As an important part of the future Makino technology product ecology, the portal has always been a component that Li Mu attaches great importance to. For the portal, he spent a lot of energy on the stubborn Chen Tong, which is enough to show his commitment to doing a good job in the portal. determination.
After experiencing the Zu Yaoting incident, Li Mu's emphasis on portals has increased to a higher level. Whether it is YY or Tieba, although they are platform products for Makino Technology to gather a large number of users, they all only provide certain products. level services, such as instant messaging and interest exchange, but they cannot provide information services. Without their own information dissemination, these two products have no potential and attributes to become media at all.
A portal is a comprehensive media information platform. Makino Technology not only wants to create an Internet news dissemination channel, but also creates an information release and dissemination channel. At present, Makino Technology only has products and users, but in the Internet world, it does not have itself the opinion of! Even if you have an opinion, there is no clear platform to publish your own opinions, so your opinions cannot be clearly expressed to users. However, with the portal, this problem can be fundamentally solved.
With a powerful portal, Li Mu can do this: whatever I want to push, I will push it with great fanfare; whatever I want to blackmail, I will blacklist with great fanfare; whatever I want to change or subtly influence, I can do it through my own portal platform To publish, this is the first strategic significance of the portal.
The first version of the YY portal has been developed. It is called "YY Net" to the outside world. It uses the main domain name of Makino Technology. The website design is avant-garde and refreshing, and the various categories are detailed and clear. The first waterfall reading function is an integral part of the user's browsing experience. The big highlight is that while users are browsing and consulting, it will be more convenient to comment and interact, because in this version of YY network, Li Mu has launched a reply mode similar to NetEase's comments, making the interaction between users more direct.
More importantly, in order to make up for the lack of content, Li Mu has long proposed multiple solution channels with Wang Nan. First, Makino Technology has obtained the content reprint rights of many vertical portals through payment, such as the currently popular IT category, Pao. Pao.com, Zhongguancun Online, and Pacific Computer Network are all partners of YY Portal, so the content reserve of YY Network is sufficient at the moment.
In addition, YY Network also has very favorable conditions for soliciting contributions. Once it goes online, YY will promote submission channels through YY, calling on all people to contribute to YY Network, and continuously add new content.
After this period of preparation, the heads of several sub-channels, including Lu Xinyi, have also made a lot of content reserves for the sub-channels they manage. Especially Lu Xinyi, she has rich resources in the entertainment industry and has directly cooperated with several companies in Hong Kong. The paper media discussed cooperation. After their articles pass internal review, they will be shared with her in a timely manner, and she will publish them on YY.com. Coupled with a full-time entertainment editorial team, Lu Xinyi's entertainment channel now has the content, personnel, and channel reserves. Very powerful.
After a day of meetings, everyone has touched upon and sorted out all the issues. Now, YY.com is ready to go online at any time. All it needs is a gust of east wind and a suitable opportunity.
Wang Nan’s idea is to go online as soon as possible, and immediately start promoting and diverting traffic through YY, first building a reputation and then continuously converting and retaining users.
However, Li Mu felt that it was not grand enough to go online directly. It would be better to have an opportunity to attract attention as soon as it goes online.
So Li Mu expressed his thoughts and hoped that everyone could brainstorm and think of any good events that could be used to make a fuss about YY.com as soon as it was launched.
After everyone thought hard for a long time, Wang Nan suggested: "The World Cup is almost over, and the last two games are coming soon. How about we seize this opportunity and make a special topic?"
Li Mu waved his hand: "The day after tomorrow will be the 3rd or 4th place finals, followed by the finals the day after tomorrow, and the entire World Cup will be over. It is obvious that we can no longer keep up with the opportunity to do special topics now, and it will not last long."
Lu Xinyi suddenly suggested: "By the way, Mr. Li, I heard that Aunt Mei is coming to the mainland with her brother to be the student ambassador of 3321?"
Li Mu nodded: "They will arrive on the 1st, and Mo Wenwei will also come with them."
Lu Xinyi asked curiously: "Mo Wenwei is also coming to Yanjing? Isn't she going to Xiangdu to participate in the recording of Happy Camp?"
Li Mu said: "Her agent said she wanted to come to Yanjing for a visit, and Zhang Guorong and Mei Yanfang were also coming, so the three of them got together and took a flight to Yanjing."
Lu Xinyi said in surprise: "How about we give the three of them a special report that follows them all the way. From the moment they get off the plane, our full-time reporters will follow them all the way, conduct interviews and post to the platform in real time, and we can also arrange exclusive interviews, Arrange for them to simply watch and play around Yanjing. The three of them are Hong Kong's first-line stars, and their influence in the mainland should still be great. After they finish their trip in Yanjing, we will send a team to follow my brother and Mei I will go to poor areas to assist students, and then follow up and report on the process of assisting students in this way."
Li Mu frowned slightly and thought to himself, what Lu Xinyi said is indeed a good idea. Netizens need first-hand consultation and need to know the rolling information of hot events. The arrival of several big stars in the mainland should be a hot news that attracts more attention. And if an exclusive "live broadcast" is carried out in this way, the enthusiasm of users to follow it should still be very high. After all, there are so many live broadcast platforms in later generations, and the live broadcast is so popular that all people participate in it, which is enough to prove that this kind of demand exists subconsciously among netizens. However, there has not yet been a suitable opportunity to stimulate this demand.
Thinking about it conversely, Chen Tongneng helped Sina succeed by using the 24-hour rolling broadcast of major news. In fact, he also took advantage of the user's psychology to a certain extent. He reported non-stop throughout the entire process, giving users a smooth and continuous attention experience, and captured the user's attention. Subconscious craving for information about events of interest.
However, Li Mu's only concern is technical issues.
Li Mu cannot be satisfied with text live broadcasts, which lack visual impact. For a portal website, making good use of pictures and videos is the key to success. But let alone video live broadcasts at the moment, if you really do follow-up reporting, once you enter the outdoor environment , even live broadcasting text and pictures is very difficult. The biggest limitation is the Internet speed. GPRS in the mainland has just started. The network transmission speed is extremely slow, and the traffic cost is terrifyingly expensive. If you track the live broadcast, the information transmission will be A big question.
Li Mu found employees from the technical department who were responsible for JAVA development and Monternet business, and asked them for network solutions for outdoor news live broadcast. Employees in these two directions should have a relatively deep grasp of the current mobile network software and hardware.
The two discussed it for a while, and finally came up with the solution: using a GPRS adapter card and a laptop, you can use the mobile network to transmit information at an average speed of about 20KB/S. The pictures are a little more difficult, but the text is definitely there. Stress-free.
Li Mu asked the two of them: "Is the speed of 20KB per second stable?"
The employee in charge of Monternet's business said firmly: "It's basically stable."
Li Mu nodded and said: "This can basically solve the demand. We will send two photographers and two reporters with the team, and at the same time, we will use more than three notebooks and GPRS adapter cards. The pictures will be transmitted by three computers. , the efficiency can be much higher, and at the same time, the image quality can be improved to cope with the clarity of the website.”
Lu Xinyi said excitedly: "That's great. We will organize a follow-up interview team to send back graphic information in a timely manner no matter where we go. After our editors polish, type, and process it, we can publish it directly on the website. ”
Li Mu looked at Wang Nan and asked him, "What do you think?"
Wang Nan nodded without hesitation and said: "I think it is very feasible. In this case, our follow-up report topic can last at least a week or even longer. Through users' attention to these celebrities, we will continue to provide them with the latest updates." And the exclusive celebrity news will definitely attract the continued attention of a large number of users and become a hot event."
Li Mu nodded and said: "Okay, Wang Nan, I'll stop worrying about this matter. After creating this east wind for you, the rest depends on the cooperation of you and Lu Xinyi. YY Network is your job." The top priority is that you must do your best in the first hot spot it comes online. Just ask for any resources you need, and the company will definitely help you coordinate the arrangements."
Wang Nan and Lu Xinyi immediately expressed their determination firmly, and then Lu Xinyi reminded Li Mu: "Mr. Li, you have to confirm with your brother and Aunt Mei in advance. If they are not willing to follow this kind of reporting, it will be difficult."
Li Mu said: "I will communicate this as soon as possible, but I don't think there will be any changes."
Li Mu can be sure that Zhang Guorong is a person who repays his kindness. He helped him with the seedling protection fund, so he took the initiative to release the video of that day to clear up the scandal for Du Wei. This incident was a blessing in disguise for him. It was the exposure of Zu Yaoting's despicableness in front of the whole Hong Kong people that gave Leslie Cheung unprecedented support in Hong Kong. Even the media supported him to the end. In the past, those who often followed the trend to smear him and seized on his sexual orientation issues The media now dare not continue, otherwise they will risk the world's disapproval. The example of the Zu family is right in front of them, and it is extremely shocking.
After the two incidents, Zhang Guorong was actually the real winner. Li Mu believed that he should know it very well, so he would not refuse such things as follow-up reports and live news broadcasts. When it came to Mei Yanfang, she would do it for him. Zhang Guorong put down his work and made a special trip to the mainland to accompany him. This is enough to show the good relationship between the two. Such a small sacrifice should be no problem. What's more, Makino Technology still has some influence on Hong Kong and Taiwan stars. Mei Yanfang is also a big sister who has been in the entertainment industry for so many years. She is well versed in human relations, so she should be given some face, right? As for Mo Wenwei, Li Mu is not worried at all. After all, she has benefited greatly from Makino Technology, and she must be craving for this kind of high-density and continuous coverage.
(End of chapter)