The much-anticipated focus interview was finally aired.
At the beginning of the program, the host introduced the development of the domestic Internet industry in recent years, starting from the establishment of the first forum, describing it in the most concise language all the way to today. After that, the host immediately brought the topic to home computers. superior.
"Strictly speaking, it has been more than ten years since home computers entered China. In these ten years, more and more people have learned about computers, and more and more people have known about the Internet. However, the number of computers per capita in our country is still far low. In Western developed countries, what do ordinary consumers think of home computers and what is the current home computer market like? Our reporters have conducted relevant surveys and interviews in electronic cities in multiple cities. Please follow our lens next. ,Take a look."
The scene switched to the Yanjing Zhongguancun Computer Market. In front of a computer repair stall, the reporter pointed to a printed set of computer configuration sheets and asked the boss: "How long has the price of this set of configurations been maintained?"
The boss thought for a while and said, "About half a month."
The reporter asked him curiously: "Have the prices of computer hardware dropped very sharply now? Prices have to be adjusted every half a month."
The boss smiled bitterly: "It's not a price reduction, it's a price increase. The price of memory modules has risen sharply recently. It's scarier than stock speculation. In addition to memory, other hardware prices are also relatively strong."
The reporter was surprised and said: "The price of computer hardware will actually increase. Doesn't it mean that electronic products are being updated very quickly?"
The boss said: "The pace of memory replacement is not that fast, and it is said that memory particles are bullish around the world."
The reporter nodded, thanked him, and then went to a foreign brand phone store and randomly interviewed a middle-aged man who had just come out of the store.
After seeking the other party's consent, the reporter asked him: "Hello, are you here to see the computer today?"
The middle-aged man nodded: "That's right."
"Are you buying a computer for home or business use?"
"I am doing it for my family. My child is going to high school this year and will start taking computer classes. I want to let him have more access to computers and the Internet in advance."
The reporter joked: "Then you are really open-minded. Most high school students should be strictly prohibited from playing computers at home, right?"
The middle-aged man smiled awkwardly and said, "That was before. Ever since Li Mu became popular, my wife and I have become very open-minded about children's exposure to computers and the Internet. It's good to let children be exposed to more new things." .”
The reporter nodded and said with a smile: "It's a bit far-fetched. Let's go back to the computer problem. I see you came out of the store empty-handed. Did you not choose the suitable model?"
The middle-aged man shook his head and said: "Actually, I had chosen the model a month ago, but I have been waiting for a suitable price to buy it. However, after waiting for a month, I didn't find any change in the price, so I was disappointed and wanted to go." Look at the assembly machine.”
Along with several interview clips, the column team gave a detailed description of the computer terminal market before the policy was promulgated in a very down-to-earth manner, and the crux of the matter naturally emerged.
The high price is an insurmountable gap between ordinary families and the first home computer. Many users go to the electronic city several times to pay attention to the price of a certain model. For them, even if the price can be reduced by two Three hundred is enough to support them in making up their mind, but the moderate price of the strong terminal makes it difficult for them to take the last step.
Before the policy was made public, Shenzhou's prices had always been very attractive, but the most important thing was that Shenzhou's production capacity was limited and offline store coverage was insufficient. Otherwise, if there were sufficient supply and offline coverage channels, we could take advantage of the opportunity. A round of sales.
After roughly introducing the crux of the current popularization of computers, the screen switched back to the studio. The program director followed the news reporting example of raising problems and solving them, and immediately brought the topic to the policy of "bringing the Internet into the home", which immediately related to the previous content. A clear contrast is formed, which once again sublimates the status of the "Internet at Home" policy in the minds of the audience.
And this so-called technique of suppressing first and then rising is almost entirely to set off Li Mu carefully.
After more than half of the program, Li Mu finally appeared on the TV screen again. CCTV replayed the two ambitions Li Mu said in the news broadcast. Then the reporter asked Li Mu: "Before interviewing you, I have also interviewed many people on the Internet. As well as elite practitioners in other industries, the goal of most people is to hope that their businesses and careers will get better and better. Only a very few people have similar wishes to you, but they are just wishes, but we can see Yes, you are indeed working hard in this direction. What I want to ask you is, how difficult do you think it is to realize these two wishes of yours? How long will it take to realize them? "
Li Mu said calmly: "Once we become the world's largest Internet market, we will be able to nurture the world's largest Internet companies and the world's top Internet talents."
After a pause, Li Mu continued: "China's population accounts for about 20% of the world's population. This is the largest single market in the world. If there are suitable companies to lead the development of China's Internet industry, coupled with the continuous promotion of favorable policies , I think that by the year the Yanjing Olympics is held, China will have the world’s largest Internet market!”
It was nearly ten years ago that China truly became the world's largest Internet market in 2012. Li Mu compressed this time to 2008, which is equivalent to compressing the original ten-year process into six years.
However, Li Mu is not just talking nonsense. Although the Chinese Internet developed very quickly in his previous life, there has never been a company that has truly opened up globally. He will definitely become the first person in history to use his influence on the entire industry and industry policies, and the global future in the future. With professional capital operation, Li Mu is absolutely sure that China will become the world's largest Internet market in 2008 ahead of schedule.
The reporter was secretly surprised by Li Mu's confidence. Six years seemed to him a very radical answer. However, he did not show his surprise and asked him: "Then which companies do you think are suitable to lead China's Internet industry?" What about the development?”
Li Mu smiled slightly, with incomparable confidence in his expression, and said: "Makino Technology and Taobao are the companies most suitable to lead the development of China's Internet. Apart from these two, there is no third one."
After hearing this, the reporter couldn't help but smile and said: "Mr. Li, the two companies you mentioned are your own companies. In your eyes, are there no other companies in China suitable to take on this responsibility?"
Li Mu shook his head and said seriously: "I am not targeting any domestic company, but I want to say that any other domestic company is far from qualified for this responsibility."
Li Mu restrained himself somewhat and did not directly say that other companies are rubbish, but when he said this through the CCTV camera, it did come across as quite pretentious.
Many employees in the industry felt a little uncomfortable when they saw Li Mu being so confident on TV, which suddenly brought all other companies down to a lower level, but they couldn't get angry because Li Mu was right. His Makino Technology and Taobao has its own ecology and is deeply bundled. Taken alone, any one of them is far superior to other domestic companies. It is not at the same level. How can other companies compare with them
The reporter asked: "Can you tell me specifically what efforts Makino Technology and Taobao have made to promote the development of the industry?"
Li Mu smiled slightly and said, "Let me talk about the virtual level first."
After saying that, Li Mu paused and said:
"Everyone should know that YY has launched many product features that can enhance social interaction, of which YY Group is a good example."
"Group social interaction in real life is very limited. It is difficult to achieve the overall unity of time, place and people. For example, if you want to sit down and chat with a dozen old colleagues or dozens of old classmates offline, it is simply difficult to log in. God, I'm afraid it would be nice to have an opportunity once a year, but YY allows everyone to chat online with dozens, dozens or even hundreds of people at the same time anytime, anywhere, regardless of whether these people are in the same city, the same province, or even In the same country, precisely because of the particularity of the YY group, it has attracted a large number of users who have never been exposed to the Internet, allowing them to learn to surf the Internet and learn to use various products on the Internet, increasing the number of Internet users in the entire country."
"For another example, Taobao just held a Brand Day, which not only allowed a large number of consumers to learn about online shopping for the first time, but also made these consumers realize that through Taobao, they can buy their favorite products at absolutely low prices. And there is no need to worry about counterfeit goods, which allows more people to continue to join the Internet for online shopping, and also increases the number of netizens in the country."
"There is also Happy Farm. Some people think that online games are all about sex, love and violence, but this game does not have any unhealthy elements. It is completely a green game and has attracted tens of millions of users to participate. Many The first time middle-aged and elderly people come into contact with the Internet is to play this relaxing cartoon game with their family and friends. This is also our contribution to the development of the national Internet on a virtual level."
The reporter nodded and asked: "What about in reality?"
Li Mu replied: "We have also done a lot on a practical level. For example, Makino Technology, Taobao and Shenzhou Computer have joined forces to jointly create the most cost-effective home computers. You can take a look at the models and profit margins of Shenzhou Computer's cooperation with us. The price is outrageously low, and the reason for doing such a thankless thing is simply to provide cheaper home computers to consumers across the country. This motive is completely consistent with the 'Internet into the Home' policy."
At this point, Li Mu started to dig a big hole for Dangdang and said: "In addition, Taobao has just acquired Joyo.com, which sells online books and audio-visual products as its core business. It will be merged into Taobao's book and audio-visual business department in the future. .
The reason why I acquired Joyo.com is because, in my opinion, books are not just a commodity, but also a ladder of knowledge, learning and progress. However, the piracy of books in China is serious. In order to promote the sales and popularization of genuine books, I have decided to , in the next two to three years, we will vigorously develop Taobao's book business. Not only is the entire Taobao book business not allowed to make a penny, but the company has to spend huge amounts of money every year to subsidize the online book sales business! In the next two to three years, Taobao Books will definitely be the lowest-priced platform for genuine books in the country, bar none.
Serving more users who love reading and allowing more consumers who want to buy books to try online shopping are also our efforts for the development of the industry. "
The reporter nodded slightly and said, "So, you have indeed paid a lot for the development of the domestic Internet."
With that, the reporter asked Li Mu: "You just said that you hope that China Internet will become the world's top Internet presence in the future. What I want to ask you is, in your opinion, do Makino Technology and Taobao have the opportunity to become the world's top Internet company?" Top Internet companies? If so, how long will it take?”
Li Mu thought for a moment and said seriously and solemnly: "The mission of Makino Technology and Taobao is to become the world's top Internet company, and the next stage of Makino Technology's development goal is overseas markets, and Taobao's future return must also be global. So I personally think that by conservative estimates, within five years, these two companies will definitely enter the top ten Internet companies in the world by market value, and one of them will definitely enter the top five Internet companies in the world by market value!"
When the reporter heard this sentence, he could not hide his surprise for the first time. He looked at Li Mu and was stunned for about three seconds. Then he quickly adjusted and asked Li Mu: "If we conservatively estimate that it will take five years, what if we make a bold estimate?" ?”
The corners of Li Mu's mouth raised slightly, and he uttered two words with full confidence: "Three years!"
Two companies have ranked in the top ten in terms of market capitalization in three years, and one of them still wants to enter the top five
Li Mu's great ambition immediately caused everyone in front of the TV to explode!
To be among the top ten Internet companies in the world by market value, they must reach at least US$20 billion; to be among the top five by market value, they must reach at least US$50 billion. Fortunately, the world's Internet bubble has burst for a long time, otherwise it would have to be in accordance with the regulations at the end of the last century. level, Microsoft’s market value exceeds 600 billion US dollars, and it doesn’t have a valuation of 100 to 200 billion US dollars. How can it be ranked among the top five in the world...
But even if the bubble has burst, Li Mu's words are really shocking. Makino Technology is now about to raise funds. Even if it is valued at 20 billion yuan, it is only a valuation of more than 2 billion US dollars. Taobao's current valuation It is impossible to reach half of Makino Technology. If he wants to become the top ten or even the top five in the world, Li Mu must at least increase the current level by more than 20 times.
Twenty times... three years
Let alone three years, even five years is just a dream!
At this moment, all the viewers in front of the TV had strong doubts. Even those who had a strong personal worship of Li Mu felt that the goal Li Mu had set for himself was too high and impossible to achieve.
At this time, the reporter also subconsciously asked Li Mu: "Mr. Li, do you think this goal is too radical?"
Li Mu raised his head slightly, with a different look in his eyes, and said with great confidence: "I don't think it is radical at all. If you think it is radical, you can regard it as one of my ideals. You can sneer at my ideal. But I will definitely try my best to realize my ideal!"
Speaking of this, Li Mu had a bright smile on his face: "Here, I would like to borrow a classic line from Zhou Xingchi: If a person has no ideals, what is the difference between being a salted fish?"
…
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(End of chapter)