"There is a very detailed plan in the plan. You can choose some of them that are available. When the annual meeting is held, I will emphasize the actual rules and regulations. If you are not detailed, you can add, for example... the membership system you said!"
The two sat back on the sofa. Shen Dapeng took the plan and the pen. While scanning roughly, he marked the key points and wrote down his own opinions. However, in his mouth he introduced what he thought was feasible and effective. The membership system used by international hotel chains known in the past.
"The membership system I think is not necessarily perfect. I put forward my ideas, and you will find specialized talents to research! The fundamental difference between the membership system and me in this project is whether it must be recharged by money, Only by spending can you get a higher membership level."
"In my imagination, I hope that our membership card can become a symbol of membership status, but it is not only a display of financial resources and ability, but also a... synonymous with taste and enjoyment!"
"We want to receive high-quality members, so that they can get the most self-affirming consumption, but also let them develop the habit of spending in our hotel, such as high-end decoration, delicious food, comfortable guest rooms, and relaxing entertainment. And the most user-friendly and excellent service!"
"Therefore, I suggest that the membership system be changed from a single top-up consumption to a relatively more complicated point system! Ordinary members do not need to top-up, they can apply for one night stay, and the second purchase can enjoy membership treatment; if you want to upgrade your membership, you can get more Additional services need to upgrade the membership level through the number of stays and corresponding points."
"In addition to the lowest cost-effective recharge money, there are other better ways to obtain points, such as various consumptions after staying in a hotel room, ktv, bars, restaurants, leisure, as long as there is room and room check-in information, they will be through consumption Get the corresponding bonus points."
"The membership level will increase with the increase of points and the redemption, but each higher membership level will also have corresponding consumption challenges. If the annual consumption does not meet the requirements of the high level, it will be lowered to the next membership level in the second year. , And so on!"
Shen Dapeng said that the head is right. Wang Yuying also listened carefully, but was still more confused than agreed. "I have heard that the membership points system will be applied in foreign hotel chains, but it is all foreign countries and even the world. As a group member of the hotel, we... shouldn't use it!"
"Yuying! You are so insecure about our company? We can all sell Yingying’s drinks all over the country. Can we not open the hotel to the whole country? The Dream Hotel is only in the small Qingshu County. The initial investment cost is How much, what is the profit, these companies have estimates? Do you think, how likely is the loss?"
"This... Judging from the temporary revenue of Yuanmeng Hotel, if the real estate is owned by its own company, the possibility of loss is really unlikely, but Dapeng, one thing you have to be aware of is that Yuanmeng Hotel is the only high-end hotel in Qingshu County. There is no vicious or even healthy competition, but once you get to a big city, it's not that simple."
Wang Yuying pointed to the plan in Shen Dapeng's hands, "This plan is summed up from the regulations of major hotels and guesthouses. Now they have mastered many customers and resources. If we want to fight, grab, pay It’s not as simple as in Qingshu County!"
"Haha! When Yingying first entered the market, no one recognized it. In the end, she won the word of mouth and gained a huge market? The hotel industry now seems to be full, but in fact it is far from there. Meet the needs of the future."
"With the country’s current economic development, in the next few years or even more than ten years, it will drive the rapid flow of a large number of people, and with the improvement of living standards, tourism will also flourish! The temporary flow of a large number of people will be able to Do you buy or rent a house when you go to a city? Their best choice is hotel consumption!"
"Among these people, white-collar workers and gold-collar workers who are on business trips in the development of companies and enterprises, and those who are willing to spend money on travel and relaxation, are not short of money or willing to spend money to pursue enjoyment, as long as they can In our hotel, they enjoy unique high-end services, and money is nothing in their eyes."
Shen Dapeng handed back Wang Yuying's plan with available key points, and straightened her back confidently, "Perhaps, for the rich, their identity is far more important than money, and I will give them a kind of Our hotel consumption can give us the illusion of superiority!"
"Shen Dapeng, do you plan to push the Dream Hotel to be a high-end hotel nationwide? But you just told me that not everyone can have high-end spending power, and now it is going to be a high-end hotel. Don't you think it's a contradiction?"
"Contradiction? The hotel management group can also be a mid-range hotel. We will do tens of thousands of hotels, and we will also do hundreds of thousands of hotels. Is this still a contradiction?"
Faced with Shen Dapeng’s rhetorical question, Wang Yuying was unable to achieve the same overwhelming self-confidence. She could only follow her heart and shook her head slightly, “Dapeng, I just said, the premise that the hotel will not lose money, the real estate needs to be owned by the company.”
"I have already said that I am only responsible for envisioning the future. It is you, not me, who really want to operate! But I can give you a suggestion that is the most timely and clear the land in the contract between the company and the county. As well as some real estate, Qingshu County will no longer be developed, but instead will enter the province and big cities!"
"The ecological park is the most perfect first step. If the company can successfully develop the ecological park that the province attaches importance to, we can gain a firm foothold in the province and let the name of Daxue Hotel Management Group come into people’s sight. As for hotel chains across the country... Under the premise that funds are guaranteed, Xu Er plans to do it!"
"Dapeng, our foundation is in Qingshu County. Although the products of Pengyu Food and Pengying Technology have been sold nationwide, but the foundation is not stable, we hurriedly took strides. I think it is not a good decision, especially for the county. For the undeveloped land in this area, everyone is optimistic about the appreciation of the land in the next few years and is sold. Don’t you think it is a pity
Wang Yuying’s worries are not wrong. Food factories and technology companies do have agents in many cities across the country, but they are far from reaching the planned coverage or the well-known popularity!
There is also the undeveloped land in Qingshu County. Basically everyone is optimistic about the appreciation of the land in a few years. In particular, Chengyu Real Estate controls the most easily developed land around Qingshu County. As long as it is developed steadily according to the predetermined plan, it will definitely be The profit beyond imagination is now said to be sold. It is estimated that Zhou Chengmin is the first objector in the company.