates two hours or more on weekend nights every week to continuously broadcast this talent show. I will also continue to use Makino Technology’s online resources to promote it. , making this talent show more and more influential."
Chen Wan couldn't help but said: "For Xiangnan Satellite TV, if the plan of this talent show is really great, they must have the manpower and material resources to do it, but do you have the energy to do this kind of thing?"
Li Mu smiled and said: "I'm afraid I don't have the energy to participate personally, but I will provide the plan in the early stage. In the middle and later stages, I will provide resources and methods on how to integrate resources and increase influence. The specific implementation will definitely require the cooperation of my subordinates with you." Do, I’m not specifically involved.”
Chen Wan nodded: "That's good, otherwise I wouldn't want to cause you any more trouble."
Li Mu said: "My mind is not on this. I just want to take this opportunity to broaden the future development path of Makino Video. If you encounter good talents in variety show planning, execution and public relations in the future, you can introduce them to me. Makino Imaging will continue to need talents in this field in the future."
Chen Wan said, "Okay, I'll keep an eye on it for you."
Li Mu wanted to bring out the Super Girl model first. Super Girl was born in 2004 and reached its peak in 2005. It is no exaggeration for everyone to watch Super Girl. Super Girl's operating methods were also very innovative for that era, using various methods. The links of PK, voting, elimination and resurrection are set up, and a text message voting channel is opened to incite fanatical fans to canvass votes for their idols. In life, a fan often searches for all relatives with mobile phones in the whole family and asks them to vote for their idols. Idol voting instantly turns every fan into a publicity machine, thus continuously raising the influence of Super Girl to a peak. The ratings of the 2005 Super Girl finals also became the highest ratings record for Chinese talent shows and variety shows. No show in the next ten years could compare.
Moreover, Super Girl is also the most recent talent show in 2002. If it were used now, it would not cause serious acclimatization. On the contrary, if the model of The Voice of China was used now, Li Mu would be worried that it would not be as expected. effect, because the most famous and unique thing about The Voice is the "mentor swivel chair" model. The audience will only be particularly interested in this new model after watching too many auditions in which the judges directly face the contestants. And now The audience is very simple, and the type of content they experience is also very monotonous. I guess they will find it interesting to watch any talent show. Now that I have a good voice, I am afraid that it will be wasted.
Backstage it kept pumping and pumping and pumping...
(End of chapter)