Li Mu mentioned the matter about the express company, which made Boss Ma feel particularly unhappy. However, due to the special nature of the occasion, all he could do was pretend to be confused and chat with Li Mu.
Later, Boss Ma played with Li Mu and pretended to be dumbfounded. He said with a smile: "Mr. Li, compared with yours, Alibaba's business lines are far behind. Several logistics companies are different in your eyes." It’s certainly nothing.”
Li Mu nodded and smiled: "Mr. Ma is right. Several logistics companies are really nothing in my eyes, so some of their little actions are just a farce to me, nothing more."
Li Mu's tone and attitude always had a bit of condescending contempt, which caused great harm to Boss Ma's heart, but there was nothing he could do about it. If you were inferior to others, you would naturally be inferior to others. What's more, there were Zhao Xianliang and his wife present today. Boss Ma knew very well that Zhao Xianliang could never afford to offend him.
At this time, Zhao Xianliang also noticed that something was wrong with the exchange between the two. Li Mu's words had a hint of gunpowder, as if there was some connection between the two.
Xie Yun, who was next to her, heard Li Mu talking about the express company and immediately thought of the outline of the matter.
When Li Mu launched his Taobao brand, the three courier companies wholly owned by Alibaba stopped accepting deliveries without exception, which was clearly a stumbling block for Li Mu. Fortunately, Li Mu used his own method to cooperate with postal EMS. Through cooperation, we were able to survive the peak shipments on Brand Day without any risk.
However, Li Mu later did not let Ali go during a TV interview. After he talked about the matter in front of the media in an understatement, Boss Ma immediately became the target of public criticism in the industry, with many people poking his back.
This is something that happens in the Internet circle. The reason why Xie Yun knew about it was mainly because of his special attention to Li Mu. On the other hand, Zhao Xianliang was completely unaware of this matter.
Boss Ma just wanted to leave this situation quickly, so he said a few polite words to Zhao Xianliang and Xie Yun, and then left in a hurry.
When leaving, Boss Ma did not say hello to Li Mu. This was the only way he could protest against Li Mu at the moment.
As soon as Boss Ma left, Zhao Xianliang couldn't help but ask him: "Li Mu, do you always have a problem with this horse?"
Li Mu shook his head slightly and said calmly: "Uncle Zhao, Mr. Ma and I have nothing to do with each other. It's just because our businesses are relatively close, so we regard each other as potential competitors."
Zhao Xianliang nodded lightly and did not ask further questions.
After leaving the box where Li Mu was, Mr. Ma couldn't calm down for a long time. He did not go back to his box immediately, even though Sun Zhengyi was still waiting for him in the box. Instead, he walked to the corridor on the side of the West Lake and faced the West Lake with his arms crossed. , with a solemn expression.
Boss Ma is a person who loves to hold grudges. People with a little analytical ability can see from some of his remarks and actions after his success in later generations that he will still treat people who have embarrassed him even ten or twenty years later. He used his own methods to get the place back, and today Li Mu successfully made Boss Ma remember his old and new grudges in his heart.
Boss Ma secretly vowed in his heart that he must do his best to develop Letao. It doesn't matter if he can't defeat Li Mu for the time being. As long as he can make Letao continue to develop, one day, Letao will be able to surpass Taobao and step on Taobao. Underfoot! One day, he will surpass Li Mu in all aspects and let Li Mu know that it doesn't matter if you look down on me today, sooner or later there will be a day when you surrender to me!
After making the vow alone, Boss Ma turned around and returned to the box, as if nothing had happened just now, and continued chatting with Sun Zhengyi with a smile.
The two chatted nonchalantly for a moment. Sun Zhengyi suddenly became serious and said, "Jack, the biggest task of Alibaba right now is to get Letao online. I think you can't delay this matter any longer!"
As he spoke, Sun Zhengyi stammered in very non-standard Chinese: "There is an old saying in China, if you have an arrow on the string, you have to shoot it! If Letao doesn't go online, I'm afraid it will drag me to death."
Boss Ma sighed: "Mr. Sun, I also want to launch Letao as soon as possible. It is really not a good time to launch Letao during class. Li Mugang just met the leader of the Economic and Trade Commission not long ago. We don't know yet that he has mentioned it to the Economic and Trade Commission. What needs have been met? Maybe the Economic and Trade Commission is planning some big move. If we go online at this moment, if the Economic and Trade Commission and Taobao make some big news that shocks the whole country, Letao's launch will be a sacrifice in vain. Cannon fodder.”
Sun Zhengyi said: "But always procrastinating like this is not a solution. Or this way, you give me the latest node to go online so that I know what to do."
Boss Ma thought for a while and said, "Mr. Sun, it will definitely be online in the fourth quarter of this year!"
"The fourth quarter..." Sun Zhengyi frowned slightly: "This time is too broad. If it really doesn't go online until November or December, I don't know how many other changes will happen in such a long time."
As he spoke, Sun Zhengyi advised Boss Ma in an experienced tone: "Sometimes you should not be timid in doing things. Taobao has already been online. You are afraid of its current popularity and dare not go online on your own platform. But have you ever thought about Taobao?" There is no way that the Internet will lack popularity in the future. If you keep waiting, you will still have to launch the website under the halo of Taobao. Rather than doing this, why not do it as soon as possible?"
Boss Ma suddenly felt a little worried.
He didn't expect that Sun Zhengyi would be so impatient. He was not like this in the past. After tens of millions of dollars were invested, he basically didn't ask himself how to use the money, how to plan, and how to develop.
But now, he has been urging himself to go online on Letao.com as soon as possible. He is so restless. It seems that he has a particularly strong desire to go online on Letao.
If you think about it carefully, what he said makes sense. Taobao is currently popular, and there are no competitors at all. If he dares not go online because he is afraid of its popularity, then it will be too early for him to become popular in the future. It will become more popular in the future. In this case, if I want to wait for a suitable opportunity to go online, it is really like a stupid dog waiting for a sheep's egg. I don't know what year or month I will wait.
Moreover, Sun Zhengyi is the largest investor in Alibaba, and no one can offend Boss Ma. Therefore, after thinking carefully about these points for a moment, Boss Ma made a promise: "Let's do this, Mr. Sun, no matter what happens in September, I will Choose an opportunity to go online on Letao.com.”
Sun Zhengyi nodded with satisfaction: "This is the best!"
As he spoke, Sun Zhengyi tapped the table with his knuckles, looked at Boss Ma and said: "Jack, you are a famous person. China has a lot of strategic wisdom since ancient times, one of which is to use strengths and avoid weaknesses. There are so many ways in e-commerce There are so many possibilities, and no matter how powerful Li Mu is, he can't do it all. In this case, why not give up the idea of competing with him head-on, and change the angle, avoid his strengths, and develop based on his weaknesses? In this way , even if the development momentum is slow, at least for a long period of time, Taobao will not be able to help you."
Sun Zhengyi's words suddenly flashed many inspirations in Boss Ma's mind.
At this moment, Boss Ma's brain is already spinning at full speed. If he launches Letao in September, what will be his biggest advantage? One is the many small and medium-sized enterprises on its B2B platform and their supply sources, and the other is its three express delivery companies. As for the online payment channel, it has already negotiated the interface of the banking system and can basically go online at any time.
This advantage is indeed very small compared to Li Mu's advantage. However, Boss Ma's mind has changed at this moment. He no longer expects to find an opportunity to directly knock Taobao out of the top spot in domestic e-commerce. He Decided to endure the humiliation and bear the burden, sleep on the firewood and endure the gall, build the plank road openly, and secretly visit the old warehouse.
In other words, after Letao goes online, it must avoid direct conflict and competition with Taobao, choose Taobao's blank areas, and focus its main energy on differentiated competition with Li Mu.
Isn’t Taobao’s current main business selling electronic products that are priced per customer? Well, I will make daily necessities with low unit price.
Taobao can sell billions of electronic products in a day, and maybe Letao can sell billions of daily necessities in the future.
Although the price difference per customer is huge, the market space is definitely not much inferior to that of electronic products!
After thinking about this, Boss Ma was very excited. Daily necessities! Just make daily necessities! We will hold a meeting of all members tomorrow to adjust our strategy! Position Letao as an e-commerce platform specializing in daily necessities, and set up a clear differentiation banner from Li Mu's Taobao. No matter what, we must first find a foothold in the e-commerce field, and build on this foothold. Stand firm!
Li Mu didn't know what Boss Ma was thinking about at the moment. He quickly put Boss Ma behind and concentrated on eating and drinking with Zhao Xianliang and his family. At this moment, Brother Liu Edong and Liu had just arrived in Yanjing from Jinling by plane. , he has just signed a bulk purchase agreement and a long-term cooperation memorandum with Jinling Iveco. For a long time to come, Taobao Logistics will purchase light trucks from Iveco to solve express transportation between branch cities and trunk cities.
In addition, heavy-duty trucks ordered from Scania, Mercedes-Benz and other companies have also entered the boarding and transportation stage, and can be picked up at the domestic port of Tianjin within a month.
This time, Liu Edong hurried back to Yanjing at night, mainly for the middle managers of several foreign-funded enterprises that he had poached some time ago, including the backbone of Procter & Gamble, Unilever, Wilmar International and other companies. The entry agreement has been negotiated with Taobao. Now they have all arrived in Yanjing and are preparing to join Taobao early the next morning.
It is precisely because Li Mu attaches great importance to daily necessities and grain, oil and food, and believes that this is the top priority for online shopping to be deeply rooted in people's hearts and lives in the future, and has always hoped that Liu Edong can open up this situation. Liu Edong made a special trip to meet these people before they joined the company. I rushed back and hoped that they could play an important role in Taobao as soon as possible.
Coincidentally, it completely coincides with Mr. Ma’s positioning for the next stage...
(End of chapter)