With NBJ experiencing internal and external troubles, the alliance between Lanxin Company and NBJ against TK Group existed in name only. This acquisition war also entered a fierce battle, and the market competition entered another situation of fighting each other.
NBJ is stuck in a quagmire and cannot extricate itself.
Lanxin Company is isolated and unable to support the overall situation!
The health care brand company in Country Z is in doom, and it will be a matter of time before it is acquired.
The fall of country Z's health care brand market is no longer a matter of suspense.
Everyone has different ideas and opinions on this.
Some people are happy to see the results, some feel regretful, and some are filled with indignation, but more people feel that the great market of country Z's health care brand market will go to the east.
Currently, TK Group is putting all its efforts into preparing its own "crushing" advertising campaign, aiming to break into the health care brand market of country Z in one fell swoop, severely damage Lanxin Company, and cause Lanxin Company to collapse.
An astonishing news, like a bomb, was thrown into the market competition between Lanxin Company and TK Group.
Almost everyone was shocked, including TK Group and even Genesis Investment Company.
Zhishan Yahui will join hands with Lanxin Company to hold a charity party.
This news has been overwhelmingly publicized by the media, the Internet, TV, and the media, and has almost reached the point where everyone knows it. Of course, Wen Xinya and Ling Qingxuan are indispensable for this. After all, the bigger the news, the bigger the fuss for Lan Xin. The better for the company.
When TK Group received the news, they were just stunned. Maybe they couldn't understand what Zhi Shanya would mean to country Z, and they couldn't appreciate the shocking news.
However, Chu Jingnan, who is from country Z, knows it very well.
Zhishan Yahui is the largest charity organization in country Z. It is a charity organization recognized by Article 88 of the domestic tax laws. It is a charity organization that contributes to charity and public welfare affairs. It has a close relationship with the government through social merit affairs. It is The civil spokesperson of the government can be said to be the center of power in the capital.
For many years, the Zhishan Yahui has been committed to charity work, and its reputation has almost reached the level where there is a disaster. Wherever there is a disaster, there is the Zhishan Yahui. They are committed to charity work for poverty-stricken teaching, disabled children, and lonely elderly people. Most of the orphanages in country Z are , orphanages, and orphanages, almost all are under the banner of Zhishan Yahui.
In recent years, the focus of charity work of Zhishan Yahui has begun to shift to social work. They have established social work groups in many cities. Starting from families and individuals, they provide guidance on discord between husband and wife, unfilial children, domestic violence, etc. The scope of work is to fundamentally solve the current situation of people's livelihood in country Z.
They are no longer the lofty king of charity, but truly go among the people, integrate with the people, and help the people.
This move has received strong support from the state.
At the same time, it has also had a huge influence on society.
The reputation of Zhishan Yahui has reached an unprecedented peak.
Lanxin Company has the support of the Zhishan Yahui, which already shows that they have firmly controlled the hearts of the people.
Only then did he realize that after Lanxin Company divided TK Group's advertising campaign, this battle was Lanxin Company's home field, and the initiative was in their hands.
TK Group lost this battle.
Moreover, he lost miserably.
Zhou Huiyan sat on the sofa with her legs crossed and her posture was elegant: "As for the charity dinner, just go ahead and do it. Zhishanya Association will definitely support you with all its strength. No matter when and where, Zhishanya Association will be your strongest Strong support.”
She was not surprised that Wenxin Yahui used the reputation of Zhishan Yahui in society to fight against TK Group.
After Wenxinya joined the Zhishanya Association, she played a great role in promoting the development of the Zhishanya Association. She was the one who proposed the social work proposal, and she was also the person in charge of the project.
And she, she did really well.
Compared with her contribution to Zhishan Yahui, her demands for Zhishan Yahui are very little!
This girl is as strong and sincere as she was when we first met her.
"Aunt Zhou, I understand." Time seems to have left no trace on Zhou Huiyan's face. Instead, it has polished her to be more elegant, dignified and elegant. She still touches the warmth with her gentleness, magnanimity, tolerance, and love. Ya life.
Zhou Huiyan smiled and changed the topic: "Since the confrontation between Lanxin Company and TK Group, whether it was a peripheral battle or a flanking copycat battle, they have fought very well, taking the initiative into their own hands. Now you use Zhishan Yahui To combat the TK Group’s upcoming advertising campaign, it is estimated that their advertising strategy will be aborted.”
TK Group's first publicity plan was completely surrounded and annihilated by Wen Xinya's flanking copycat war. .
The remaining second-phase publicity strategy is not enough to fully cover the entire country Z. The scope of publicity is concentrated on media and network coverage.
However, in the future, media network coverage will be known as the charity party organized by Shanya Club and Lanxin Company. Who will pay attention to the empty and weak advertising
Even if the limelight of the charity dinner has passed, TK Group will invest in advertising again.
However, Lanxin Company has received support from Zhishan Yahui and won the hearts of the people. Who would be willing to pay attention to TK Group
In this battle, TK Group was beaten to a bloody head without any effort, and all money was lost.
Wen Xinya picked up the tea cup, and the scent of tea made her feel good: "This year, the acquisition war between Country Z Health Brand Company and TK Group has been in a passive situation. It's time to let TK Group know that we are sharp. Minion."
Zhou Huiyan couldn't help but laugh: "You, it's always like this, once you make a sound, it's enough, and once you make a sound, it's amazing!"
She has yet to see how sharp this girl's edge is and where her limits are. She is truly worthy of being raised by Mr. Mo himself.
Zhou Huiyan naturally knew the hidden edge of this girl, and asked, "When you choose this time to introduce your identity as the executive director of the Zhishan Yahui, do you intend to reveal your identity to the outside world?"
Wen Xinya already had enough halo around her. If her identity as the executive director of the Zhi Shan Ya Association was announced, she simply couldn't imagine what kind of sensation it would cause.
Wen Xinya shook her head and said: "The time has not come yet, and I have no plans to reveal my identity yet."
Her biggest enemy is the HZ International Alliance. Her identity as the executive director of the Zhishan Yahui is her most powerful weapon. Used against the TK Group, it is just a killing of chickens and bullshit.
The development of Lanxin Company has been going smoothly so far. We take this opportunity to make good use of the whetstone of TK Group to sharpen the edge of Lanxin Company. This is also one of Wenwenya's purposes.