Wei Lan and Song Liang took the same elevator downstairs. Wei Lan pressed the button for the first floor first, and then asked Song Liang casually: "Mr. Song, which floor are you going to?"
Song Liang smiled slightly: "I'll go to B2, thank you."
Wei Lan breathed a sigh of relief and reached out to press the B2 floor button again.
The elevator quickly reached the first floor. As soon as the door opened, Wei Lan said to Song Liang, "Mr. Song, I'll leave first. I wish you and Mr. Li a safe journey."
Song Liangming nodded, smiled and thanked: "Okay, thank you for your kind words."
Wei Lan walked out of the lobby and found Li Mu's car in the ground parking lot. Song Liang got down to B2 and got directly into the business car driven by his assistant Chen Fang. Chen Fang, who had been waiting here for a long time, had already started the car and started the car. After turning on the air conditioner, Chen Fang immediately drove out of the basement as soon as Song Liang got in the car.
When Chen Fang drove up to the ground, Wei Lan had just gotten into Li Mu's car. She didn't expect that Li Mu drove a GL8 over today and asked curiously: "Where is your car?"
Li Mu glanced at Wei Lan, and found that his eyes seemed to fall into a vortex with huge suction. Wei Lan was very mature and beautiful today, giving people the feeling of being invincible. Li Mu said casually: "My car doesn't dare to Open, I'm afraid that if a reporter is standing guard, I might be recognized."
Wei Lan smiled, couldn't help but shook her head, and sighed: "People are afraid of being famous, but pigs are afraid of being strong. The ancients never deceived me."
"There is no way..." Li Mu sighed helplessly and said: "It has been exposed thoroughly before, and I don't want to have any other contact with reporters for the time being."
As soon as he finished speaking, Li Mu put the car into gear and slowly released the brake, letting the car drive out slowly.
Wei Lan couldn't help but ask: "Where should we eat at night?"
"Go to Sanlitun." Li Mu said almost without thinking, and then added: "There is a high-rise restaurant near Sanlitun, which just overlooks the entire Sanlitun and Gongti area. Aren't you studying a specific plan for commercial real estate in Sanlitun? In That can make the conversation more vivid."
Wei Lan nodded lightly: "Okay, but you have to be responsible for sending me back after dinner."
Li Mu said: "Don't worry, I will send you to your door."
When Li Mu drove away from Wanying, Song Liang, who had just come out of the underground garage, happened to see his GL8. Song Liang saw that the car had a familiar color and license plate. He was a little surprised at first, but soon remembered that this car It was the Buick Business that Li Mu had been driving before changing cars.
Song Liang was still a little surprised. Didn't Li Mu switch to G55 a long time ago? Who is driving this car
But then I thought about it, if Li Mu's car was driven by someone else, and Yanjing City is so big, why would the other party come to the office building where Wanying is located
Combined with the situation when he and Wei Lan went downstairs together and Wei Lan got off the elevator on the first floor, Song Liang suddenly had a question mark in his mind: "Isn't Li Mu driving this car by himself?"
Afterwards, Song Liang thought more and more about it, and felt it was possible.
Thinking of Wei Lan again, Song Liang couldn't help but sigh, shook his head secretly, and sighed in his heart: "This guy Li Mu's charm is really amazing... I can't accept it..."
…
Li Mu drove Wei Lan to Sanlitun and arrived at a restaurant in a high-rise building not far from the Workers' Stadium. Li Mu had reserved a seat in advance. It was a window box, overlooking the entire Sanlitun.
As soon as Wei Lan entered the box, she saw the night view of Yanjing through the huge floor-to-ceiling window, and said in surprise: "Mr. Li, this place you chose is really good. The night view is really great."
Li Mu smiled and said: "No matter how good it is, it can't be as good as the Oriental Pearl Tower in Shanghai, right? The night view from there is 360 degrees, which is much better than this."
Wei Lan shook her head and walked to the glass window. She looked out the window and said without blinking: "The Pearl Tower is too high. Although the night view is very wide, it feels too ethereal. It's only the twentieth floor. , although it is much lower than the Pearl Tower, the scenery is not bad at all.”
As he said that, Wei Lan pointed to Sanlitun below and said: "Look, the night view of Sanlitun looks so real from here. You can see every person, every car, every large and small neon light, even though it's overlooking , but it still feels within reach.”
Li Mu walked up to her, stood side by side with her, looked at the night scene below the window, and said with a smile: "You have a unique perspective on things."
Wei Lan nodded, pointed at the Workers' Stadium not far away and said, "There seems to be some activity in the stadium tonight?"
Li Mu glanced at the brightly lit workers' gymnasium in the distance and said with a smile, "There is a football match tonight."
"Oh?" Wei Lan asked curiously: "What game?"
Li Mu said: "Tonight is the home game of Guoan in the A-A Football League."
Wei Lan suddenly understood, nodded and said: "No wonder, Sanlitun is particularly lively tonight."
Li Mu nodded and smiled: "Today is Friday, which is the busiest time of the week for Sanlitun's nightlife."
After finishing speaking, Li Mu looked at Wei Lan and asked her with interest: "How is it? How do you feel about Sanlitun?"
Wei Lan said with a smile: "Sanlitun is the place with the greatest potential to become a fashion and leisure landmark in Yanjing. Most of the people gathered here are young people who pursue fashion, and their consumption level is guaranteed to a certain extent. Most of them are white-collar workers. However, Sanlitun is currently the largest The problem is that the industrial structure is single. At present, it is only entertainment consumption, and there is still a lack of shopping consumption. Therefore, I think the decision to build commercial real estate in Sanlitun is very wise. Building commercial real estate projects here can achieve twice the result with half the effort.”
Li Mu nodded lightly. It must be said that Weilan's vision in real estate development is precise and unique. Although Sanlitun does not have the potential to become the largest shopping mall in Yanjing, it certainly has the potential to become the most fashionable shopping mall in Yanjing.
Weilan continued: "I visited Sanlitun several times in the past two days and found that the crowd gathering ability here usually starts after 6 pm. The first is the restaurant. The nearby embassy area is very popular and consumes a lot of money." The ability is also high, so the catering industry develops relatively well; followed by bars and nightclubs, crowd gathering usually starts at eight o'clock and can last until after twelve o'clock, and the flow of people is very large, so overall, the most lacking It is the ability to aggregate users during the day. If it has the ability to aggregate users during the day, Sanlitun will definitely become popular, and it will be a big hit!"
The reason why Li Mu wanted to build his first commercial real estate project in Sanlitun was mainly because of Sanlitun’s fashionable heritage and the flow of people. In his previous life, Swire was very famous in the Village business district in Sanlitun, and it was a relatively high-end place in Yanjing. , is also a relatively successful commercial real estate project.
However, Li Mu only saw the results and did not carefully analyze Taikoo Li's starting point for building a business district in Sanlitun. However, after analyzing Wei Lan's "aggregation time argument", Li Mu suddenly felt a lot more cheerful.
Specific business districts and business models also have different crowd aggregation capabilities. For example, breakfast shops are generally open from 6 to 9 o'clock in the morning, while restaurants that serve dinner are generally just the opposite. Their peak crowd aggregation capabilities are in the evening. 6-9pm.
The longer the time line for crowd gathering, the greater the business potential. For example, in traditional department stores, crowd gathering times are generally from 10 to 12 in the morning and from 2 to 6 in the afternoon;
The traditional lunch restaurant crowd gathering time is from 11:30 to 2:30 noon;
The traditional gathering time for dinner restaurants is from 6 to 9 pm;
The crowd gathering time in movie theaters, video arcades and other entertainment venues can last from 2 pm to 11 pm.
As for the gathering time in nightclubs, it can last from 8pm to 2am.
From the above different industries and different crowd gathering times, we can see at a glance the true essence of a comprehensive mall like Wanda Plaza and the core reasons for its success!
A traditional department store + lunch and dinner + leisure and entertainment, a Wanda Plaza. The crowd gathering time can start from 10 am and last until 11 pm. It can attract users in such a long span. This is too scary. I can’t think of it. Even success is difficult.
At present, Sanlitun has an advantage that no comprehensive mall has, which is the ability to gather crowds during late night hours. If a comprehensive mall is opened in Sanlitun, Sanlitun will become a shopping mall that attracts people from 10 a.m. to 2 a.m. A consumer entertainment place that can attract users. This place can cover such a large span of time, and it is bound to be a big hit.
After finding out in depth why Sanlitun was so popular in his previous life, Li Mu's admiration for Wei Lan has reached a new level. This woman is indeed extraordinary. She sees problems so thoroughly. After analyzing Sanlitun for two days, he concluded A theory that she has never heard of before, and it is so reasonable that no one can refute it. This is really Weilan's ability, and it is also a true proof of her strength. Being able to dig up such a person means a lot to Wan Ying and herself. is a blessing.
In fact, regarding the Sanlitun matter, Wei Lan admired Li Mu even more.
She had heard about Li Mu's dedication to Sanlitun in Wanying. Not only did she hear that Li Mu made the decision to locate the first commercial real estate project in Sanlitun, she also heard that the Sugar Club that Li Mu had taken her to before was actually Li Mu's suggestion to open in Sanlitun. In other words, Li Mu has long been very optimistic about this place. Maybe he sees Sanlitun much more clearly than he does.
Li Mu praised Wei Lan generously and said: "What you said is really great. The time for crowd gathering is indeed very important. We are going to build a commercial real estate project in Sanlitun. To put it bluntly, we want to make Sanlitun full of people from the morning to the early morning of the next day. It won’t be idle, there will always be users with various needs flocking here. In this case, Sanlitun will definitely be the number one hotspot for entertainment and leisure in Yanjing.”
Wei Lan said humbly: "Mr. Li, please don't put your hat on me. You are the one with the unique vision in Sanlitun. I am just picking up people's wisdom based on your decision-making."
Li Mu laughed at himself and waved his hand gently: "I'm just talking on paper."
Wei Lan looked at Li Mu with admiration and asked him: "Mr. Li, Wanying has so much good land that is in urgent need of development. Why do you have to do commercial real estate at this time?"
Li Mu smiled, pointed out the window and said: "Commercial real estate is very interesting. The meaning to me is that instead of standing here and taking in the prosperity with your eyes, it is better to go down and create prosperity with your hands!"
(End of chapter)