On Tuesday, Li Mu took Liu Haodong to a meeting.
The meeting is very simple, because the leader will come to inspect the work on Wednesday, and then organize a closed symposium. It seems to be a good opportunity to raise demands. The two of them have to study carefully, what specific demands should be raised, and the order of importance of these demands. .
Li Mu feels that the top priority for Taobao's development right now is naturally logistics, so he must strive for preferential policies in logistics. Liu Edong has no doubt about this. The two maintain a high degree of unity. A high degree of unity is not enough. The two are also right. Regarding the details, whether you complain to the leader or behave well, the conditions must be clear and unambiguous. You cannot tell the leader that I want preferential policies. You must make your demands clear. For example: I just want the import tax on imported tractors. And the purchase tax is fully exempted, and the purchase tax of domestic trucks is fully exempted, I hope the leaders will fulfill it; for another example, I just hope that the city where the logistics warehousing base is located will first grant me a piece of land to use. I will pay less or pay later. Two conditions must be met. one.
Of course, when talking to the leader, the words cannot be so pretentious, but in general, the core appeal is like this, and it must be explained clearly.
Li Mu spent 500 million yuan on logistics. Just saying 500 million yuan seems scary, but logistics is an overweight asset project, and the efficiency is too slow. If you want to make a fat man in one bite, the investment requirements are very high, a logistics + warehousing The bases include purchasing land, laying foundations, constructing steel structure workshops, shelves, conveyor belts and other sorting equipment. A rough calculation will start with at least tens of millions. If there are six storage bases, one or two hundred million will be gone.
The domestic price of any imported heavy-truck tractor is about one million yuan. If you buy a hundred of them, you'll lose another 100 million yuan.
The demand for medium-sized trucks and light-duty trucks is greater, and the scale of implementation will be almost hundreds of millions.
Business points, personnel salaries and other expenses add up, and 500 million is barely enough to raise. If we can get strong preferential policies, the situation will suddenly be different.
In addition, Liu Edong felt that he should mention to his leaders at the meeting the malicious suspension of collection of goods by three Alibaba logistics companies, and urge them to provide a specific result as soon as possible.
The Yanjing and Shanghai governments said a few days ago that they would investigate and investigate, but nothing has been done yet. Liu Edong is worried that the matter will go unsolved, or that Boss Ma will secretly publicize it, and the company will be fined tens of thousands of yuan. Money won't hurt his foundation.
Li Mu asked him: "Have you ever consulted, what is the most severe punishment for this situation?"
"There is no harshest statement." Liu Erdong said: "Private express delivery companies have just started, and the General Post Office does not have very clear laws and regulations on this area. However, it is precisely in this way that there is more room for operation."
Li Mu smacked his lips and said: "No matter how they operate, it will be difficult to bring disaster to Alibaba. They can completely place the responsibility on the three companies themselves."
Liu Edong nodded: "This is also a headache for me. Even if a family is fined tens or even millions, it seems very heavy, but it is nothing to them."
Li Mu thought for a while and said, "It would be great if we could order these three express delivery companies to suspend operations for rectification. Not more, three months is enough for them to drink a pot!"
Liu Edong's eyes lit up and he said in agreement: "Indeed, suspending business for three months for rectification, having no income for three months, and having to bear huge staff wages, hardware usage and depreciation costs will probably cause a lot of trouble to Alibaba. "
Li Mu slapped his thigh and said, "Write this down and mention it to the leaders when the time comes. Their unauthorized refusal to accept express delivery is very serious, and it is reasonable to suspend business for rectification."
Liu Edong said with a smile: "If Boss Ma hadn't shot himself in the foot, his Letao would have been online by now."
Li Mu nodded and said with a serious expression: "If he hadn't played this trick, then his Letao would have had three logistics companies to cooperate with him as soon as it was launched. At that time, his express company would only have to promise the seller a low enough internal price. The discount on shipping costs gives them the opportunity to earn the difference in shipping costs from customers, and sellers will probably flock to Taobao in droves.”
Based on Li Mu’s experience in his previous life, e-commerce has been popular in China for more than ten years. The first five years, that is, 2003-2008, were the most profitable stage for small and medium-sized e-commerce sellers. Take Taobao in his previous life as an example. In that history During this stage, online shopping users flocked to Taobao in droves. It can be said that they bought whatever they saw. No matter what you opened a store to sell on Taobao, you would definitely be able to sell it. As long as you do it carefully, you would be able to get started quickly.
Buyers in that period were very simple, and sellers had not yet entered into vicious competition that used all possible means. Therefore, sellers at that time could not only make money in transactions, but even express delivery was a huge amount of income. At that time, online shopping Free shipping is generally not provided, and the express delivery fee is generally more than 15 yuan. Buyers think it is natural to pay the freight, but they do not know that at that time, sellers with large shipment volume could already get the first payment from the express delivery company through their status as major customers. With just a few yuan, you can mail nationwide preferential prices. For every transaction, the seller not only makes profit on the goods, but the net profit from the express delivery can reach ten yuan, which is terrifying.
Many sellers who made a lot of money on Taobao mostly made their initial accumulation at that stage. They made money in the early stages. Only then did they have sufficient funds to keep up during the later period when Taobao changed its strategy and competition became fierce. By 2008 Continue to make money in the future.
At present, online buyers are at this stage of ignorance. If Boss Ma makes good use of the three logistics companies and reaches private preferential deals with sellers, sellers will definitely flock to Letao, although it is unlikely that it will be so powerful in a short time. The Taobao ecosystem is like a scabies disease, so you won't be able to do anything about it for a while.
Taken together, Li Mu feels that this matter should be paid special attention to. Since there is this opportunity, he will find a way to join him. If these three logistics companies can be stopped for three months, then Boss Ma's Letao will be online. There is nothing left to rely on.
The move was a little damaging, but Li Mu didn't feel guilty at all. Besides, he wasn't the one who used the damaging move first. Since his opponents were all running to kill him, if he was still thinking about saving face, what the hell would he do? Isn't it easier for him
Thinking of this, Li Mu showed a smile full of conspiracy on his face, and said to Liu Haodong: "Set up the gun stand and find a way to kill him!"
Liu Edong asked with a smile: "Do you think it can be done?"
Li Mu waved his hand: "If it can't happen, just create conditions to make it happen!"
Liu Edong nodded and said happily: "Oh, if this thing comes to pass, Ali will not have to worry at all."
Li Mu also nodded in agreement. If his three logistics were abolished, what would he have to rely on for Letao? Can infantry alone defeat our own trinity of aircraft, tanks and artillery
Thinking about it, Li Mu suddenly felt a thump in his heart.
The battle situation that seems to be completely tilted to one side may not be irreversible. Li Mu found that he had overlooked something that could be called a nuclear weapon-fake.
For China’s e-commerce industry, fake goods are definitely a powerful nuclear weapon.
High profits, high sales, in line with national conditions, catering to national needs, vague legal definitions, and insufficient law enforcement are the root causes of rampant counterfeit goods. It can be seen that there are enough special market reasons for the rampant counterfeit goods in the e-commerce era. Support, it is an inevitable product for the development of domestic e-commerce, just like burning coal will inevitably produce dust and sulfide pollution, it is impossible to avoid it.
In the future e-commerce platform, the influence of fake goods will continue for many years. It can be said that the wildfire will not burn out, and the spring breeze will blow again. Some people make and sell fakes, some people know the fakes and buy fakes, and some do not know the fakes and buy fakes. In short , the coverage, influence and profit margin of fake goods in the e-commerce industry are unmatched by anyone and can definitely be called nuclear weapons level.
If this thing is allowed to rise and develop, its significance and nature to major e-commerce platforms in the future will be like that of nuclear weapons to major countries. The routine of nuclear weapons to countries around the world is basically:
Do you have it? Okay, then I want it too;
Did you increase it? OK, then I will also increase;
Have you reduced it? I don’t necessarily reduce;
Has the international situation changed? Okay, then let’s all sit down and negotiate together, jointly reduce, and make some superficial efforts for denuclearization;
What? Is there a new platform that secretly wants to develop its own nuclear weapons? Damn it, let’s fuck him together!
This is true for nuclear weapons, and so is fake goods.
My own Taobao has clearly required the elimination of counterfeit goods since its inception. In order to achieve this goal, Taobao has spared no effort in cracking down on counterfeit sellers. Once discovered, it will immediately close the store and blacklist the other party's identity certificate. On its own side, In the fight against counterfeiting, if Boss Ma takes advantage of him to compete differentiatedly with counterfeit goods, take the low-price route, and encircle the city from the countryside, then he will really be in trouble.
Li Mu suddenly felt that it was not enough to fight counterfeiting on his own. He had to think of some strategies so that Mr. Ma would not have the opportunity to sell counterfeit goods. It would be best if all future competitors would have no chance to sell counterfeit goods. How could he achieve this goal? Li Mu felt a little powerless for a while.
The problem of piracy has existed in China for many years. The book and audio-visual industry has basically been wiped out and has not been able to fundamentally solve the problem. The future of e-commerce is much bigger than that of books and audio-visual products, and the people and interests involved are also larger. Far bigger than the books and audio-visual industry, even books and audio-visuals are like this. Li Muzhen doesn’t know how to eliminate fakes or vigorously and effectively control fakes in the e-commerce industry.
After thinking about it, Li Mu suddenly had an idea in his mind, and a routine from shallow to deep emerged in his mind.
Perhaps tomorrow’s leadership inspection will be a rare and excellent opportunity!
(End of chapter)