For an Internet company, new ideas are born every day, but if every idea is tried, most Internet companies will go bankrupt, because the Internet industry is different from other industries, and every product-level attempt will involve the entire system. A series of work, such as: solution demonstration, demand demonstration, demand determination, development, modification, internal testing, and launch. Even if you just add a very simple small function to a product, it cannot be separated from such a process. The only The only difference is the size of the project.
Chen Tong’s new idea has a large structure, and the company has to provide him with huge financial support to deal with a series of multiple expenses such as bandwidth, team, products, production, etc. The cost is quite high, but Chen Tong’s last metaphor moved me CEO, since Makino Technology emerged, and since Sina decided to poach the QQ team to develop UC, they will always be at a disadvantage in the competition with Makino Technology. If Makino Technology really builds a portal, then they will have no chance of winning, and Chen When talking about Happy Farm, the CEO immediately thought of a saying that is popular in the Internet industry: Tengxun was not overwhelmed by Makino Technology, but was dragged down by Makino Technology.
From the moment Tengxun decided to imitate Happy Farm as a QQ fishery, it fell into the product rhythm of Makino Technology. They never dreamed that when Makino Technology launched version 1.0, it would already have more products in hand. Advanced version 1.1, when they developed their own version 1.0, Makino Technology immediately launched its own version 1.1. By this time, its actual product version had been updated to 1.3.
Makino Technology keeps driving the rhythm like this, making Tengxun desperately try to catch up but cannot catch up with it. It even brings together the team strength of other products in the hope of catching up with Makino Technology. Every time it releases a new version, Makino Technology They would immediately come up with an updated version and slap it in the face, always staying ahead of it. In the end, Teng Xun made a desperate move and tried his best to fight Makino Technology. Unexpectedly, Makino Technology directly gave Happy Farm a big update, surpassing the 1.X version. , directly entering the 2.0 era. In the end, Teng Xun exhausted his energy in this competition that could never catch up with the opponent, and even the core of his own livelihood was uprooted by the opponent.
This method, which is similar to the United States' use of space war to bring down the Soviet Union, makes all Internet people yearn for it. To be fair, who doesn't want to hold a sword in hand and kill the opponent like melons and vegetables? If Sina also has the opportunity to be in a field Being a leader like Makino Technology is also a very fulfilling thing for Sina senior executives.
At the high-level meeting, Chen Tong finally impressed the company's top management with this point. However, the investment of tens of millions was a bit heavy for the company, so after repeated discussions and arguments at the company's high-level meeting, Chen Tong won a three-year contract for himself. An internal testing period of one month.
Although Sina's senior management hoped that this project would succeed, they also felt that it was too risky to launch a project with such a large budget, so they simply compromised. Didn't Chen Tong want to engage in video streaming? Yes, but we need to do product and technology development first, and after getting through the technical links, we can use Sina’s online media relationships to invite a few free celebrities to try this model first, and then increase the bandwidth on a small scale and open it to a small number of users for internal testing. , if the user feedback is good, continue to increase the bandwidth and increase the number of open users. If this model is not popular with users, end it quickly to avoid increasing losses. In this way, the cost of trial and error can be greatly reduced, but there are also disadvantages, that is, the development of the entire product The plan will take longer and the efficiency will be reduced a lot.
However, for Chen Tong, this result is acceptable. It is unlikely that the senior management will bear too much capital risk. What he has to do now is to start the project as soon as possible and get it off the ground. If Makino Technology wants to do it at this time Portal, this new product idea may be able to save Sina at a critical moment.
…
On the last day of June, when Chen Tong finally found a new direction and began to go all out, Renmin University officially announced a holiday.
The night before the holiday, Sun Jian organized everyone to have a break-up meal. The day after the break-up meal, Zhang Guorong, Mei Yanfang and Mo Wenwei, accompanied by their respective agents, took a flight from Hong Kong to Yanjing.
The three of them came from afar, so Li Mu naturally had to go to the airport to greet them, but he did not greet them as the CEO of Makino Technology, but as the founder of 3321. After all, this time the three of them came to the mainland, the biggest gimmick was Zhang Guorong and Mei Yanfang was invited to become the student ambassador of 3321. Makino Technology does not play an official role here and only participates as a media outlet for exclusive reports.
In addition, when the three of them came, Li Mu naturally had to do a good job in reception. For example, he had already booked a room in a five-star hotel in advance, but the three of them could not pay the money out of their own pockets, let alone 3321. , otherwise we don’t know how public opinion will be led.
Li Mu had an idea. Since Makino Technology already had this gimmick of exclusive reporting, it would be a good time for Makino Technology to provide a dedicated sponsorship for this 3321 student aid trip on the grounds of full support, so that all their expenses would be covered. It will be sponsored by Makino Technology and completely eliminate the use of 3321 funds, so that everyone can be happy.
The plane of these three people is expected to land at Yanjing Airport at 11:30. They will stay in Yanjing for a few days. On the one hand, they will build momentum for the 3321 student aid event, and on the other hand, they will also provide more news materials for Makino Technology. , in addition, you will also have to accept an exclusive interview with Makino Technology.
Li Mu has long formed a small team specializing in streaming media transmission technology within the large technical team of Makino Technology. Although it is a "small" team, it still has about twenty people. They are not only conquering multi-person voice and video for YY Regarding technical difficulties, we are also developing a streaming media transmission solution for Web pages.
Multi-player voice and video have not been completely solved yet, but the latter has been completed in internal testing and is completely fine. This time, these three stars will be interviewed by YY on the entertainment channel of the YY portal. The specific planning of the interview is by Lu Xinyi In charge, she is a veteran in this field and has rich experience.
Li Mu specifically asked Su Yingxue two days ago, asking if she would be interested in playing with the event team. She could eat, chat, and take photos with the celebrities. It was actually quite interesting, but although Su Yingxue also I'm a little interested, but recently it's a critical period for Wang Xinran to take the college entrance examination, and she has always liked these three stars. Su Yingxue is worried that if she comes, she will also come with her and affect her review. But if she doesn't tell her, the future will be really bad. She knew that she would blame herself, so Su Yingxue simply decided to pretend that she didn't know about it and let Li Mu concentrate on him. She would help Wang Xinran review his homework first, and then look for her at any time after Li Mu finished his work.
Li Mu didn’t force it. Early the next morning, he put on more formal clothes and drove to Makino Technology. This time, the fleet that picked him up was Makino Technology’s own fleet, with a total of two Toyota Coasters, two GL8s, three A Mercedes-Benz S-Class.
The three Mercedes-Benz S-Classes were mainly used to support the facade. When leaving, Li Mu and Dong Ai, as the founders and directors of 3321, took one, Kong Lingyu and Lin Qingya, as the general manager and deputy general manager of Makino Technology, and Wang Nan took one. She and Lu Xinyi, the deputy editor-in-chief of YY.com and the chief editor of the entertainment channel, rode in one. In addition, in order to deal with emergencies between celebrities and fans and nip them in the bud, Lin Qingya specially hired a group of professional security personnel from the security company. There is one co-pilot in each of the three Mercedes-Benz cars, and a total of twelve in the two GL8s.
Of the remaining two Toyota Coasters, one was reserved for the three celebrities and their agents. After waiting for pick-up, Li Mu, Dong Ai, Lu Xinyi, and the two accompanying photographers also had to take the same ride with them. car, and the other Toyota Coaster was left to the reporters and copyediting team of Makino Technology.
Li Mu's schedule for the three stars today was very full. After picking up the plane, they immediately went to the famous roast duck restaurant in Yanjing for lunch. After lunch, they went directly to Renmin University to take them to visit 3321, and then met with Li Mu, Dong Ai and the backbone of 3321. During the meeting, we also had to give a speech on charity to all 3321 employees, volunteers and members of the Renmin University Student Union. After this series of processes, it was basically dark. We had dinner at the hotel arranged for them in the evening, and then There will also be a brief interview, and then the day's trip ends.
The next day, the three celebrities will come to Makino Technology as guests to visit Makino Technology and express condolences to the employees of Makino Technology on behalf of the leadership of Makino Technology. Li Mu also specially asked Lin Qingya to prepare various gifts worth three million, with their symbolic I personally gave them to a group of outstanding employees, and the rest was given directly to everyone as benefits. I took this opportunity to hold a carnival in the company.
After doing this, they also had to personally try out various products of Makino Technology, take photos and videos for reporters, and then provide them with special computers to log in to their Tieba accounts on Makino Technology, say hello to Tieba users, and Inform them that they are visiting Makino Technology, and then draw attention to Makino Technology and Tieba, and then accept an exclusive interview with Makino Technology. The interview video will be accelerated for post-processing, and strive to release highlights that night and the finished product the next day.
During the two-day trip, Makino Technology's online reporters will follow the entire process and conduct live broadcasts of pictures and texts. Then, they will send video materials to the company every two hours. The staff will edit some one-minute-long news videos and scroll them on the YY website. It will be broadcast, and the launch time of YY website has also been determined. It will be launched on time at 11 o'clock this morning. At the same time as YY website goes online, YY will have "exclusive report on Zhang Guorong, Mei Yanfang, and Mo Wenwei's arrival in Beijing." The news created a pop-up window for all users. The pop-up window directly allows users to jump to the special page of YY.com about the arrival of three celebrities in Beijing. By promoting this event, YY.com will be officially promoted to the entire network.
(End of chapter)