Chu Jingnan's acquisition plan has been going quite smoothly. After the acquisition of Nanshan Company, in just two months, Chu Jingnan set his sights on another health care brand company with strength close to that of Nanshan Company.
However, due to the acquisition of Nanshan Company, several other domestic health care brand companies became wary of T&K Group, so this time Chu Jingnan changed his strategy. First, he began to buy up as much stock of that company as possible, and then started with the small shareholders of the company, purchasing their stocks at a high price. By the time that company realized what was happening, T&K Group had already controlled 45% of the company's shares, becoming the company's largest shareholder and was only one step away from a forced acquisition.
However, everyone understands that it is only a matter of time before T&K Group acquires that company.
The vulnerability of domestic health care brand companies makes Wen Xinya feel sad
Zheng Yifan frowned slightly and said, "T&K Group has swallowed up two domestic health care brand companies so quickly. The progress is faster than I imagined. Our situation is not optimistic."
From the time T&K Group attempted to invade Country Z's health care brand market to now, only three months have passed, and it has gone from five to two. Even Wen Xinya has to admire Chu Jingnan's methods.
No wonder he was able to gain a firm foothold in the company and have his own place in Genesis Investment Company within just over two years.
"We can't just look at the surface. Although Genesis is progressing very quickly, T&K Group has obviously not kept up. As far as I know, although T&K Group has gained absolute control over Nanshan Company, it has only completed the reorganization of the company. It will take some time to completely hide the brand of Nanshan Company, introduce its own brand, and build Nanshan Company into a company with a certain degree of market competitiveness."
At present, what Lanxin Company lacks most is time.
They have technology, quality, and innovation, but their only weakness is sales and logistics.
It takes time to build a complete marketing team that integrates the market and the network.
Building a fast and efficient logistics team also takes time.
Yan Shaoqing said: "That's right. If T&K Group wants to completely control the acquired company, it will face many problems, and they can't be solved in a day or two. This acquisition battle is destined to be a protracted war."
The T&K Group is not afraid of a protracted war, because a protracted war consumes financial resources and they have plenty of money.
Lanxin Company is not afraid of a protracted war, because according to the current financial resources of Lanxin Company, a temporary protracted war is completely affordable for them, and this kind of protracted war is still quite beneficial to them.
What Lanxin Company needs to do is to grow to the point where they have the strength to challenge T&K Group before T&K Group launches a general attack on Country Z's health care brands.
Li Mengjie asked: "Why don't we consider forming an alliance with several other health brands? Wouldn't our advantage be greater this way?"
Fighting alone is not an easy task.
Ouyang Feng explained: "The fragmented state of the health care brand market in Country Z has determined the fact that it is impossible to form an alliance at present. Even if we can force an alliance, it will be easier to be broken by the lack of unity. Only the company that truly persists in fighting against T&K Group can become the most loyal partner of Lanxin Company. So it's not that we don't want to form an alliance, it's just that the time has not come yet."
If they form an alliance now, they will most likely face the consequence of stabbing their partners in the back. Lanxin Company will never do such a stupid thing.
More importantly, because Lanxin Company is not listed, its voice in the Health Products Industry Association is very low. Even if an alliance is formed, Lanxin Company will not have more advantages. Instead, it is very likely to become cannon fodder of the Health Products Industry Association.
Li Mengjie nodded suddenly: "I didn't think it through."
Wen Xinya said, "I predict that the next target of Genesis Investment Company will be Meishan. Meishan is a relatively old health care brand in Country Z. It will not be easily breached like the two companies in Nanshan. Genesis's acquisition will be hindered. In addition, NBJ and Mingyuan will not sit idly by. The further we go, the slower the progress will be. So we should not have too much pressure."
NBJ is the No. 1 domestic health care brand, a health care brand under Lanxin Company. After years of development, although it has surpassed NBJ, NBJ has been established for nearly 20 years and is considered to be the oldest health care brand in Country Z. These enduring old brands always have some outstanding features, not to mention that the chairman of NBJ is still the president of the Country Z Health Care Brand Industry Association.
It can be seen how deeply NBJ is popular among the people.
T&K Group wants to encroach on the domestic health care brand market, and NBJ will be the one most affected. In order to protect its own interests, NBJ will be the first to stand up and oppose it.
However, the specific situation will only be known after NBJ’s actions.
Gao Enyang said: "It only takes me one year to build and improve the e-commerce network marketing team. I am confident that within one year, I will make e-commerce network marketing the best in the world and even the best in the world, and even T&K Group will be afraid of it."
One year is his biggest requirement.
Wen Xinya suddenly laughed, threw the documents in her hand onto the table and said with a smile: "Okay, I'll give you a year."
This year, Lanxin Company has given everything it has, even at the cost of blood, to deal with Genesis Company and T&K Group in order to gain a year.
After the meeting, everyone went about their own business, leaving only Yan Shaoqing and Wen Xinya in the meeting room.
Yan Shaoqing said: "Chu Jingnan called me personally today and tactfully said that he wanted to meet you in person to discuss the details of the acquisition or cooperation with T&K Group. I guess T&K Group may be very interested in our company's health care brand and skin care brand formula."
Wen Xinya's face darkened instantly. "That's just wishful thinking. Just deal with him. T&K Group is interested in our health care and skin care brands, so they won't take action against us easily. We can use this to buy more time."
The formulas of the health care brands and skin care brands are in the hands of Ruoruo. As long as she and Ruoruo don't give in, it will be impossible for T&K Group to obtain the formula.
If anyone covets her formula, she will make T&K Group and Chu Jingnan pay a heavy price.