Li Mu's Happy Farm started from stealing vegetables. After continuous development and rapid updates and iterations when competing with "QQ Fishery", the entire game is now basically the same as the very popular "Hay-Day" (cartoon) in later mobile games. farm) almost.
In fact, in Li Mu's view, this kind of game that strives to seize users' fragmented time is most suitable to be run on mobile platforms. However, the current smart phones have only just begun to sprout, and there is no mobile phone environment that can support such a game. Mobile version of this game.
Not to mention mobile games, judging from the current expensive GPRS rates in China, 90% of mobile phone users will not have any data transmission needs.
Therefore, in Li Mu's view, the most practical upgrade path is to develop client games and small client games. The overall size should be controlled within 100MB. As long as most of the materials are localized and a small amount of materials are loaded online, it is enough. This will not only It will be more conducive to improving the gaming experience of Happy Farm, and most importantly, it will be easier to integrate into the YY ecosystem in the future.
Once the development of the client game is completed, YY will follow up the update and add a "Happy Farm" button to the product interface. Just like the YY game lobby, the user will automatically open the client and complete the game with a single click on YY. Log in and just play.
In this way, YY users' stickiness to the game will inevitably increase, which will not only be beneficial to overseas promotion, but also be of great help to domestic strategic layout.
Not only Li Mu had this idea, but Kong Lingyu and other technical staff also had this idea.
Everyone is well aware of the importance of Happy Farm to Makino Technology. As it continues to develop, the way it carries page games has indeed become a constraint on its development. If it is to upgrade to the same level based on page games, there will be many difficulties. , so this time is indeed an opportunity to break the shackles and rise from the ashes.
The idea of turning Happy Farm into a client game was unanimously recognized by everyone. Kong Lingyu added a concept, saying: "Boss, I think after the development of the client game of "Happy Farm" is completed, we can advance the web game and client game simultaneously, and The refined PC game is the most perfect solution, while gradually weakening the refinement of the web game, slimming it down and making it a lightweight solution. The two are common on the data level. In this way, we users will have more choices.”
"What a great idea!" After hearing this, Li Mu's eyes really lit up!
A product of great significance must give users more choices. Web games have the advantages and disadvantages of web games, and client games and web games have their own strengths and weaknesses. Only when the two are properly deployed can they complement each other.
If the future of "Happy Farm" is just to develop the client version while continuing to retain the page board, then it will not be enough to form an obvious strategic complement with the client version. It is necessary to make the client version more beautiful as Kong Lingyu said. , to make the page version lighter, that is to say, after the client version is launched in the future, instead of improving the picture and material quality of the page version, it will continue to reduce it on the original basis to improve the loading speed of the page version.
The purpose of complementarity is to allow users to download the client as much as possible without forcing them to download the client. In this way, users can freely choose and deploy according to their own circumstances. If there is a client on the computer, they can naturally log in directly to the client. It is most convenient to play on the client; but if you don’t have a client, or you just want to open it and take a look, then the page version is more convenient and faster.
Another advantage of doing this is that no matter how good the client version is, there will still be some users who are unwilling to download the client. In this case, retaining the page version can continue to retain users and reduce user churn as much as possible.
Therefore, Li Mu immediately set a specific strategy: "Immediately set up a "Happy Farm" client game team within Makino Technology to client-customize Happy Farm. At the same time, a game planning team must be established to build on the existing Happy Farm. , to further upgrade the game, the direction of the upgrade is to expand the map, expand the entire system of planting, breeding and agricultural product processing, and at the same time further develop the task system to make the game more fun."
Lin Qingya said: "It just so happens that we have just recruited a group of game talents and can let them practice on this project."
Kong Lingyu said with a smile: "Qingya, Boss wants to use this game to expand overseas markets. We can't let everyone use this project to practice, but let everyone use this project to prove their strongest strength!"
Lin Qingya pursed her lips and smiled: "I made a mistake in my expression. That's basically what I meant."
Li Mu asked her: "In terms of games, when will the people from Xishanju come to work?"
Lin Qingya said: "They can start work next week. They have applied for resignation on Monday and started preparing to come to Yanjing. If Jinshan does not approve it this Friday, they will be forced to leave their jobs and come directly to Yanjing."
Li Mu nodded and asked again: "When did Xu Bo, whom I asked about last time, join the job?"
Lin Qingya said: "Xu Bo is also in the stage of resigning and should be able to join the company as soon as possible. I will ask the human resources department to communicate with him again after the meeting is over."
"Yes." Li Mu nodded lightly, thinking that if Xu Bo could arrive as soon as possible, then he could participate in this project. He is good at game architecture, especially in system setting and task setting. The setting is very skillful. Whether a game can last for a long time, the mission system setting must be the most critical part. Otherwise, no matter how amazing the game is, if it does not have an excellent mission system, it will make users feel that the game The content gradually becomes boring and then gives up.
However, it is possible to let Xu Bo participate, but his resume is too ordinary after all. How to give him a certain say in this project has become a problem. If Li Mu directly named him to do it, it would definitely appear to others It lacks theoretical support and will appear particularly abrupt.
After a moment, Li Mu had a flash of light and said with a smile: "I remember that Xu Bo is from the NetEase team. "Westward Journey Online" itself is a Q-version cartoon-based game. In terms of entry points and presentation methods, It should have a certain compatibility with our "Happy Farm", so this person can try to use it. If he joins the job earlier, he can be more involved in this project and see if he can integrate the "Westward Journey" Some of the essence is extracted and integrated into our "Happy Farm"."
When Li Mu said this, the others didn't think much about it. They just felt that what Li Mu said made sense. The design style of "Westward Journey" is relatively close to "Cartoon Hay Day", and people at NetEase should be able to have a deeper understanding.
In Li Mu's plan, it is best for Xu Bo to play a major role in the PC game project of "Happy Farm". In this case, he will have enough reasons to promote him and communicate directly with him. Once he has enough If you trust him and have in-depth communication with him directly, you can guide him to independently design a game architecture.
And Li Mu also made up his mind that no matter what game structure Xu Bo comes up with, as long as it is not "Fantasy Westward Journey", he will send him back and redo it, and continue to guide him to move closer to "Fantasy Westward Journey". He must force him to do so. Xu Bo has polished the game structure of "Fantasy Westward Journey". As long as he can make it, he will immediately invest money and people to develop it.
In this way, the idea of promoting YY's globalization process quickly after financing has been completely determined. With the investment of American capital, YY will be launched in the United States, the influence of Makino Technology will be increased in the United States, and finally it will be listed in the United States. This is also the situation that Li Mu desires most right now.
If this series of strategic plans can be realized, then YY will be able to become a world-class software and occupy an absolute advantage in the world's instant messaging field. As long as it has this foundation, it will definitely become the world's top Internet company. .
Speaking of the game "Farm", it already has a complete material library, so if it is to be turned into a client game, the overall workload will be relatively low and the speed should be very fast. If the capital is in place by then, , we can launch a wave of promotion in the US market now, and first conquer the US market, which is at the top of the Internet industry.
After talking about giving more than 50% of the funds to YY Globalization, Li Mu then began to discuss with everyone how to allocate the remaining 50%.
New business research and development and expansion are very important areas for an Internet company, and are also the key to the continuous improvement and growth of the YY ecosystem. You must ensure that new members continue to join the YY ecosystem, and new members must be added in a short period of time. Operate a sufficient product base within a certain period of time.
For example, the new product currently being developed is a blog.
The development of blogs belongs to the new business research and development stage, but after it is developed, how to operate it, how to promote it, and how to make it become the banner of China's self-media concept requires subsequent overall expansion work. This, like the promotion of Happy Farm, costs money. , and it needs to be done cleverly.
Li Mu asked about the current development progress of the blog. This pure page product is simply a piece of cake for the current development team of Makino Technology. What's more, most of the technical code is common with YY space, so the development speed is faster.
Now that the blog is more than half developed, it will take more than a week to be fully developed. At that time, it can be tested internally and it will be online in a short time.
Chen Tong also attended the meeting today as the person in charge of future blogs. When talking about the future of blogs, Li Mu deliberately told him: "Brother Chen, Star Post Bar is the mother body of blogs. For the development of blogs, all resources of Star Post Bar will be open to you. , you can call it. This is a huge advantage of blogging in the future, but it is also a huge test for you. The higher your starting point, the higher you will reach, so you must make good use of the existing resources, and incubate this new product of blogging!"
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(End of chapter)