"Offline transfer?"
Fang Xudong and Kong Lingyu, two senior Internet technicians, were a little surprised by this new concept proposed by Li Mu, not to mention the other two who were even more confused.
In Li Mu's eyes, offline transfer is a very awesome function. It was really amazing when it was first born. It was already 2007 when QQ launched offline transfer, but the offline transfer function was actually launched in 2002. It is not difficult to implement, and the hardware foundation is sufficient, but no one has yet proposed this concept.
So, Li Mu explained: "Offline transmission is simply a cloud service. User A wants to transfer files to user B, but user B is not online. What should I do under normal circumstances? Wait for user B to come online? Or use an email attachment Sending is also a way, but it is relatively troublesome to operate. Our offline transmission allows user A to first transfer the file to our server when user B is not online. After user B comes online, even if user A Not online, he can also download the file directly from our cloud server."
When Fang Xudong heard this, he immediately understood and said in surprise: "Mr. Li, this function is very practical!"
Li Mu nodded: "The practicality will be very strong, and it is especially useful for business people, Internet practitioners, and moderately advanced users. In the future, as the Internet continues to become more popular, more shallow users will also If there is a need for file transfer, then this function will be able to cover them. My goal is to eventually have this function cover all Internet users. This is not difficult to achieve, because all Internet users will have it. File transfer needs.”
Fang Xudong said: "But if we want to solve this problem, the cost we have to invest will be very high. The first is the issue of information processing. Server storage and bandwidth require a lot of costs."
Li Mu said: "It doesn't matter, because we are the first to launch this function and solution, then we can grade this service. If it is an ordinary YY user, the file size that each person can send offline every day must be limited to a certain limit. Within the scope, and the storage time of each person's transferred files in the cloud will also be limited. If the time limit expires, it will be automatically deleted by the server."
"For example, the service standard available to ordinary users is: each person can send 10MB files offline per day, and the server retention time is 24 hours; the service standard available to YY member users is: each person can send 100MB files offline per day , and the server retention time is 72 hours; if some groups of users feel that it is not enough, they can purchase advanced customization services for offline files separately. At an additional cost of 10 yuan per month, 500MB files can be sent offline every day, and the server is retained for 240 hours... "
Fang Xudong nodded and said with a smile on his face: "I understand Mr. Li, on the one hand, you can control the server storage space through scheduled deletions, and on the other hand, you can also directly create profits."
"That's right." Li Mu said: "We can define this specific parameter, but this function has great appeal to users, and the degree of viscosity binding to users is also huge. The most important thing is that the transmission protocol, disconnection The development of product functions such as click resume and offline transmission takes a long time and requires sufficient technical accumulation. In addition, hardware facilities such as powerful information processing centers, storage and bandwidth also take time to build. Debugging, and then conducting software and hardware compatibility testing, if we launch this feature and others want to catch up, then they will have too much work to do, and we can maintain a technical lead for a long time."
Kong Lingyu said: "Boss, this function and the group audio and video solution will be launched simultaneously in the same version of YY?"
Li Mu nodded slightly: "In addition, I also have a product plan. This product plan has great technical interoperability with the data transmission just mentioned, which is the cloud disk."
"Cloud disk?"
"Yes, it can be understood as a cloud hard disk."
Kong Lingyu and Fang Xudong had just heard Li Mu talk about cloud storage for offline transmission, so after hearing the concept of cloud hard disk, they both understood it.
Li Mu said: "The cloud disk function is also a vertical private data cloud storage function. At present, a considerable number of users may not have this demand yet, but this is also because no one is developing products in this area. My idea is that in the future, YY itself will have built-in A cloud disk function, each user has a private cloud disk with a certain space, which can be used for data storage. Users can directly upload their private files to their own private cloud disk on the YY client, no matter where they go Wherever you have a computer and the Internet, you can read your private files."
Speaking, Li Mu added: "Private PCs are not really popular now, and the price of USB flash drives is very high. USB2.0 has just been launched, and the domestic price of a 64-megabyte USB2.0 USB flash drive is about 700 yuan." The market price of USB1.1 is also around 350 yuan, which is almost the same as the market price of Mango-ME. The unit price per MB of storage space is very high, and the entry threshold is also very high, so that most users do not have a USB flash drive. A kind of mobile storage device, and if we use massive data center-level large-capacity mechanical hard drives to solve the cloud storage problem, then the cost per MB of storage space will be reduced by about a hundred times. If this function is launched, it will also have a great impact on the user groups we target. Great practicality.”
Whether the four people present understood it or not, they all agreed very much with this product idea.
Fang Xudong said: "The elite group is a group that has a leadership effect, and they have a very strong pulling effect on the surrounding people. If we win over the elite group first, it will be much easier for ordinary users to convert."
Li Mu nodded and said: "This is the first phase of product function planning I have made for YY globalization. Happy Farm is just a stepping stone. What really captures European and American users are the several convenient functions we have deeply customized for the elite class. "
This is my operating philosophy: win over the elite first. Many products target all users as soon as they are launched, in an attempt to catch all users in one go. This mentality and approach is not wrong. The key is that it does not apply to China’s Internet products exported overseas. Breaking through and conquering overseas markets is more like a real war of aggression. When facing an opponent with superior strength and tight defense, a steady and gradual advance is the safest way to attack.
"Just imagine, after a certain version of YY is launched in the future, many companies will no longer have to spend a lot of money to purchase specialized audio and video conferencing hardware. They can only rely on the YY group to directly complete audio and video conferencing; one-to-one file transfer or even Group file transfer can also be completed directly within YY; it also has a personal cloud disk, which can largely replace expensive USB flash drives."
“What’s more, this product itself is a very easy-to-use social software. Once they start to handle business needs on YY, they will definitely migrate their business contacts to YY. At the same time, in order to pursue efficiency, they will gradually transfer all their contacts to YY. Everyone has migrated to YY and strives to integrate life, work and other Internet needs into YY to improve efficiency."
Kong Lingyu nodded solemnly: "Don't worry, Boss, I will follow up the development of these functions with Xudong as soon as possible."
Li Mu gave instructions: "When promoting Happy Farm overseas, try to put aside Chinese elements as much as possible so that users will not feel that this is an overseas invasion game product. I suggest changing it to a more American English name, Happy." -The name Farm is a bit frustrating.”
Lin Qingya smiled and said: "According to your positioning, the name Happy-Farm is indeed inappropriate. I think a real English-speaking country would not call Happy Farm this way. Farm-Of-Happiness should be more appropriate."
Li Mu waved his hand: "Our game has long been more than just a farm. It has been upgraded several times to include ranching, processing and manufacturing, a small town mission system, and a player interaction system. The game content is already very large. Although we don't have a Chinese name. It needs to be changed again, but the English name can completely abandon the concept of Happy Farm. I personally have an idea to change the English name of Happy Farm to Town-Of-Paradise, which translates to Paradise Town."
"Paradise Town?" Lin Qingya said with a look of longing, "I like this name, it's much better than Happy Farm."
Fang Xudong, who has lived and worked in the United States for a long time, also nodded and said: "Town-Of-Paradise is indeed more in line with the current characteristics of our game, and will be more attractive to users from English-speaking countries. I personally agree."
Kong Lingyu said with excitement: "Then let's use the name Town-Of-Paradise to launch the English version of Happy Farm!"
Seeing that everyone had no objections, Li Mu nodded and said, "Okay, let's use this name and try to become an instant hit in the European and American markets!"
The top priority, YY's early-stage globalization strategy, was basically deployed, and Li Mu said to Ding Zhenglin: "Old Ding, tell me about the progress of the two acquisitions."
Ding Zhenglin nodded: "Let's talk about FlashGet first. The developer has agreed to sell it, but the price requirement is slightly higher. His ideal price is 15 million, and my quotation is 5 million. Now he has lowered the quotation to 7 million. The revolution has not yet succeeded. Comrades still need to work hard.”
Li Mu asked curiously: "How did you get this developer and get him to cut the price in half? I originally thought it would be difficult for you to meet him."
Ding Zhenglin said: "It was indeed difficult, but when I found a way to convey the information, I just passed the information to him, and he invited me to meet."
Li Mu asked: "What message did you send him?"
Ding Zhenglin said: "I told him that Makino Technology is interested in acquiring his FlashGet. If he does not reply within a week, Makino Technology will give up the acquisition and develop its own download software instead."
"I'm dizzy..." Li Mu laughed and said, "You are obviously threatening me!"
Ding Zhenglin said: "Intimidation is the only way to solve the problem. He doesn't take anyone seriously and is not short of money. Even if other companies threaten him like this, he probably won't care. But Makino Technology is different. The Internet The industry’s unified understanding of us is that once Makino Technology wants to do something, it will definitely defeat all its opponents, and he is also afraid that Makino Technology will launch a similar product and crush his product.”
Li Mu smiled and said: "This is good. It proves that Makino Technology's R&D capabilities and promotion capabilities have been recognized by domestic Internet practitioners." After saying that, Li Mu added: "Sign the contract as soon as possible and get FlashGet."
"Okay." Ding Zhenglin nodded and said, "I have already made two rounds of contact with China Film and New Film Alliance. The parent companies of the two theaters are closely related, so their quotations are relatively consistent. Calculated, 14 A theater with 65 auditoriums and 12,590 seats, the purchase price converted into a single seat cost is about 4,000 yuan."
Ding Zhenglin impressed Li Mu by calculating the cost per seat. He was indeed not interested in knowing the specific situation and quotation of each theater. The cost per seat allowed him to easily calculate the scale of the entire acquisition.
Li Mu asked him: "Have you weighed this cost? Is it too high or too low?"
Ding Zhenglin said: "Based on the conditions of their fourteen theaters, the overall estimate is still slightly low, but the key is that these theaters are now facing upgrading and renovation. I commissioned an actuary to calculate the cost. If it is based on the existing If the theater chain is significantly upgraded as a whole, the cost of a single seat will be about 3,000 yuan. In this case, the overall cost of a single seat will be around 8,000 yuan, and the total investment will be slightly more than 100 million yuan."
Li Mu asked him: "What part are we talking about now?"
Ding Zhenglin explained: "When negotiating the price, I want to reduce the acquisition cost to about 3,500 yuan per seat."
Li Mu nodded and asked Fang Xudong: "How long will it take for our ticketing system to be developed?"
Fang Xudong said: "One and a half months is no problem, but the matching and debugging of software and hardware will take a little time. Generally speaking, it should be completed in two months."
Li Mu then said to Ding Zhenglin: "We will win the theater chain within this week. If the price cannot be reduced, there is no need to cut it anymore. After the theater chain is won, we will have to upgrade it. For us, the time is far more than the cost. more important."
Ding Zhenglin immediately expressed his position: "No problem, I must sign the contracts for both of these things this week."
Li Mu hummed and looked at Lin Qingya: "We must go all out to recruit people. The current human resources department is already very large. Social recruitment and campus recruitment must be fully mobilized. What we lack most now are Lao Ding and Industry elites like Lao Fang must increase their efforts in this regard."
Lin Qingya said with a smile: "Mr. Fang has introduced several high-end Chinese talents working in Silicon Valley. We are already in communication. We are now cooperating with a multinational headhunting company and have received the expressions of interest from more than a dozen senior practitioners. , including several mid-level technical talents from Google, Oracle and Microsoft."
Li Mu was overjoyed when he heard this and blurted out: "This is the most important job! If we want to be a first-class Internet company, we must not only export good products to the world, but also export industry standards and solutions to the world, so that the world's Internet can In some fields, the industry standards set by Microsoft, Apple, Cisco or a Silicon Valley geek are no longer used, but the industry standards set by Makino Technology are generally adopted. This is our future starry sea!"
(End of chapter)