YY's push is almost consistent with the speed of the earth's rotation.
At 10 a.m. local time in each place, YY will issue push notifications to local users. This small detail makes many YY overseas users feel more considerate.
It is much more meaningful to ensure that every user can receive this push shortly after the work starts, rather than the system directly setting the push to all users at a certain time period, because this represents YY's emphasis on users everywhere.
In fact, Li Mu can also ask YY to use online prompts and set a time node. After this time node, all logged in users will receive pop-up prompts.
This seems to be very trouble-free, but it lacks the sense of ritual of synchronous push.
Let a considerable number of users receive the same push at the same time. This kind of information push has a very strong sense of ritual. However, if everyone receives this push at different times, the sense of ritual will be instantly weakened a lot. , or even weakened to zero.
When Ben Clarkson drove all the way to the company, it was 9:55 a.m. in San Francisco.
Ben. Clarkson quickly turned on his computer and logged into his YY. His assistant explained to him the specific logic of Makino Technology's notification push, which surprised him.
He also did not expect that Makino Technology would use this special and very thoughtful way to release major news. This method ensured that the elite in any time zone could be in the best condition during office hours. This push was clearly received in .
Just as I was sighing, the time prompt in the lower right corner of the computer changed from 9:59 to 10 o'clock.
Immediately afterwards, a prompt sounded, and YY popped up a push notification in the lower right corner. It was related news about YY's access to Paypal and the launch of a new membership value-added service system.
Ben.Clarkson immediately clicked on it and saw the complete member value-added service system on the news page.
After reading it, in addition to being shocked, he was filled with admiration.
Ben.Clarkson did write a lot of his opinions and suggestions on YY in yesterday's article. The improvement of Paypal and member value-added services is the top priority. He was originally complacent that he wanted to work in the Chinese company named Li Mu. In front of others, because although his products are very good, in his opinion, his marketing capabilities still need to be improved. Otherwise, how can he ignore the convenient payment system and deeply customized membership services
However, in less than 24 hours, the Chinese people responded. This time, YY not only improved the suggestions he made, but even went deeper and more detailed than his own suggestions.
Ben. Clarkson himself is a senior editor in the IT field, and he knows very well that these things cannot be completed in one day, so this rules out the possibility that the other party was inspired by himself.
In other words, China's Li Mu has used his actual actions to prove that his considerations are far more perfect and mature than his own.
At this moment, Ben. Clarkson is in front of the computer looking at YY's entire set of membership value-added service systems, worshiping Li Mu, whom he has never met, in his heart. But around him, the IT industry friends in Silicon Valley are already excited!
YY has completely conquered these elites in terms of product functions, so the reason why this group of people are excited now is for two reasons: it is more convenient to recharge, and they can spend money to buy more customized services.
Since Paypal is the most common recharge channel in the United States, after seeing the push, everyone purchased customized services according to their own needs. Users' willingness to pay is extremely rare in the American Internet industry.
Li Mu has been working night shifts with everyone at Makino Technology, monitoring YY’s real-time overseas registration, login and payment data.
Starting from 10 a.m. New York time, in more than three hours, a total of 850,000 registered users in the United States made purchases, and the payment ratio accounted for 85% of all logged-in users. This ratio is for an online platform with free basic services. The product is almost unprecedented. Most of the 850,000 users are already members. What they purchased this time are more advanced membership services or independent supplementary packages for various services. In addition, In addition, a small number of ordinary users have officially become VIP members through Paypal.
850,000 purchases were made, the per-customer price reached US$9.15, and the total payment amount reached an astonishing US$7.8 million, and this number is still rising!
Li Mu was greatly surprised by the overall rapid increase in data. This data represents that YY has a high degree of recognition among the elites in the United States. Elite users are not only willing to download and use it, but also willing to pay for it. These users who just need it will not take long to use it. They will be converted into deep users and become YY’s first batch of die-hard fans overseas.
Once YY has taken root in the elite class, Li Mu's two-way development strategy in rural and urban areas will have been half successful. Li Mu believes that if elite users are compared to core cities and ordinary users are compared to rural masses, then YY's success in the U.S. market and even overseas In the market, there is no strategy for rural areas to surround cities, nor for cities to radiate rural areas. These are two lines of parallel advancement. At the beginning of advancement, the two lines do not interfere with each other.
Now, YY has such strong user recognition among overseas elites. Basically, it can be said that the urban route has been mostly successful, and the rest depends on the performance of "Paradise Town" in the next stage.
Such a high payment ratio and payment tendency not only represent YY's recognition in the American elite market, but also represent YY's strong potential overseas.
There are many indicators to measure the valuation of a company, such as scale, products, flow, team, prospects, industry status, etc., etc., etc., etc., etc., etc., all are important indicators for determining valuation, but the most important indicators are nothing more than two, one is prospects, Another one is running water.
If a game company can achieve an average daily recharge turnover of 10 million with a very bad game, then the valuation of this company will be very amazing without looking at anything else. Now, YY has three companies in the US market The hourly recharge reached nearly 8 million US dollars, which is a very scary amount.
Of course, today's recharge flow cannot be regarded as daily recharge, because users purchase a monthly service. After this recharge, the possibility of recharge within this month for these more than 800,000 users will be greatly reduced, although it will happen every day. There are a certain amount of new users and new recharges, and the average daily new additions in the future will definitely be far lower than this indicator.
However, a rough calculation shows that Makino Technology now has nearly two million registered users overseas, almost all of whom are elites required for business. The payment ratio exceeds 70%. And after Paypal is opened, the payment ratio will probably increase in the future. If the number of paying users can increase to 3 million in the next month, and the average monthly payment per person exceeds 5 US dollars, then the monthly recharge flow will reach 15 million US dollars! If this is converted into RMB, it would be over 100 million!
The most important thing is that if this number is used to measure the next development, Li Mu feels that it is too conservative. At present, users in Europe, Japan and South Korea are also growing. In the next one to two months, YY should be able to follow the reputation Marketing, along with the business communication and exchanges of these elites, continues to expand its user base, and has even achieved quite impressive results in Europe, Japan and South Korea.
The entire first world, that is, the developed countries, has tens of millions of elite groups. YY will provide extremely powerful assistance to them in their future work, helping them improve work efficiency, save more time, and improve their office experience. , Promote business exchanges, so that once they use YY, they will never be able to do without it. For them, YY’s membership service charging standard is so cost-effective that they can’t even imagine it. A few dollars a month is nothing to these people. It doesn't matter much, but the various help that YY brings to them is incomparable to a few dollars or even dozens or hundreds of dollars.
Li Mu believes that it won’t be long before YY has at least gained more than 10 million paying users in developed countries. By then, YY’s momentum among the elite will be even more unstoppable.
…
At this time, far across the ocean in Silicon Valley, Elon Musk, one of the founders of Paypal, was also closely watching Paypal's transaction flow.
To be precise, Elon Musk is concerned about YY’s transaction flow in Paypal.
He has been watching since the moment YY started to push YY's new membership service and Paypal access in the eastern region, witnessing with his own eyes how YY broke through 10,000, 100,000, and then made great progress all the way, breaking through the one million mark, followed by another breakthrough. The second, third and even seventh million.
Although the e-commerce environment in the United States is much better than that in China, and Amazon alone has a daily turnover of more than 10 million US dollars, in Elon Musk's view, YY is the most special one.
Whether it's Amazon, eBay, or even Microsoft and other software companies, what they really do are physical transactions.
That’s right, it’s a physical transaction.
Needless to say, Amazon and eBay, e-commerce platforms, although they conduct online transactions, only put the first half of the transaction online. The essence of real physical transactions will not change. Users purchase physical goods and pay online. For offline receipt of goods, this kind of platform, even if the turnover is tens of millions of dollars a day, it is still the purchase of various physical products, not to mention the profit margin, the e-commerce platform is even losing money.
Microsoft and other software companies still use physical CDs + CDKeys to sell software, so they are really selling a product, which is just a product with high added value of intellectual property rights. What’s very interesting about software companies is that , most of their current sales are still concentrated offline, which is exactly the opposite of e-commerce.
YY is different. YY is a company that truly provides virtual products, that is, mainly online services, and its sales are all generated by users purchasing virtual services. This is really amazing!
Elon Musk couldn't sit still when he thought that YY's parent company, Makino Technology, was preparing to raise Series C.
This morning, after he arrived at the company, he received a reply from the person who interfaced with Makino Technology. Li Mu could not come to the United States for the time being. If he wanted to see him in the United States, he would have to wait for a while, but he was welcome to go to China to meet him at any time...
Seeing YY's sales quickly breaking through the 8 million, 9 million or even 10 million US dollars mark, Elon Musk thought of the current situation of YY and the current situation of Paypal, and immediately asked Peter who was also paying attention to YY's sales. Teal said, "Hey, Peter, I think I need to go to China right away!"
(End of chapter)