Lanxin Company disclosed its product quality inspection data, which completely won the hearts of consumers. At the same time, it also strengthened the determination of many people to resist acquisitions, protect national brands, and defend the dignity of national brands.
At the same time, because TK Group has not responded to the requests of the media and the public to make its product quality data public and transparent, it has been completely caught in public opinion and media criticism. The company's reputation, product image, and the credibility accumulated by the entire group over the years are at risk.
TK Group has made speeches and statements to the media many times. Even the head of TK Group's Country Z branch, Jos, has personally made a speech, but it still failed to resolve TK Group's predicament.
On the contrary, because of TK Group's self-righteous attitude, people's boycott of TK Group has become more and more intense. Some radical elements even threw paint on the gate of TK Group and gathered to protest.
Under the protection of security guards, Joss entered the TK Group building in a panic.
At this time, his hair, face, and body were all covered with a mixture of egg white and egg yolk. The stinky smell of rotten eggs made him feel extremely nauseous.
Jos roared angrily: "The barbaric and rude Z country people are simply a bunch of low-quality, immoral bugs."
From childhood to adulthood, Jos had never been treated like this, nor had he ever been so embarrassed.
Chu Jingnan and Xia Ruya sat in the conference room without saying a word.
The worse the situation of TK Group is, the more beneficial it is for Xia Ruya, because only in this way can she gain the initiative in this cooperation and participate more in the acquisition of TK Group and Lanxin Company.
Jos looked at Chu Jingnan angrily: "Damn Lanxin Company, despicable Bella, I will definitely teach them a painful lesson. Chu, you told me before that you can help TK Group turn defeat into victory. Please tell me your plan. I need to consider your proposal carefully."
Qiao Si looked at Chu Jingnan sincerely.
TK Group's acquisition plan was stuck in a quagmire, making it impossible for Genesis Investment Company to launch a series of acquisition attack plans against Lanxin Company. TK's side was all finished, but he still placed his hopes on Genesis Investment Company.
Chu Jingnan looked at him apologetically: "I'm sorry, Joss, Genesis Investment Company is assisting TK Group in its acquisition plan. As an investor, I have no right to interfere with TK Group's internal decisions, so I will not comment on this."
Joss was a little disappointed.
Chu Jingnan changed the subject and continued, "However, since I am involved in this case, whether from the perspective of the project or my personal relationship with you, Jos, I cannot ignore the current situation of TK Group, so I specially invited a junior sister from my previous study in Country Z. She has some different opinions on this acquisition plan. Jos, you can listen to her thoughts."
After saying that, Chu Jingnan looked at Xia Ruya.
Xia Ruya slowly stood up from the sofa, smiling and gracefully extending her hand to Qiao Si: "Hello, Mr. Qiao Si, I am Xia Ruya!"
Since Xia Ruya is willing to cooperate with Qiao Si, it is naturally impossible for her to take Qiao away.
Qiao Si's eyes finally fell on Xia Ruya, a very beautiful woman from Country Z: "Miss Xia, nice to meet you."
Before this, Qiao Si didn't pay much attention to Xia Ruya. He only regarded Xia Ruya as Chu Jingnan's colleague.
The two sides got to know each other and exchanged greetings.
Xia Ruya sat on the sofa and said confidently and elegantly: "Mr. Qiao Si is a very wise leader. The fundamental reason why TK Group's acquisition plan for the health care brand market in Country Z has been frustrated is not because of TK Group's own strength and Mr. Qiao Si's decision-making, but because TK Group does not understand the national conditions of Country Z!"
Then, Xia Ruya analyzed several tactics of [showing weakness to gain strength], [peripheral warfare], [flanking warfare], [frontal assault], and [cutting off the source of the trouble] in the confrontations between TK Group and Lanxin Company.
As a native of Country Z, Xia Ruya was naturally very familiar with the national conditions of Country Z. She expressed her views in a sharp and incisive manner.
Jos’s expression became more and more serious and dignified.
Finally, Xia Ruya concluded: "So, in this battle, TK Group's loss was not unfair. If TK Group does not change its strategy, it will face an even more tragic result."
Xia Ruya came prepared. She had been paying attention to the acquisition battle between TK Group and Lanxin Company for a long time and had conducted careful analysis and research on it. Naturally, she could convince Qiao Si.
Qiao Si looked at Xia Ruya with admiration and asked solemnly, "So, Miss Xia, how can TK Group get out of the wave of public opinion and criticism? What should we do next to change the status quo of the acquisition plan?"
Jos has deeply realized that it will be difficult for him to win this acquisition battle without the help of someone who understands the national conditions of Country Z.
Xia Ruya smiled and said, "You have to get up from where you fell. TK Group fell into such a state because it lost the product war. So the key now is still the product."
Joss agreed with this. He said excitedly, "Ms. Xia, your idea coincides with mine. However, TK Group's products are being questioned by the public. I'm afraid..."
Joes was in a difficult situation. The product war caused TK Group to fall completely.
If he had not insisted on continuing to hold on to the acquisition position, the acquisition plan would have ended in failure.
Xia Ruya interrupted him firmly: "We can develop new products, and we also want to be a TCM health brand. The reason why Lanxin Company was able to win over TK Group in the product battle is largely because TCM products are unique in the world of health brands today, so they have no competitors. What we need to do now is to have the opportunity to compete with Lanxin Company in terms of products."
Jos's heart was pounding, he couldn't help but feel the heat, it started beating wildly!
developing new product!
Become a brand of traditional Chinese medicine and health care!
This idea is really perfect, but the financial support from the M country headquarters is very limited, and the huge research funds are always a huge problem.
Xia Ruya saw his doubts and said calmly, "As for the funding issue, Mr. Qiao Si, don't worry at all. I know a very famous Chinese medicine master who lives in Country Z. He has been researching Chinese medicine health brands and has quite complete formulas in his hands. However, these formulas still need some scientific and technological research and development."
This is why she had the confidence to approach Joss.
She believed that Joss would be moved.
Sure enough, Jos was shocked to the extreme and said excitedly: "Miss Xia, I think we should have a good talk!"
The biggest problem for Chinese medicine brands is the formula. Now that the formula has been used, nothing else is a problem. Joss has seen TK Group's big turnaround, completely defeating Lanxin Company and taking over Country Z's health care brand!
He believed that even the M country headquarters would support his decision!