Kong Lingyu had just finished the meeting and confirmed everyone's intention to actively participate. Then he was called to the office by Li Mu to participate in the high-level meeting organized by Li Mu.
As soon as the core members arrived, Li Mu immediately got into the rhythm and said: "Everyone, I didn't expect that YY could become popular among the elites in the United States. This is equivalent to giving us a very important gift. We You must start moving as soon as possible!”
Everyone looked excited and looked at Li Mu and said, "Mr. Li, we are just waiting for your order!"
Li Mu nodded and said, "The first problem that needs to be solved right now is servers for the US market. Lao Kong, what was the result of the meeting you just had?"
Kong Lingyu immediately stood up and said with pride and pride: "Mr. Li, all employees in the server support department are willing to go to the United States to work abroad on behalf of the company. The problem now is that dozens of people want to go, and I still have to go." Take the trouble to choose.”
Li Mu nodded with great satisfaction: "Very good! We have always provided our employees with the most competitive welfare policies. What we want is that everyone can have this attitude at critical moments! You have selected the person today and submitted all relevant information to Qingya quickly coordinates the issue of visa application so that everyone is ready at any time. As long as the visa is issued, everyone will set off immediately!"
Kong Lingyu immediately said: "Don't worry, Boss, I will definitely select the most efficient team today!"
Li Mu nodded slightly, and then reminded: "Don't just focus on North America, there are also Japan and South Korea, especially Japan! The Japanese admire Americans extremely deeply, and the Internet industry basically takes the United States as the vane, so what products are popular in the United States? Japan will probably also become popular, so before Japan can catch up with the pace immediately, hurry up and improve Japan’s servers!”
Kong Lingyu said hurriedly: "I have already given instructions on the Japanese server issue. Europe is also planning, but the priority is lower than Japan."
Li Mu said: "First the United States, then Japan, then Europe. This is the right route. Let's promote it at this pace!"
The server matter was clearly explained, and Li Mu moved directly to the next topic - "Happy Farm" without any delay.
Li Mu said: "Although our YY has now laid a good foundation among the elite, this is definitely a double-edged sword and is not necessarily a good thing!"
When everyone heard what Li Mu said, they all looked at him with doubts on their faces, looking forward to his next words.
Li Mu continued: "If we do not intervene and just go with the flow, it is very likely that our YY will be killed by this group of elites in the future! My request for YY is to make it a world-wide instant messaging and social networking software. It covers all Internet users, but if users preconceptionally position it as a tool software in the office field, that will be troublesome! Once this understanding is deeply ingrained in the minds of ordinary users, then we may forever be reduced to tools overseas. !”
"Everyone should know that very few people have special feelings for tools. For users, tools are always the best and most popular, and they cannot cultivate user stickiness at all. For example, no matter how good a black and white TV is, , no matter how sophisticated it is, once color TV comes out, its market will suffer a devastating blow. It is simply unrealistic for you to expect users to be attracted to black and white TV! I don’t want our product to be just equivalent to a TV for users. TV! Even if users currently waste more than half of their time on the TV every day, we can never be willing to make the TV in users’ lives!”
Having said this, Li Mu paused for a moment, stretched out a finger, and after attracting 120% of everyone's attention, he said impassionedly, word for word: "Remember! What we have to do is to be the best for users." The mattress that we are accustomed to, the most dependent on, and the most difficult to let go of! The better we do, the more dependent our users are on us! If we do well enough, it will be enough for users to leave us and never sleep again. No sleep!"
Everyone suddenly realized it when they got here! It turns out that this is what Li Mu is afraid of! Li Mu’s wonderful metaphor allows everyone to understand the truth behind Li Mu’s words. Taking up users’ time and making them dependent is not necessarily really awesome, because if you are just a TV, then the user is not dependent on you. , but the programs on the TV, so he can change to a better TV at any time to watch those programs, and the user has no loyalty to the TV itself.
But mattresses are different! The mattress is the most important thing for their sleep. If they have enjoyed an excellent, extremely comfortable mattress that suits them, then they will definitely not be willing to change to another bed to sleep on, even if someone gives them an updated one for free. He will definitely not use the mattress, because he will give priority to the one he likes the most and suits him best. This is the viscosity!
Li Mu's YY is now just a TV set for the elites in the American market.
The reason why they pursue YY is that they watch too many black and white TVs. Suddenly, a color smart TV with remote control and digital signal comes. The functions are so much better and the experience is so much better. They are not following it. impossible.
But once a better TV appears on the market, they will immediately abandon this one and use other products. This requires Makino Technology to work hard to ensure that YY's office functions are constantly updated and always better than its opponents. This is too tiring. , which means that you have directly dragged yourself into a marathon of technological innovation. If you fail to keep up with any link in the process, you will be surpassed by your opponents and plummet.
Look at Nokia, it's the best example.
Nokia has been leading the mobile phone industry for more than ten years and is like a god. However, it fell behind in the smartphone era and has never been able to catch up.
What Li Mu is afraid of is that YY will eventually face such a dilemma and fate in overseas markets, so what he wants to do is to make American users regard YY as the mattress they rely on most, not just a TV!
After the others figured this out, the horror in their hearts was almost entirely written on their faces.
Everyone stared at Li Mu with extremely shocked expressions, exclaiming in their hearts: Oh my God! What kind of person, what kind of perverted thinking, can see such deep potential dangers when the situation is so good that it seems it cannot get any better? Li Mu has not only achieved the ultimate in the field of product creation, but also has an insight into everything about the direction of operating products! Following a boss like this is definitely the luckiest thing in your career!
This is a set of theories created by Li Mu himself, the theory of "tool-type" products and companies and "mattress-type" products and companies. Although the core idea is constantly confirmed and summarized by the entire Internet, it has been summarized by Li Mu with his own Secondary processing was carried out.
Although it took so much effort to make them understand this level of consideration, Li Mu did not blame them for reacting too slowly, because he knew very well that Internet users nowadays rarely have the mindset to be prepared for danger in times of peace when they are rapidly developing users. model, they saw a huge increase in users, and the rapid growth with almost no investment in publicity costs. I am afraid that they would laugh out of their dreams, and it is impossible to think about or imagine the crisis behind this.
But Li Mu is different. Li Mu knows the development process of the Internet in the future. He has seen too much of the process of "tool-based companies" from glory to decline. In the development of more than ten years in the future, almost no company can create super platforms and super products. Exceptions are all "mattress-type companies". What he wants to pursue now is a large and comprehensive comprehensive platform covering the whole country and even the world, and he must avoid any possibility of killing himself.
Fortunately, at present, YY has at least made a standard "mattress-type" product in the Chinese market like Teng Xun in his previous life. It is precisely because the rear area is extremely stable that Li Mu has the confidence to go to the United States and open up the first One is also the most important overseas battlefield.
At this time, Kong Lingyu subconsciously asked for everyone: "Boss, tell me, how can we make YY a mattress-type product in the US market?"
Li Mu slapped the table: "Are you stupid? Of course you are using "Paradise Town"! Haven't I said it before? As the overseas version of "Happy Farm", "Paradise Town" is our opportunity to seize the online social network of overseas users. The most critical tool for networking!”
Only then did Kong Lingyu come to his senses and said awkwardly: "Blame me, blame me! Next time you ask this kind of question, I will definitely go through it in my mind in advance."
Li Mu nodded and continued: "I made two strategies a long time ago. Do you still remember them?"
Everyone nodded. Li Mu had actually planned a two-step path very early on. When he originally asked Fang Xudong to lead the team to develop streaming media transmission technology, the purpose was to popularize YY from the elite first, and at the same time use "Happy" The overseas version of "The Farm" is used to copy and upgrade the online connections of ordinary users. The two lines are like two armies. The YY army attacks from the front, and the "Happy Farm" army moves sideways. Finally, when the troops are united, they will fight against the whole family. Eaten down the entire market in one go.
Now, the popularity of YY among the elite has been inadvertently promoted by the Western media. What we need to do at this time is to naturally send out the group army responsible for flanking!
Li Mu said: "My idea before was to push "Paradise Town" with a lot of money as soon as the financing came in. But now it seems that we can't wait for the capital to arrive. At the moment, our valuation is in the capital market. The price must be one per day, and we must be prepared for a tug-of-war with capital to gain the maximum benefit for us, so now we don’t have to wait for capital, we have to spend our own money to promote "Paradise Town"!"
Chapter 2 delivered! Although there are two updates, the word count is still 7K+. Brothers and sisters, don’t forget to vote monthly while reading!
(End of chapter)