Because he didn't particularly appreciate Dangdang's style of doing things, and because he was about to become a direct competitor after completing the acquisition of Excellence, Li Mu's inner aggression towards Dangdang instantly exploded.
Although Li Mu knows that there is nothing to be afraid of when it comes to a farmer-style platform like Dangdang, he does not dare to neglect it, because the vertical field is a deeply rooted industry. Once a company takes root in a certain vertical field, it will naturally Create an authoritative and professional corporate image for consumers.
If Dangdang is given a few more years to take root in the field of book sales, and people subconsciously think of Dangdang first when buying books online, then even JD.com will not be able to deal with him. It will only make it difficult for him. He wants to do something in the field that he has worked hard for many years. It's too hard to kill him.
This is also the fundamental reason why after large platforms have become entrenched, other companies in the same industry must rely on vertical fields if they want to stand out.
Tengxun.com is indeed awesome. Its traffic is second only to Baidu and ranks second in China. However, Tengxun Video cannot compete with Youku. Tengxun Auto cannot compete with Autohome. If you miss the right opportunity, you will want to turn around again in the future. It would be as difficult as climbing to the sky to clean up Dangdang.
Therefore, what Li Mu wants to do against Dangdang is to attack with all his strength!
To find a battlefield and pull out the main force, Dangdang must have an unavoidable battle with him. When the main forces of both sides gather together, Li Mu can use his crushing advantage to attack with all his strength and complete his victory in one battle!
What Li Mu wants is to wait for Taobao's books and audiovisual categories to go online, and immediately use strong traffic, funds and other aspects to support it, and start a publicity and price war with Dangdang. He will start the money-burning model of loss-making operation first, and Dangdang can also follow suit. Burning, but given its size, it's hard to say how long it can last. If it can't hold on and there is no capital to pursue investment, Dangdang will basically kneel down within a few rounds.
When Dangdang kneels down, Taobao not only loses a competitor in the book business, but most importantly, it also blocks a fast way for large foreign companies to develop in China.
After sorting out the entire strategy, Li Mu realized that the interview later might be a good opportunity to sound the charge.
…
After CCTV reporters rushed to Taobao, Li Mu found out that CCTV was once again broadcasting news and focus interviews together this time.
Capturing current political hot topics has always been what CCTV is best at. When the "Internet into Homes" policy was still on paper, CCTV had already received the news in advance, and even before all other media had heard about it, it had Start planning this topic.
CCTV reporters first conducted certain research and interviews in the computer markets of several major cities across the country. They investigated the current selling prices of desktop computers, the cost of computer access to the Internet, and the willingness of citizens to buy computers, and accumulated a lot of information and " Materials related to the theme "Internet Enters the Home".
For example, the recent trend of computer prices is almost unstoppable, and the price of hardware is also very fierce, with no room for relaxation. Every consumer interviewed in the computer market feels: the price of computers is too high and difficult to afford or It is very difficult to endure, and many consumers go to the computer market many times to pay attention to the price of a certain computer or a certain configuration, waiting for the opportunity of price reduction before buying.
The emergence of Li Mu has made the whole people have a strong interest in the Internet. However, the financial requirements for ordinary home users to enter the Internet are still slightly higher. It is precisely because of this that "Internet into the home" is As soon as it was launched, it was enthusiastically received by the people, because this is the most direct way for the government to lower the threshold for them to purchase computers and access the Internet, so CCTV is also working hard to prepare this policy to benefit the people.
Originally, CCTV only knew that the Economic and Trade Commission was discussing and planning this policy, but it did not know that Li Mu was involved. Today’s press conference by Minister Zhen allowed CCTV to immediately capture the key points. It turned out that it was Li Mu, the Internet arrogant, who was involved. Push from behind.
For CCTV, they are very happy to praise Li Mu. On the one hand, Li Mu himself is a representative of positive energy in society, and promoting him is almost beneficial without any harm; on the other hand, Li Mu is gradually brought into the national sight by CCTV. , CCTV has already developed a behavioral inertia towards him, and always feels that something is missing if it does not report on Li Mu every once in a while.
This is just like how Zhang Jie always goes to Hunan Satellite TV to participate in various variety shows whenever he has something to do.
Zhang Jie is the son-in-law of Xiangnan Satellite TV, and Li Mu is the son of Mama Yang.
The news network and focus interviews are broadcast together, which means that CCTV has left this news point for a long enough time. Just like the shutter time of photography, the longer the time, the higher the exposure and the increase in the amount of exposure.
CCTV reporters deliberately asked Li Mu to talk more and chat more to accumulate enough material for him, and they will also try their best to expose and display Li Mu's interview as much as possible during the two programs.
So, starting from seven o'clock in the evening, Li Mu appeared in front of the people across the country again.
The news that the Economic and Trade Commission promoted the trial implementation of the "Internet into Homes" policy in three provinces and two cities has itself become the main content of tonight, and among the main content, Minister Zhen's remarks at the press conference have become the top priority.
News Network has simplified Minister Zhen's remarks at the press conference. In the edited and spliced version, there are only two focuses: first, what is "the Internet entering the home"; second, how does "the Internet enter the home" come about of.
The first question is, what is "Internet at Home"? In the future, any family across the country who purchases a home computer will be able to receive a government subsidy of 500 yuan, and then apply for Internet access and enjoy a 25% discount on the first year's Internet fee.
For families who are interested in buying computers, this is definitely a huge favorable policy. They can save nearly a thousand yuan at once, which is almost as much as an average worker’s monthly salary;
For families who are not interested in selling computers for the time being, this policy is also a huge temptation. After all, this kind of good thing about pie-in-the-sky has a time limit. After passing this village, there is no such store, so many people who originally did not have Families who plan not to have computers are also itching because of this policy;
Even for those families who are not ready to buy computers, or who cannot afford computers for the time being, this policy still makes them feel the sincerity of the government, making this policy absolutely positive in front of the people across the country. image.
After clarifying what "the Internet enters the home" is and how it came about, CCTV stunned audiences across the country through Minister Zhen's original words at the press conference.
It turns out that all this is because of Li Mu...
Many viewers in front of the TV were surprised in their hearts: "Why is it related to Li Mu? Why are all major events in the Internet industry inseparable from Li Mu? Even the government's subsidy policy was an idea proposed by Li Mu?"
Subsequently, CCTV broadcast an interview with Li Mu himself.
The interview was just conducted on Taobao this afternoon, and CCTV excerpted a few lines of dialogue.
The first is: "Mr. Li Mu, I would like to ask you, what prompted you to propose to the Economic and Trade Committee the idea of 'bringing the Internet into the home'?"
Li Mu’s answer was an understatement: “As a practitioner in the Internet industry, what I hope most is that the industry itself can go faster and further, but if the industry wants to develop faster, it must first have more fertile soil, and our population in China The base is very large, but the ratio of home computers and Internet users to the total population is very different, and there is still a big gap with Western developed countries. In this case, how to speed up the popularization of home computers has become the development of the domestic Internet. top priority.”
The reporter said: "I remember that you have joined forces with Shenzhou before to launch lower-priced and more cost-effective home computers on Taobao. You should have cooperated with Shenzhou for this purpose, right?"
Li Mu nodded: "The cooperation with Shenzhou is indeed to launch lower-priced home computers for consumers. But to be honest, our and Shenzhou's capabilities are really limited, so we hope that the country and the government can come forward and use powerful help. To promote the rapid development of China's Internet, the reason why such a strong government policy of "Internet into the Home" can be introduced is that the country and the government's support for China's Internet industry and the support for people to understand and access the Internet. In the future, this The prosperity of the industry is inseparable from the support provided by the government.”
Li Mu's words are impeccable and he never forgets to put the government in the most important position. This is not to maintain a better cooperative relationship with the government, but in Li Mu's view, this time the "Internet into the home" is indeed completely benefited from The government's promotion deserves 100% of the credit, while self-talk accounts for at most 5%. The rest is almost entirely the result of the government's efforts.
Li Mu strengthened the close relationship between the government and the Internet industry in front of the people of the country, not only to allow the government to better support the development of this industry in the future, but also to enable this industry to be closer to the government. From the root, it may be able to influence The future government's views on the Internet will allow both parties to become more integrated and create a better development environment for the domestic Internet industry.
The reporter didn’t know Li Mu’s deeper thoughts and asked: “You said what you most hope is to see the rapid development of China’s Internet industry. Can I ask you what you think is the highest pursuit of China’s Internet industry in terms of development? ?”
Li Mu sat up straight, changed his previous humble and calm tone, and said with a bit of excitement and generosity: "From my point of view, I personally hope that China's Internet industry can become the best in both worlds!"
"So which of the two worlds is the best?"
“First, I hope China can become the world’s largest Internet market;”
“Second, I hope that China’s Internet industry can become the top presence in the world’s Internet industry and lead the development of the world’s Internet industry!”
Sorry, I felt unwell last night. I couldn’t hold on until I finished coding half of the second chapter. This chapter counts as yesterday’s second update~
(End of chapter)