In just one month, TK Group and Lanxin Company had a full-scale confrontation over their product technology, innovation, quality and logistics.
Thanks to the support of Zhishan Yahui and the whole health care industry of Country Z, Lanxin Company's products, which were created in just four or five years, are able to compete on equal terms with TK Group's products that have withstood the test of time and the market.
The health care brands of Country Z are surprisingly not inferior to famous foreign brands.
The news was widely reported by the media.
People are more enthusiastic about resisting foreign acquisitions and protecting national brands.
TK Group is deeply involved in this, and is actually getting deeper and deeper into it.
Jos was in a heavy mood, feeling as if he had fallen into the other party's trap. However, when he thought about it carefully, he couldn't figure out which link had gone wrong.
The conference room was filled with excitement.
Jos sat in the main seat, looking at his dejected subordinates below. To use an old saying from Country Z: A defeated rooster - hangs its head in dejection!
"We have already lost the initiative in the product war. If we cannot make a comeback, TK Group will have completely lost the acquisition war. All of us present here will be punished by the headquarters with a demotion and salary reduction, or we will resign and never be hired again because of our mistakes."
With a heavy expression, Jos expressed the hidden worries in the hearts of everyone present.
The atmosphere in the conference room became more solemn.
Chu Jingnan was sitting in the conference room. The result of the product war was somewhat beyond his expectations.
But if you think about it carefully, you can find that all of them fell into Bella's trap.
Product wars can be fought as battles for qualifications, market tests, product acclaim, and world-wide recognition. These are all TK Group's advantages and are their main battlefield.
However, Lanxin Company chose to bypass these shortcomings and directly challenged TK Group to fight a war of technology and formula, a war of equipment innovation, a war of quality and results, and a war of sales and logistics.
After Lanxin Company's major reorganization more than a year ago, these are Lanxin Company's main battlefields.
Jos said helplessly: "Although we didn't lose the battle of technology and formula, we didn't win either. Lanxin Company is a traditional Chinese medicine health care brand. Among the many health care brands in the world, traditional Chinese medicine products stand out because of their unique type and are qualified to compete with our products."
The effects of health care brands are actually similar, and the only difference is which product is more effective. The TK Group has been able to gain a place in the world of health care brands by withstanding the test of the market for many years.
However, Lanxin Company produces traditional Chinese medicine health products, which is different from other health brands. Moreover, their company's products have been approved by professional Chinese medicine masters and passed the inspections of various organizations around the world, and their quality and effectiveness have been verified.
"In the equipment innovation war, TK Group ended in a disastrous defeat because Lanxin Company took advantage of the situation. TK Group was founded more than 70 years ago, and most of its factory equipment was built 67 years ago. The factory construction standards at that time did not meet today's standards, and the equipment and machinery were not as advanced as they are now. Of course, TK Group keeps pace with the times and has been constantly renovating factories and improving machinery and equipment, striving to progress with the times, but we can't completely abandon everything we originally had and replace it with the most advanced equipment and machinery at present, so we fell into their trap."
Why was SF Logistics, the leading logistics company in Country Z, able to come from behind and defeat all the large and small logistics companies in Country Z to dominate the entire logistics industry? It was because they bought airplanes at the beginning of their establishment. It was impossible for other domestic logistics companies to completely abandon their existing trains and cars and buy airplanes to compete with SF.
So far, the only area where they have the upper hand is in the sales logistics war, but Lanxin Company’s e-commerce network marketing and logistics services are quite complete, and the gap between the two is not too big. The reason why Lanxin Company lost is that it has been operating in e-commerce network marketing for too short a time.
As for the battle of quality and effectiveness, the competition is still ongoing.
However, Jos was not optimistic.
When he thought of taking on the task of invading the health care brand market of Country Z from the headquarters, the chairman personally called him to the office and asked him to try every possible means to obtain the product formula of Lanxin Company.
The quality and effectiveness of a product that even the headquarters covets must have been unanimously recognized by the headquarters.
The meeting room remained silent.
Joss was a little annoyed and raised his voice, "If you have any ideas or opinions about this acquisition war, you can bring them up at the meeting."
A year ago, every meeting was filled with heated arguments.
Silence like this made Jos's heart grow heavier.
One of them said boldly, "Jos, the people of Country Z are resisting the acquisition and are enthusiastic about protecting national brands. TK Group is caught in the storm and has lost its market competitiveness. The financial support from the head office is limited. We have lost the initiative in the product war. We have no support, no financial resources, and no support. We are now just a trapped beast fighting a desperate struggle. We can't win this acquisition war at all."
The successive failures have frustrated these guys who have always been arrogant and invincible, and they have not been able to recover from the blow until now.
"Jos, the current situation is very unfavorable to us. We are short of funds. If we continue with the acquisition plan, the Z country branch will pay a heavy price. The head office will also see a significant decline in strength because of our acquisition plan. We cannot afford this consequence. I suggest you appeal to the headquarters and give up this acquisition plan."
Pull back from the brink.
Although it is a bad idea, it is still fun to fight to the death.
"I also agree to give up this acquisition plan..."
…
More than half of the people in the conference room supported ending the acquisition war.
Jos slammed the folder in his hand onto the table and shouted angrily, "Shut up!"
The meeting room gradually fell silent.
Qiao Si said angrily, "In this acquisition war, how much hope did the headquarters place on us? How much financial and material support did they give us? Now that we have encountered a little difficulty, you want to give up? Are you worthy of the headquarters' cultivation and high hopes? Are you worthy of the huge financial and material resources you lost before?"
Jos's roar was filled with rage, rising higher and higher.
In the conference room, everyone listened to his aggressive voice, but dared not speak out.
Jos lost his temper and finally said, "No need to say more. We must continue this acquisition battle, no matter how difficult it is."
In the current situation, they are already in a difficult position.
If the acquisition is terminated, not to mention whether the headquarters will agree, even Lanxin Company will not give up easily.