On Monday morning, the good news that Li Mu had been waiting for finally came out.
First, Taobao officially received a red-headed document from the Economic and Trade Commission. The document stated that after evaluation, the Economic and Trade Commission decided to position Taobao and Taobao Logistics as "key high-tech demonstration enterprises". Among them, Taobao will be given a five-year tax exemption. The specific policy is: corporate income tax is exempted from the first to the second year, and corporate income tax is levied at a half rate from the third to the fifth year.
For Taobao Logistics, while implementing the same five-year tax reduction and exemption policy, Taobao Logistics will be given a three-year preferential policy of full exemption of freight vehicle purchase tax, full exemption of import tax, and VAT refund, with the only additional restriction. Yes: All cargo vehicles purchased under this preferential policy shall not be sold or leased to third-party companies in any form within five years.
Five-year tax exemption is a policy of great significance to the two companies. Internet companies have to continue to invest and burn money, so it is very difficult to make profits on the books. Often an Internet company with a market value of hundreds of billions The company has suffered consecutive book losses for several years. However, despite the book losses, the company's turnover is huge and the scale of taxes it bears is also extremely large. Under such circumstances, as soon as the preferential tax reduction and exemption policies were announced, Li Mu and Liu Edong were excited to Hug each other and cry.
In addition, senior leaders have issued instructions that local governments should give the green light to high-tech demonstration enterprises and provide full support in terms of land resources, transportation resources, and human resources.
The title of "High-tech Key Demonstration Enterprise" directly awarded by the Economic and Trade Commission is too valuable. With this title alone, Taobao and Taobao Logistics can stand out among all Internet companies. Although several other software and hardware R&D companies There are also names of model companies, but the only two that are labeled "key" are Taobao and Taobao Logistics.
A large part of the reason why Taobao has received such attention is because it has already shown its influence and promotion effect on the real economy at the beginning of its establishment. At present, no Internet company has such far-reaching significance, not even Makino Neither technology works.
On the previous Brand Day, Li Mu's high-flying goal was completely realized, directly pushing Taobao to an unprecedented position. Unlike those hardware manufacturers that create taxes and income to drive the industrial chain and employment, Taobao's influence is not the same. It is limited to any kind of hardware production, but has a huge stimulating effect on the entire retail industry and manufacturing industry. The government will naturally attach special importance to this enterprise that can significantly stimulate domestic demand.
In addition to the meaningful name and the affordable tax exemption policy, the tax-free policy for truck purchases also confirms the government’s great expectations for Taobao and e-commerce. The government’s attitude is obvious. This is to provide Taobao with And Taobao Logistics removes all tax burdens, allowing them to throw off their posture and rush forward desperately.
Once these policies came out, Taobao Logistics almost had all the conditions to take off.
Li Mu, who was on Taobao, and Brother Liu who were with him were very excited. Brother Liu had already begun to calculate how much money these tax reduction policies could save Taobao and Taobao Logistics. However, before he could figure it out, twenty minutes later , another huge piece of good news came.
The Economic and Trade Commission also sent invitations to many well-known computer manufacturers and well-known home appliance manufacturers, and Shenzhou was also invited. According to the news from Shenzhou, the reason why the Economic and Trade Commission invited Shenzhou this time was to come to Beijing to discuss Issues related to accelerating the popularization of home computers.
Although the specific details of "computers going to cities" were not revealed, Li Mu knew very well that the Economic and Trade Commission came out to interview computer and household appliance manufacturers, which means that the top management must have approved "computers going to cities" and "home appliances going to the countryside". "With these two national policies, after interviewing relevant companies and formulating relevant rules, we should immediately start piloting them in certain provinces and cities.
Li Mu has nothing to do with home appliances going to the countryside, and he is not prepared to get involved, but "computers going to the city" is of great significance to him. Once this tone is set, it means that the country has entered a new stage of Internet development. The stage of public policy support is huge good news for the entire industry.
Senior Brother Liu said excitedly: "Shenzhou is really going to take off this time. We already have the space to reduce the price of the whole machine from 4999 to 4299. If coupled with government subsidies, it will not be a problem to reduce the price of the whole machine to less than 4000 yuan! Four thousand The price-friendliness of a desktop computer within RMB 10,000 is simply too high, and it is unparalleled in terms of market acceptance and competitiveness.”
Li Mu said: "Shenzhou's production capacity is a big problem. When the 'computer into the city' policy is finalized, Wu Haijun must quickly do a round of financing in exchange for cash to expand production capacity. If it continues to develop at this rate, Shenzhou will be able to do so by this time next year." It’s on the market.”
Senior Brother Liu said: "Wu Haijun will be in Yanjing soon to attend the Economic and Trade Committee's symposium. I will communicate with him then."
Li Mu nodded and asked him: "There's no reply from Lei Jun yet?"
Senior Brother Liu said: "Not yet."
Li Mu then said: "Then wait a little longer. I believe that Lei Jun will eventually agree to our acquisition invitation. Now ask your people to start preparing for book sales promotion activities. Once we acquire Joyo.com, we will Use the fastest speed to force Dangdang to death and never let it survive until next year."
"Okay." Senior Brother Liu nodded: "I will give the order today."
Li Mu asked him: "Have you got the daily chemical department store sales talents you poached from Procter & Gamble and Unilever in place?"
Senior Brother Liu said: "The conditions for several key candidates have basically been negotiated and we are waiting for them to go through the resignation procedures."
Li Mu said: "Urge them to come to work as soon as possible. If they really can't come to work in a short time, let them breach the contract directly. We will bear the specific liability for them. Get the people in place quickly. I want to start the second promotion activity." , pushing a wave of daily necessities."
From the data of Brand Day, Li Mu realized that a big problem on Taobao is that the frequency of online shopping is too low, especially because users are not used to online shopping for daily necessities. Brand Day allows users to get into the habit of buying electronic products online. and awareness, now Li Mu will use a new round of promotional activities to let users develop the habit of purchasing daily necessities online.
Senior Brother Liu saw that Li Mu was so anxious, so he immediately agreed and said, "I will have the manpower docked as soon as possible and urge them to arrive at their posts in the near future."
Li Mu nodded and asked him: "How is it going at Berman in Germany?"
Brother Liu said: "I asked them to stay in the best local hotel, rent the best local car and driver according to your instructions, and they were very generous in spending money in front of the Germans. One weekend, they invited Berman's After two meals, the Berman people have changed their attitude towards them. Last night, the Berman people invited them to visit the production line and equipment demonstration today. Berlin time is seven hours behind us. It is estimated that they will swallow it today. Come visit Berman in the afternoon Beijing time.”
As he spoke, Senior Brother Liu added: "Judging from the feedback from the person in charge at the front, Berman has indeed changed a lot. Our representatives have mentioned the visit before, but they have been vague and unwilling to arrange it. This time it is their turn Invited proactively.”
Li Mu nodded and said with satisfaction: "As long as they treat us as real potential customers, the five-year tax exemption and this policy will bring us great benefits. Before this, I didn't dare to It is easy to use Taobao’s redundant funds during the period, but with this favorable support, I think we can use that money first. The first important use is to increase logistics investment and automatically sort directly at the six major logistics bases. equipment."
Liu Edong also agreed very much and said: "Since the government's support is so firm, our speed of development can be regarded as a positive response to the government."
Li Mu nodded and said: "In the future, you will focus on logistics, and I will be responsible for the daily operations of Taobao."
After saying that, Li Mu sighed: "If I could dig out Mr. Lei, it would save me so much trouble!"
…
By the afternoon, the news that Taobao and Taobao Logistics had received huge support policies spread throughout the Internet industry.
For peers in other industries other than e-commerce, this news is enviable. It is not easy to start a business in the Internet industry. It is already quite impressive to have investment bank connections. But someone like Li Mu is favored by senior officials and recognized by the government. His "proud son" pales in comparison.
No Internet company in history has ever received such strong support from the government, and Li Mu is always creating all kinds of history.
Boss Ma, who is in Hangzhou, has been tortured to the point of going crazy by Li Mu. As soon as Li Mu's interview came out, the news was overwhelming, and Taobao was in the spotlight for a while. His own Letao.com had made complete preparations, but he couldn't wait for life or death. A good opportunity to go online.
To Boss Ma, Letao is like the four threes in Landlords. It is the smallest bomb in the whole deck of cards, and it is also his only bomb. But the smallest bomb is also a bomb. If you seize the opportunity well, the four threes It can also seal the victory, but if the timing is not good and the four threes are thrown out in advance, Letao may become cannon fodder as soon as it goes online.
Originally, Boss Ma wanted to wait for the popularity of Taobao to decrease, and then immediately launch Letao and vigorously promote it online and offline. However, after waiting until now, the popularity of Taobao has just begun to decrease a little. As a result, the government has given Li Mu a huge benefit. , I believe that Taobao will soon become the focus of the whole society with its reputation as a "high-tech key demonstration enterprise" and various supporting policies.
Seeing that the other party keeps running cards, Boss Ma is not just impatient at the moment. If Li Mu develops smoothly and rapidly, and only two kings are left in his hand, the four mistresses of his will have to suffocate to death even if they don't become cannon fodder. It’s in hand!
what to do! ! !
Chapter 2 is here, it’s February 1st, I’m begging for a guaranteed monthly pass! ! !
(End of chapter)