The acquisition war between Lanxin Company and TK Group has come to a temporary halt. TK Group has completely calmed down. Lanxin Company's various recuperation plans are also being carried out in full swing, and product formula and packaging upgrades are also being carried out in full swing.
The entire Lanxin Company suddenly became busy and intense.
The entire Lanxin Company has swept away the panic, tension and silence that existed during the previous acquisition war. Everyone's morale is high and their work attitude is more positive.
"The Health Brands Association called not long ago and invited you to attend a press conference." Knowing her personality, Zheng Yifan did not explicitly respond to the invitation from the Health Brands Association, but planned to say it after asking her opinion.
Wen Xinya has been the acting president of the Health Brand Guild for such a long time, but she has hardly ever participated in the mission meetings and activities of the Health Brand Guild. This has made the self-righteous old stubborn people in the Health Brand Guild extremely dissatisfied with her.
There are people who say that she is arrogant, conceited, and incapable of understanding human feelings.
But even so, she still goes her own way.
Fortunately, in the acquisition battle against TK Group, her actions of inflicting heavy damage on TK Group allowed her to remain firmly in the position of acting president of the health brand industry.
"Decline it and let Yan Shaoqing attend on my behalf." Wen Xinya refused without even thinking.
The theme of this press conference was, of course, the acquisition war between the domestic health care brand and the TK Group. With the truce between the two sides, the acquisition war came to an end, leading to a lot of speculation among the media and the public.
The Health Brand Association held a symposium at this time in order to stabilize people's hearts.
She doesn't need to attend.
After all, as everyone knows, Yan Shaoqing is a professional manager of Lanxin Company. Unless necessary, Yan Shaoqing is the spokesperson of BOSS Bella.
Zheng Yifan did not comment. Yan Shaoqing was quite helpless. "Now the media and the public are focusing on the acquisition battle between Lanxin Company and TK Group. I am afraid that my presence is not enough to stabilize the situation. Lanxin Company's rest and recuperation plan has been almost completed. Tell me what you are going to do next. I will have a better idea in my mind during the symposium."
He can't sit there and talk big to reporters and say empty words.
Zheng Yifan also wanted to know her next plan, so he looked at Wen Xinya.
Wen Xinya said leisurely while drinking tea: "In war, it is best not to pursue and attack fiercely. When you cannot inflict a fatal blow to the opponent, blindly suppressing it will more easily cause a violent backlash. Lanxin Company has done what it should do. Next, it depends on what TK Group plans to do."
TK Group, under the blow of Lanxin Company, is on the verge of death. At this time, what they are thinking about is how to revive TK Group and get out of the current predicament. Their strength has been greatly reduced, just like a seriously injured person. No matter what moves they try, they are full of loopholes and are not worth it.
And if Lanxin Company pursues them relentlessly, what they must be thinking at this time is that they must try their best to fight. A lean camel is bigger than a horse. Although Lanxin Company has always had the upper hand in this acquisition battle, it has still suffered great trauma. A full-strength attack by TK Group will definitely pose a huge threat to Lanxin Company.
Ouyang Feng looked at her curiously: "From what you said, it seems that you have predicted that TK Group will definitely make some big moves next?"
Recently they have been paying attention to TK Group, but TK Group has been silent, as if nothing is unusual.
"TK Group suffered a major setback in the product war. The company suffered a heavy blow, its overall strength declined, its reputation was damaged, its product image was tarnished, and its credibility in the market operation for many years was questioned by consumers. It is still deeply trapped in the media and public opinion, criticism and condemnation. Under such circumstances, TK Group can only develop new products and present a new image in order to continue to fight this acquisition war."
She and TK Group are well aware that the most important thing in an acquisition war is the product.
The reason why State Grid Corporation of China was able to win the acquisition by foreign-funded enterprises was because their products were better than those of foreign-funded enterprises.
She used product war to severely damage TK Group.
If TK Group wants to fight back now, it must revitalize its products and build consumer trust in them.
Li Mengjie was shocked: "Where does TK Group get the confidence to develop new products in a short period of time, and that the new products can compete with Lanxin Company? Overturn consumers' previous doubts about them and rebuild consumers' confidence in their products?"
Li Mengjie's words made Yan Shaoqing and Zheng Yifan think of a possibility, and their faces became solemn.
"They not only have to develop new products, but also do research on TCM health brands. The formula has now been handed over to a TCM master."
The news of Xia Ruya's return to China has been kept secret, which makes Wen Xinya very vigilant, so she sends people to keep an eye on the movements of Chu Jingxiang and TK Group. As expected, she discovers that Xia Ruya is in contact with Chu Jingnan.
In a flash, Wen Xinya thought of someone.
—Basil!
Luo Le and Xia Ruya have always had a deep connection. When Ning Shuqian faked her pregnancy, Xia Ruya introduced Luo Le to the Wen family. Luo Le not only diagnosed the false pulse, but also helped Ning Shuqian conceal the truth about her pregnancy.
Later, the Wen family took Basil to court, but the case ended in failure due to insufficient evidence.
After that, Basil completely disappeared from everyone's sight.
In this way, Xia Ruya's purpose becomes quite obvious.
"TK Group is really calculating. We use TCM health products to win the product war with TK Group, so TK Group will also make a TCM health brand. In this way, people will wonder, which TCM health product is better?"
"In this way, the morale of the people that Lanxin Company has worked so hard to build will be shaken, and TK Group will definitely use the TCM health care brand to make a big fuss. As long as TK Group's TCM health care brand is better than Lanxin Company's TCM health care brand, we will completely lose this battle."
TK Group does not need to work hard to rebuild its company reputation and product image, restore its damaged reputation, and clarify consumers' doubts about them.
As long as their brand of traditional Chinese medicine health care can surpass Lanxin Company, all this will happen naturally.
Everyone looked a little heavy.
Ouyang Feng asked: "Since you have seen through their intentions, have you already thought of a way to deal with them?"
He was very curious about what Wen Xinya would do next.
Wen Xinya simply said: "The bait has already been thrown out, and now we just have to wait for the fish to take the bait."
Is it so easy to develop a traditional Chinese medicine health care brand
At that time, she still mastered Duruo's formula, but it still took her three years to launch the health care brand in Lanxin Company.
It is simply a pipe dream for TK Group to develop a traditional Chinese medicine health formula in a short period of time.