Whether it is the Internet industry or other industries, anyone who knows Li Mu knows that the Internet is Li Mu's main job, and everything else is just Li Mu's fun and experiment, such as real estate. Although Li Mu has been leading the real estate industry in recent days Coquettishness occupies almost all the topics of discussion, but it can be seen from Li Mu's shareholding in Wanying that Li Mu's real focus is not here.
After being reminded by his wife, Zhao Xianliang knew very well that no matter whether Li Mu made a billion or several billion through Juncheng Real Estate today, Juncheng Real Estate could only be regarded as a fruitful victory, and Taobao's Brand Day, This is a key battle that Li Mu is brewing. After this battle starts, Li Mu will create a new world in the domestic and even world Internet field.
Zhao Xianliang began to wonder, how big a miracle could Li Mu's Taobao create today, with sales of more than one billion or two billion in one day? If that were the case, would this kid really become a god
Zhao Ziqiu heard this inexplicably. She didn't know much about Li Mu's troubles. She only knew that Li Mu was starting a business and making money, but Zhao Ziqiu didn't know exactly what he was doing. Seeing that his parents seemed to be very interested in chatting, Zhao Ziqiu I couldn't help but ask: "Mom, Dad, can you stop speaking so cryptically? I can't even understand what you are talking about."
Xie Yun smiled slightly and said to Zhao Ziqiu: "Li Mu is your boyfriend. You don't know what he does and don't ask about it? That's not okay. You have to watch a boy like him carefully, otherwise it won't be long. I’m afraid some girls will take advantage of this situation and sneak in.”
Zhao Ziqiu suddenly felt guilty. His parents had always thought that he and Li Mu were boyfriend and girlfriend, but they didn't know that Li Mu had always had a girlfriend. In other words, he was the third party who took the initiative to intervene, and he was the shady one. , is he taking advantage of it? I took the initiative to sacrifice myself while Li Mu and Su Yingxue had not broken through the last layer of their relationship, while he still had a good impression of me. If my parents knew about it, they would probably be very disappointed in me, right
Seeing that Zhao Ziqiu was acting foolishly, Xie Yun couldn't help but ask her, "Why don't you speak?"
Zhao Ziqiu forced a smile and replied: "No, I just miss him..."
Zhao Xianliang was embarrassed and at a loss as soon as he heard this, but Xie Yun smiled lightly and said, "If you miss him, call him and invite him to Hangzhou as a guest. He is now in Shanghai, very close to Hangzhou." of."
Zhao Ziqiu pursed his lips and thought for a while, then said, "No, he must be on business in Shanghai. He might have to go back tomorrow."
Zhao Xianliang cleared his throat on the side and said seriously: "Yes, after the Brand Day, Taobao will definitely become the focus of the whole society, and Li Mu will definitely be very busy."
After a slight pause, Zhao Xianliang continued: "Unlike real estate, no matter how big a deal Juncheng Real Estate makes, it is just three real estate projects in the Shanghai New District, Taobao is a macro-economy that can connect products, merchants and consumers across the country. Platform, the former is just profit, while the latter may affect the development of the national retail industry, which is not the same."
Zhao Ziqiu understood what he heard this time. He was stunned and blurted out: "Dad, you mean to say that Taobao is run by Li Mu?"
…
Two events that happened on the same day made Li Mu suddenly become a hot topic in the entire Chinese financial circle.
The hand of God that rescued Juncheng Real Estate was only one of them, and Taobao's sales of more than 2 billion a day was the other.
Either of these two incidents would be a major event that would shock the entire financial circle. It turned out that both incidents were related to Li Mu, and they happened on the same day.
As of 12 o'clock that night, Taobao's transaction volume on Brand Day reached an astonishing 2.683 billion.
Whether people in the industry or outside the industry, when faced with this data, they have only one thought in their minds: One website sells nearly 2.7 billion yuan of products in one day. Is this something humans do? What is this equivalent to? It is equivalent to cramming tens of millions of people into a shopping mall and asking them to buy more than two hundred yuan each. Who can do it? No one can do it!
But Taobao just did it! It is simply a ground-breaking event for China's retail industry.
Shortly after twelve o'clock, Taobao released a complete set of data, completely subverting the outlook of people in the manufacturing and retail industries across the country.
The transaction volume within 24 hours was 2.683 billion! A total of 14 million orders were generated! 17 million items were sold!
The sales volume of a large shopping mall may not be able to reach this number in a year, but a virtual website can achieve it in one day!
Every data released by Taobao deeply shocked the hearts of relevant people, and at the same time inspired every enterprise in the physical manufacturing industry!
All the companies that participated in the Brand Day promotions received an unimaginable level of satisfaction today, such as Intelligent, TCL, ZTE and Shenzhou Computer, while those companies that had previously rejected Taobao because of their high profile... Regrettably, the business cooperation managers of these companies were all dismissed or reassigned almost overnight. The first task of the new managers who were appointed at the critical moment was to establish a cooperative relationship with Taobao as soon as possible.
At the same time, the detailed data of Taobao Brand Day demonstrated its super strength in the retail field to all walks of life, and also made all companies involved in the manufacturing of physical goods excited in an instant.
For these manufacturers, there is nothing more exciting than discovering a new sales channel, so these companies are holding emergency meetings almost overnight, and they will no longer discuss whether to cooperated with Taobao, because the answer is very clear: they must establish a cooperative relationship with Taobao as soon as possible. The real direction that they discussed overnight was: once they are connected to Taobao, how to strengthen cooperation with Taobao and how to improve their own business on Taobao sales and influence.
However, the same data looks to Li Mu, but the data itself does not interest him. What interests him are the platform and user characteristics behind the data, because Li Mu knows that there is no fake data. Can't lie.
In the early hours of the morning, Li Mu was alone in his room at the high-end club, watching the computer and starting to use Excel to analyze the data from Taobao's Summer Brand Day.
First:
In one day, more than 8 million accounts purchased goods on Taobao, placing a total of 14 million orders. The total number of goods sold was 17 million, including 2 million Mango-ME units. It was sold out within three hours.
Although each account places an average of 1.75 orders, most users who place multiple orders have different order recipients.
This data represents that a large number of consumers place orders through the accounts of other users. These people may be too lazy to place orders themselves, may not have computers or are inconvenient, or may not have Taobao or Alipay accounts. Through this data One conclusion can be drawn: Taobao and Alipay need to continue to popularize and lower the threshold to convert more potential users with online shopping intentions into direct users.
second:
17 million items generated total sales of 2.683 billion yuan, and the average price of a single item reached an astonishing 157.8 yuan.
Similarly, total sales of 2.683 billion corresponded to 14 million orders, and the average order price reached a higher 191.6 yuan.
The average price per product on the platform is 157.8, and the average price per customer is 191.6. Judging from the consumption level in 2002, this data seems to be very conspicuous, but Li Mu knows clearly that a high price per customer is a good thing, but the average price per product and the average price per customer Double height is not a good thing. It means that there is a big problem with the product structure of the platform, or that there is a big problem with the user's purchasing habits.
The average unit price of the items traded is as high as 157.8, which means that the items that people buy the most are the items with higher unit prices, and most of these items are relatively expensive electronic and home appliance products. On the contrary, those items on the platform No one is paying attention to daily-life department stores with lower unit prices. This proves that the current online shopping habits of Taobao users are not really close to life, and Taobao still needs to invest more energy in how to make online shopping closer to life.
third:
In addition to the high average price of a single product, only 17 million items were sold out of 14 million orders. This data means that the average number of items in each order is only 1.21.
In Li Mu's opinion, this value is a bit low because it reflects the current consumption habits of online shopping users, which is to focus on rational and precise shopping.
The vast majority of users only bought one item, which proves that they are still very sensible in online shopping at the moment. They only choose the items they need most, only buy the right ones, not too much, and don't buy indiscriminately, rather than shopping like shopping. When you go out with the intention of buying one item, you often end up with a lot of items when you get home.
"The average number of items per order is small" and "the average price per item is high" are mutually exclusive, both of which mean that the consumption potential of online shopping users needs to be further explored. Taobao will push more types of products to them in the future, and wants to In order to bring more transaction volume, we must also find ways to improve the user experience of the website so that users can browse more pages. The more they browse, the more they purchase.
If this piece of work can be done well, then for the same 14 million orders, if the average number of goods per order can reach 3, the volume of goods traded can reach 42 million. The change in this coefficient will greatly promote the entire website. , so this is also the top priority for the next step.
In Li Mu's view, it is not easy for users to buy mobile phones and computers online at the moment, because there are three major tools: "brand flagship store" + "Alipay guarantee" + "price advantage". Even if the unit price of electronic products is high, users They will still be willing to pay, but how many times can each user have an average purchase demand for this product per year? I'm afraid one hand will make it over.
For Li Mu, the most important thing now is to enable users to increase the frequency of online shopping, expand the range of products they buy online, and deepen their online shopping habits.
That is to say, in addition to allowing users to buy mobile phones, computers, and MP3 players online, users must also be able to solve various other purchasing needs in daily life online, such as: buying clothing, shoes, and hats online, buying firewood, rice, oil, and salt online, If even toilet paper for wiping buttocks can be purchased online, then such users will truly become deep online shopping users.
The reason why Taobao was successful in the previous generation was that within a few years, it not only greatly enriched Taobao's product categories, but also cultivated a large number of in-depth online shopping users through this rich product library.
Now think about it, why are those "universal Taobao" and "hand-picking party" jokes so popular on the Internet? Isn’t it because Taobao has done extremely solid work in these aspects
Asking for a monthly ticket! Third update tonight!
(End of chapter)