Chapter 523 Discount Card and Membership Card (1/3)
On September 30th, before Yangyang Clothing Store opened for business, I heard the sound of firecrackers from the opposite side. The new clothing store on the opposite side was chosen to open today.
It was a lively watch now. Mei Xiaoran originally wanted to attract customers' big tricks, but she was taught by the opposite store.
The opposite clothing store is also modeled on the Yangyang store, and has been made into a cheap store model. There are also activities such as discounts and gifts. Customers who originally wanted to shop at the Yangyang clothing store are attracted to a lot of time.
Li Hongwei was very angry, "They are robbing us of business!"
"As long as it is doing business, there must be competition, and there is no alternative!"
Mei Xiaoran seemed very calm.
"Random, although there is competition in business, competition is not the same as competition. They learn from us everywhere."
Li Hongwei became more angry as he talked about it. It was not that he had never seen commercial competition, but it was the first time he saw the competition to such a shameful degree.
"Uncle, it's okay, business, we do our own business, although they learn our business model, but our two products are not the same."
"Then who knows?"
Li Hongwei thought for a while, and then went outside.
"Uncle what are you doing?"
"I'll go and take a look across."
Of course, Mei Xiaoran knew her uncle's explosive temper, and nervously reminded him, "You can just go and take a look, don't be impulsive, don't conflict with others, and don't do anything!"
"Who do you think of your brother-in-law? I just went to see if their goods and their goods collided with them!"
Li Hongwei went out while talking, Mei Xiaoran was worried. She was really afraid that her uncle would fight with others on impulse, it would be difficult to clean up.
At this time, some customers also entered the store, and Mei Xiaoran arranged for two shop assistants to greet the customers, and he was thinking about hiring.
After a while, Li Hongwei came back.
"Ran Ran, I don't think we need to worry, the goods in their store are far from ours, and we just learn from our business model."
"Uncle, I have already figured out a countermeasure, just wait for me to make a big move!"
Mei Xiaoran confessed a few more words to Li Hongwei, and went out by himself.
The time she went out this time was not short, at least it took almost two hours, until she got back.
It's almost noon.
"Where did you go, Ran Ran, there were too many people in the shop just now."
Although the opening of the opposite store does have an impact on the passenger flow in the store, but the Yangyang clothing store has a clear positioning from the beginning, affordable, high-end, and fashionable. There are still many old customers willing to come here to buy clothes. After all, the clothes in the Yangyang clothing store Higher extreme.
"Uncle, what do you think this is?"
Mei Xiaoran took out a stack of business cards from her bag.
Li Hongwei frowned and said, "When is this up, are you still in the mood to engage in this?"
"You can read it clearly before you speak."
When Li Hongwei took it over and looked at it, he saw a 20% discount card and a membership card printed on the business card, "What is this thing for?"
"The 20% discount card is. From now on, all customers who come to our store to buy clothes will be regarded as members of our store, and they will be sold at a 20% discount when they come to shop in the future." Mei Xiaoran was also afraid that Li Hongwei would not understand it, so she gave it to him. Explained more clearly, "The membership card is, as long as the customer recharges in the card, we have a recharge gift activity, for example, if he recharges 300 yuan, we will give 50, recharge 500 and get 100, and the highest recharge is 1. Thousand yuan, we will give three hundred!"
"This can't be lost!"
Li Hongwei screamed: "Are you crazy? Give so much? Then we are not at a loss!"
"How can a buyer have a good seller? The customer recharges the money into the card instead of taking the money away. The money is still in the card. They have to buy from our store to spend, although it seems that we earn money on the surface. It’s less... But think about it carefully. If you want these customers to apply for membership and recharge in our store, will they go to the opposite store to buy clothes?"
"That's not true. But Ranran, have you ever thought about it. If the customer has both a membership card and a recharge card, then our clothes are sold to them at a far less than 20% discount, and we are too unprofitable. "
Although Li Hongwei didn't want to understand the advantages of Mei Xiaoran's sales routine, he was also very clever. He felt that selling clothing in this way would have a very low profit.
"Uncle, you are right or wrong to think so. On the surface, profits are low, but we have retained customers. In the long run, we have won."
Mei Xiaoran took a three-hundred yuan recharge card and said, "This card looks
Come, the value is three hundred and fifty yuan, but the cheapest clothes in our shop cost dozens of yuan. In fact, three hundred yuan is not enough to buy many clothes. It is impossible to say that when customers buy clothes, they will be able to buy clothes. Use up the money in the card... If you are replaced by you, would you not need this card because the money left in the card is not enough to buy clothes. "
"Definitely not! I just think it's a pity that I don't spend the money in the card. I have to recharge the money and continue to use it, or I will feel a big loss!"
In fact, Li Hongwei's statement represents the thinking of most people. Who doesn't like to take advantage of it? Seeing that there is light and not taking it, then you can't lose it!
Mei Xiaoran asked the two shop assistants again, and the two shop assistants also said in the same way that they felt that if the card still had money, they would definitely recharge it and would never waste it.
Since everyone has this attitude, then this card is easy to handle.
Mei Xiaoran introduced to the clerk: "When you arrive, you will tell the customers that our discount cards and membership cards are limited. Come early and get early, and you won't have it late!"
She took out a few calculators she had just bought, "If you don't know how to settle the account in the future, just click this. It's convenient and quick."
Worrying that the two clerk would not be able to use it, Mei Xiaoran gave it a special demonstration.
In this way, the two clerks know how to operate.
The most amazing thing is Aunt Li. She is obviously the eldest and is the first time she has been exposed to new things, but she seems to have a natural sensitivity to numbers, and she will master how to use it in a while.
Aunt Li, who is holding a calculator, now looks more like a lobby manager. She said directly, "I will leave it to me in the future."
"There is an aunt who takes care of the account for us, we are too happy to have time!"
When customers entered the store again, Mei Xiaoran sold the 20% discount card and membership card. On this afternoon alone, there were several customers who applied for the card.
In fact, there is the biggest member card, Mei Xiaoran didn’t tell everyone, this is equivalent to getting the funds back in advance... Although these business methods are not surprising in later generations, but in the 1980s now, It belongs to the first initiative. Everyone is surprised and willing to accept this novel sales method. From the customer's point of view, they still feel that they have made a profit!
(End of this chapter)