At 9:30, CCTV's "Face to Face" program started on time on CCTV 1 and News Channel.
After the cliche opening credits, Sun Junyi’s narration sounded:
"He founded the 3321 Tutoring Network, known as the 'Second Phase Hope Project,' and in less than a year, helped and funded millions of college students and high school students without taking any money himself."
At this time, a clip of Li Mu, the founder of 3321, being interviewed by Focus Interview last year suddenly appeared on the screen. In the clip, Li Mu said confidently: "To me, 3321 is a pure charity student aid platform. Regardless of the past, Now or in the future, as long as 3321 exists for a day, it will not regard profit as a development goal."
Then, Sun Junyi's voice next to him said: "In order to better serve college students who work part-time as tutors on the 3321 platform, he led the development of Alipay, an online payment tool that now has tens of millions of users."
The screen once again switched to a clip of Li Mu's previous interview with Focus Interview. In the clip, Li Mu said to the host: "3321 is a kind of online-to-offline connection and connection, which allows me to move offline services to offline services." Up for sale, but now we have to improve a payment issue. If payment can also be completed online, it will be more convenient for 3321 users... "
Sun Junyi's narration continued: "In one year, he founded Makino Technology, Alipay and Taobao, and became a well-deserved leader in China's Internet industry at the age of 20."
The screen changed to a short clip of Li Mu's interview. Li Mu was sitting in the office of Taobao's Yanjing warehousing base and said with a smile: "I feel that we are just getting started now. If the Internet is a star waiting for me to conquer, The sea, then I can only say that I have just built the boat, that's all."
Switch narration again: "
The YY, Tieba, and Happy Farm he founded have over 100 million registered users and tens of millions of daily active users;
Alipay, which he founded, has enabled safe and secure online payments for millions of netizens;
Taobao, which he founded, had achieved daily sales of 2.683 billion within a few months of its launch;
He invested 500 million to build the best express logistics in the country;
He is a college student;
He is 20 years old this year...
What are the unknown magical things about him
In this issue of "Face to Face", Sun Junyi takes you closer to the Internet darling Li Mu and his legendary story! "
The mixed-edited trailer is very exciting. A series of parallel sentences starting with "him" directly aroused the audience's expectations.
Immediately afterwards, the scene switched to a very ordinary office. The camera panned two very ordinary chairs. Then the camera position switched and Sun Junyi and Li Mu sat on one of the chairs respectively.
Sun Junyi smiled and said to Li Mu: "Hello, Li Mu."
In the picture, Li Mu is wearing clean and refreshing casual clothes, and his hair is deliberately styled with hair wax to make it more casual and cool. He not only looks full of energy, but also has a bit of bookishness. The overall feeling is, It is no less popular than those popular little fresh meats ten years later, causing countless screams in front of the TV.
At this time, Li Mu nodded to Sun Junyi humbly and politely, and said: "Hello, host."
Sun Junyi said: "I am very happy and honored that you can accept the exclusive interview of our "Face to Face" column. I think the audience in front of the TV should be familiar with you. More than half a year ago, because of your establishment of 3321, many of our stations I’ve interviewed you on every show.”
Li Mu nodded and responded with a slight smile: "I am also very honored to receive the invitation from the "Face to Face" column."
Sun Junyi said: "I think the audience in front of the TV at this moment will be extremely shocked, because in everyone's eyes, you should be the most famous top student of Renmin University, the one who founded 3321 and brought great benefits to countless needy students. A talented young man who has made huge changes, but suddenly you become the founder of three large Internet companies. This change may be difficult for the national audience to accept for a while."
Li Mu smiled indifferently and said humbly: "I am just one of the tens of millions of young people who love the Internet. I really don't deserve the title of genius."
Sun Junyi nodded and said with a smile: "At the beginning of today's interview, I would like to ask you a question on behalf of the audience friends across the country."
"Speaking."
"Both Animal Husbandry Technology and Taobao are leaders in domestic Internet companies. As a founder, why do you choose to be so low-key?"
Li Mu thought for a while and replied with a smile: "It's not that I deliberately want to be low-key, but all careers are divided into several stages, especially the initial stage of starting a business. You need to be calm and concentrate on accumulating well. Whether it is Makino Technology, Alipay and Taobao. The longest establishment of these three companies is only one year. In my opinion, they are still in the accumulation period, so my time and energy are also focused on the development of the company. Naturally, It seems a bit more low-key.”
Sun Junyi nodded and said with a smile: "In the past few days, the whole country has been discussing Taobao, an e-commerce website that has created a sales miracle. I would like to ask, as the founder, have you ever been overwhelmed by the Taobao brand's daily sales of 2.683 billion? Are you shocked?"
Li Mu shook his head with an indifferent expression and said sincerely: "To be honest, from the perspective of the amount, I was not shocked. What shocked me was everyone's attitude towards the amount. Before this, I had never thought about Taobao Brand Day." It will bring such a strong social response.”
Sun Junyi said in surprise: "Don't you think the sales volume of 2.683 billion a day is not surprising at all?"
Li Mu nodded sincerely: "I'm not surprised at all. Since you are building a platform, you must know your platform well, so in my opinion, this amount is completely reasonable."
Speaking of this, Li Mu said with a faint smile: "This Brand Day is just an attempt, because Taobao has just started, people have just begun to accept the consumption model of e-commerce, and we have been worried about the end links of e-commerce. The carrying capacity is insufficient, so for this Brand Day, we can say that we have exercised restraint on the whole. In addition to the cooperative companies negotiated at the beginning, there are many companies that want to participate in the follow-up, but We were cautious about the end links and rejected them all.”
Sun Junyi asked Li Mu: "What are the end links you are talking about?"
Li Mu said: "Logistics and distribution, once e-commerce involves the transaction of physical items, it will definitely involve logistics and distribution. We can't just sell online without restraint, but also consider how to deliver the goods to users in a timely and safe manner after the sale." In the hand, the terminal link may seem inconspicuous, but it plays the most critical supporting role, so there must be a balance between sales volume and terminal city.”
Sun Junyi asked again: "What kind of balance do you mean by balance?"
Li Mu said with a smile: "My parents have worked in the coal system for half their lives. Let's use the coal mine as an analogy. In underground mines, it is necessary to build horizontal tunnels to lead to each working face. When doing projects, everyone hopes that the progress will be faster. , but what determines this speed is not the front-end excavation, but the back-end support.
The tunnel excavation team is in the front, and the team responsible for anchoring and shotcreting support is behind. The anchoring and shotcreting support team must promptly anchor the top of the newly excavated tunnel, drive anchor rods, hang anchoring nets, and spray concrete slurry to allow it to form above the head. A strong reinforced concrete protective net is used to prevent collapse and roofing, so its speed must be kept up. If there is no anchor and shotcrete support in a tunnel of more than ten meters, not only will the team digging in front be in danger, but the entire project may also be affected. A deadly threat.
Therefore, the progress of the entire project is not determined by the excavation team rushing ahead, but by the end links of the support. There must be a balance between the speed of excavation and the strength of the support in order to pursue the goal while ensuring safety. Maximum efficiency, this is also the basic development principle that Taobao adheres to at the moment. "
At this point, Li Mu paused and then said: "For e-commerce, terminal logistics and distribution are extremely important, which is equivalent to the mine's anchor and shot blasting support. It is also of great significance. Although Taobao is preparing to build its own logistics, Rome It was not built in a day, so I only controlled the sales volume on the brand day based on the existing logistics carrying capacity, thus artificially intervening and restricting the sales volume on the brand day without completely letting go. The facts also proved our caution. It’s completely correct, because on Brand Day, many private express companies stopped collecting goods. If our original estimate was a little more optimistic, it would probably have caused a disaster.”
Sun Junyi nodded and said: "Our station has learned from the relevant departments about the fact that several private express delivery companies stopped receiving goods during the Brand Day. They should have been investigating and the results of the investigation should be announced soon."
With that said, Sun Junyi added: "As you just said, Taobao should still be at a stage where it has not yet fully exerted its power. So can you estimate that if the logistics and distribution links can be satisfied to the maximum extent, Taobao will How much room does the website still have for growth? If we do another brand day, how much do you think the 24-hour sales can be?"
Li Mu adjusted his sitting posture, stretched out a finger and said with great confidence: "If we do Brand Day again next year, my goal is at least 10 billion."
Sun Junyi was shocked by Li Mu's 10 billion.
Li Mu smiled faintly and said confidently: "Taobao, as an online platform, can carry a huge amount of order data. With the current overall technical structure and data processing capabilities of Taobao, even one hundred a day We can handle 100 billion orders. To us, 10 billion orders are just a string of data and codes, but if converted into products, the number of products will probably exceed 100 million. Judging from our existing logistics capacity, we want to guarantee Given the time constraints, it is an impossible task to complete the transportation of over 100 million packages in a short period of time.”
As he spoke, Li Mu's expression became excited, and he said seriously: "We have invested 500 million in cash to build our own logistics system in order to fully support the end demand of the entire Taobao and even the entire e-commerce. If this goal If this is achieved, we will not only be able to increase Taobao's transaction volume, but also create at least tens of thousands of logistics jobs, so the logistics aspect is also the top priority for our next development!"
Li Mu already has 500 million in cash in his account, ready to be used. The reason why he did not act immediately was to ask for some dividends due to the social attention caused by Taobao. Therefore, he must use CCTV to inform the whole society, especially the leadership. Send a signal: Logistics is very important to Taobao. If leaders hope that Taobao will play an important role in stimulating domestic demand, they must give Taobao Logistics sufficient support and guarantee.
Of course, it is also very necessary to give Boss Ma a shit in front of the national audience.
On the first birthday of this book, I would like to thank the new alliance leaders [Quiet Snow] and [I'm Thinking of Someone], and the nearly two hundred book friends who gave tips today. This should be the highest number of tips in a single day for this book. Thank you all for your support. Today’s third update starts from this chapter.
(End of chapter)