Because of Ben. Clarkson's article, Li Mu and YY became popular in China again. This time, the media's publicity was overwhelming, which not only further enhanced the popularity of Makino Technology, but also helped Li Mu further confuse Boss Ma.
As Li Mu's reputation grew, Boss Ma felt envious and jealous, but if he thought about it from another level, he felt that this might not be a bad thing.
The more popular YY is, the more important it is to Li Mu, and the greater the impact on Li Mu’s energy. If Makino Technology directly speculates on a valuation of US$10 billion in the US capital market this time, it may not be good for itself. This is not a good thing. The more valuable Makino Technology is, the more Li Mu will naturally despise Taobao, and the more likely his Le Tao will be to thrive.
By now, Boss Ma has completely put his mind on it. He feels that he is launching a surprise attack on Li Mu in an extremely covert and clever way. As a sneak attack in the business field, he feels that he has no chance of losing. The only problem is whether he can How much to win back.
After Li Mu finished washing, he got dressed and went straight to Taobao. After Su Yingxue's reminder, he graded the importance and urgency of his current work.
Although YY is of great importance, due to various reasons, the urgency is not high. It is an important but not urgent task at the moment; and the current Taobao promotion is getting closer and closer, and there is a big enemy in the dark Waiting for the opportunity, this is definitely an important and urgent task. It must be placed at the top of the list and solved first.
Staying on Taobao until the afternoon, Li Mu, Leader Lei and other teams further refined and optimized the promotional activities.
At three o'clock in the afternoon, Li Mu left Taobao and drove to Makino Technology. Ben. Clarkson's article reminded him that MSN was actively imitating YY and wanted to implement the group chat function on MSN.
If MSN really launches group chat, Li Mu will not be able to sue them for infringement, because it is difficult to apply for a patent and protect a product thinking. The only solutions that can really be patented are product thinking solutions.
In other words, if MSN just copied the product idea of group chat, I can't do anything to them, and I can't win a lawsuit against them in the United States, unless the solution I used when developing the group chat product violated my patent. , otherwise, as long as he solves this technical problem with a different idea than his own, it will not be considered an infringement.
Li Mu is still very worried about Microsoft's approach, because once a company like Microsoft wants to follow up and imitate at the level of product development, its technical strength is so strong that it will catch up very quickly.
Now there is a differentiated competition between YY and Microsoft's MSN. MSN now mainly serves ordinary users and solves the social needs of ordinary users; YY now mainly serves elite users and solves the office and business needs of elite users.
At present, he is secretly planning "Paradise Town" in order to steal MSN users covertly, and Microsoft imitates its own product functions, obviously also wanting to steal its elite users.
If this is the case, then I have to continue to strengthen YY's support for the office and business needs of elite users, and develop more business functions to stabilize the elite users that I unexpectedly gained. Didn't the old Americans say that they are awesome? Didn’t you say that YY products are awesome? Okay, then I will be a little more awesome, so awesome that you will be more convinced and you will be overwhelmed.
In the conference room of Makino Technology, Li Mu described his more advanced product plan in detail to the core team and the leaders of the development team.
Among them, Li Mu believes that the most core product is the online preview function.
When Li Mu wrote the words "online preview" on the whiteboard, no one understood what Li Mu wanted to say.
In other words, what is online preview
As we all know about the preview function, you can use various document editing software to do a print preview before printing. In fact, to put it bluntly, it is to browse in advance. What does this have to do with being online or not? As long as it's on a computer, can't it be previewed offline
Seeing everyone's puzzled expressions, Li Mu asked them with a smile: "Everyone, what is the most important tool in your work?"
Everyone's answers varied.
Some people say it is YY, some people say it is software development, and some people say it is email. This has a lot to do with the different types of work.
Li Mu asked at this time: "If any colleague thinks that the email is the most important work tool, please raise your hand."
Among the more than 20 people, about six or seven raised their hands, accounting for one-third.
Li Mu asked again: "Those who think email is ranked in the top two in importance, please raise your hands. Those colleagues who just thought email is the most important, please also raise their hands."
Among the more than twenty people, twelve or thirteen raised their hands, accounting for half.
Li Mu asked again: "If you think email can be ranked among the top three in importance, please raise your hands. Colleagues who raised their hands the first two times, please raise your hands again."
This time, almost everyone raised their hands.
Although YY's one-to-one communication and one-to-many communication are very convenient, it still cannot replace the importance of email in work.
Although the work content presented in the form of emails is a little more cumbersome in the presentation process, it is more formal, more organized, and easier to store and retrieve. Therefore, until 2016, corporate email was also a very important task. tool.
The importance of email in work is divided into two dimensions: internal and external.
When working internally, it can be used to issue notices, release work tasks, send work reports, various applications, project progress, etc. One email from the leader can be sent to all employees, and one email from employees can also be copied to multiple leaders. With colleagues, every employee sends and receives a certain number of work emails every day, and some even exchange dozens of emails a day;
In external work, email is also very important. Although YY's offline transmission is awesome, it still requires the process of adding friends. But email is different. As long as you have the other party's email address, you can directly exchange emails with the other party, so In formal foreign business work, the role of email is also indispensable.
After making everyone aware of the importance of email, Li Mu said to them: "In your daily email exchanges, what type of attachments are most common?"
Some people say it is word, some people say it is excel, and some people say it is PDF, PPT, TXT, rar or others.
However, the four file types that are talked about the most are word, excel, PPT, and PDF.
These four types of files are indeed the most frequently encountered at work, so it is natural that they most often appear in email attachments.
So, Li Mu wrote all four on the whiteboard and said to everyone: "Okay, now let's take a look at these four types of documents. Do you find it troublesome to view attachments in frequent work emails? ?”
Everyone looked at each other, and some people subconsciously said: "I don't think so.", "It's okay."
Li Mu shook his head helplessly. Sure enough, people who lived in 2002 had so easy to satisfy their demand for products. Instead, they were like spoiled children. The various products of these days were inferior in design and function. He couldn't help complaining about it. Even though others thought it was awesome, he still felt it was a lot worse. This was indeed because he was a reborn person. The Internet products in 2016 were really far ahead of the current situation. too much.
So, Li Murai calmly said to them: "For example, someone sent a file to your mailbox, which is a word document with only a few dozen KB. How do you check it?"
A girl said subconsciously: "Just download the attachment and open it..."
Li Mu nodded and smiled: "Look, from the moment you click on this email, all you need to do is: click on the attachment to download, the download box will pop up, select the storage path, and click save; if you choose to download to the desktop, Then you need to switch to the desktop and double-click to open it; if you choose to download to a folder, you also need to open the root directory of the download folder."
Everyone nodded, it was indeed such a process, but everyone seemed to have been used to it, and no one felt there was anything troublesome about it.
Li Mu said at this time: "What if we have an [Online Preview] function for attachments? Also from the moment you click on this email, you don't need to click to download. There is also a [Preview] button next to it. Just click [Preview] and a new page will pop up immediately, showing you the content in the attachment on the new page. Many subsequent steps are omitted, which not only saves your operating costs, but also saves your time. Time, think about it, doesn’t this feel great?”
Everyone frowned and thought. Fang Xudong was the first to come to his senses and said in surprise: "Mr. Li, this function can indeed solve a big problem. In fact, we don't need to download and save most of these types of attachments at work. Yes, just read it and save it in your mailbox. Even if you want to forward it to other colleagues, you can forward it directly through email without downloading it locally."
Li Mu smiled slightly: "That's what I mean. Think about it, if these files can be previewed directly online, how much time and energy can it save you? Compared with the time and energy saved, I think what is more important is that one-click The thrill of getting it all done.”
Everyone else also wanted to understand and agreed very much with Li Mu's statement.
With such an [online preview] function, the experience will indeed be much better, but the question is, how can it be implemented
Fang Xudong also didn't understand for a while. He asked Li Mu: "Mr. Li, what technical means should we use to realize the function of online preview of so many types of documents? Each type requires different software to open. How to achieve all of them in one place?" Preview on the page?”
Li Mu smiled slightly: "Lao Fang, you are a master of technology, but you have to keep up with the pace in terms of products!"
Fang Xudong blushed.
His product thinking is indeed average. What he excels at is his execution. Li Mu tells him what product he wants and what functions he wants. After he understands it, he uses technical means to realize it. But let him be like Li Mu and set a certain limit for a product. In terms of soul, he still lacks a lot. After all, products and technologies may still overlap to a certain extent in the superficial stage. The more advanced they go, the greater the differences in their routes.
Li Mu said with a smile at this time: "Let me give you an analogy. Suppose we completely abandon the Internet. If you want to send a book to your friend to read, then you have to find a way to get the book to him; if If you want him to appreciate a painting or a photo, then you have to find a way to bring the painting or photo to him; if you want to invite a friend to watch a show or a play, then you have to bring the show tickets or CDs. Deliver it to them... For these needs, all delivery media are specific, either books, paintings, photos, or CDs."
Seeing everyone looking at him intently and not daring to breathe, Li Mu smiled slightly, changed the topic and said, "What if! If at this time, someone provides you with an image transmission solution, this is the only one." Solution, can you use image transmission technology to solve the above four needs?"
Fang Xudong was awakened instantly and blurted out: "Mr. Li, I understand!"
Li Mu asked with interest: "Understood? Then let's talk about it."
Fang Xudong said: "What you mean is that although the media that need to be transmitted are different, they can all find a unified presentation method, because what we ultimately want to deliver to each other is not the book paper itself, nor the paintings and photos, Not the discs themselves, but what they contain!”
"According to your analogy, we can turn the paper book into an electronic version of the picture and then transmit it to the other party. He can also read the entire book; not to mention a painting, a photo, and a performance. , all converted into image files, and can be perfectly solved directly through image transmission."
Li Mu nodded appreciatively and asked him, "So?"
Fang Xudong smiled: "So we have to develop a function that can convert all these types of files into HTML page documents in our server. In this way, once the user enables preview of a certain type of document, , then our server will directly transfer the page document converted into HTML to him, allowing him to directly preview it on the page. Whether it is a WORD document, Excel table, PDF or PPT, the content can be presented through page technology. !”
Li Mu clapped his hands and said: "That's great! This is the online preview function I want! We don't care what type of file the user wants to preview, as long as it is suitable for presentation using page technology, then we will convert it into a page for him document, allowing him to preview it online without downloading it.”
With that, Li Mu added: "Think about it, if a 30KB word document is converted into HTML, the page document size will also be around 30KB. Instead of letting users download 30KB from the server and then store, search, and open it, it would be better Let the user download the 30KB page document directly from the server, saving him other troubles and allowing him to browse the document content directly on the page."
Hearing this, everyone looked shocked and ecstatic, and thought to themselves: No wonder the American technology media said that he is one of the top ten product managers in the world. With his way of thinking, the top three in the world are probably not far behind, right
The third update is 11,000 words, and Buge worked hard for another weekend. Please don’t be stingy with your monthly tickets!
(End of chapter)