Li Mu's impassioned words are destined to go down in the history of the development of China's Internet industry. At this moment, he made countless people realize the infinite possibilities of the Internet. Not only did it make countless parents change their views on the Internet, it also made countless young people ignite their love for the Internet. Aroused strong enthusiasm.
Countless people in Li Mu's forum are posting vows that they must learn computers or join the Internet. The Internet can make Li Mu a billionaire and a domineering CEO in more than a year. It is almost impossible to find someone more awesome than him. role model.
After infecting countless people, the interviews on television continued.
Sun Junyi also adjusted his mood and rhythm. After being a host for so many years, he has done so many high-end interviews, including many interviews with political figures and big entrepreneurs from various countries, but he rarely gets directly interrupted by the other party. Sun Junyi felt that he had been brainwashed by Li Mu.
After adjusting, I was thinking about continuing the interview.
Li Mu made an astonishing statement at this time: "In order to better promote the popularization of home computers and the Internet, Makino Technology has just reached a cooperation with Shenzhen Shenzhou Computer a few days ago. Makino Technology has invested in 40% of Shenzhou Technology's shares, and We are ready to join forces with Taobao to do a very meaningful event."
Sun Junyi asked curiously: "What kind of activity is it?"
Li Mu said: "In the near future, Makino Technology will jointly launch a home computer series with Shenzhou, and because we adopt the direct sales model on Taobao, the cost of the entire machine will be greatly reduced. We hope to help more people Families and users can own a home computer that truly belongs to themselves and their families at a lower price and earlier.”
Suspected of advertising, Sun Junyi didn't know how to answer the call. It was inappropriate to answer the call too fullly, and it was inappropriate not to answer the call at all, so he had to say a little vaguely: "Then let's look forward to the launch of this series of products!"
After saying that, Sun Junyi, who was about to pick up the pace, hurriedly followed his pre-made interview plan and asked Li Mu: "Why did you create Makino Technology in the first place?"
"Makino Technology is unintentional."
When this question came up, Li Mu knew that it was time to make up a story.
My Internet experience, vision, product conception, and strategic layout are almost equivalent to a modern person traveling to ancient times. It is not easy to make ancient people feel calm and willing to think that they are just a more awesome ancient person. .
But fortunately, Li Mu's acting skills are very good, and he also pretends to be cool.
He smiled happily and said: "Actually, it was a coincidence that I entered the Internet industry. I am personally very interested in the Internet. I basically spent my spare time in high school in Internet cafes, and gradually gained a certain understanding of the Internet. research on.”
"During the summer vacation, I met the band Simple Plan by chance. At that time, they happened to be participating in a domestic band competition TV show. At that time, their influence in the country was growing. I had an idea in my mind that I might as well do it. A website that listens to music online puts their songs online so that more users can hear them. So with the support and help of several friends from Simple Plan, I built Yiting.com at a very low cost. It’s Yiting Technology.”
As he spoke, Li Mu smiled and said: "Sorry, I didn't introduce it in detail before. In fact, Yiting Technology was also made by me, and it was the earliest Internet project."
Sun Junyi nodded and said jokingly: "I'm used to it."
Li Mu laughed and continued: "After Yiting.com was launched, with its excellent user experience, it quickly attracted a large number of users who like music. In the process, I accidentally discovered that people not only like music, but also like music. Leave comments for your favorite singers or songs, and even fans will interact with each other through messages. So I thought at that time, Yiting.com has gathered so many music lovers, and they like different singers and bands, why not How about opening an exclusive discussion area for each singer or group? In this way, users who like the same singer can discuss, communicate, and interact together, so we have a follow-up forum."
Sun Junyi said in surprise: "You didn't tell me that I wouldn't even know that Tieba, which now has tens of millions of users, is an unexpected product of Yiting.com."
Li Mu said with a smile: "Strictly speaking, I personally feel that Tieba cannot be said to be an unexpected product of Yiting.com."
"Accidental products are like Alexander Fleming's accidental discovery of penicillin due to his own negligence during a routine experiment to cultivate golden cocci. It is a complete accidental gain; but Tieba came about when I realized the needs of users. , and after conducting in-depth research on user needs, a new product was deliberately created to meet the current and future needs of users.”
"It's like the user just wants a pager that can show which landline is looking for him, but we go beyond the pager and give the user a mobile phone that can freely make calls, send and receive text messages, and even surf the Internet through GPRS. Who knows? Everyone likes products that far exceed their expectations, so meeting the next stage of user needs has always been my core requirement for Makino Technology and Taobao employees."
Sun Junyi added: "Speaking of Muye Technology, the Internet industry has always said that Muye Technology is a company that develops so fast that people dare not blink. Some people also say that Muye Technology is a company that never makes mistakes. Not only in A series of blockbuster products have been launched in a short period of time, and more importantly, each product can quickly become bigger in a very short period of time. So I would like to ask why the development speed of animal husbandry technology is so fast. And every step is so precise?"
Li Mu said lightly: "There are indeed many products of Animal Husbandry Technology. We not only have YY, Tieba, Happy Farm, game hall, but also personal space, cartoon show, navigation website and portal website, but this is more like a lifetime. , Two generates three, and three generates the origin theory of all things.”
With that, Li Mu further introduced: "Starting from Tieba, every product we create is only based on the goal of creating a complete ecosystem. Each product is in the dimension of itself and the entire ecosystem. It has its clear positioning and planning, coupled with our strong execution ability, so the outside world feels that our actions and products are very continuous.”
"As for never making mistakes, this statement is a bit exaggerated. Looking back on every previous decision and execution process, I can only say that we barely met our expectations, but looking at it now, we still made a lot of subtle mistakes. If If we had not made these mistakes, Makino Technology might have developed faster."
Sun Junyi nodded slightly and said: "I am personally deeply impressed by Happy Farm. The game Happy Farm has really set off a whirlwind of enthusiasm in China. My daughter is nine years old this year, and my mother is 65 years old this year. Both of them are happy." A loyal fan of Farm, in fact, even I personally say that this game is childish, but I still can’t help but play it secretly. And you just said that every product of Makino Technology since Tieba has its own and the entire ecological dimension. Therefore, I would like to know what prompted Makino Technology to develop such a unique game?"
"Opportunity?" Li Mu said with a smile on his lips, "The development of Happy Farm was not because of some opportunity, but because of some considerations. Personally, I was very optimistic about the field of instant messaging, but at that time there were foreign ICQ and MSN, and QQ in China, as a new company that has never engaged in the field of instant messaging, Makino Technology is very difficult to leverage this market."
"As we all know, instant messaging software is the user's social network. It not only includes the user's real-life connections, but also includes the user's virtual connections in the online world. If we blindly build an instant messaging software, such as YY , and then we wanted to allow users to migrate all these connections from the previous software to YY. The user cost was too high and the possibility was close to zero, so when we considered this problem down-to-earth, I chose the secret way of crossing Chencang. That’s how we came up with the idea of Happy Farm.”
Sun Junyi asked: "You mean, the mission of the game Happy Farm is to prepare for YY?"
"Of course." Li Mu said frankly: "Many people in the industry position the game Happy Farm as a page game or Flash****, but I define it as: a social game. What is a social game? It must be Games that can only be played if you have social connections are called social games. The essence of it is to ask users to expand their connections. The richer the connections and the more friends they have, the more fun they are. This is what we came up with in response to the high cost of migrating users' connections. strategy."
As he spoke, Li Mu further explained: "For example, your mobile phone address book should contain useful people, right? Your relatives, friends, colleagues, or people who can provide you with various services. For example, there are restaurants downstairs in your home, properties in your community, plumbers, and nearby car repair shops. However, there are some old classmates you haven’t contacted for many years. You may not think of finding their contact information and saving their mobile phone numbers in the communication. record."
"Sometimes the storage space of your mobile phone and SIM card is full, and you have to delete a group of people you haven't contacted for a long time. So I define this kind of connections as practical connections. This is the case with your mobile phone address book. Others The same is true for websites and software. However, once you play social games, you will find that connections are never enough. When practical connections are far from meeting your game needs, you will take the initiative to use practical connections. Based on the basics of in-depth development and expansion, you will find ways to contact old classmates, old neighbors, and old acquaintances, and add each other as friends just to have one more goal of stealing food; you will add more game friends online, and everyone will Let’s work together to promote each other and make the game more fun.”
Sun Junyi nodded in agreement, and said with a self-deprecating smile: "I think what you said should be something that every Happy Farm player has done, and is even still doing it now, so let me guess, let users be happy Actively expanding your network of contacts on the farm is what you just said about secretly traveling to Chencang, right?"
Li Mu nodded and smiled with a victor's expression: "Makino Technology has used Happy Farm to develop users' social connections, so after our YY goes online, it will directly use the user connections cultivated in Happy Farm without any barriers. We migrated directly to YY, so we were able to defeat our competitors and consolidate our product position."
At this time, in Shenzhen City, Mr. Ma looked at the calm and confident Li Mu on the TV with a dejected look on his face, and sighed deeply.
Regarding his failure on QQ, he now has a deeper understanding and appreciation.
On TV, Sun Junyi asked Li Mu again: "What was the opportunity and inspiration that made you think of founding Taobao?"
Li Mu said: "Because I am optimistic about the future of e-commerce. The Internet is making the distance between people shorter and shorter. I think the Internet can also make the distance between people and products shorter and shorter."
Sun Junyi nodded, suddenly thought of a question, and asked: "Having said that, Taobao's rapid development and rapid acceptance by consumers are inseparable from Alipay. So, why did you start 3321 when it was first established? Did you have the foresight to create Alipay first? Did you think of e-commerce as early as when you were doing 3321?"
Li Mu mentally nodded and said yes, but actually shook his head no.
He smiled calmly in front of the camera and said duplicitously: "I did not create Alipay because of any foresight. I did not create Alipay to serve e-commerce one day. All the missions when it was born were given around 3321."
After saying that, Li Mu paused slightly, and then said: "You should also be aware of the operating model of 3321. Although it is an online education service platform, in fact, it is an online education service platform where you can purchase services online and enjoy services offline. A model that closely integrates online and offline, so I gave this model a name, called O2O, which means Online-To-Offline, from online to offline."
"Because it is an O2O model, I have to make a clear distinction between which links need to be completed online, and which links need to be completed offline, that is, offline. Course listing, user bidding, The steps for the employer to place an order are naturally placed online. In addition, there is also a payment link and a final service link. The final service link must be placed offline, and the payment link seems to be the same. It’s more convenient to put it offline, but I felt at the time that payment must be done online.”
Sun Junyi asked him: "Can you tell me why payment must be completed online? Is it because the online payment model is more convenient for commission deduction?"
Li Mu said without denying: "Partly, but mostly to protect the rights and personal safety of students to the greatest extent. You can see that 3321 has done a lot of work for student safety, and Alipay with real-name authentication is a key part. First of all, The employer's information is certified and trustworthy. Once a student encounters any problems while working as a part-time tutor, we can cooperate with the public security organs to immediately identify the employer. Secondly, students do not need to settle in cash, or even conduct any funds directly with the customer. In all transactions, all employers pay first and then provide services. This will also greatly increase the safety of students. Moreover, I don’t want to see the students on my platform going around to defend their rights and ask for wages like my migrant worker friends do. All this has been beneficial. Because we created Alipay as an online payment channel, without it, 3321 would not have blossomed so smoothly across the country."
Sun Junyi nodded. No matter what others thought, he already believed that Li Mu founded Alipay just for 3321 and had nothing to do with Taobao.
Immediately, Sun Junyi said: "We have talked so much about the past and the present, why not talk about the future, where do you think the Internet industry will develop in the future?"
Li Mu smiled calmly: "It's all aspects, everything."
Sun Junyi asked curiously: "How do you say it?"
Li Mu said with a smile: "The Internet started in virtuality, but it has been trying to integrate with reality. Now I just integrate social networking and shopping. There are many possibilities waiting for practitioners to develop and explore, so I think the future Internet It must be like a hundred flowers blooming, just like a delicacy, it is constantly derived into various types, just like flour, I use it to make steamed buns, some people use it to make bread, and some people use it to make bread Noodles or cakes, there are so many possibilities.”
Sun Junyi said: "As a leader in the domestic Internet, do you have anything to say to your peers and practitioners?"
Li Mu said: "Stay focused and enthusiastic; only by never forgetting your original intention can you succeed."
Sun Junyi nodded and said with a smile: "Your sixteen-character motto, every word is precious, I hope it can guide more successors."
After that, Sun Junyi asked again: "Is there anything you want to say to young people? After today's program is broadcast, I am afraid that many young people will regard you as their idol and life role model. For them, you have Any advice or suggestions?”
Li Mu smiled calmly and said: "You must have a dream at any time. The dream does not need to be big, but it must be full of positive energy."
The word positive energy has not yet become popular. Sun Junyi subconsciously wanted to ask, but Li Mu did not pause at this time and continued: "Don't blame yourself, feel inferior and pity yourself, and don't lose hope in others and society. Always use a positive and optimistic attitude." Face everything and work hard to realize the positive dream in your heart. In this way, even if the dream does not come true, you can still pass on your positive energy to the people around you and let them see your persistence and your efforts. Therefore, I hope that all young people can determined to be a person full of positive energy from now on, change themselves first, then they can change others, and then change the world!"
A five-thousand-word chapter, the leader [Qu Ritian]’s additional update is finally fulfilled! Thanks again to all those who subscribed, voted and tipped, thank you!
(End of chapter)