Chen Ze's answer surprised Li Mu.
Although he vaguely guessed the answer in his heart, when it came out of Chen Ze's mouth, he still felt a different kind of nervousness in his heart.
Naturally, Li Mu would not doubt the authenticity of Chen Ze's words. Chen Ze is a son of an official. He must have received news of various high-level trends and news much earlier than ordinary people. Otherwise, the meeting just held in the morning would not have been possible. , these words reached his ears at noon, but he still subconsciously asked: "Is it true or false? You are not kidding me, are you?"
Chen Ze said: "Why are I joking with you? It's impossible to joke about such a serious matter." After saying that, Chen Ze added: "The meeting held in the morning is not over yet and will continue in the afternoon. However, reporters were present throughout the whole process. After the boss said that, he specifically reminded the reporters present to broadcast that paragraph, saying that this was his expectation and requirement for the national education industry."
Li Mu took a deep breath and felt suddenly panicked.
Chen Ze heard Li Mu take a deep breath and said with a smile: "Don't be nervous, this is a good thing. Although the boss did not comment on you directly in front of reporters, he used the 'positive energy' you proposed. This is the biggest benefit to you." It’s definitely good for you.”
Li Mu nodded to himself on the phone. It was a good thing to get the leader's approval, but the burden on his shoulders also became heavier. The results of Taobao Brand Day were like a bolt of lightning in the dark night, bright and eye-catching. But what really makes Taobao become the focus of society is not the sales volume in a day, but the industry’s expectations for Taobao’s next development space. Whether it can continue to create good results, stimulate domestic demand, and bring long-term positive impact to the economic situation, this is the most important.
Li Mu also knows very well that it is precisely because of his optimism about Taobao's long-term and sustainable role that leaders who emphasize economic development will pay attention to themselves and Taobao.
The amount of 2.683 billion is just a good bonus. If Taobao only has this ability, then it really deserves this attention. What I have to do next is to maximize Taobao’s stimulation of the retail market, maintain and improve Taobao. The daily influence of the Internet has accelerated the development of e-commerce in the country.
Judging from the actual situation, now is a good time for Taobao to expand its territory. Society's understanding of the Internet has been greatly promoted by itself. In the future, the number of home computers and Internet users will definitely usher in a blowout. Such growth has not only brought huge industry dividends to the computer hardware industry, but also brought extremely considerable industry dividends to the entire Internet industry.
Moreover, Taobao has sufficient social influence, so Li Mu firmly believes that it will be able to obtain sufficient policy preferences and preferential treatment, which is unmatched by other competitors.
But after Li Mu thought about it for a moment, he realized that he had no real competitors at all.
Its own ecological closed loop already has very strong strength. Taobao has no competitors of the same magnitude, not even competitors that are barely noticeable.
Boss Ma originally posed a great threat to himself, but by chance, he created such a strong social influence on Taobao. His originally normal competitive methods have now caused him great trouble. Now he is stuck in the quagmire. In a short period of time, It is difficult to enter the 2C industry in a big way.
Li Mu feels that as long as he maintains this advantage, his Taobao will be much stronger than Alibaba's Taobao in his previous life.
At least JD.com, which has been constantly catching up with Taobao and Tmall in the past life, will no longer exist, and will be transformed into Li Mu’s own business; eBay has no brains. Although it is now flourishing in overseas markets, with their urinary way of thinking about problems, Domestic development is not an enemy for Li Mu at all; Amazon is already quite large, but it has not yet entered China, and it only entered China in 2004 in its previous life, and it still relied on the acquisition of Excellence. Now, the days of Excellence are It was also very difficult.
From the early days of its establishment to the present, Joyo's main business has been books and audio-visual products. However, its current audio-visual products business is under severe impact. This impact comes from Taobao, YY, Alipay, record companies, celebrities themselves and celebrity post bars, etc. links and close cooperation to form a strong closed loop.
Standing alone, Joyo.com is no match for Taobao in the field of selling audio and video products online. It is now in a difficult and unsustainable situation. If it were not for the capital behind it, Joyo would probably have lost half of its business. , or I won’t be able to bear it any longer.
Thinking of this, Li Mu slapped his head.
"What's the current situation of Excellence?"
Li Mu searched hard for memories about Excellence in his mind, especially the memories before it was acquired by Amazon.
If I remember correctly, it seems that the person who founded Joyo.com was Lei Jun, the CEO of Kingsoft Software at the time, right? At the beginning, Leader Lei probably used Kingsoft to bring Lenovo to invest in Joyo. Leader Lei himself also had some shares, but not a large proportion. Later, he accepted investment from several venture capital investors during the development, but it was not until 2004 that Joyo.com also There was no profit, Kingsoft and Lenovo and the venture capital companies also had their own plans, so that Joyo was in an embarrassing situation at the time, and finally sold them all to Amazon. Li Mu didn’t know the specific details, but he had the impression that when he sold Joyo, Master Lei was devastated. blow.
Li Mu calculated in his mind that Joyo.com in 2002 would not have been able to make money in his previous life. Now, under his influence, it may not be that easy to carry on. Instead of doing this, he might as well package Joyo himself. On the one hand, he can By reducing a competitive platform, on the one hand, it can also add a book sales business line to Taobao. If excellence is in your hands, coupled with YY's promotional resources, Taobao's platform, Alipay's payment channels, and its own future logistics system, Dou Dou will With our hands, we can get rid of Dangdang.com, which currently has an unstable foundation.
In addition, Li Mu has another idea: get to know Master Lei, and maybe we can collaborate on projects in the future. It would be more cost-effective if he can be recruited under his command. In the early stage, he can lead the team, set strategies, and make investments. In the later stage, you can do hardware and marketing, and you will definitely be a good player.
Leader Lei’s current status in the domestic Internet is not low. After all, Kingsoft Software is still relatively influential. However, in Li Mu’s view, Kingsoft is far behind compared to Makino Technology, and there is little room for imagination. Enterprises that make paid software, in The Chinese Internet market has never been truly successful.
Kingsoft currently has a market value of about ten levels, and it is still planning to go public. However, Kingsoft’s good days will not last long. It has been planning to go public, but the actual successful listing was already in the second half of 2007, and the market value is not high. , only a few billion Hong Kong dollars, which shows that there is not much room for development in the next few years.
If Master Lei is really forward-looking enough about the future, Li Mu believes that he has a chance to lure him from Jinshan. Even if he cannot lure him, Li Mu is willing to cooperate with him to open a company and make investments in the future.
So, Li Mu immediately called Liu Eodong, and asked him directly in the first sentence: "I want to take over Joyo.com, do you think it's possible?"
The other end of the phone was stunned for a moment. After about ten seconds, Liu Edong said: "I feel a bit useless. Joyo.com's current audio and video product business has basically been praised. Only the book business is still struggling. There is still a problem in books. Dangdang is competing with them, and they are having a hard time."
With that said, Liu Edong added: "To be honest, there is not much room for imagination in the book and audiovisual business. Profits are thin and piracy is high. Joyo is still losing money. If it weren't for Jinshan and Lenovo, I'm afraid it wouldn't be able to persist. ”
Li Mu asked him: "Do you know Amazon?"
Liu Edong said: "I know some about a very powerful e-commerce giant with a market value of about US$8 billion."
Li Muchao: "Joojo.com imitates Amazon's products. Even the vertical fields it initially aimed at were the same as Amazon, focusing on book products. However, they only focused on imitating Amazon, but they forgot to localize Amazon's routines and do online business in China. The book sales business will not develop much in another twenty years, but the market space will become narrower and narrower.”
Liu Edong asked curiously: "Then what else do you want to do with them?"
Li Mu smiled and asked him: "If one day Amazon wants to enter the Chinese market and achieve the goal of rapid entry and rapid expansion, what will they do?"
"Acquisition." Liu Edong said decisively: "There is no other way but acquisition."
Li Mu added: "If one day comes, do you think it will be more likely to acquire Joyo.com? After all, Joyo.com was born in imitation of Amazon. It looks like a Chinese Amazon. For Amazon, it is not only valuable." It’s friendly and the routines are familiar, so you can control them easily.”
Liu Edong on the other end hesitated for a moment, then raised his voice a little and said, "It makes sense!"
After a pause, Liu Edong asked again: "When do you think Amazon will enter China?"
Li Mu said: "Without us, it would have taken another two years, but since we started a bit quickly, I guess they will see the potential of the Chinese market earlier, and maybe they will take action this year or next year."
Liu Edong asked: "Then your idea is to snatch him the most suitable carrier to enter China in advance?"
Li Mu smiled and said: "Not only that, I want to kill all the suitable carriers before he enters China, so that if he wants to come in, he will have to start from scratch."
Liu Edong couldn't help but smile and said: "What if it wants to acquire us?"
Li Mu smiled and said: "Just let him play without giving any chance to negotiate."
Liu Edong said: "We need to develop ourselves next and control domestic competitors. At the same time, we must stick to the domestic market and prevent international giants from coming in to expand. In this case, our funding gap will definitely be very large in the next two to three years. You may not be able to think about making a profit for a long time.”
"It doesn't matter." Li Mu said: "When Taobao's platform flow has steadily improved a few levels, and when our own logistics has begun to show results, I will bundle Taobao and Taobao Logistics for financing. After the two companies are bundled together, The valuation of both is higher than the sum of the two alone, and if capital investors want to invest, they must invest together, so there is no room for negotiation. Besides, there is nothing to be afraid of from giants. Isn’t it just burning money? We can also burn ourselves into giants .”
(End of chapter)