—We welcome TK Group’s product competition. Lanxin Company is not afraid of any test.
The TV picture was frozen on a warm and elegant face whose true appearance was unknown. The strong self-confidence that burst out at that moment seemed to penetrate the TV screen and radiate to everyone who was watching the news.
Mr. Wen couldn't help but sigh: "What a courageous and courageous woman!"
Old Master Wen has been involved in the acquisition war between TK Group and Lanxin Company, from TK Group's full entry into Country Z's health care brand market to Lanxin Company's behind-the-scenes boss Bella, who took an unconventional approach and made surprising moves, severely damaging TK Group.
The sophistication of the calculations and the cleverness of the arrangements are simply astonishing!
Such a business genius is simply amazing.
Wen Xinya was a little embarrassed. It seemed that her disguise was so good that even her grandfather couldn't see through her true identity.
Then, Mr. Wen's eyes fell on her. "See? There are always people who are better than you. If it weren't for Miss Bella deliberately hiding her identity, with her tactics and strategies, I'm afraid she would have turned the whole capital upside down. The most dazzling pearl in the capital is probably someone else, so there's no point for you."
Grandpa Wen said this purely to warn his granddaughter, telling her not to become proud and complacent with the halo bestowed upon her. He did not mean to belittle his own granddaughter at all.
After all, people often say that other people's wives are better, but your own children are always better.
Although he admitted that Bella was resourceful and strategic, and was a very outstanding person, his own granddaughter was not only proficient in music, chess, calligraphy and painting, but also brilliant in the field of jewelry design, and no one could compare to her.
Old Master Wen never imagined that Bella and his granddaughter were exactly the same person.
"Haha~~, Grandpa, you are right!" Wen Xinya laughed dryly, feeling a little overwhelmed. The big "井" sign on her forehead showed how miserable she was at the moment. She felt quite speechless when her grandfather used her as an example to criticize her.
Taking the opportunity to criticize his granddaughter, Mr. Wen was secretly happy: "This Bella is incredible. It seems that the domestic health care brand market is about to change!"
Originally, he thought that it would be very difficult for domestic health care brands to win the acquisition battle against TK Group. Now that Bella has suddenly appeared, the situation is likely to change.
When Wen Xinya heard her grandfather mention the name "Bella", she felt a little strange and quickly changed the subject: "Grandpa, what do you think is the chance of Lanxin Company winning the next product war with TK Group?"
Product war is a true confrontation of strength.
Lanxin Company needed an opportunity to prove its strength to the world, so what she said in front of the reporters was, on the one hand, out of self-confidence, and on the other hand, also intended to provoke TK Group.
Mr. Wen said: "At least 70%!"
A firm tone, without any hesitation.
It is obvious that Mr. Wen is very optimistic about Lanxin Company.
Wen Xinya was a little surprised: "According to the media and some business people's analysis, in this product war, Lanxin Company's chance of winning is less than 60%. Why does grandpa think it is 70%?"
As soon as the product battle started, the media and business people analyzed the strength, financial resources, and products of TK Group and Lanxin Company. Lanxin Company has the support of Zhishan Yahui, and Bella has now won the position of acting president of the health care products industry. Therefore, it can compete with TK Group in terms of strength, but in terms of financial resources, Lanxin Company is still at a disadvantage in the competition with TK Group.
As for the product!
This is the issue that everyone is most concerned about.
As we all know, the product formulas of Lanxin Company are from Du Ruo, who is known as the Little Xinglin. The formula is approved by Du Shinan, a traditional Chinese medicine practitioner. The products have been on the market for four or five years and have been well received and supported by a large number of consumers.
The products of TK Group have been established for sixty or seventy years. They have the world's most advanced R&D team. Their products have been honed and refined over the years, becoming more and more perfect, and they have stood firm in the world's health care brand market.
Are the products of Lanxin Company, which has advanced formula, superior, or are the products of TK Group, whose products have withstood the test of years and are still standing, better? This is a question that everyone is concerned about.
Mr. Wen said: "Most consumers, when buying products, will subconsciously choose products from brands that have been around longer. They believe that products that can withstand the test of the market are good products. This is a common consumer problem for most people."
The reason why Lanxin Company was able to suddenly enter the market and become a dark horse in the health care brand industry was due to the charity activities of Zhishan Yahui and the influence of Du Shinan.
Wen Xinya nodded: "The company was founded too recently and does not have sufficient capital. This is the biggest shortcoming of Lanxin Company."
Wen Xinya has never denied this.
"As the Art of War says, the best strategy is to play to one's strengths and avoid one's weaknesses. Lanxin Company has completely taken the initiative in this product battle. Lanxin Company has the support of Zhishan Yahui on the left and the resources of the entire health care brand guild on the right. Why should we do such a stupid thing as using our own weaknesses to attack the other party's strengths?"
Bella, the boss of Lanxin Company, is a person with great vision and foresight. She mentioned Lanxin Company and its establishment and listing issues in the news just now without any hesitation, which shows that she is confident about it.
Wen Xinya asked again: "Then Grandpa, in which area of the product war do you think she will compete with the other party?"
The field of product warfare is divided into extremely fine areas, and if you look closely, there is indeed no clear division.
"Technology formula, equipment innovation, product quality, and sales and logistics. As far as I know, TK Group just entered the health brand market of Country Z more than a year ago, and Lanxin Company went through a huge reorganization. The content of their reorganization was e-commerce network marketing and logistics. It can be seen that they are very confident in their technology formula, equipment innovation and product quality, but they have strengthened sales and logistics. They are fighting a prepared battle in this battle."
The initiative is in the hands of Lanxin Company. They want to compete with TK Group in these four areas, and TK Group has no right to refuse.
It’s just like when TK Group was ambitious and wanted to acquire the health care brand of Country Z, the major health care brand companies of Country Z had no power to refuse and could only fight back fiercely.
Mr. Wen continued, "In these four aspects, Lanxin Company is no worse than TK Group. Next, it depends on how this battle is fought."
This is also what makes Mr. Wen admire Bella the most. She turned a battle with a huge disparity in strength into one between two evenly matched parties. It has to be said that Miss Bella is extraordinary.
A smile appeared on Wen Xinya's lips. It turned out that the old ones are the most experienced. Her thoughts and calculations could not be hidden from grandpa!