Knowing that Li Mu was going to take over the theater chain, several people including Ning Hao, Xu Zheng, Huang Bo and even Tang Wei were full of expectations for the future of Makino Imaging.
With a theater chain, you can at least guarantee that all your company's movies will have the opportunity to go to theaters to test the waters. These days, some low-cost movies are not favored by theaters and cannot be scheduled, and there are also many theaters that do not They will also deliberately reduce the number of movies they are optimistic about or not schedule them at all. In this case, if a movie is not favored by all theaters, there is basically no way to survive. But if there is a movie that can be tested and tested, If the theater chain can prove its attendance rate, it may be able to turn the tide. Even if it has no impact on other theater chains, if its theater chain reaches a certain scale, its own movie box office will be greatly guaranteed.
What's more, Li Mu has a bigger plot to close the theater chain. He is asking the development team of Makino Technology to develop a complete ticketing system. It is not that easy to popularize this system to theater chains across the country. Let these traditional theaters The first step for online ticketing companies to take the Internet is equivalent to asking them to open up the most critical ticket sales to their own online ticketing system. This may be very repulsive to traditional businessmen at first. Those who want this system To spread it faster, you have to launch it in your own theaters first and show it to them.
The two theater chains that Li Mu wants to acquire this time have a total of 14 cinemas of different sizes in Yanjing, with a total of 65 screening rooms, 65 screens, and 12,590 seats, accounting for one-third of the current number of screens in Yanjing. About a year later, if this theater chain is acquired, Makino Imaging will directly lock in one-third of Yanjing’s box office, and if Li Mu immediately invests in expansion and hardware upgrades after acquiring the theater chain, this proportion will increase again. improve.
If these two cinema lines are obtained and the online ticketing system is successfully launched and integrated into Taobao, Yanjing's audience will be the first to experience the convenience of selecting seats and purchasing tickets on the Internet through Taobao. Using YY for promotion, I believe that the box office share of Yanjing Cinema Line will definitely be skewed. With the same film schedule, the attendance rate of these two theater lines must be much higher than that of other theater lines.
In the same way, because the online ticketing system has concentrated more movie-watching users into its own theater chain, the business of other theater chains will be greatly reduced. What's more, the new payment channel will definitely attract new users. For users who do not go to cinemas to watch movies, but purchase tickets through the online ticketing system and watch movies, the number of users in their own theater chain will increase to a higher level.
By that time, other theater chains will see the advantages of the online ticketing system and see their attendance rates being impacted, and they will definitely be eager to access the online ticketing system. However, judging from the current domestic situation, first of all, it can be determined One thing is that it is impossible for all film and television companies and theaters to independently develop a mature online ticketing system because they do not understand the Internet and do not have any product, technology or hardware accumulation. They want to develop a usable online ticketing system on their own. The system is simply a dream;
Secondly, what is certain is that even if there are domestic Internet companies that see the business opportunities here and want to develop online ticketing systems, they cannot be their opponents at all, because after all, they are an era ahead of their opponents at the product level. The product has matured, and competitors have only started to catch up from scratch. This in itself maintains a large product technology gap.
What's more, if online ticketing wants to be successful, it must rely on the ecosystem. For example, its own online ticketing system can rely on the complete ecosystem formed by the four major sectors of "Makino Technology-Alipay-Taobao-Cinema". This is something that no Internet company in China has.
Therefore, Li Mu was finally able to determine and affirm that once his online ticketing system is launched in his own theaters, all theaters will rush to cooperate with him, because it is impossible for them to unite to resist him. If one theater chain in the region cooperates with itself first, then other theater chains in the same area will be left far behind.
Li Mu has two ambitions regarding theater chains: first, he wants to acquire and build more theater chains; second, he wants all theaters across the country to be connected to his online ticketing system, so that they will be firmly controlled by him.
At that time, whichever theater chain you promote online, the attendance rate of that theater line will be improved; whichever theater chain you hide online, the attendance rate of that theater line will decrease, and all theater lines will be online. At this stage, they are all controlled by themselves, and it all depends on their own faces. For every ticket they sell in their own online ticket system, they have the right to enjoy a certain period of time, and they must pay according to a certain proportion. Take a commission and build an absolutely powerful online ticket sales platform.
…
The concept of closed loop is not so obvious these days, and the film and television industry has not really broken the ice, so few film and television companies can touch theaters. However, Li Mu is a person who has been influenced by Internet thinking for many years. He pursues closed loop and ecology in everything. When it comes to film and television production, if distribution and theater chains are handed over to others, he can't rest assured. Doing film and television without theater chains is like running Taobao without Alipay. He is basically half disabled, because theater chains and theater chains Like Alipay, it is the most important link in getting money out of consumers' pockets. This link cannot be completely controlled by others.
The start-up mobilization meeting organized by Ning Hao was, to put it bluntly, just a party for eating, drinking and having fun. In his own words, he is a rough man and a vulgar person who does not do too many formalistic things, so that everyone can eat and drink well after coming. It’s fun, everyone will fly to Yuzhou tomorrow afternoon, which will officially start the filming of “Crazy Stone”.
The extra one million budget given by Li Mu is very useful to Ning Hao. For example, he can hold such a high-end small banquet in a five-star hotel. For example, he can let the entire crew take a plane instead of sleeping in a long hard bed. He didn't even book a flight departing early in the morning to save money, but chose the most comfortable time of 3:30 in the afternoon. Everyone can have a good sleep when they go back tonight, and then rush to the airport after lunch without any delay. , there is no feeling of rush at all.
At the mobilization meeting, Li Mu, as the boss of Makino Image, took the stage and gave a short speech. He did not prepare a speech. He just took the microphone and said to the crowd casually: "As we all know, there is more than just Makino behind Makino Image. Technology, as well as the two brother companies of Yiting Technology and Taobao, will provide unconditional support. I will concentrate all available resources to promote Makino Imaging’s film and television works, and build Makino Imaging into a first-class film and television company in China. Company, I believe everyone will see the powerful strength contained in Makino’s image.”
After a burst of warm applause from the audience, Li Mu added: "It's fate that everyone can gather in the same crew. "Crazy Stone" is Makino Impression's first theatrical movie. Makino Impression will try its best to give this movie the maximum support, and I hope that everyone can go all out to make this movie together. Makino Image will invest in more big movies in the future. I hope that through this cooperation, everyone can establish a long-term relationship with Makino Image. Thank you all for the cooperative relationship, and I wish "Crazy Stone" a good start."
The two simple paragraphs did not contain too much ambition, but more about Li Mu's plans for the future of Makino Image. However, this still inspired everyone present. Everyone now has a common thought in their hearts: No matter what, it will definitely be possible. They must work hard to make this movie well, because this is Makino Image's first big movie. Their performance in this movie will determine whether they have more opportunities to cooperate with Makino Image in the future. Now Makino Technology Its influence is unprecedentedly powerful, and no one wants to miss its beneficial influence.
Ning Hao's "Crazy Stone" will start shooting in July, and Teng Huatao's "Girls We Chased Together in Those Years" has also begun intensive preparations and will be officially launched at the end of the month. Teng Huatao's filming this time The location selection was based on Li Mu's suggestion, and all were placed in Ludao City in southern Fujian. After inspecting the city, he had the same opinion as Li Mu: This may be the most suitable city in China for filming youth campus dramas.
On the last day of the college entrance examination, Ning Hao flew to Yuzhou with his crew, and Wang Xinran finally completed the two-day college entrance examination. On the night of the college entrance examination, Wang Xinran's grandparents held a banquet in the hotel, and the whole family celebrated Wang Xinran. Although Su Yuehua strongly invited Su Yingxue to go with him, Su Yingxue still refused.
In her words, this was an occasion for the Wang family to celebrate by themselves, and she was not suitable to be there. Su Yuehua knew that she might be afraid of embarrassment, and wanted her to call Li Mu along, but Su Yingxue still refused. Su Yuehua had no choice but to She said that she should tell Li Mu that she and her husband would treat Li Mu to dinner alone tomorrow night.
When Li Mu heard that Su Yingxue was alone, he drove to pick up Su Yingxue, and the two had a meal together.
It was already past eight o'clock in the evening when they came out of the hotel. Li Mu proposed to watch a movie. Su Yingxue did not refuse, so the two of them randomly chose a water movie with little nutrition in front of a movie theater. There was no one in the movie theater. Li Mu and Su Yingxue were sitting there. In the middle of the last row, there were only two of them in the last three rows. Su Yingxue gently leaned her head on Li Mu's shoulder, feeling extremely relaxed.
From the time Cai knew about the accident until now, Su Yingxue can only truly calm down when she is with Li Mu. At other times, no matter what she is doing, it is difficult to control her brain and get rid of the psychological shadow that the accident brought to her. This For several days, she had been tutoring Wang Xinran and worrying about her college entrance examination, so she could only carry it. Now that Wang Xinran finally took the college entrance examination, Su Yingxue did not breathe a sigh of relief. Instead, she kept worrying about her condition after suddenly having nothing to do. Fortunately, Li Mu showed up in time. .
The busiest time of the year has arrived. Unfortunately, I still boasted that I was going to enter the explosive month. I didn’t expect that I would be so busy as soon as December entered. I really accidentally slapped myself in the face, but I will still try my best. On the basis of guaranteeing 6000+ daily updates, it will be appropriate to break out again!
In addition, thank you all for your rewards, especially [Xuan Xuan Yun]’s multiple rewards of 10,000 starting coins. It seems that there will be another alliance leader soon!
Finally, I once again appeal to everyone to engage in genuine reading. It is really not easy for the author who gets off work at 8 or 9 o'clock every day and goes home to write until one or two o'clock. Your support of genuine reading is the greatest comfort and reward to the author. I bow!
(End of chapter)