Ding Zhenglin is a veteran in playing capital, so he naturally realizes that the valuation of Makino Technology must be recalculated under the stimulation of such great good news last night.
In fact, the valuation of companies is not rigorous at all, especially in emerging industries such as the Internet. The valuation of companies is even the same as the appearance fees of celebrities, and it often goes on a roller coaster.
If a company is compared to a star, under normal circumstances, the salary for a movie is one million, then if he appears in a Spring Festival Gala, or is lucky enough to take a supporting role in a big Hollywood production, then his net worth may be Increased more than tenfold overnight;
On the contrary, if a star's salary is 10 million, but a huge scandal suddenly breaks out, the appearance fee may drop to 1 million and no one dares to hire him to film. It is just like the stock price plummeting during the stock market crash.
If you stand at the forefront of the trend, any Internet company founded less than a year ago may successfully raise funds with a valuation of over 100 million. If the wind stops, such a company will be shattered in an instant.
Li Mu is now standing on a powerful wave of wind, which is caused by favorable national policies. This powerful boost has an extremely huge impact on corporate valuations.
Ding Zhenglin asked Li Mu: "Mr. Li, what do you think the screening criteria will be for re-quoting?"
Last time, Li Mu set a starting price of 10 billion yuan for negotiation. Only if the price is higher than this price, everyone will have the opportunity to continue the negotiation. If the price is lower than this price, there will be no negotiation at all.
This time, after Li Mu thought about it for a while, he said to Ding Zhenglin: "The overall coefficient of sincerity starts from 1.5 times. This time we will directly use the split Makino Technology to talk to the capital. The Tieba business line will be singled out, and the game business will also be singled out. Take it out, as well as Makino Image, dismantle it all at the capital level, and then talk to them about our YY closed loop."
Ding Zhenglin said: "Mr. Li, the government's favorable promotion of industry development can at least increase the financing of Internet companies nationwide by 20% or even higher. We are the leading Internet company in China, and we benefit the most from the entire favorable policy. In addition, we are so With strong government connections, the premium will naturally be higher. I think we can double it directly when we talk about valuation.”
Li Mu came from a technical background and did not have enough grasp of the capital market. He felt that 1.5 times was already very arrogant, and he could not imagine that the company's valuation could double overnight.
Ding Zhenglin realized Li Mu's lack of confidence and smiled slightly: "Mr. Li, you must have no personal experience in the era of the Internet bubble. Let alone the double valuation overnight, I am a company that can quintuple in value overnight with one product." I have seen it all, and let me tell you this, before last night, China Internet was a little cautious, sluggish, and in a cold state. Only Makino Technology and Taobao were developing rapidly; after last night, China Internet The industry immediately entered a state of gradual warming. When national policies changed, capital also took notice. Now we want to take advantage of the opportunity to invest in more companies. Otherwise, when the favorable policies are gradually implemented, the industry will be overheated, bubbles will blow up, and valuations will decline. The rising tide has lifted all boats.”
Li Mu nodded after hearing this.
What Ding Zhenglin said makes sense. Sometimes, it’s not enough to be able to produce, you also have to know how to set prices. Leading companies like Makino Technology have almost no competing products at the same level in the Chinese market, so there are not many hard standards to refer to when it comes to valuation. , what is at the negotiating table is each person’s control over their opponent. What the buyer pursues is to shout out the other party’s upper limit and hold on to it. What the seller pursues is exactly the opposite, which is to shout out the other party’s upper limit and hold on to it. bite.
The difference between the seller's lower limit and the buyer's upper limit may be several times or dozens of times. Because of this, various commercial spies emerge in endlessly. If you know the other party's trump card in advance, you can definitely have no disadvantages in the negotiation.
Therefore, Li Mu is really not sure at the moment how much valuation Makino Technology can finally negotiate, so he decided to entrust it to professionals and let Ding Zhenglin try his best to fight for it.
…
Today is the first day for Leader Lei to report. As the third person in Taobao in the future after Senior Brother Liu, Li Mu pays special attention to it, as does Senior Brother Liu.
Originally, Senior Brother Liu wanted to rush back today and treat Master Lei to a meal and drink with Li Mu in the evening, and formally welcome him to join the Taobao team. However, because Li Mu acted so hard in front of the whole country last night, Liu Senior brother was preparing to go to the airport early this morning when he received calls one after another from top secretaries in many provincial capital cities in China.
During the phone call, they all sent a sincere invitation to Senior Brother Liu, hoping that Senior Brother Liu could visit the local area for inspection. They were willing to provide the most preferential policies in exchange for Taobao Logistics to invest in building a logistics base locally.
Last night's CCTV report made the local government smell a strong sense of political achievements from Li Mu. If Li Mu's company can settle down locally, it will definitely be a brilliant addition to his personal career resume in the future! If Li Mu continues to rise in the future, the company will become stronger and more famous, and the promotion effect it will bring to them will be even more inestimable.
Therefore, local government offices were studying Li Mu's industrial landscape last night and studying which industries Li Mu could introduce to the local area. It seemed that there was no other choice except Taobao Logistics.
Although Taobao Logistics is not a high-tech enterprise, in the final analysis, it can be seen from the name that this logistics enterprise is closely linked to Taobao, and in the future it will definitely support the entire Taobao order logistics and transportation, so although it is not the Internet Enterprise, but the Internet atmosphere and relationship are very strong. The introduction and support of Taobao Logistics is a disguised support for the development of China’s Internet
Official career itself is about the effectiveness of policies. Since the overall national strategy is to promote the rapid development of the Internet, local governments must also find ways to actively promote it within their own jurisdiction. At present, except for the four first-tier cities, other cities have no talent and no environment. , it is extremely difficult to promote the development of the Internet industry, so the most appropriate way is to introduce Taobao Logistics.
Senior Brother Liu told Li Mu that not only the provincial capitals, but also the Shanghai Municipal Government, which he had just talked with, had communicated with him as soon as possible this morning, offering to make concessions on the basis of the original agreement and provide Taobao Logistics with more opportunities. great policy support.
In the original words of Senior Brother Liu: "That land is almost like a free gift. The corporate tax exemption starts from three years, and some directly ask for ten years, which makes me feel embarrassed. Some even said that as long as we go, You can help with interest-free loans locally. Li Mu, how do I feel? After you boasted on TV, it seemed that we suddenly had inexhaustible government resources, and the whole world felt a lot brighter... "
Li Mu never expected that pretending to be cool yesterday could bring so many benefits. Even local governments in provincial capitals have expressed their goodwill to Taobao Logistics. But thinking about it carefully, he had been carrying the "Internet into the home" policy behind him yesterday. Daqi, this is really different from before, especially the extremely sensitive officialdom, which must pay more attention to these than anyone else.
Moreover, for local governments, approving land, tax exemptions, and providing interest-free loans are not big things in themselves. For now, local governments have such resources. Giving Taobao Logistics such convenience is not a big deal for them. There is no substantial investment or loss at all. For these local governments, why not do it
However, Li Mu smacked his lips when he heard this. From a long-term perspective, building six logistics distribution bases across the country is far from enough. Once the overall volume of online shopping increases, in the future, every province will need to choose at least one city with convenient transportation. When establishing logistics distribution bases, we chose to build six first because we didn’t have enough money on hand.
However, if according to Brother Liu, so many cities are willing to provide huge policy benefits to attract Taobao Logistics to enter, then why not acquire the land first, then invest less money, and slowly prepare for the construction? It would be even better if you can get a certain interest-free loan from the local government. You can first make every effort to build six large-scale logistics distribution bases, and then slowly build about ten secondary logistics distribution bases. , If one or two or three years later, Taobao Logistics has more than ten or twenty logistics distribution bases across the country, it will be incredible.
So, Li Mu said to Senior Brother Liu: "Senior Brother, don't go back to Yanjing during this period. Work hard and go through cities like this first, and get through all the key things, key points, and key people. After you get the biggest preferential policies, we will choose ten to fifteen when you come back, and we will slowly build them at a tight pace. After talking about this, we will work with Lin Lin’s relatives to secure the airline’s resources. By then, our Taobao logistics will have a bright future. Limited edition!”
Senior Brother Liu said excitedly: "Don't worry, I will run everything smoothly, but I can't help you with the promotions of daily necessities. You should spend more time on Taobao during this period."
Li Mu smiled and said: "Don't worry, isn't this a marketing master? As soon as Mr. Lei joins the job, let him participate directly."
In Li Mu's eyes, Leader Lei is one of the few top marketing masters in the Chinese Internet. Such a person is of much greater use on Taobao than staying at Jinshan.
The same mobile phone, the same appearance, the same packaging, the same price, others may only be able to sell 10,000 units, but Master Lei may be able to sell 10 million units. This is the importance of marketing capabilities to a company or a product. Although I don’t have a mobile phone to sell him now, having so many products for sale on Taobao will definitely give him a bigger and better stage to showcase his strengths.
Regarding Master Lei’s marketing ability, there was one person in his previous life who was suitable to compare with him, and that person was Lao Luo.
Both of them make mobile phones, and Lao Luo's products are not bad, and his demonic gangster-like eloquence completely crushes Master Lei, but marketing is not as simple as bragging. People like Lao Luo, stand up. He can yell at 20 people on the street without losing anything, but Master Lei can't even speak Mandarin well. But just looking at the sales of their respective products is enough to see the true marketing level of Master Lei. How outrageous!
Asking for a monthly ticket! Give Buge some motivation to work hard on the weekend!
(End of chapter)